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SCA Monthly Digital Audience - September 2016

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SCA Digital Leadership -- VEVO -- SCA Streams -- SCA Mobile -- SCA Social -- Hit Network -- Scoopla -- Triple M Network -- Sport - AFL/NRL -- Australian Publishers (All Devices) -- Radio Brands (All Devices)

The Social data is collated using the public terms of the respective network public APIs and terms of service. Apart from instances where 'Australian-only' is indicated, the Social Data is not domestic. Publication of this data is intended for personal use and should be seen as a reflection of business performance or forward looking statements that are always given to the market and shareholders first. Any comments in regard to this data or any claims of misrepresentation should be addressed to david.mackie@sca.com.au

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SCA Monthly Digital Audience - September 2016

  1. 1. SCA Monthly Digital Audience September 2016
  2. 2. 420k 10.9m 2.4m 1.2m 154k Avg Daily UBs2 Facebook Fans3 Twitter Followers4 Instagram Followers5 YouTube Subscribers6 #1 Radio Group with Unique Audience of 1,349,000 #1 Radio Group with 420,386 Avg Daily UBs (SCA’s highest ever) #12 Australian Digital Publisher in Nielsen Market Intelligence #9 Australian Mobile Publisher in Nielsen Market Intelligence SCA Digital Leadership Sources: 1 Nielsen Digital Ratings (Monthly), 2 Nielsen Market Intelligence, 3 Facebook, 4 Twitter, 5 Instagram & 6 YouTube. Figures for Sep '16 1.3m Unique Audience1
  3. 3. Vevo Australian Audience 4.3m Unique Desktop Viewers2 9.7m Total Audience (All Devices)1 90% Ave. completion rate of ad views4 82% Ave. viewability rate of ads5 15m 23s Average View Duration1 Vevo video streams3 189m Sources: 1 Vevo Analytics (NB: there may be duplication across devices), 2 Comscore Video Metrix, 3 YouTube Analytics, 4 Freewheel & 5 MOAT. Figures for Sep '16
  4. 4. Radio Groups Unique Audience Source: Nielsen Digital Ratings (Monthly) Sep ‘16 1,349,000 659,000 543,000 172,000 0 400,000 800,000 1,200,000 1,600,000 SCA ARN Nova Entertainment Macquarie Radio
  5. 5. Radio Brands Unique Audience Source: Nielsen Digital Ratings (Monthly) Sep ‘16 606,000 519,000 488,000 281,000 218,000 0 175,000 350,000 525,000 700,000 Triple M Hit Network KIIS Network NovaFM Smooth
  6. 6. 733k Unique 28 Day Streamers1 3.4m 4.6m3.7m Monthly Podcast Downloads2 Monthly Video Views3 Total Monthly Minutes Watched3 SCA Streams VideoAudio Sources: 1 SCA Steaming Logs - 28 days from 01/09/2016, 2 Podcast listening figure removes inflated reporting from repeated download requests via streaming podcast players in an individual podcast listen and includes Hamish & Andy, 3 Ooyala + YouTube. Figures for Sep '16
  7. 7. SCA Mobile 86% 231k 1.4m Mobile (% of Avg Daily UBs)3 Monthly App Users1 361k Monthly Mobile Avg Daily UBs3 Mobile App Installs (all-time)2 Sources: 1 Flurry, 2 AppAnnie (all-time SCA downloads) & 3 Nielsen Market Intelligence. Figures for Sep '16
  8. 8. SCA Social 2.4m 1.2m10.9m 154k 3m Total Australian Facebook Engagement1 Sources: 1 Facebook ‘People Talking About This’ AU only, 2 Facebook, 3 Twitter, 4 Instagram & 5 YouTube. Figures for Sep '16 Twitter Followers3 Instagram Followers4 Facebook Fans2 YouTube Subscribers5
  9. 9. Australian Facebook Engagement – Radio Source: Facebook API - 28 Day ‘People Talking About This’ (AU) - recorded 1 Oct 2016 2,973,988 441,220 331,814 241,044 57,316 0 175,000 350,000 525,000 700,000 875,000 1,050,000 1,225,000 1,400,000 1,575,000 1,750,000 1,925,000 2,100,000 2,275,000 2,450,000 2,625,000 2,800,000 2,975,000 3,150,000 SCA ARN Nova ABC Radio Fairfax Radio
  10. 10. Australian Facebook Engagement – Radio Brands Source: Facebook API - 28 Day ‘People Talking About This’ (AU) – recorded 1 Oct 2016 2,053,004 450,331 294,938 293,784 0 175,000 350,000 525,000 700,000 875,000 1,050,000 1,225,000 1,400,000 1,575,000 1,750,000 1,925,000 2,100,000 2,275,000 Hit Network Triple M Network Nova FM KIIS Network
