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Brand
ManagementYour Company Name
Agenda
To Show Market
insights of the
Retail Industry
To Review
Key
Activities
To Analyse
Global trends
in Retailing
To Evaluate
Financial
Performance
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Content
Introduction
Global, Environmental,
And Market Trends
Trends In Retail
Management
Retailing
Strategy
Merchandise
Management
Inventory Management
and Control
Retail Management
Challenges
KPI &
Dashboard
Operations, Promotion,
And Marketing
Communications
3
Introduction
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Types of Retail Formats
Key Drivers for Retail Growth
Key Statistics
Building and Sustaining Relationships
Types of Retail Formats
• Independent retailers
• Chain stores
• Franchises
• Co-operative stores
• Convenience Stores
• Supermarkets
• Hypermarkets
• Specialty Stores
• Departmental Stores
• Factory Outlets
• Catalogue
• Showrooms
• Direct Sales
• Email Orders
• Postal Orders
• Telemarketing
• Automated Vending
• Various Service
providers
• Banks
• Car Rentals
• Service Contracts
Ownership Based
Merchandise Based
Store
Based
Service
Based
Non-Store
Based
Retail
Formats
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Key Drivers for Retail Growth
• Stronger, more familiar brands
• Results in higher footfall and conversion
through enhanced trust of quality and value
• Relocation of retail units and
improvement in visibility and seating
• Results in increased dwell time in
airside retail areas
• Widen product range through
reducing duplication to meet the
needs of more passengers
• Improve penetration through
service & merchandising
• Strong partnership and supply chain
negotiation and efficiency
• Leverage margins across all locations
Branding
Location
Product mix
Service
Margin
RETAIL
GROWTH
6
Key Statistics
7
FY2010-2015
Composite Compound
annual growth rate in
retail revenue
Top 250 retailers with
foreign Operations
Composite net
profit margin
US $19 Billion
Average size of Top
250 retail revenue
US $3.21 Trillion
Aggregate retail
revenue of Top
250
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Building and Sustaining Relationships
Loyalty Schemes
In Store Local offers
Repair/Check up Services
Online Price Matching
Private Label
Exclusives
Trade in Services
Credit Facilities
RETAILER-SUPPLIER
CONSUMER-RETAILER
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Global,
Environmental
and Market Trends
Global Retail Trends
Comparing Online
and Non-online Sales
Retail Trends
Shaping in Future
Environmental Trends:
Role of Information
technology in retail
Environmental Trends:
Types of Retail
Applications
Retail Market
Trends
Understanding
Retail Customers
Future Trends in
Multi-channel
Retailing
Retail
Competition
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Retail Global Trends Comparing Online and Non-online Sales
28
72
U.S
United States
$1.32 Trillion
Germany
$0.09 Trillion
20
80
GermanyUnited Kingdom
$0.21 Trillion
30
70
U.K
China $1.30
Trillion
22
78
China
11
89
Japan $0.17
Trillion
Japan
1
5
12
20
Online Sales Non Online Sales
$25 Trillion
$13 Trillion
Global online Sales account for 19%
of total retail sales
10This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Retail Trends Shaping in Future
Customer Experience will be of
vital importance for Retail Success
Machine Learning and AI will
boom the online retail industry
Omni channel retailing will be
a key driver of sales
Customer will be much more aware
and conscious in choosing a product
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Environmental Trends: Role Of Information Technology in Retail
Item Management
Data Synchronization
Partner Collaboration
Supply Chain
Tracking
Demand
Planning
Master
Planning
Inventory
Optimization
Manufacturing
RPID
Assortment
Planning
Replenishme
nt Planning
Markdown
Optimization
Retail
Website
Analytics
Store
Development
Store
Development
Content
Management
E-Commerce
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POS
Inventory
Management
Workforce
management
Store-level
demand
Perishables
Management
Supply Chain
Systems
Enterprise
Retail Systems
Store Operation
Systems
Environmental Trends: Types of
Retail Applications
13
Retail Market Trends
Consumer Promotion Optimization
Coupon Effectiveness Analytics & Optimization
P05 Data Analytics
Consumer Connect
Next Gen IT
Digital Transformation
Internet o4 Things (10T)
CPG Analytics. Advanced Analytics
& Big Data
Research & Product Development
PLM Implementations
Product Quality & Factory Compliance
NPI Optimization
Procurement
Purchase Order Processing .
