If you are looking for a presentation slide to represent your brand management, plans and strategy then this brand management PowerPoint presentation slide is for you. A marketing team can easily explain the details of the brand management using these slides. The slides of this brand strategic presentation slide make the report easier to understand. This management of brand PowerPoint slide can be customized in any order you can rearrange elements and edit the text placeholders that were prepared for this purpose. Brand management is a long-term plan for the development of a successful brand therefore, you can use these slides to achieve goals and improve the performance of your brand. Our strategic brand management PowerPoint template is perfect for marketing plans. You can download this brand management PPT template by just a click of a button as it directly connects to the consumer needs, competitive emotions, and environment. Enthrall your fraternity with our Brand Management PowerPoint Presentation Slides. Demonstrate your comprehension of current trends.
Strategic Brand Management Process PowerPoint Presentation Slides SlideTeam
Every organization needs to adapt to the ever-changing business environment. Sensing this need, we have come up with these content-ready change management PowerPoint presentation slides. These change management PPT templates will help you deal with any kind of an organizational change. Be it with people, goals or processes. The business solutions incorporated here will help you identify the organizational structure, create vision for change, implement strategies, identify resistance and risk, manage cost of change, get feedback and evaluation, and much more. With the help of various change management tools and techniques illustrated in this presentation design, you can achieve the desired business outcomes. This business transition PowerPoint design also covers certain related topics such as change model, transformation strategy, change readiness, change control, project management and business process. By implementing the change control methods mentioned in the presentation, you will be able to have a smooth transition in an organization. So, without waiting much, download our extensively researched change management framework presentation. With our Change Management Presentation slides, understand the need for change and plan to go through it without any hassles.
Our professionally designed PowerPoint presentation is sure to impress executives, inspire team members and other audience. With a complete set of twentyfive slides, this PPT is the most comprehensive summary of Strategic Brand Positioning Powerpoint Presentation Slides you could have asked for. The content is extensively researched and designs are professional. Our PPT designers have worked tirelessly to craft this deck using beautiful PowerPoint templates, graphics, diagrams and icons. On top of that, the deck is 100 percent editable in PowerPoint so that you can enter your text in the placeholders, change colors if you wish to, and present in the shortest time possible.
The document discusses repositioning of products due to changing customer needs, market competition, and other factors. It outlines a four-phased approach to brand repositioning: determining the current brand status, identifying what the brand stands for today, developing brand positioning platforms for future growth, and refining the brand positioning. It also discusses product spacing and market spacing to identify the optimal new position for a product. Customer feedback is evaluated after repositioning to further improve the brand.
Core Brand Value PowerPoint Presentation SlidesSlideTeam
This deck consists of total of twenty nine slides. It has PPT slides highlighting important topics of Core Brand Value PowerPoint Presentation Slides. This deck comprises of amazing visuals with thoroughly researched content. Each template is well crafted and designed by our PowerPoint experts. Our designers have included all the necessary PowerPoint layouts in this deck. From icons to graphs, this PPT deck has it all. The best part is that these templates are easily customizable. Just click the DOWNLOAD button shown below. Edit the colour, text, font size, add or delete the content as per the requirement. Download this deck now and engage your audience with this ready made presentation. http://bit.ly/2OytHZf
Brand Amplitude's perspective on measuring brand equity. Includes definition of brand equity, review of brand equity measurement approaches by leading academics and practitioners (Keller, Aaker, Reichfeld, Rust, Gregory, Gerzema, more). Includes examples of brand measures and in-depth examination of share tiering approach to measuring equity.
This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with twenty five slides is here to help you to strategize, plan, analyse, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Brand Positioning Framework Powerpoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization.
1. The document describes a brand positioning toolkit that can be used to map brand values, identify a brand's position, and analyze the fit between a brand and target market.
2. It provides examples of using the toolkit to create a brand values map, plot a brand's current position, map the ideal position of a target market, and analyze the fit between the brand and market.
3. The analysis can identify whether a brand needs to be extended, repositioned, or a new brand is needed to better fit the target market's ideal position. Competitors' positions can also be overlaid for comparison.