  11. 11. HIT Network 1.9m 1.1m Twitter Followers2 Instagram Followers3 8.1m Facebook Fans1 197k Avg Daily UBs5 105k Monthly App Users6 1.6m Monthly Video Views7 154k YouTube Subscribers4 Sources: 1 Facebook, 2 Twitter, 3 Instagram, 4 YouTube, 5 Nielsen Market Intelligence, 6 Google Analytics, 7 Ooyala + YouTube. Figures for Sep '16
  12. 12. 112k 458k 23k 9k 21k Avg Daily UBs1 Facebook Fans2 Twitter Followers3 Instagram Followers4 YouTube Subscribers5 Scoopla Sources: 1 Nielsen Market Intelligence - ‘SCA Network (Scoopla)’, 2 Facebook, 3 Twitter, 4 Instagram & 5 YouTube. Figures for Sep '16
  13. 13. Triple M Network 391k 65k Twitter Followers2 Instagram Followers3 1.6m Facebook Fans1 200k Avg Daily UBs4 95k Monthly App Users5 Monthly Video Views6 Sources: 1 Facebook, 2 Twitter, 3 Instagram, 4 Nielsen Market Intelligence, 5 Google Analytics, 6 Ooyala + YouTube. Figures for Sep '16 429k
  14. 14. Sources: 1 Nielsen Market Intelligence ‘SCA Network (Sport)’, 2 Nielsen Market Intelligence ‘SCA Network (Sport - AFL)’ 3 Google Analytics, 4 Facebook, 5 Twitter, 6 Nielsen Market Intelligence ‘SCA Network (Sport - NRL)’ Figures for Sep '16 97k Twitter Followers5 167k Avg Daily UBs1 Avg Daily UBs2 Sport 120k Facebook Fans4 9k Monthly App Users3 Twitter Followers5 Avg Daily UBs6 Facebook Fans4 Monthly App Users3 85k 80k 10k 136k 73k
  15. 15. Australian Publishers (AllDevices) 1 2 3 4 5 6 7 8 9 10 NEWS AUSTRALIA NEWS CORP AUSTRALIA FAIRFAX MEDIA FAIRFAX MEDIA LIMITED TELSTRA MEDIA TELSTRA CORPORATION LTD NINE ENTERTAINMENT CO. NINE ENTERTAINMENT CO. REALESTATE.COM.AU LTD. REA GROUP LTD EBAY EBAY INC. YAHOO!7 SEVEN WEST MEDIA & YAHOO! DMG MEDIA DAILY MAIL AND GENERAL TRUST PLC CARSALES.COM LIMITED CARSALES.COM LTD TRIPADVISOR TRIPADVISOR MEDIA GROUP 1 2 3 6 4 5 7 8 9 11 3,742,123 3,259,956 1,429,604 1,336,436 1,149,282 1,022,335 798,402 490,994 452,597 420,865 -5.8% -2.5% -6.5% +22.0% +1.7% -0.9% -0.7% -4.2% -0.9% -1.2% SCA is the 12th biggest tagged-publisher in Australia (all devices) PREVRANK PUBLISHER AVG DAILY UB % CH. MARKET AGGREGATE 18,949,894 -2.1% Source: Nielsen Online Rating - Market Intelligence (Domestic) Ranking Report, Average Daily Unique Browsers (all devices) - Sep 2016 11 12 13 14 15 16 17 18 19 20 ALLURE MEDIA ALLURE MEDIA SOUTHERN CROSS AUSTEREO SOUTHERN CROSS MEDIA GROUP BBC BBC WORLDWIDE LTD GUARDIAN NEWS & MEDIA LTD GUARDIAN MEDIA GROUP PLC MAMAMIA WOMEN’S NETWORK MAMAMIA.COM.AU PTY LTD SBS SPECIAL BROADCASTING SERVICE CORP. BAUER MEDIA GROUP BAUER MEDIA GROUP SEVEN WEST MEDIA SEVEN WEST MEDIA LINKEDIN LINKEDIN CORP CBS INTERACTIVE CBS CORPORATION 12 14 10 13 16 17 19 15 26 18 420,865 420,386 396,745 382,546 358,470 296,323 295,058 286,023 273,800 250,259 -5.9% +7.9% -15.4% -9.1% +20.1% +9.9% +14.8% -25.7% +62.3% -3.3% PREVRANK COMPANY AVG DAILY UB % CH.
  16. 16. Radio Brands (All Devices) 1 2 3 4 5 6 7 8 TRIPLE M NETWORK SOUTHERN CROSS AUSTEREO HIT NETWORK* SOUTHERN CROSS AUSTEREO KIIS NETWORK AUSTRALIAN RADIO NETWORK NOVA FM NETWORK NOVA ENTERTAINMENT 2GB 873AM MACQUARIE RADIO NETWORK CLASSIC HITS RADIO AUSTRALIAN RADIO NETWORK SMOOTHFM NOVA ENTERTAINMENT 3AW FAIRFAX MEDIA 3 1 2 4 5 6 7 8 199,758 197,306 181,485 103,909 18,825 17,047 16,336 12,635 +18.8% +2.5% +6.6% +19.1% -12.4% +0.6% +13.4% -1.1% Ranked by Australian avg. daily unique browsers PREVRANK COMPANY AVG DAILY UB % CH. Source: Nielsen Online Ratings - Market Intelligence (Domestic), Australian Average Daily Unique Browsers - Sep 2016 *Labelled ’Today’s Hit Network’ in Nielsen Market Intelligence PREVRANK COMPANY AVG DAILY UB % CH. 97.3 COASTLIVE.COM.AU WEST COAST RADIO THE EDGE AUSTRALIAN RADIO NETWORK FIVEAA NOVA ENTERTAINMENT MIX 94.5FM SOUTHERN CROSS AUSTEREO SEA FM SOUTHERN CROSS AUSTEREO RADIOWEST SOUTHERN CROSS AUSTEREO 2UE FAIRFAX MEDIA 9 10 11 12 13 14 15 10 9 12 11 13 14 16 6,047 5,634 4,414 3,635 1,639 1,348 1,194 -13.4% -38.8% +1.8% -35.4% -26.1% -18.4% +3.3%

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