Internet, sociální sítě, mobilní platformy - nové trendy
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Konference - Nové IP broadcast technologie Praha 29.11. 2016 Sál VPS-1 Česká televize Petr Krkavec
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Internet, sociální sítě, mobilní platformy - nové trendy
- 1. IP Broadcast technologie – konference 29.11. 2016 ČT Praha Internet, sociální sítě, mobilní platformy Ing. Petr Krkavec
- 2. DIGITAL IN 2016WEARESOCIAL’S COMPENDIUM OF GLOBAL DIGITAL, SOCIAL, AND MOBILE DATA, TRENDS, AND STATISTICS we are social SIMON KEMP • WEARESOCIAL
- 3. COUNTRIESINCLUDED IN THIS OVERVIEW 1 ARGENTINA 2 AUSTRALIA 3 BRAZIL 4 CANADA 5 CHINA 6 EGYPT 7 FRANCE 8 GERMANY 9 HONG KONG 10 INDIA 11 INDONESIA 12 ITALY 13 JAPAN 14 MALAYSIA 15 MEXICO 16 NIGERIA 17 THEPHILIPPINES 18 POLAND 19 RUSSIA 20 SAUDI ARABIA 21 SINGAPORE 22 SOUTH AFRICA 23 SOUTH KOREA 24 SPAIN 25 THAILAND 26 TURKEY 27 UNITED ARABEMIRATES 28 UNITED KINGDOM 29 UNITED STATES 30 VIETNAM 21 9 5 4 10 24 15 22 7 19 12 20 8 13 1 16 23 6 2 3 11 18 14 17 25 26 27 28 29 30
- 4. GLOBALDIGITALSNAPSHOT INTERNET USERS TOTAL POPULATION ACTIVESOCIAL MEDIA USERS UNIQUE MOBILEUSERS ACTIVEMOBILE SOCIALUSERS BILLION BILLION BILLION BILLION BILLION ASNAPSHOTOFTHEWORLD’SKEYDIGITALSTATISTICALINDICATORS 7.395 JAN 2016 URBANISATION: 54% 3.419 PENETRATION: 46% 2.307 PENETRATION: 31% 3.790 PENETRATION: 51% 1.968 PENETRATION: 27%
- 5. JAN 2016 ANNUALGROWTH GROWTHINTHE NUMBEROF ACTIVE INTERNETUSERS GROWTHINTHE NUMBEROF ACTIVE SOCIALMEDIAUSERS GROWTHINTHE NUMBEROF UNIQUE MOBILEUSERS GROWTHINTHE NUMBEROF ACTIVE MOBILESOCIALUSERS YEAR-ON-YEARGROWTH TRENDSFORKEYDIGITALSTATISTICALINDICATORS SINCEJAN 2015 SINCEJAN 2015 SINCEJAN 2015 SINCEJAN 2015 +10% +10% +4% +17% +332 MILLION +219 MILLION +141 MILLION +283 MILLION
- 7. SHAREOF WEBTRAFFIC BY DEVICE SHAREOF WEB PAGEVIEWS: LAPTOPS&DESKTOPS SHAREOF WEB PAGEVIEWS: MOBILEPHONES SHAREOF WEB PAGEVIEWS: TABLETS SHAREOF WEB PAGEVIEWS: OTHERDEVICES BASED ON EACH DEVICE’SSHAREOFTOTALWEBPAGESSERVED YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: JAN 2016 56% 39% 5% 0.1% -9% +21% -21% -10%
- 8. JAN 2016 MOBILECONNECTIONSBY DEVICE CONNECTIONS ORGINATING FROM SMARTPHONE DEVICES TOTAL GLOBAL CONNECTIONS (ALLDEVICES) SMARTPHONE CONNECTIONS AS APERCENTAGEOF TOTAL CONNECTIONS CONNECTIONS ORGINATING FROM FEATURE-PHONE DEVICES FEATURE-PHONE CONNECTIONS AS A PERCENTAGEOF TOTAL CONNECTIONS BASED ON THETOTALNUMBEROFSMARTPHONECONNECTIONSAROUNDTHEWORLD # # # 3.4B 51%46% 3.7B7.3B
- 9. JAN 2016 PLATFORMS’ SHAREOF MOBILEWEB PERCENTAGEOF GLOBAL MOBILEWEBPAGE REQUESTS ORIGINATING FROM APPLEIOS DEVICES PERCENTAGEOF GLOBAL MOBILEWEBPAGE REQUESTS ORIGINATING FROM ANDROID WEBKITDEVICES PERCENTAGEOF GLOBAL MOBILEWEBPAGE REQUESTS ORIGINATING FROM OTHER MOBILEOPERATING SYSTEMS BASED ON EACH PLATFORM’SSHAREOFTOTALGLOBALMOBILEWEBPAGEREQUESTS 19% 66% 15%