Brand Value Powerpoint Presentation SlidesSlideTeam
This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with thirty slides is here to help you to strategize, plan, analyse, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Brand Value PowerPoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization. http://bit.ly/2SnF7jt
Strategic Brand Management Process PowerPoint Presentation Slides SlideTeam
Every organization needs to adapt to the ever-changing business environment. Sensing this need, we have come up with these content-ready change management PowerPoint presentation slides. These change management PPT templates will help you deal with any kind of an organizational change. Be it with people, goals or processes. The business solutions incorporated here will help you identify the organizational structure, create vision for change, implement strategies, identify resistance and risk, manage cost of change, get feedback and evaluation, and much more. With the help of various change management tools and techniques illustrated in this presentation design, you can achieve the desired business outcomes. This business transition PowerPoint design also covers certain related topics such as change model, transformation strategy, change readiness, change control, project management and business process. By implementing the change control methods mentioned in the presentation, you will be able to have a smooth transition in an organization. So, without waiting much, download our extensively researched change management framework presentation. With our Change Management Presentation slides, understand the need for change and plan to go through it without any hassles.
Our professionally designed PowerPoint presentation is sure to impress executives, inspire team members and other audience. With a complete set of twentyfive slides, this PPT is the most comprehensive summary of Strategic Brand Positioning Powerpoint Presentation Slides you could have asked for. The content is extensively researched and designs are professional. Our PPT designers have worked tirelessly to craft this deck using beautiful PowerPoint templates, graphics, diagrams and icons. On top of that, the deck is 100 percent editable in PowerPoint so that you can enter your text in the placeholders, change colors if you wish to, and present in the shortest time possible.
The document discusses repositioning of products due to changing customer needs, market competition, and other factors. It outlines a four-phased approach to brand repositioning: determining the current brand status, identifying what the brand stands for today, developing brand positioning platforms for future growth, and refining the brand positioning. It also discusses product spacing and market spacing to identify the optimal new position for a product. Customer feedback is evaluated after repositioning to further improve the brand.
Core Brand Value PowerPoint Presentation SlidesSlideTeam
This deck consists of total of twenty nine slides. It has PPT slides highlighting important topics of Core Brand Value PowerPoint Presentation Slides. This deck comprises of amazing visuals with thoroughly researched content. Each template is well crafted and designed by our PowerPoint experts. Our designers have included all the necessary PowerPoint layouts in this deck. From icons to graphs, this PPT deck has it all. The best part is that these templates are easily customizable. Just click the DOWNLOAD button shown below. Edit the colour, text, font size, add or delete the content as per the requirement. Download this deck now and engage your audience with this ready made presentation. http://bit.ly/2OytHZf
Brand Amplitude's perspective on measuring brand equity. Includes definition of brand equity, review of brand equity measurement approaches by leading academics and practitioners (Keller, Aaker, Reichfeld, Rust, Gregory, Gerzema, more). Includes examples of brand measures and in-depth examination of share tiering approach to measuring equity.
This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with twenty five slides is here to help you to strategize, plan, analyse, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Brand Positioning Framework Powerpoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization.
1. The document describes a brand positioning toolkit that can be used to map brand values, identify a brand's position, and analyze the fit between a brand and target market.
2. It provides examples of using the toolkit to create a brand values map, plot a brand's current position, map the ideal position of a target market, and analyze the fit between the brand and market.
3. The analysis can identify whether a brand needs to be extended, repositioned, or a new brand is needed to better fit the target market's ideal position. Competitors' positions can also be overlaid for comparison.
Brand Value Powerpoint Presentation SlidesSlideTeam
This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with thirty slides is here to help you to strategize, plan, analyse, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Brand Value PowerPoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization. http://bit.ly/2SnF7jt
The document discusses product and brand positioning. It defines positioning as determining the exact market location of a product offer based on its distinctive features. Complan was positioned as superior to milk in building health, while Amul milk powder was positioned as a convenient milk substitute, not as superior. Oberoi hotels are positioned as luxury, Hero Honda motorbikes as economy, and Surf as quality. Product positioning involves determining who the target market is, why they should buy the product, and how to communicate the message.
This document discusses branding and defines a brand as a combined effort between a company and consumer. It states that brands add emotion and trust to products and services to simplify consumers' choices. Brands help create relationships between brands and consumers to ensure loyalty. They also create aspirational lifestyles that allow brands to charge premium prices. The document discusses various aspects of branding including brand equity, awareness, preference, insistence and association. It notes that strong brands improve perceptions, loyalty, margins and marketing effectiveness.
