SCA Digital - March 2014 Ratings

2. SCA DIGITAL – MARCH RATINGS INDEX
Slide 3 SCA Network Australian Monthly Unique Browsers
Slide 4 Today Network Australian Monthly Unique Visitors
Slide 5 Triple M Network Australian Monthly Unique Visitors
Slide 6 Mix 94.5 & LocalWorks Australian Monthly Unique Visitors
Slide 7 % Reach of Commercial Radio Unique Audience (UA)
ALL DEVICES
Slide 9 Top 30 Australian Publishers (All Devices)
Slide 10 National % Cume Share – Radio Brands (All devices)
Slide 11 National % Cume Share – Radio Groups
Slide 12 Radio Brands & Networks Cume Conversion
Slide 13 Sydney Radio Brands & Networks - NSW
Slide 14 Melbourne Radio Brands & Networks - VIC
Slide 15 Brisbane Radio Brands & Networks - QLD
Slide 16 Perth Radio Brands & Networks – WA
Slide 17 Adelaide Radio Brands & Networks – SA
MOBILE
Slide 19 Top 30 Australian Mobile Publishers
Slide 20 National % Cume Share – Mobile Radio Brands
Slide 21 Top 30 Mobile Optimised Publishers in Australia
Slide 22 Mobile Share of Daily Radio Browsing – Today Network
Slide 23 Mobile Share of Daily Radio Browsing – Triple M Network
SOCIAL
Slide 25 SCA Social Radio Stats
Slide 26 People Talking About on Facebook – Radio Companies
Slide 27 People Talking About on Facebook – Radio – Sydney
Slide 28 People Talking About on Facebook – Radio – Melbourne
Slide 29 SCA Social Broadcast Stats
Slide 30 People Talking About on Facebook – Broadcast
Slide 31 % Cume Share of Instagram
Slide 32 % Cume Share of Social Video
MUSIC STREAMING
Slide 34 Songl Engagement

3. Source: Nielsen Market Intelligence (Domestic) – March 2013 – March 2014 – SCA Network – National
SCA Network traffic increased 228%
year on year in Australian Monthly
Unique Browsers to 2.75 million-
Highest Month Ever !
Driven by Shows, Social, Sport, Celebrity and Mobile
Browsers.
SCA NETWORK AUSTRALIAN
MONTHLY UNIQUE BROWSERS

4. Source: Google Analytics (Domestic) – March 2013 – March 2014 - Today Network National (All SCA Stations)
Today Network traffic increased
106% year on year in Australian
Monthly Unique Visitors to 1.86
million – Highest Month Ever !
Driven by Shows, Social, Celebrity and Mobile
Browsers.
TODAY NETWORK
AUSTRALIAN MONTHLY
UNIQUE VISITORS

5. Triple M Network traffic increased by 121%
year on year in Australian Monthly Unique
Visitors to 954,573 – Highest Month Ever !
Driven by AFL, NRL, Social, Rock News and Mobile Browsers.
Source: Google Analytics (Domestic) – March 2013 – March 2014 - Triple M Network (Five Triple Ms & Triple M Classic Rock Digital)
TRIPLE NETWORK AUSTRALIAN MONTHLY
UNIQUE VISITORS

6. Source: Google Analytics (Domestic) – March 2013 – March 2014 – Mix 94.5 Perth & LocalWorks (All LocalWorks Stations)
Mix 94.5 & LocalWorks traffic
increased 26% year on year in
Australian Monthly Unique Visitors
to 98,506 – Highest Month Ever ! !
MIX 94.5 & LOCALWORKS AUSTRALIAN
MONTHLY UNIQUE VISITORS