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SCA Monthly Digital Audience
August 2016
390k 10.8m 2.3m 1.2m 154k
Avg Daily UBs2 Facebook Fans3
Twitter Followers4
Instagram
Followers5
YouTube
Subscribers6
#1 Ra...
Vevo Australian Audience
4.3m
Unique Desktop
Viewers2
9.3m
Total Audience
(All Devices)1
61k
Australian
Facebook Fans4
31k...
Radio Groups Unique Audience
Source: Nielsen Digital Ratings (Monthly) August ‘16
1,463,000
798,000
602,000
236,000
0
400,...
Radio Brands Unique Audience
Source: Nielsen Digital Ratings (Monthly) August ‘16
709,000
642,000
540,000
338,000
260,000
...
704k
Unique 28 Day
Streamers1
2.4m 5.2m4m
Monthly Podcast
Downloads2
Monthly Video
Views3
Total Monthly
Minutes Watched3
S...
SCA Mobile
85%
219k 1.3m
Mobile
(% of Avg Daily UBs)3
Monthly App Users1
330k
Monthly Mobile
Avg Daily UBs3
Mobile App Ins...
SCA Social
2.3m 1.2m10.8m 154k
2m Total Australian Facebook Engagement1
Sources: 1 Facebook ‘People Talking About
This’ AU...
Australian Facebook Engagement – Radio
Source: Facebook API - 28 Day ‘People Talking About This’ (AU) - recorded 1 August ...
Australian Facebook Engagement – Radio Brands
Source: Facebook API - 28 Day ‘People Talking About This’ (AU) – recorded 1 ...
HIT Network
1.9m 1.1m
Twitter
Followers2
Instagram
Followers3
8m
Facebook
Fans1
192k
Avg Daily
UBs5
96k
Monthly
App Users6...
136k 459k 23k 9k 20k
Avg Daily UBs1 Facebook Fans2
Twitter Followers3
Instagram
Followers4
YouTube
Subscribers5
Scoopla
So...
Triple M Network
381k 59k
Twitter
Followers2
Instagram
Followers3
1.6m
Facebook
Fans1
172k
Avg Daily
UBs4
116k
Monthly
App...
Sources: 1 Nielsen Market Intelligence ‘SCA Network (Sport)’, 2 Nielsen Market Intelligence ‘SCA Network (Sport - AFL)’
3 ...
Australian Publishers (AllDevices)
1
2
3
4
5
6
7
8
9
10
NEWS AUSTRALIA
NEWS CORP AUSTRALIA
FAIRFAX MEDIA
FAIRFAX MEDIA LIM...
Radio Brands (All Devices)
1
2
3
4
5
6
7
8
HIT NETWORK*
SOUTHERN CROSS AUSTEREO
KIIS NETWORK
AUSTRALIAN RADIO NETWORK
TRIP...
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SCA Monthly Digital Audience - August 2016

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SCA Digital Leadership -- VEVO -- SCA Streams -- SCA Mobile -- SCA Social -- Hit Network -- Scoopla -- Triple M Network -- Sport - AFL/NRL -- Australian Publishers (All Devices) -- Radio Brands (All Devices)

The Social data is collated using the public terms of the respective network public APIs and terms of service. Apart from instances where 'Australian-only' is indicated, the Social Data is not domestic. Publication of this data is intended for personal use and should be seen as a reflection of business performance or forward looking statements that are always given to the market and shareholders first. Any comments in regard to this data or any claims of misrepresentation should be addressed to david.mackie@sca.com.au

Published in: Data & Analytics
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SCA Monthly Digital Audience - August 2016