This document discusses brand positioning and brand values. It defines brand positioning as designing a company's offer and image to occupy a distinct place in customers' minds. Determining points of parity and points of difference relative to competitors is key. Brand positioning guidelines include defining the competitive frame of reference and choosing points of parity and points of difference. Brand audits assess a brand's health and sources of equity to improve brand management.
Present your product marketing plan with our content ready Product Positioning PowerPoint Presentation Slides. Product positioning is very essential for a marketing plan. If you want to be successful in the market, then your product should hold a proper place in the minds of customers Positioning strategy PPT helps you to determine how to showcase product to the target customers. Marketing professionals can use this brand positioning Presentation design to identify direct competitors. The product marketing plan PowerPoint graphics contains templates such as positioning strategy, brand positing framework, brand worksheet, statement and model, product communication and repositioning, etc. Furthermore, the outstanding market segmentation PPT slide is also helpful for topics like market projections, brand positioning, product strategy, brand strategy, product marketing plan, segmentation and targeting, customer engagement, brand management to name a few. Download right-time marketing PPT slide to create a convincing marketing presentation. Give every clue due importance with our Product Positioning PowerPoint Presentation Slides. Be able to conduct the investigation.
Read our story on how to write a brand plan:
https://beloved-brands.com/2012/06/24/brand-plan/
Help for the Brand Manager with tips on how to write a brand plan, including vision, mission, strategies, tactics, execution, and the overall writing and flow of the plan.
Brands build equity through developing strong brand awareness, perceived quality, and loyalty over time. Brand equity provides value to both customers and firms. For customers, brand equity helps process information and make confident purchase decisions. For firms, brand equity enhances customer attraction and retention, allows premium pricing, and creates barriers for competitors. Building strong brands is challenging due to market complexity and pressure to prioritize short-term goals over long-term brand investment.
Brand positioning is a crucial part of the marketing plan, select our Brand Positioning PowerPoint Presentation Slides to find out how to position your brand. This is very important to identify your brand uniqueness and attributes what makes you different from your competitors. The Positioning strategy PPT helps you to make a distinct place in the minds of target customers. The goal of this strategy is to highlight your product’s most powerful attributes. The brand strategy PowerPoint complete deck contains templates such as positioning strategy, brand positioning framework, brand worksheet, statement and model, product communication and repositioning, etc. Additionally, this amazing market segmentation Presentation slide is also helpful for topics like market projections, brand positioning, product strategy, brand strategy, product marketing plan, segmentation and targeting, customer engagement, brand management and many more. An effective brand positioning strategy can maximize brand value. Download product positioning PowerPoint template to get an edge over competitors. Eliminate disparities with our Brand Positioning PowerPoint Presentation Slides. Be absolutely fair in your every deal.
Customer Based Brand Equity PowerPoint Presentation SlidesSlideTeam
Enhance your audiences knowledge with this well researched complete deck. Showcase all the important features of the deck with perfect visuals. This deck comprises of total of thirty slides with each slide explained in detail. Each template comprises of professional diagrams and layouts. Our professional PowerPoint experts have also included icons, graphs and charts for your convenience. All you have to do is DOWNLOAD the deck. Make changes as per the requirement. Yes, these PPT slides are completely customizable. Edit the colour, text and font size. Add or delete the content from the slide. And leave your audience awestruck with the professionally designed Customer Based Brand Equity PowerPoint Presentation Slides complete deck. http://bit.ly/2SllQ2e
The document discusses brand extensions, which is when an established brand name is used to introduce a new product. There are advantages to using brand extensions such as facilitating new product acceptance and reducing risks and costs associated with introducing a new product. However, there are also disadvantages like potentially confusing consumers or failing and hurting the parent brand image. For a brand extension to be successful, it must create similarities and differences compared to the parent brand and category to appeal to consumers. The marketing program for a brand extension must also leverage the parent brand's equity while enhancing the new product.
The more beloved the brand, the more valuable the brand.