Trading Platforms - Commodity and
Currency
Supplier Risk Management
Manufacturing
Throughput Improvement
Capacity Augmentation Analysis
Production Inventory Tracking
Integrated Supply Chain
Demand Planning
Distribution
Inventory & Stock-Flow
Management
Trade and Marketing
Trade Promotion Optimization
Outlet Segmentation & Retail Order
Recommendation
Sales-force effectiveness
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15
Product not meeting needs
Poor Customer Service
Problems getting issues resolved
Didn’t Feel Valued
Better offer elsewhere
Understanding
Retail
Customers
Future Trends in Multi-Channel Retailing
Online Shopping
….growth over last year
85%
Mobile Commerce
…..of smartphone users have
made a purchase using a
smartphone
62%
The rise of
Social Media
…..of customers trust peer
recommendations
78%
Multi-Channel The
new norm
…..of customers make
multi-channel purchases
50%
16
Retail Competition
Our Business Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 Competitor 6
Product
Quality
Product
Fidelity
After Sales
Service
Customer
Service
Price
Shipping
Speed
86
75
93
49
79
86
70
73
93
82
56
79
83
58
65
74
56
63
74
78
51
66
70
89
90
71
83
77
87
68
93 93 69 86 57 67 72
79
50
53
92
69
90-100 80-89 70-79 60-69 0-59
17
Trends In Retail
Management
Which Pricing Strategy to Adopt
Stages of Product Distribution in Retail
Target Audience Classification in Retail
Retail Sales by Product Category
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Target Audience Classification In Retail
2
2
5
17
27
47
Teachers
Parents
Upper Elementary(Grades 4-6)
Early Elementary (Grades 1-3)
Early Childhood(Preschool-Kindergarten)
Families
19This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Retail Sales By Product Category
$7 $8
$11
$15
$17
$22
$25
$40
$49
$51
Food &
Beverage
Office
Equipment
Toys &
Hobby
Personal
Health
Furniture Books,
Music, Video
Auto & parts Apparel Other Consumer
Electronics
20This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Which Pricing Strategy to Adopt
21
Price
Skimming
Bundle
Pricing
Pricing for Market
Penetration
Economy
Pricing
Pricing at a
Premium
Psychology
Pricing
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Stages of Product Distribution in Retail
PRODUCER
Direct
channel
Retail
channel
Agent
channel
Wholesale
channel
Wholesaler or
Distributor
Retailer Consumers
Retailer Consumers
Consumers
Retailer Consumers
Wholesaler
or Distributor
Wholesaler or
distributer
Agent/Broker
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Retailing
Strategy
Retail Market Strategy
Global Market Segmentation Strategy
Retail Financial Strategy
Retail Location Analysis Strategy
Human Resource Management: Division Of
Retail Activities
Human Resource Management: Retail Store
Organizational Structure
Information System and Supply Chain Management
23
Retail Market Strategy
24
Existing New
ExistingNew
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Market
Penetration
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Market
Expansion
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Format
Development
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Diversification
(Unrelated/Related)
Global Market Segmentation Strategy
Global Markets
Mass
(Undifferentiated)
Marketing
Targeted
(Differentiated)
Marketing
Multi-segment
Marketing
Concentrated
Marketing
Niche MarketingMicrotargeting
One-to-one
Marketing
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Retail Location Analysis Strategy
26
Market Research
Performance
Measurement
Site
Selection
Real Estate
Planning
Merchandising
efforts
Trade Areas Ideal Sites
Site and Market
Priority
Marketing
campaigns
Customer
Profile Index
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Human Resource Management: Division Of Retail Activities
• Arranging merchandise
• Gift wrapping
• Guide to customer
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• Receiving inventory
• Quality checking
• Keeping record of issue and receipt
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audience's attention.
• Ledger maintenance
• Bills issuance
• Providing carry bags
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• Inventory repairs
• Attending queries
• Complaint handling
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• Recruitment
• Budgeting
• Coordinating activities
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HR Staff
Cashier
Customer Care
Staff
Floor Staff
Inventory Staff
Performer Tasks
27
Human Resource Management: Retail Store Organizational Structure
28
Vice President HR
Operations &
Recruitment
Staff
Development
Accounts Billing
Vice President Finance
Merchandising
Purchasing
Receiving &
Inspection
Regional
Managers
Customer Service
Store Managers
Associates
Vice
President
Product
Placement
Shipping
Waste
Management
Public
Relations
Reputation /
Image
Marketing
Advertising
Research &
Development
Company President CEO
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Product
Information
Finances
Finances
Information
Product
Supplier Distributor Shopper
RetailerManufacturer
Information System And Supply Chain Management
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Operations,
Promotion, &
Marketing
Communications
Retail Sales
Promotional Mix
Elements
Tools Used for
Sales Promotion in
Retail
Customer Loyalty
Programme
Options
Need For Customer
Loyalty Programs in
Retail
Integrated Marketing
Communications in
Retailing
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Retail Sales Promotional Mix Elements
Impersonal Personal
UnpaidPaid
Advertising Sales
Promotion Store
Atmosphere Digital
Marketing
Personal Selling
E-mail
Marketing
Publicity Word of Mouth
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31
Tools Used For
Sales Promotion
In Retail
Samples
Coupons
Prizes
Frequent Shopper
Contests
Referral Gifts
Demos
POP/ POS
2 for the price of 1
32
Customer Loyalty Programme Options
Points
Earn points & redeem for
