Marketing management

1. Chapter - 25
Retailing

2. Retailing 2
Objectives
 Retailing and its Importance
 Evolution of retailing
 Classification of retailers
 Strategic issues in retailing
 Trends in retailing
 Future of retailing

3. Retailing 3
Retailing - Importance
 Importance of Retailing
 Inventory management
 Value-add service
 Product variety
 Breaking bulk
 Disseminating information
 Importance to Other Channels
 Source of Employment

4. Retailing 4
Evolution of Retailing
 Wheel of Retailing
 Industrial Revolution
 Competition and Trade-up
 Regression and Assimilation
 Innovation

5. Retailing 5
Wheel of Retailing
Entry phase
Maturity
Phase
High costs,
high prices low
Returns on
Investment, competition
From new retail formats
Large facilities
Improved customer
Service, extended
Product offerings, high
Operating costs
Low status, low price,
Low profit margin,
Low cost structure,
Limited product offering

6. Retailing 6
Retailers - Classification
 Classification based on type of ownership
 Independent owned
 Chain-owned
 Franchise-operated
 Organizations that operate on a leased department
format
 Consumer cooperative

7. Retailing 7
Retailers - Classification
 Store based retailers
 Food retailers
 Convenience store
 Conventional supermarkets
 Food-based superstores
 Combinations stores
 Limited-line stores
 Warehouse stores
 Flea markets

8. Retailing 8
Retailers - Classification
 Store based retailers
 General merchandise retailers
 Specialty stores
 Department stores
 Full-line discount stores
 Variety stores
 Off-price chains
 Membership clubs
 Thrift stores

9. Retailing 9
Retailers - Classification
 Non-Store based retailers
 Direct marketing
 Catalog retailing
 Direct mail
 Direct selling
 Person-to-person selling
 Party plans
 Multi-level marketing
 Automatic vending machines

10. Retailing 10
Retailers - Classification
 Non-Traditional Retailing
 The internet
 Online shopping
 E-tailing
 Video kiosks
 Video catalogs

11. Retailing 11
Retailing - Strategic Issues
 Store location
 Retail store image
 Product assortments
 Service rendered at the store
 Store personnel
 Customer who patronize the store
 Store layout and ambience
 Convenience of location
 Age of customer
 Store size
 Promotion
 Role and impact of private brands on power retailers

12. Retailing 12
Retailing - Trends
 Competition
 Consumers
 Technology
 Micro-marketing
 Emergence of new retail formats
 Global operations
 Ethnic retailing
 Diversification

13. Retailing 13
Retailing - Future
 Global Retailing
 Tailor made products
 Reduction in retail format life span
 E-tailing will dominate
 Sharing of information
 Retail technologies will grow

14. Retailing 14
Retailing - Future
 Retailing in India
 Tremendous growth opportunities
 Increased in organized retailing
 Booming economy
 Globalization
 Increase in the income of people

15. Retailing 15
Summary
 Retailing and its Importance
 Evolution of retailing
 Classification of retailers
 Strategic issues in retailing
 Trends in retailing
 Future of retailing

16. Thank you