For more on Beloved Brands, here are a few of our most popular articles
1. Beloved Brands Marketing Training programs.
https://beloved-brands.com/brand-management-training/
2. Our Beloved Brands Mini MBA is an online marketing course to help your marketing career.
https://beloved-brands.com/mini-mba/
3. Simple process to build your Brand Positioning Statement
https://beloved-brands.com/brand-positioning/
4. How to write a Marketing Plan
https://beloved-brands.com/marketing-plans/
5. Our one-page strategic plan
https://beloved-brands.com/brand-strategy-roadmap/
6. The best and worst of a Creative Brief
https://beloved-brands.com/creative-brief-line-by-line/
7. Marketing Plan Template
https://beloved-brands.com/product/marketing-plan-template/
8. Our one-page Brand Plan
https://beloved-brands.com/brand-plans
9. How to understand Brand Architecture
https://beloved-brands.com/brand-architecture
10. How to use Marketing Funnels to analyze your brand
https://beloved-brands.com/marketing-funnels/
The document provides an overview of brand equity including:
1. It defines brand equity as the value customers attach to a brand based on perceptions and associations with that brand.
2. Brand equity can be measured both qualitatively through customer perceptions and associations, and quantitatively through financial valuation methods.
3. Increasing brand equity can be done by strengthening brand loyalty through frequent buyer programs or affinity programs, or by raising price if customers perceive value at the higher price point.
In this presentation, we will discuss about the value of a brand, why consumers are willing to pay for the brand, the core value of a product, the importance of brand personality and total value proposition. We will also understand value through Porter’s Value Chain and Levitt’s four level model, meaning of brand proposition and USP.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson 7 : BRAND EQUITY
Faculty Name: Vishal Desai
This document discusses strategies for successful brand repositioning. It argues that companies should focus on achievable rather than aspirational positioning. Three key steps for success are: 1) Ensure the repositioning is relevant to customers' frame of reference regarding the brand and situations of use. 2) Secure customer "permission" for the new positioning by leveraging emotional brand benefits. 3) Deliver on the new brand promise through consistent performance on important customer signals, such as product/service quality. An interim positioning can establish credibility while working towards a longer-term goal.
A brand is forever! A framework for revitalizing declining and dead brands114iiminternship
This document discusses causes and strategies for revitalizing declining brands. It identifies common causes of brand decline as poor managerial actions like compromising on quality, frequent price increases without added value, price cuts out of desperation, neglecting the brand, and failing to stay with the target market as it evolves. Environmental changes and competitive actions can also contribute to decline. The document recommends rebuilding quality, resisting the temptation to exploit brand recognition through lower quality products, and pursuing a carefully defined target market as strategies to revitalize a declining brand. It argues that most brands can be revived if they still have residual value in brand equity dimensions like differential effect, brand knowledge and customer response.
We make brands stronger and brand leaders smarter. Here's how we can help:
1. We lead workshops to define your brand, helping you uncover a unique, own-able Brand Positioning Statement and an organizing Big Idea that transforms your brand’s DNA into a consumer-centric and winning brand reputation.
2. We lead workshops to build a strategic Brand Plan that will optimize your resources and motivates everyone that touches the brand to follow the plan.
3. We coach on Marketing execution, helping build programs that create a bond with your consumers, to ensure your investment drives growth on your brand.
4. We will build a Brand Management Training Program, so you can unleash the full potential of your Marketing team, enabling them to contribute smart and exceptional Marketing work that drives brand growth.
5. Our Executive Coaching program is designed to help Marketing Leaders get smarter, and then drive stronger performance on their brands. Executives can use their increased knowledge to help their own teams get smarter.
This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with twenty five slides is here to help you to strategize, plan, analyse, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Brand Identity Positioning Powerpoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization
It has PPT slides covering wide range of topics showcasing all the core areas of your business needs. This complete deck focuses on Product Positioning Strategies PowerPoint Presentation Slides and consists of professionally designed templates with suitable graphics and appropriate content. This deck has total of thirty six slides. Our designers have created customizable templates for your convenience. You can make the required changes in the templates like colour, text and font size. Other than this, content can be added or deleted from the slide as per the requirement. Get access to this professionally designed complete deck PPT presentation by clicking the download button below. http://bit.ly/31zmSf4
The document provides information about a brand management training program that aims to help participants understand the importance of brand management from the perspective of Enterprise Cultural Heritage. The training covers defining what a brand is, identifying key brand elements, and developing a brand management plan. It is estimated to take 2-2.5 hours and includes information on Enterprise Cultural Heritage and its four pillars of management: intellectual property, change, heritage, and brand.
