SCA Digital - April 2014 Ratings

2. SCA DIGITAL – APRIL RATINGS INDEX
Slide 3 SCA Network Australian Monthly Unique Browsers
Slide 4 Today Network Australian Monthly Users
Slide 5 Triple M Network Australian Monthly Users
Slide 6 Mix 94.5 & LocalWorks Australian Monthly Users
Slide 7 % Reach of Commercial Radio Unique Audience (UA)
ALL DEVICES
Slide 9 Top 30 Australian Publishers (All Devices)
Slide 10 National % Cume Share - Radio Brands (All devices)
Slide 11 National % Cume Share - Radio Groups
Slide 12 Radio Brands & Networks Cume Conversion
Slide 13 Radio Groups Online Reach - NSW
Slide 14 Radio Groups Online Reach - VIC
Slide 15 Radio Groups Online Reach - QLD
Slide 16 Radio Groups Online Reach - WA
Slide 17 Radio Groups Online Reach - SA
MOBILE
Slide 19 Top 30 Australian Mobile Publishers
Slide 20 National % Cume Share - Mobile Radio Brands
Slide 21 Top 30 Mobile Optimised Publishers in Australia
Slide 22 Mobile Share of Daily Radio Browsing - Today Network
Slide 23 Mobile Share of Daily Radio Browsing - Triple M Network
Slide 24 SCA Mobile Apps - October to April
Slide 25 SCA Mobile Users - April
SOCIAL
Slide 27 SCA Social Radio Stats
Slide 28 People Talking About on Facebook - Radio Companies
Slide 29 People Talking About on Facebook - Radio – Sydney
Slide 30 People Talking About on Facebook - Radio – Melbourne
Slide 31 SCA Social Broadcast Stats
Slide 32 People Talking About on Facebook - Broadcast
Slide 33 % Cume Share of Instagram
Slide 34 % Cume Share of Social Video - Views
Slide 35 % Cume Share of Social Video - Subscribers
AUDIO & VIDEO
Slide 37 Live Broadcast Radio Streaming - April
Slide 38 Audio on Demand - April
Slide 39 Premium Video - April
Slide 40 Songl Engagement

3. Source: Nielsen Market Intelligence (Domestic) – April 2013 – April 2014 – SCA Network – National
SCA Network traffic increased 130%
year on year in Australian Monthly
Unique Browsers to 2.37 million
Driven by Shows, Social, Sport, Celebrity and Mobile
Browsers.
SCA NETWORK AUSTRALIAN
MONTHLY UNIQUE BROWSERS

4. Source: Google Analytics (Domestic) – April 2013 – April 2014 - Today Network National (All SCA Stations)
Today Network traffic increased 18%
year on year in Australian Monthly Users
to 1.51 million
Driven by Shows, Social, Celebrity and Mobile Browsers.
TODAY NETWORK
AUSTRALIAN MONTHLY USERS

5. Triple M Network traffic increased by 82%
year on year in Australian Monthly Users to
928,929
Driven by AFL, NRL, Social, Rock News and Mobile Browsers.
Source: Google Analytics (Domestic) – April 2013 – April 2014 - Triple M Network (Five Triple Ms & Triple M Classic Rock Digital)
TRIPLE NETWORK AUSTRALIAN
MONTHLY USERS

6. Source: Google Analytics (Domestic) – April 2013 – April 2014 – Mix 94.5 Perth & LocalWorks (All LocalWorks Stations)
Mix 94.5 & LocalWorks traffic
reached 85,520 Australian
Monthly Users!
!
Driven by Local, Social, Music and Mobile Browsers.!
MIX 94.5 & LOCALWORKS
AUSTRALIAN MONTHLY USERS