rewards
• Offers control
• Customer understands
• Lower cost
• Discount has to be large (+10%)
• No control
Discount
Immediate discount for
presenting card
• Easy & instant
• No liability
• Discount has to be large (+10%)
• No control
Rebate Rewards spend over time • Easy to manage
• Little control
• Easy to copy e.g. stamp card
• Little emotional connection
Privilege
Earn points & redeem for
rewards plus tiers of
privilege
• Privilege lead to loyalty
• Offers control
• Customer understand
• Low spend customer disillusion
• Competitors can match
GOOD BAD
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Need for Customer Loyalty Programs in Retail
65%
60%
72%
64%
54%
82%
Text 1 Text 2 Text 3 Text 4 Text 5 Text 6
Discounted or Free
Products
75%
50%
42%
69%
53%
70%
Text 1 Text 2 Text 3 Text 4 Text 5 Text 6
Free Shipping
52%
64%
76%
55%
47%
90%
Text 1 Text 2 Text 3 Text 4 Text 5 Text 6
Enhanced Customer
Service
65%
60%
80%
70%
45%
72%
Text 1 Text 2 Text 3 Text 4 Text 5 Text 6
Exclusive Products or
Events
34
Europe Middle East
/ Africa
Latin
America
Global
Average
Asia -
Pacific
North
America
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Integrated Marketing Communications in Retailing
Advertising
(Traditional &
Digital)
Public
Relations
Direct Marketing
(Traditional &
Digital)
Sales Promotions
(In store & Online)
Personal Selling
(Face to Face)
Branding Great for brand building
Helps brand awareness,
credibility
Branding awareness,
Immediate purchase
Encourages immediate
action
Strong relationship built
with customers
Reach Large reach Large reach Reach limited
Short term tactic, not
sustainable long term
Reach limited
Targeting Targeting limited Targeting limited
Customer level
Personalization
Results easily
measurable
Precise targeting
possible
Price Expensive Free or Inexpensive Expensive Very Expensive Expensive
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Merchandise
Management
Managing
Merchandise
Assortments
Merchandise
Buying 6
month Plan
Retail Price
Management
Goals
Merchandise
Buying Decision
Process
Merchandise
Allocations
Table
Retail Pricing
Strategy
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Managing Merchandise Assortments
Women’s Apparel
T-shirts This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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Style Round Neck Round Neck Round Neck Round Neck Collared Basic White Tee
Price Levels $25 $20 $30 $42 $36 $28
Sizes Available
Small
Medium
Large, XL
Small
Medium
Large, XL
Small
Medium
Large, XL
Small
Medium
Large, XL
Small
Medium
Large, XL
Small
Medium
Large, XL
Colors Available Turquoise Lilac Black White, Pink Purple, Navy, Black White
Product Details
Half Sleeve,
Slim Fit
3/4th Sleeve Full Sleeve
Full Sleeve,
Slim Fit
Half Sleeves Half Sleeves
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Merchandise Buying 6 Month Plan
Actual-Last Year Feb Mar Apr May Jun Jul Total
Beg. Month Stock
($)
524 653 8552 9654 2370 896 7512
STS Ratio 3.5 2.8 9.1 7.6 8.1 2.4 7.5
Sales 225 8745 846 248 367 4568 2150
Sales % Total 2.7% 15.5% 5.3% 19.4% 12.7% 15.8% 22.7%
Markdowns 521 864 789 456 321 435 985
Markdown % total 524 653 8552 9654 2370 896 7512
Purchases 3.5 2.8 9.1 7.6 8.1 2.4 7.5
End Month Stock 225 8745 846 248 367 4568 2150
Future Sales February $7589
STS Ratio 2.2
Plan- This Year Feb Mar Apr May Jun Jul Total
Beg. Month Stock
($)
524 653 8552 9654 2370 896 7512
STS Ratio 3.5 2.8 9.1 7.6 8.1 2.4 7.5
Sales 225 8745 846 248 367 4568 2150
Sales % Total 2.7% 15.5% 5.3% 19.4% 12.7% 15.8% 22.7%
Markdowns 521 864 789 456 321 435 985
Markdown % total 524 653 8552 9654 2370 896 7512
Purchases 3.5 2.8 9.1 7.6 8.1 2.4 7.5
End Month Stock 225 8745 846 248 367 4568 2150
Future Sales February $7589
STS Ratio 2.2
last year Feb Mar Apr May Jun Jul Total
Beg. Month Stock ($) 524 653 8552 9654 2370 896 7512
This Year Feb Mar Apr May Jun Jul Total
Beg. Month Stock ($) 524 653 8552 9654 2370 896 7512
Sales Changes % 6.5
Actual Markdown Average Stock Turnover Mark Up
8 % Text Act Text Act 0000 95.00%
$4562 35.6% $0000 $1528 0.0 8.5 0000 56.12%
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Merchandise Buying Decision Making Process
What to buy?
• Store Images
• Satisfy Customer Wants
• Type of Merchandise
• Control Systems
• Merchandise Policies
How much to buy? When to buy?
• Merchandise Budget
• Sales
• Reductions
• Inventions
• Inventories
• Purchases
• Shortages
Financial Objects
• Estimated Sales
• Beginning Inventions
• Ending Inventions
Open to buy
From whom to buy?
• Suppliers
• The Market
• Negotiations
• Unit
• Price
• Teams
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Merchandise Allocations Table
Total Purchase by Size
Total Purchase Size Small Size Medium Size Large
Ranking A B C D E A B C D E A B C D E A B C D E
Purchase quantity 1500 440 850 410
Units per volume rank 45 96 30 58 15 20 11 9 7 4 20 16 44 10 27 12 10 18 26 14
Total units to stores 225 532 248 358 60 66 127 141 73 16 98 187 608 107 26 62 118 131 68 16
Total units allocated 715 424 626 395
Balance in
warehouse
56 89 74 15
Volume Ranks & Number Of Stores
Rank A B C D E Total
# of stores in each rank 10 12 8 6 24 18
% each rank receives 8.2% 2.8% 3.5% 2.5% 7.6% 5.8%
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5 ways to
manage Retail
Pricing
Easily analyse and monitor price change decisions as all data is stored
in a central database. Past data can be compare with real-time data.
Price Monitoring & Analysis
Retailers have the authority to decide who can make pricing decisions and
who can apply them. Thus restricting access to only authorised personnel.
System – Wide Security
Having a central collection of data means information can be analysed
anytime and can be compared with previous results.
Real – Time Performance Meters
Make pricing strategy based on geographical location & customer preferences.
Promotional campaigns can be easily applied at the point of sale.