Enhance your audiences knowledge with this well researched complete deck. Showcase all the important features of the deck with perfect visuals. This deck comprises of total of sixty seven slides with each slide explained in detail. Each template comprises of professional diagrams and layouts. Our professional PowerPoint experts have also included icons, graphs and charts for your convenience. All you have to do is DOWNLOAD the deck. Make changes as per the requirement. Yes, these PPT slides are completely customizable. Edit the colour, text and font size. Add or delete the content from the slide. And leave your audience awestruck with the professionally designed Retail Management Power Point Presentation Slides complete deck
"You can download this product from SlideTeam.net"
Enhance your audiences knowledge with this well researched complete deck. Showcase all the important features of the deck with perfect visuals. This deck comprises of total of sixstyseven slides with each slide explained in detail. Each template comprises of professional diagrams and layouts. Our professional PowerPoint experts have also included icons, graphs and charts for your convenience. All you have to do is DOWNLOAD the deck. Make changes as per the requirement. Yes, these PPT slides are completely customizable. Edit the colour, text and font size. Add or delete the content from the slide. And leave your audience awestruck with the professionally designed Retail Management Power Point Presentation Slides complete deck. https://bit.ly/3DYWptk
The document discusses product and brand positioning. It defines positioning as determining the exact market location of a product offer based on its distinctive features. Complan was positioned as superior to milk in building health, while Amul milk powder was positioned as a convenient milk substitute, not as superior. Oberoi hotels are positioned as luxury, Hero Honda motorbikes as economy, and Surf as quality. Product positioning involves determining who the target market is, why they should buy the product, and how to communicate the message.
This document discusses branding and defines a brand as a combined effort between a company and consumer. It states that brands add emotion and trust to products and services to simplify consumers' choices. Brands help create relationships between brands and consumers to ensure loyalty. They also create aspirational lifestyles that allow brands to charge premium prices. The document discusses various aspects of branding including brand equity, awareness, preference, insistence and association. It notes that strong brands improve perceptions, loyalty, margins and marketing effectiveness.
This document discusses brand positioning and brand values. It defines brand positioning as designing a company's offer and image to occupy a distinct place in customers' minds. Determining points of parity and points of difference relative to competitors is key. Brand positioning guidelines include defining the competitive frame of reference and choosing points of parity and points of difference. Brand audits assess a brand's health and sources of equity to improve brand management.
Present your product marketing plan with our content ready Product Positioning PowerPoint Presentation Slides. Product positioning is very essential for a marketing plan. If you want to be successful in the market, then your product should hold a proper place in the minds of customers Positioning strategy PPT helps you to determine how to showcase product to the target customers. Marketing professionals can use this brand positioning Presentation design to identify direct competitors. The product marketing plan PowerPoint graphics contains templates such as positioning strategy, brand positing framework, brand worksheet, statement and model, product communication and repositioning, etc. Furthermore, the outstanding market segmentation PPT slide is also helpful for topics like market projections, brand positioning, product strategy, brand strategy, product marketing plan, segmentation and targeting, customer engagement, brand management to name a few. Download right-time marketing PPT slide to create a convincing marketing presentation. Give every clue due importance with our Product Positioning PowerPoint Presentation Slides. Be able to conduct the investigation.
Read our story on how to write a brand plan:
https://beloved-brands.com/2012/06/24/brand-plan/
Help for the Brand Manager with tips on how to write a brand plan, including vision, mission, strategies, tactics, execution, and the overall writing and flow of the plan.
Brands build equity through developing strong brand awareness, perceived quality, and loyalty over time. Brand equity provides value to both customers and firms. For customers, brand equity helps process information and make confident purchase decisions. For firms, brand equity enhances customer attraction and retention, allows premium pricing, and creates barriers for competitors. Building strong brands is challenging due to market complexity and pressure to prioritize short-term goals over long-term brand investment.
Brand positioning is a crucial part of the marketing plan, select our Brand Positioning PowerPoint Presentation Slides to find out how to position your brand. This is very important to identify your brand uniqueness and attributes what makes you different from your competitors. The Positioning strategy PPT helps you to make a distinct place in the minds of target customers. The goal of this strategy is to highlight your product’s most powerful attributes. The brand strategy PowerPoint complete deck contains templates such as positioning strategy, brand positioning framework, brand worksheet, statement and model, product communication and repositioning, etc. Additionally, this amazing market segmentation Presentation slide is also helpful for topics like market projections, brand positioning, product strategy, brand strategy, product marketing plan, segmentation and targeting, customer engagement, brand management and many more. An effective brand positioning strategy can maximize brand value. Download product positioning PowerPoint template to get an edge over competitors. Eliminate disparities with our Brand Positioning PowerPoint Presentation Slides. Be absolutely fair in your every deal.