  1. 1. SCA Monthly Digital Audience August 2016
  2. 2. 390k 10.8m 2.3m 1.2m 154k Avg Daily UBs2 Facebook Fans3 Twitter Followers4 Instagram Followers5 YouTube Subscribers6 #1 Radio Group with Unique Audience of 1,463,000 #1 Radio Group with 389,745 Avg Daily UBs #14 Australian Digital Publisher in Nielsen Market Intelligence #9 Australian Mobile Publisher in Nielsen Market Intelligence SCA Digital Leadership Sources: 1 Nielsen Digital Ratings (Monthly), 2 Nielsen Market Intelligence, 3 Facebook, 4 Twitter, 5 Instagram & 6 YouTube. Figures for August '16 1.5m Unique Audience1
  3. 3. Vevo Australian Audience 4.3m Unique Desktop Viewers2 9.3m Total Audience (All Devices)1 61k Australian Facebook Fans4 31k Australian & NZ Twitter Followers5 16m 13s Average View Duration1 Vevo video streams3 184m Sources: 1 Vevo Analytics (NB: there may be duplication across devices), 2 Comscore Video Metrix, 3 YouTube Analytics, 4 Facebook & 5 Twitter. Figures for August '16
  4. 4. Radio Groups Unique Audience Source: Nielsen Digital Ratings (Monthly) August ‘16 1,463,000 798,000 602,000 236,000 0 400,000 800,000 1,200,000 1,600,000 SCA ARN Nova Entertainment Macquarie Radio
  5. 5. Radio Brands Unique Audience Source: Nielsen Digital Ratings (Monthly) August ‘16 709,000 642,000 540,000 338,000 260,000 0 175,000 350,000 525,000 700,000 875,000 Hit Network Triple M KIIS Network NovaFM Smooth
  6. 6. 704k Unique 28 Day Streamers1 2.4m 5.2m4m Monthly Podcast Downloads2 Monthly Video Views3 Total Monthly Minutes Watched3 SCA Streams VideoAudio Sources: 1 SCA Steaming Logs - 28 days from 01/08/2016, 2 Podcast listening figure removes inflated reporting from repeated download requests via streaming podcast players in an individual podcast listen and includes Hamish & Andy, 3 Ooyala + YouTube. Figures for August '16
  7. 7. SCA Mobile 85% 219k 1.3m Mobile (% of Avg Daily UBs)3 Monthly App Users1 330k Monthly Mobile Avg Daily UBs3 Mobile App Installs (all-time)2 Sources: 1 Flurry, 2 AppAnnie (all-time SCA downloads) & 3 Nielsen Market Intelligence. Figures for August '16
  8. 8. SCA Social 2.3m 1.2m10.8m 154k 2m Total Australian Facebook Engagement1 Sources: 1 Facebook ‘People Talking About This’ AU only, 2 Facebook, 3 Twitter, 4 Instagram & 5 YouTube. Figures for August '16 Twitter Followers3 Instagram Followers4 Facebook Fans2 YouTube Subscribers5
  9. 9. Australian Facebook Engagement – Radio Source: Facebook API - 28 Day ‘People Talking About This’ (AU) - recorded 1 August 2016 1,971,639 491,050 319,482 310,632 53,542 0 175,000 350,000 525,000 700,000 875,000 1,050,000 1,225,000 1,400,000 1,575,000 1,750,000 1,925,000 2,100,000 SCA ARN ABC Radio Nova Fairfax Radio
  10. 10. Australian Facebook Engagement – Radio Brands Source: Facebook API - 28 Day ‘People Talking About This’ (AU) – recorded 1 August 2016 1,251,357 319,312 249,389 240,727 0 175,000 350,000 525,000 700,000 875,000 1,050,000 1,225,000 1,400,000 Hit Network Triple M Network Nova FM KIIS Network
  11. 11. HIT Network 1.9m 1.1m Twitter Followers2 Instagram Followers3 8m Facebook Fans1 192k Avg Daily UBs5 96k Monthly App Users6 1.6m Monthly Video Views7 150k YouTube Subscribers4 Sources: 1 Facebook, 2 Twitter, 3 Instagram, 4 YouTube, 5 Nielsen Market Intelligence, 6 Google Analytics, 7 Ooyala + YouTube. Figures for August '16
  12. 12. 136k 459k 23k 9k 20k Avg Daily UBs1 Facebook Fans2 Twitter Followers3 Instagram Followers4 YouTube Subscribers5 Scoopla Sources: 1 Nielsen Market Intelligence - ‘SCA Network (Scoopla)’, 2 Facebook, 3 Twitter, 4 Instagram & 5 YouTube. Figures for August '16