Control & Track Campaigns
Enterprise – Wide Price Transparency
As all data is automatically stored in central database, pricing
variables can be seen by authentic users
41
Pricing Strategy
Determine minimum
price you are willing to
sell your product for
Determine the
maximum price
Input results from google
consumer surveys into
pricing spreadsheet
Use google consumer
surveys to test 5 prices
for your product
Determine 5 exact prices
within the minimum &
maximum price range
Arrive at the optimized
price for value
Retail Pricing Strategy
42
Inventory
Management
& Control
Inventory Management System
Inventory Control Sheet
Inventory Management Framework
43
Text Here
Text Here
Text Here
Text Here
Text Here
Inventory Management
System
Receiving &
Put Away
Wi-Fi &
Barcode System
Location
Management
Picking &
Packing
Reporting
Management
Inventory
Management
44
Inventory Management Framework
Set up Consignment
Item Arrival Overview
Outbound
Process
Enable quality
management
Define Cost
Structure
Use Inventory Journals to
Post Transactions
Create Consignment
Replenishment Order
Reserve Inventory
Quantities
Non Conformance
Management
Define Price
Calculation
Set up
Inventory Locations
Change Consignment
Ownership
Reserve the same batch
for a sales Order
Quarter tine Orders Close InventoryInventory Statuses Trace items & Raw
materials
Inventory Blocking Adjust InventoryCheck Stock Availability Merge Inventory Batches
Recalculate
Inventory
Transfer Physical
Inventory
Correct Inventory
Tracking Information
Count Inventory Check Inventory Status
Using Mobile Workspace
Inventory Operations
Outbound
Operations
Inventory
Control
Inbound
Operations
Quality
Assurance
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Inventory Control Sheet
Grid Key
Discounted Reorder
Reorder
(Auto-fill)
Item No Name Manufacturer Description
Cost per
Item
Stock
Quality
Inventory
Value
Reorder
Level
Days per
Reorder
Item
Reorder
Quantity
Item
Discontinued?
Ok A123 Item A Cole Item A Description $10.0 23 $3,000.00 80 12 90 Yes
Ok B123 Item B Cole Item B Description $30.0 52 $3,000.00 80 32 20
Ok C123 Item C Cole Item C Description $40.0 85 $1,800.00 80 15 45
Reorder D123 Item D Cole Item D Description $50.0 46 $200.00 80 3 14
Ok E123 Item E Cole Item E Description $80.0 52 $400.00 80 15 50
Ok F123 Item F Cole Item F Description $60.0 12 $600.00 80 40 22
Ok G123 Item G Cole Item G Description $70.0 30 $800.00 80 23 80 Yes
Reorder H123 Item H Cole Item H Description $200.0 25 $900.00 80 12 30
Ok $0.00
Ok $0.00
Ok $0.00
Ok $0.00
Ok $0.00
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47
Retail
Management
Challenges
Lack of trained
workforce
Efficiency of
supply Chain
Management
Infrastructural
bottlenecks
Regulatory
implications
Cultural
disparities
Rise in fuel
prices
Low adoption &
use of
technology
KPI &
Dashboard
KPI Metrics
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KPI Dashboards
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48
Retail KPI Metrics Showing Average
Sales & Sell Through Rate
Retail
$25,000
Average
Transaction Size
$105
Average Sales
Review per hour
21%
Sell-through Rate
48%
Customer Retention
49
Retail KPI Metrics Showing Average
Purchase Value & Online Sales
Retail
$390
Sales per square
foot
$67
Average Purchase
Value
21,000%
Online Sales
48%
Customer Retention
50
Retail KPI Dashboard Showing Revenue Vs Units Sold
$35000
$65000$42000
$28000
$15000
Top 5 Product Categories by Revenue & Age
TV
Laptop
Desktop
Tablet
Mobile
0K
20K
40K
60K
80K
100K
0-18 18-24 25-45 45+
Units Sold by Age
Men Women kids
$35000
$48000
$30000
10000
20000
30000
40000
50000
TV Laptops Desktop
Revenue by Product Category
45
65
50
28
15
35
85
24
40
25
72
18
0K
40K
80K
120K
0K
40K
80K
120K
Text Text Text Text Text Text Text Text Text Text Text Text
Revenue Vs Units Sold
Revenue Unit solds
51This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Retail KPI Dashboard Showing Total Sales Per Labor Hour Sales By Unit Area
150
250
100
0
100
200
300
Downtown Midtown Uptown
Sales Per Labor Hour by
Location
$25000
$15000
$40000
0
20000
40000
60000
Downtown Midtown Uptown
Sales by Location for Children
$540
$340
$360
Sales by Unit Area
Downtown Midtown Uptown
Total Sales for All
Departments
$1.22M
Average Sales per
Unit Area
$5.44
Average Sales
Revenue per Hour
$178.67
Total Sales Per
Labor Hour
$273.80
52This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Retail KPI Dashboard Showing Sales Revenue Customers & Out Of Stock Items
Total Sales for All
Departments
$1.22M
Average Sales
per Unit Area
$5.44
Average Sales
Revenue per Hour
$178.67
Total Sales Per
Labor Hour
$273.80
20
25
20
15
32
48
40
52
81
42
32
61
42
61
45
22
12
32
65
21
35
21
65
15
0
20
40
60
80
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Millions
Total Customers & Visitors
Visitors Transictions
$45K
$60K
$50K
Women Men Children
Sales by Division
0K
20K
40K
60K
80K
100K
0K
20K
40K
60K
80K
Average Price & Units per
Transaction
Price per transection Units per transection
42K
35K
55K
22K
13K
31K
68K
Text
Here
Text
Here
Text
Here
Text
Here
Text
Here
Text
Here
Text
Here
Top 7 Articles by Sold Items 12%
10%
5%
10%
10%
20%
33%
Sales by City
New York
Dailas
Los Angeles
Chicago
Washington
Texas
New Maxico
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Brand Management PowerPoint Presentation Slides

  • 2. Agenda To Show Market insights of the Retail Industry To Review Key Activities To Analyse Global trends in Retailing To Evaluate Financial Performance This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2
  • 3. Content Introduction Global, Environmental, And Market Trends Trends In Retail Management Retailing Strategy Merchandise Management Inventory Management and Control Retail Management Challenges KPI & Dashboard Operations, Promotion, And Marketing Communications 3