Customer Based Brand Equity PowerPoint Presentation SlidesSlideTeam
Enhance your audiences knowledge with this well researched complete deck. Showcase all the important features of the deck with perfect visuals. This deck comprises of total of thirty slides with each slide explained in detail. Each template comprises of professional diagrams and layouts. Our professional PowerPoint experts have also included icons, graphs and charts for your convenience. All you have to do is DOWNLOAD the deck. Make changes as per the requirement. Yes, these PPT slides are completely customizable. Edit the colour, text and font size. Add or delete the content from the slide. And leave your audience awestruck with the professionally designed Customer Based Brand Equity PowerPoint Presentation Slides complete deck. http://bit.ly/2SllQ2e
The document discusses brand extensions, which is when an established brand name is used to introduce a new product. There are advantages to using brand extensions such as facilitating new product acceptance and reducing risks and costs associated with introducing a new product. However, there are also disadvantages like potentially confusing consumers or failing and hurting the parent brand image. For a brand extension to be successful, it must create similarities and differences compared to the parent brand and category to appeal to consumers. The marketing program for a brand extension must also leverage the parent brand's equity while enhancing the new product.
The more beloved the brand, the more valuable the brand.
For more on Beloved Brands, here are a few of our most popular articles
1. Beloved Brands Marketing Training programs.
https://beloved-brands.com/brand-management-training/
2. Our Beloved Brands Mini MBA is an online marketing course to help your marketing career.
https://beloved-brands.com/mini-mba/
3. Simple process to build your Brand Positioning Statement
https://beloved-brands.com/brand-positioning/
4. How to write a Marketing Plan
https://beloved-brands.com/marketing-plans/
5. Our one-page strategic plan
https://beloved-brands.com/brand-strategy-roadmap/
6. The best and worst of a Creative Brief
https://beloved-brands.com/creative-brief-line-by-line/
7. Marketing Plan Template
https://beloved-brands.com/product/marketing-plan-template/
8. Our one-page Brand Plan
https://beloved-brands.com/brand-plans
9. How to understand Brand Architecture
https://beloved-brands.com/brand-architecture
10. How to use Marketing Funnels to analyze your brand
https://beloved-brands.com/marketing-funnels/
The document provides an overview of brand equity including:
1. It defines brand equity as the value customers attach to a brand based on perceptions and associations with that brand.
2. Brand equity can be measured both qualitatively through customer perceptions and associations, and quantitatively through financial valuation methods.
3. Increasing brand equity can be done by strengthening brand loyalty through frequent buyer programs or affinity programs, or by raising price if customers perceive value at the higher price point.
In this presentation, we will discuss about the value of a brand, why consumers are willing to pay for the brand, the core value of a product, the importance of brand personality and total value proposition. We will also understand value through Porter’s Value Chain and Levitt’s four level model, meaning of brand proposition and USP.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson 7 : BRAND EQUITY
Faculty Name: Vishal Desai
This document discusses strategies for successful brand repositioning. It argues that companies should focus on achievable rather than aspirational positioning. Three key steps for success are: 1) Ensure the repositioning is relevant to customers' frame of reference regarding the brand and situations of use. 2) Secure customer "permission" for the new positioning by leveraging emotional brand benefits. 3) Deliver on the new brand promise through consistent performance on important customer signals, such as product/service quality. An interim positioning can establish credibility while working towards a longer-term goal.
A brand is forever! A framework for revitalizing declining and dead brands114iiminternship
This document discusses causes and strategies for revitalizing declining brands. It identifies common causes of brand decline as poor managerial actions like compromising on quality, frequent price increases without added value, price cuts out of desperation, neglecting the brand, and failing to stay with the target market as it evolves. Environmental changes and competitive actions can also contribute to decline. The document recommends rebuilding quality, resisting the temptation to exploit brand recognition through lower quality products, and pursuing a carefully defined target market as strategies to revitalize a declining brand. It argues that most brands can be revived if they still have residual value in brand equity dimensions like differential effect, brand knowledge and customer response.