- 10. MOBILE’S SHAREOF WEBTRAFFIC JAN 2016 PERCENTAGEOFTOTALWEBPAGESSERVED TO MOBILEPHONES 82% 75% 70% 66% 55% 51% 49% 47% 46% 45% 41% 40% 39% 36% 34% 32% 31% 29% 29% 28% 27% 27% 26% 26% 24% 22% 22% 21% 19% 19% 12% NIGERIA SOUTHAFRICA INDONESIA INDIA SAUDIARABIA POLAND UAE MALAYSIA TURKEY THAILAND SINGAPORE CHINA GLOBALAVERAGE JAPAN MEXICO SPAIN ARGENTINA HONGKONG PHILIPPINES UK USA AUSTRALIA SOUTHKOREA BRAZIL VIETNAM GERMANY EGYPT ITALY FRANCE CANADA RUSSIA
- 11. JAN 2016 SOCIALMEDIAUSE ## TOTALNUMBER OFACTIVESOCIAL MEDIAUSERS ACTIVESOCIALUSERS ASA PERCENTAGEOF THETOTALPOPULATION TOTALNUMBER OFSOCIALUSERS ACCESSING VIAMOBILE ACTIVEMOBILESOCIAL USERSASAPERCENTAGE OFTHETOTALPOPULATION BASED ON THEMONTHLYACTIVEUSERNUMBERSREPORTED BYEACH COUNTRY’SMOSTACTIVEPLATFORM 2.31B 31% 1.97B 27%
- 13. SOCIALMEDIAREGIONALOVERVIEW JAN 2016 ACTIVEACCOUNTSON THETOPSOCIALNETWORKINEACHCOUNTRY(INMILLIONS) COMPARED TOPOPULATION 769 234 213 211 201 191 186 129 87 63 18 4 EAST ASIA SOUTHEAST ASIA NORTH AMERICA SOUTH AMERICA WEST EUROPE EAST EUROPE SOUTH ASIA AFRICA CENTRAL AMERICA MIDDLE EAST OCEANIA CENTRAL ASIA 48% 37% 59% 50% 48% 45% 11% 11% 40% 26% 45% 6% ACTIVE SOCIALMEDIAUSERS, IN MILLIONS ACTIVE SOCIALMEDIAUSERSvs. TOTAL POPULATION
- 14. TIMESPENTON SOCIALMEDIA JAN 2016 AVERAGENUMBEROFHOURSTHATSOCIALMEDIAUSERSSPEND USING SOCIALMEDIAEACHDAY 3.7 3.3 3.2 3.2 3.0 3.0 2.9 2.9 2.9 2.7 2.5 2.3 2.3 2.0 1.9 1.7 1.6 1.6 1.5 1.5 1.5 1.4 1.3 1.3 1.2 1.1 1.1 0.3 PHILIPPINES BRAZIL MEXICO ARGENTINA UAE MALAYSIA SAUDIARABIA THAILAND INDONESIA SOUTHAFRICA TURKEY VIETNAM INDIA ITALY RUSSIA USA SINGAPORE SPAIN HONGKONG UK CHINA CANADA POLAND FRANCE AUSTRALIA GERMANY SOUTHKOREA JAPAN
- 15. ACTIVEUSERS BY SOCIALPLATFORM JAN 2016 SOCIALNETWORK MESSENGER / CHATAPP/ VOIP MOSTRECENTLYPUBLISHED MONTHLYACTIVEUSERACCOUNTSBYPLATFORM,INMILLIONS 1,550 900 860 800 653 650 555 400 320 300 300 249 222 212 200 122 100 100 100 100 FACEBOOK WHATSAPP QQ FBMESSENGER QZONE WECHAT TUMBLR INSTAGRAM TWITTER SKYPE BAIDU TIEBA VIBER SINA WEIBO LINE SNAPCHAT YY VKONTAKTE PINTEREST BBM LINKEDIN 1,590
- 21. JAN 2016 FACEBOOKUSEBY DEVICE BASED ON THEGLOBALNUMBEROFACTIVEUSERACCOUNTSACCESSING FACEBOOKVIAEACH DEVICE, IN MILLIONS ACTIVEACCOUNTS ACCESSING VIADESKTOP ORLAPTOPCOMPUTERS ACTIVEACCOUNTS ACCESSING VIA SMARTPHONES ACTIVEACCOUNTS ACCESSING VIA FEATUREPHONES ACTIVEACCOUNTS ACCESSING VIA TABLETS ## PERCENTAGEOF TOTAL: PERCENTAGEOF TOTAL: PERCENTAGEOF TOTAL: PERCENTAGEOF TOTAL: ## 748M 1,259M 38M 221M 50% 83% 2% 15%
- 25. IP Broadcast technologie – konference 29.11. 2016 ČT Praha Internet, sociální sítě, mobilní platformy Ing. Petr Krkavec