  • 4. Introduction This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 4 Types of Retail Formats Key Drivers for Retail Growth Key Statistics Building and Sustaining Relationships
  • 5. Types of Retail Formats • Independent retailers • Chain stores • Franchises • Co-operative stores • Convenience Stores • Supermarkets • Hypermarkets • Specialty Stores • Departmental Stores • Factory Outlets • Catalogue • Showrooms • Direct Sales • Email Orders • Postal Orders • Telemarketing • Automated Vending • Various Service providers • Banks • Car Rentals • Service Contracts Ownership Based Merchandise Based Store Based Service Based Non-Store Based Retail Formats This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 5
  • 6. Key Drivers for Retail Growth • Stronger, more familiar brands • Results in higher footfall and conversion through enhanced trust of quality and value • Relocation of retail units and improvement in visibility and seating • Results in increased dwell time in airside retail areas • Widen product range through reducing duplication to meet the needs of more passengers • Improve penetration through service & merchandising • Strong partnership and supply chain negotiation and efficiency • Leverage margins across all locations Branding Location Product mix Service Margin RETAIL GROWTH 6
  • 7. Key Statistics 7 FY2010-2015 Composite Compound annual growth rate in retail revenue Top 250 retailers with foreign Operations Composite net profit margin US $19 Billion Average size of Top 250 retail revenue US $3.21 Trillion Aggregate retail revenue of Top 250 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 8. Building and Sustaining Relationships Loyalty Schemes In Store Local offers Repair/Check up Services Online Price Matching Private Label Exclusives Trade in Services Credit Facilities RETAILER-SUPPLIER CONSUMER-RETAILER This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 8
  • 9. Global, Environmental and Market Trends Global Retail Trends Comparing Online and Non-online Sales Retail Trends Shaping in Future Environmental Trends: Role of Information technology in retail Environmental Trends: Types of Retail Applications Retail Market Trends Understanding Retail Customers Future Trends in Multi-channel Retailing Retail Competition This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 9
  • 10. Retail Global Trends Comparing Online and Non-online Sales 28 72 U.S United States $1.32 Trillion Germany $0.09 Trillion 20 80 GermanyUnited Kingdom $0.21 Trillion 30 70 U.K China $1.30 Trillion 22 78 China 11 89 Japan $0.17 Trillion Japan 1 5 12 20 Online Sales Non Online Sales $25 Trillion $13 Trillion Global online Sales account for 19% of total retail sales 10This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 11. Retail Trends Shaping in Future Customer Experience will be of vital importance for Retail Success Machine Learning and AI will boom the online retail industry Omni channel retailing will be a key driver of sales Customer will be much more aware and conscious in choosing a product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 11
  • 12. Environmental Trends: Role Of Information Technology in Retail Item Management Data Synchronization Partner Collaboration Supply Chain Tracking Demand Planning Master Planning Inventory Optimization Manufacturing RPID Assortment Planning Replenishme nt Planning Markdown Optimization Retail Website Analytics Store Development Store Development Content Management E-Commerce This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 12
  • 14. Retail Market Trends Consumer Promotion Optimization Coupon Effectiveness Analytics & Optimization P05 Data Analytics Consumer Connect Next Gen IT Digital Transformation Internet o4 Things (10T) CPG Analytics. Advanced Analytics & Big Data Research & Product Development PLM Implementations Product Quality & Factory Compliance NPI Optimization Procurement Purchase Order Processing . Trading Platforms - Commodity and Currency Supplier Risk Management Manufacturing Throughput Improvement Capacity Augmentation Analysis Production Inventory Tracking Integrated Supply Chain Demand Planning Distribution Inventory & Stock-Flow Management Trade and Marketing Trade Promotion Optimization Outlet Segmentation & Retail Order Recommendation Sales-force effectiveness 14This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 15. 15 Product not meeting needs Poor Customer Service Problems getting issues resolved Didn’t Feel Valued Better offer elsewhere Understanding Retail Customers
  • 16. Future Trends in Multi-Channel Retailing Online Shopping ….growth over last year 85% Mobile Commerce …..of smartphone users have made a purchase using a smartphone 62% The rise of Social Media …..of customers trust peer recommendations 78% Multi-Channel The new norm …..of customers make multi-channel purchases 50% 16
  • 17. Retail Competition Our Business Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 Competitor 6 Product Quality Product Fidelity After Sales Service Customer Service Price Shipping Speed 86 75 93 49 79 86 70 73 93 82 56 79 83 58 65 74 56 63 74 78 51 66 70 89 90 71 83 77 87 68 93 93 69 86 57 67 72 79 50 53 92 69 90-100 80-89 70-79 60-69 0-59 17