  13. 13. Triple M Network 381k 59k Twitter Followers2 Instagram Followers3 1.6m Facebook Fans1 172k Avg Daily UBs4 116k Monthly App Users5 Monthly Video Views6 Sources: 1 Facebook, 2 Twitter, 3 Instagram, 4 Nielsen Market Intelligence, 5 Google Analytics, 6 Ooyala + YouTube. Figures for August '16 525k
  14. 14. Sources: 1 Nielsen Market Intelligence ‘SCA Network (Sport)’, 2 Nielsen Market Intelligence ‘SCA Network (Sport - AFL)’ 3 Google Analytics, 4 Facebook, 5 Twitter, 6 Nielsen Market Intelligence ‘SCA Network (Sport - NRL)’ Figures for August '16 96k Twitter Followers5 134k Avg Daily UBs1 Avg Daily UBs2 Sport 117k Facebook Fans4 8k Monthly App Users3 Twitter Followers5 Avg Daily UBs6 Facebook Fans4 Monthly App Users3 58k 56k 11k 132k 72k
  15. 15. Australian Publishers (AllDevices) 1 2 3 4 5 6 7 8 9 10 NEWS AUSTRALIA NEWS CORP AUSTRALIA FAIRFAX MEDIA FAIRFAX MEDIA LIMITED TELSTRA MEDIA TELSTRA CORPORATION LTD REALESTATE.COM.AU LTD. REA GROUP LTD EBAY EBAY INC. NINEMSN NINE ENTERTAINMENT CO. YAHOO!7 SEVEN WEST MEDIA & YAHOO! DMG MEDIA DAILY MAIL AND GENERAL TRUST PLC CARSALES.COM LIMITED CARSALES.COM LTD BBC BBC WORLDWIDE LTD 1 2 3 5 4 6 7 8 9 11 3,973,838 3,344,795 1,529,479 1,213,854 1,159,479 1,095,132 1,029,540 833,488 495,289 469,082 +1.1% +6.2% +2.6% +4.9% -3.9% +0.9% +15.5% +11.3% +2.8% +2.1% SCA is the 14th biggest tagged publisher in Australia (all devices) PREVRANK COMPANY AVG DAILY UB % CH. MARKET AGGREGATE 19,357,348 +4.4% Source: Nielsen Online Rating - Market Intelligence (Domestic) Ranking Report, Average Daily Unique Browsers (all devices) - August 2016 11 12 13 14 15 16 17 18 19 20 TRIPADVISOR TRIPADVISOR MEDIA GROUP ALLURE MEDIA ALLURE MEDIA GUARDIAN NEWS & MEDIA LTD GUARDIAN MEDIA GROUP PLC SOUTHERN CROSS AUSTEREO SOUTHERN CROSS MEDIA GROUP SEVEN WEST MEDIA SEVEN WEST MEDIA MAMAMIA WOMEN’S NETWORK MAMAMIA.COM.AU PTY LTD SBS SPECIAL BROADCASTING SERVICE CORP. CBS INTERACTIVE CBS CORPORATION BAUER MEDIA GROUP BAUER MEDIA GROUP SPORTINGPULSE MULTICHANNEL NETWORK 10 13 12 14 20 16 15 17 18 19 458,283 447,083 420,726 389,745 384,965 298,473 269,532 258,914 257,032 216,945 -2.9% +7.1% -7.0% -6.4% +66.0% +1.5% -18.0% -3.0% +7.9% -6.6% PREVRANK COMPANY AVG DAILY UB % CH.
  16. 16. Radio Brands (All Devices) 1 2 3 4 5 6 7 8 HIT NETWORK* SOUTHERN CROSS AUSTEREO KIIS NETWORK AUSTRALIAN RADIO NETWORK TRIPLE M NETWORK SOUTHERN CROSS AUSTEREO NOVA FM NETWORK NOVA ENTERTAINMENT 2GB 873AM MACQUARIE RADIO NETWORK CLASSIC HITS RADIO AUSTRALIAN RADIO NETWORK SMOOTHFM NOVA ENTERTAINMENT 3AW FAIRFAX MEDIA 1 2 3 4 5 7 8 6 192,415 170,258 168,137 87,228 21,495 16,941 14,410 12,774 -16.8% +6.8% +5.7% -2.7% -0.8% +5.2% +39.0% -12.2% Ranked by Australian avg. daily unique browsers PREVRANK COMPANY AVG DAILY UB % CH. Source: Nielsen Online Ratings - Market Intelligence (Domestic), Australian Average Daily Unique Browsers - August 2016 *Labelled ’Today’s Hit Network’ in Nielsen Market Intelligence PREVRANK COMPANY AVG DAILY UB % CH. THE EDGE AUSTRALIAN RADIO NETWORK 97.3 COASTLIVE.COM.AU WEST COAST RADIO MIX 94.5FM SOUTHERN CROSS AUSTEREO FIVEAA NOVA ENTERTAINMENT SEA FM SOUTHERN CROSS AUSTEREO RADIOWEST SOUTHERN CROSS AUSTEREO 2UE FAIRFAX MEDIA 9 10 11 12 13 14 15 10 9 12 11 13 14 15 9,207 6,983 5,630 4,337 2,217 1,652 1,504 +21.0% -5.4% +29.3% +35.4% -13.4% -4.8% +1.5%

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