  • 18. Trends In Retail Management Which Pricing Strategy to Adopt Stages of Product Distribution in Retail Target Audience Classification in Retail Retail Sales by Product Category 18This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 19. Target Audience Classification In Retail 2 2 5 17 27 47 Teachers Parents Upper Elementary(Grades 4-6) Early Elementary (Grades 1-3) Early Childhood(Preschool-Kindergarten) Families 19This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 20. Retail Sales By Product Category $7 $8 $11 $15 $17 $22 $25 $40 $49 $51 Food & Beverage Office Equipment Toys & Hobby Personal Health Furniture Books, Music, Video Auto & parts Apparel Other Consumer Electronics 20This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 21. Which Pricing Strategy to Adopt 21 Price Skimming Bundle Pricing Pricing for Market Penetration Economy Pricing Pricing at a Premium Psychology Pricing This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 22. Stages of Product Distribution in Retail PRODUCER Direct channel Retail channel Agent channel Wholesale channel Wholesaler or Distributor Retailer Consumers Retailer Consumers Consumers Retailer Consumers Wholesaler or Distributor Wholesaler or distributer Agent/Broker 22This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 23. Retailing Strategy Retail Market Strategy Global Market Segmentation Strategy Retail Financial Strategy Retail Location Analysis Strategy Human Resource Management: Division Of Retail Activities Human Resource Management: Retail Store Organizational Structure Information System and Supply Chain Management 23
  • 24. Retail Market Strategy 24 Existing New ExistingNew This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Market Penetration This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Market Expansion This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Format Development This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Diversification (Unrelated/Related)
  • 25. Global Market Segmentation Strategy Global Markets Mass (Undifferentiated) Marketing Targeted (Differentiated) Marketing Multi-segment Marketing Concentrated Marketing Niche MarketingMicrotargeting One-to-one Marketing 25This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 26. Retail Location Analysis Strategy 26 Market Research Performance Measurement Site Selection Real Estate Planning Merchandising efforts Trade Areas Ideal Sites Site and Market Priority Marketing campaigns Customer Profile Index This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 27. Human Resource Management: Division Of Retail Activities • Arranging merchandise • Gift wrapping • Guide to customer • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • Receiving inventory • Quality checking • Keeping record of issue and receipt • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • Ledger maintenance • Bills issuance • Providing carry bags • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • Inventory repairs • Attending queries • Complaint handling • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • Recruitment • Budgeting • Coordinating activities • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. HR Staff Cashier Customer Care Staff Floor Staff Inventory Staff Performer Tasks 27
  • 28. Human Resource Management: Retail Store Organizational Structure 28 Vice President HR Operations & Recruitment Staff Development Accounts Billing Vice President Finance Merchandising Purchasing Receiving & Inspection Regional Managers Customer Service Store Managers Associates Vice President Product Placement Shipping Waste Management Public Relations Reputation / Image Marketing Advertising Research & Development Company President CEO This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 29. Product Information Finances Finances Information Product Supplier Distributor Shopper RetailerManufacturer Information System And Supply Chain Management 29This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 30. Operations, Promotion, & Marketing Communications Retail Sales Promotional Mix Elements Tools Used for Sales Promotion in Retail Customer Loyalty Programme Options Need For Customer Loyalty Programs in Retail Integrated Marketing Communications in Retailing 30This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 31. Retail Sales Promotional Mix Elements Impersonal Personal UnpaidPaid Advertising Sales Promotion Store Atmosphere Digital Marketing Personal Selling E-mail Marketing Publicity Word of Mouth This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 31
  • 32. Tools Used For Sales Promotion In Retail Samples Coupons Prizes Frequent Shopper Contests Referral Gifts Demos POP/ POS 2 for the price of 1 32
  • 33. Customer Loyalty Programme Options Points Earn points & redeem for rewards • Offers control • Customer understands • Lower cost • Discount has to be large (+10%) • No control Discount Immediate discount for presenting card • Easy & instant • No liability • Discount has to be large (+10%) • No control Rebate Rewards spend over time • Easy to manage • Little control • Easy to copy e.g. stamp card • Little emotional connection Privilege Earn points & redeem for rewards plus tiers of privilege • Privilege lead to loyalty • Offers control • Customer understand • Low spend customer disillusion • Competitors can match GOOD BAD 33This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 34. Need for Customer Loyalty Programs in Retail 65% 60% 72% 64% 54% 82% Text 1 Text 2 Text 3 Text 4 Text 5 Text 6 Discounted or Free Products 75% 50% 42% 69% 53% 70% Text 1 Text 2 Text 3 Text 4 Text 5 Text 6 Free Shipping 52% 64% 76% 55% 47% 90% Text 1 Text 2 Text 3 Text 4 Text 5 Text 6 Enhanced Customer Service 65% 60% 80% 70% 45% 72% Text 1 Text 2 Text 3 Text 4 Text 5 Text 6 Exclusive Products or Events 34 Europe Middle East / Africa Latin America Global Average Asia - Pacific North America This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 35. Integrated Marketing Communications in Retailing Advertising (Traditional & Digital) Public Relations Direct Marketing (Traditional & Digital) Sales Promotions (In store & Online) Personal Selling (Face to Face) Branding Great for brand building Helps brand awareness, credibility Branding awareness, Immediate purchase Encourages immediate action Strong relationship built with customers Reach Large reach Large reach Reach limited Short term tactic, not sustainable long term Reach limited Targeting Targeting limited Targeting limited Customer level Personalization Results easily measurable Precise targeting possible Price Expensive Free or Inexpensive Expensive Very Expensive Expensive 35This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 36. Merchandise Management Managing Merchandise Assortments Merchandise Buying 6 month Plan Retail Price Management Goals Merchandise Buying Decision Process Merchandise Allocations Table Retail Pricing Strategy 36This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 37. Managing Merchandise Assortments Women’s Apparel T-shirts This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Benetton This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Style Round Neck Round Neck Round Neck Round Neck Collared Basic White Tee Price Levels $25 $20 $30 $42 $36 $28 Sizes Available Small Medium Large, XL Small Medium Large, XL Small Medium Large, XL Small Medium Large, XL Small Medium Large, XL Small Medium Large, XL Colors Available Turquoise Lilac Black White, Pink Purple, Navy, Black White Product Details Half Sleeve, Slim Fit 3/4th Sleeve Full Sleeve Full Sleeve, Slim Fit Half Sleeves Half Sleeves 37This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 38. Merchandise Buying 6 Month Plan Actual-Last Year Feb Mar Apr May Jun Jul Total Beg. Month Stock ($) 524 653 8552 9654 2370 896 7512 STS Ratio 3.5 2.8 9.1 7.6 8.1 2.4 7.5 Sales 225 8745 846 248 367 4568 2150 Sales % Total 2.7% 15.5% 5.3% 19.4% 12.7% 15.8% 22.7% Markdowns 521 864 789 456 321 435 985 Markdown % total 524 653 8552 9654 2370 896 7512 Purchases 3.5 2.8 9.1 7.6 8.1 2.4 7.5 End Month Stock 225 8745 846 248 367 4568 2150 Future Sales February $7589 STS Ratio 2.2 Plan- This Year Feb Mar Apr May Jun Jul Total Beg. Month Stock ($) 524 653 8552 9654 2370 896 7512 STS Ratio 3.5 2.8 9.1 7.6 8.1 2.4 7.5 Sales 225 8745 846 248 367 4568 2150 Sales % Total 2.7% 15.5% 5.3% 19.4% 12.7% 15.8% 22.7% Markdowns 521 864 789 456 321 435 985 Markdown % total 524 653 8552 9654 2370 896 7512 Purchases 3.5 2.8 9.1 7.6 8.1 2.4 7.5 End Month Stock 225 8745 846 248 367 4568 2150 Future Sales February $7589 STS Ratio 2.2 last year Feb Mar Apr May Jun Jul Total Beg. Month Stock ($) 524 653 8552 9654 2370 896 7512 This Year Feb Mar Apr May Jun Jul Total Beg. Month Stock ($) 524 653 8552 9654 2370 896 7512 Sales Changes % 6.5 Actual Markdown Average Stock Turnover Mark Up 8 % Text Act Text Act 0000 95.00% $4562 35.6% $0000 $1528 0.0 8.5 0000 56.12% 38This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 39. Merchandise Buying Decision Making Process What to buy? • Store Images • Satisfy Customer Wants • Type of Merchandise • Control Systems • Merchandise Policies How much to buy? When to buy? • Merchandise Budget • Sales • Reductions • Inventions • Inventories • Purchases • Shortages Financial Objects • Estimated Sales • Beginning Inventions • Ending Inventions Open to buy From whom to buy? • Suppliers • The Market • Negotiations • Unit • Price • Teams 39This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 40. Merchandise Allocations Table Total Purchase by Size Total Purchase Size Small Size Medium Size Large Ranking A B C D E A B C D E A B C D E A B C D E Purchase quantity 1500 440 850 410 Units per volume rank 45 96 30 58 15 20 11 9 7 4 20 16 44 10 27 12 10 18 26 14 Total units to stores 225 532 248 358 60 66 127 141 73 16 98 187 608 107 26 62 118 131 68 16 Total units allocated 715 424 626 395 Balance in warehouse 56 89 74 15 Volume Ranks & Number Of Stores Rank A B C D E Total # of stores in each rank 10 12 8 6 24 18 % each rank receives 8.2% 2.8% 3.5% 2.5% 7.6% 5.8% 40This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 41. 5 ways to manage Retail Pricing Easily analyse and monitor price change decisions as all data is stored in a central database. Past data can be compare with real-time data. Price Monitoring & Analysis Retailers have the authority to decide who can make pricing decisions and who can apply them. Thus restricting access to only authorised personnel. System – Wide Security Having a central collection of data means information can be analysed anytime and can be compared with previous results. Real – Time Performance Meters Make pricing strategy based on geographical location & customer preferences. Promotional campaigns can be easily applied at the point of sale. Control & Track Campaigns Enterprise – Wide Price Transparency As all data is automatically stored in central database, pricing variables can be seen by authentic users 41
  • 42. Pricing Strategy Determine minimum price you are willing to sell your product for Determine the maximum price Input results from google consumer surveys into pricing spreadsheet Use google consumer surveys to test 5 prices for your product Determine 5 exact prices within the minimum & maximum price range Arrive at the optimized price for value Retail Pricing Strategy 42
  • 43. Inventory Management & Control Inventory Management System Inventory Control Sheet Inventory Management Framework 43
  • 44. Text Here Text Here Text Here Text Here Text Here Inventory Management System Receiving & Put Away Wi-Fi & Barcode System Location Management Picking & Packing Reporting Management Inventory Management 44
  • 45. Inventory Management Framework Set up Consignment Item Arrival Overview Outbound Process Enable quality management Define Cost Structure Use Inventory Journals to Post Transactions Create Consignment Replenishment Order Reserve Inventory Quantities Non Conformance Management Define Price Calculation Set up Inventory Locations Change Consignment Ownership Reserve the same batch for a sales Order Quarter tine Orders Close InventoryInventory Statuses Trace items & Raw materials Inventory Blocking Adjust InventoryCheck Stock Availability Merge Inventory Batches Recalculate Inventory Transfer Physical Inventory Correct Inventory Tracking Information Count Inventory Check Inventory Status Using Mobile Workspace Inventory Operations Outbound Operations Inventory Control Inbound Operations Quality Assurance 45This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 46. Inventory Control Sheet Grid Key Discounted Reorder Reorder (Auto-fill) Item No Name Manufacturer Description Cost per Item Stock Quality Inventory Value Reorder Level Days per Reorder Item Reorder Quantity Item Discontinued? Ok A123 Item A Cole Item A Description $10.0 23 $3,000.00 80 12 90 Yes Ok B123 Item B Cole Item B Description $30.0 52 $3,000.00 80 32 20 Ok C123 Item C Cole Item C Description $40.0 85 $1,800.00 80 15 45 Reorder D123 Item D Cole Item D Description $50.0 46 $200.00 80 3 14 Ok E123 Item E Cole Item E Description $80.0 52 $400.00 80 15 50 Ok F123 Item F Cole Item F Description $60.0 12 $600.00 80 40 22 Ok G123 Item G Cole Item G Description $70.0 30 $800.00 80 23 80 Yes Reorder H123 Item H Cole Item H Description $200.0 25 $900.00 80 12 30 Ok $0.00 Ok $0.00 Ok $0.00 Ok $0.00 Ok $0.00 46This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 47. 47 Retail Management Challenges Lack of trained workforce Efficiency of supply Chain Management Infrastructural bottlenecks Regulatory implications Cultural disparities Rise in fuel prices Low adoption & use of technology
  • 48. KPI & Dashboard KPI Metrics This slide is 100% editable. Adapt it to your needs and capture your audience's attention. KPI Dashboards This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 48
  • 49. Retail KPI Metrics Showing Average Sales & Sell Through Rate Retail $25,000 Average Transaction Size $105 Average Sales Review per hour 21% Sell-through Rate 48% Customer Retention 49
  • 50. Retail KPI Metrics Showing Average Purchase Value & Online Sales Retail $390 Sales per square foot $67 Average Purchase Value 21,000% Online Sales 48% Customer Retention 50
  • 51. Retail KPI Dashboard Showing Revenue Vs Units Sold $35000 $65000$42000 $28000 $15000 Top 5 Product Categories by Revenue & Age TV Laptop Desktop Tablet Mobile 0K 20K 40K 60K 80K 100K 0-18 18-24 25-45 45+ Units Sold by Age Men Women kids $35000 $48000 $30000 10000 20000 30000 40000 50000 TV Laptops Desktop Revenue by Product Category 45 65 50 28 15 35 85 24 40 25 72 18 0K 40K 80K 120K 0K 40K 80K 120K Text Text Text Text Text Text Text Text Text Text Text Text Revenue Vs Units Sold Revenue Unit solds 51This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 52. Retail KPI Dashboard Showing Total Sales Per Labor Hour Sales By Unit Area 150 250 100 0 100 200 300 Downtown Midtown Uptown Sales Per Labor Hour by Location $25000 $15000 $40000 0 20000 40000 60000 Downtown Midtown Uptown Sales by Location for Children $540 $340 $360 Sales by Unit Area Downtown Midtown Uptown Total Sales for All Departments $1.22M Average Sales per Unit Area $5.44 Average Sales Revenue per Hour $178.67 Total Sales Per Labor Hour $273.80 52This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 53. Retail KPI Dashboard Showing Sales Revenue Customers & Out Of Stock Items Total Sales for All Departments $1.22M Average Sales per Unit Area $5.44 Average Sales Revenue per Hour $178.67 Total Sales Per Labor Hour $273.80 20 25 20 15 32 48 40 52 81 42 32 61 42 61 45 22 12 32 65 21 35 21 65 15 0 20 40 60 80 100 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Millions Total Customers & Visitors Visitors Transictions $45K $60K $50K Women Men Children Sales by Division 0K 20K 40K 60K 80K 100K 0K 20K 40K 60K 80K Average Price & Units per Transaction Price per transection Units per transection 42K 35K 55K 22K 13K 31K 68K Text Here Text Here Text Here Text Here Text Here Text Here Text Here Top 7 Articles by Sold Items 12% 10% 5% 10% 10% 20% 33% Sales by City New York Dailas Los Angeles Chicago Washington Texas New Maxico 0% 20% 40% 60% 80% Text Text Text Text Text Text Text Text Out of Stock Items 53This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 56. It’s Time For A Coffee Break 10:15 To10:30 am 56
  • 57. Our team 57 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Tom Torres CEO This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Anita Parker Web Designer This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Robin Carter Manager This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Jasmin Smith Editor
  • 58. Combo Chart 0 10 20 30 40 50 60 70 80 90 100 Jan Feb Mar Apr May Jun Jul Inpercentage% Financial Year 2018 Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 03 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 58
  • 59. Column Chart 0 10 20 30 40 50 60 70 80 90 100 Jan Feb Mar Apr May Jun Salesinpercentage(%) Financial year in 2018 59 Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 60. 60 Our Mission Our Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Mission
  • 61. 61 This slide is 100% editable. Adapt it to your needs and capture your audience's attention Preferred by Many This slide is 100% editable. Adapt it to your needs and capture your audience's attention Values Client This slide is 100% editable. Adapt it to your needs and capture your audience's attention Target Audiences About us
  • 62. Timeline 62 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Start End This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 63. 63 Address: # Street number, city, state Email Address: emailaddress123@gmail.com Contact Numbers: 0123456789 Thank You