We make brands stronger and brand leaders smarter. Here's how we can help:
1. We lead workshops to define your brand, helping you uncover a unique, own-able Brand Positioning Statement and an organizing Big Idea that transforms your brand’s DNA into a consumer-centric and winning brand reputation.
2. We lead workshops to build a strategic Brand Plan that will optimize your resources and motivates everyone that touches the brand to follow the plan.
3. We coach on Marketing execution, helping build programs that create a bond with your consumers, to ensure your investment drives growth on your brand.
4. We will build a Brand Management Training Program, so you can unleash the full potential of your Marketing team, enabling them to contribute smart and exceptional Marketing work that drives brand growth.
5. Our Executive Coaching program is designed to help Marketing Leaders get smarter, and then drive stronger performance on their brands. Executives can use their increased knowledge to help their own teams get smarter.
This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with twenty five slides is here to help you to strategize, plan, analyse, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Brand Identity Positioning Powerpoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization
It has PPT slides covering wide range of topics showcasing all the core areas of your business needs. This complete deck focuses on Product Positioning Strategies PowerPoint Presentation Slides and consists of professionally designed templates with suitable graphics and appropriate content. This deck has total of thirty six slides. Our designers have created customizable templates for your convenience. You can make the required changes in the templates like colour, text and font size. Other than this, content can be added or deleted from the slide as per the requirement. Get access to this professionally designed complete deck PPT presentation by clicking the download button below. http://bit.ly/31zmSf4
The document provides information about a brand management training program that aims to help participants understand the importance of brand management from the perspective of Enterprise Cultural Heritage. The training covers defining what a brand is, identifying key brand elements, and developing a brand management plan. It is estimated to take 2-2.5 hours and includes information on Enterprise Cultural Heritage and its four pillars of management: intellectual property, change, heritage, and brand.
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Best Digital Marketing Strategy Build Your Online Presence 2024.pptxpavankumarpayexelsol
This presentation provides a comprehensive guide to the best digital marketing strategies for 2024, focusing on enhancing your online presence. Key topics include understanding and targeting your audience, building a user-friendly and mobile-responsive website, leveraging the power of social media platforms, optimizing content for search engines, and using email marketing to foster direct engagement. By adopting these strategies, you can increase brand visibility, drive traffic, generate leads, and ultimately boost sales, ensuring your business thrives in the competitive digital landscape.
2. Agenda
To Show Market
insights of the
Retail Industry
To Review
Key
Activities
To Analyse
Global trends
in Retailing
To Evaluate
Financial
Performance
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3. Content
Introduction
Global, Environmental,
And Market Trends
Trends In Retail
Management
Retailing
Strategy
Merchandise
Management
Inventory Management
and Control
Retail Management
Challenges
KPI &
Dashboard
Operations, Promotion,
And Marketing
Communications
3
4. Introduction
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 4
Types of Retail Formats
Key Drivers for Retail Growth
Key Statistics
Building and Sustaining Relationships
5. Types of Retail Formats
• Independent retailers
• Chain stores
• Franchises
• Co-operative stores
• Convenience Stores
• Supermarkets
• Hypermarkets
• Specialty Stores
• Departmental Stores
• Factory Outlets
• Catalogue
• Showrooms
• Direct Sales
• Email Orders
• Postal Orders
• Telemarketing
• Automated Vending
• Various Service
providers
• Banks
• Car Rentals
• Service Contracts
Ownership Based
Merchandise Based
Store
Based
Service
Based
Non-Store
Based
Retail
Formats
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 5
6. Key Drivers for Retail Growth
• Stronger, more familiar brands
• Results in higher footfall and conversion
through enhanced trust of quality and value
• Relocation of retail units and
improvement in visibility and seating
• Results in increased dwell time in
airside retail areas
• Widen product range through
reducing duplication to meet the
needs of more passengers
• Improve penetration through
service & merchandising
• Strong partnership and supply chain
negotiation and efficiency
• Leverage margins across all locations
Branding
Location
Product mix
Service
Margin
RETAIL
GROWTH
6
7. Key Statistics
7
FY2010-2015
Composite Compound
annual growth rate in
retail revenue
Top 250 retailers with
foreign Operations
Composite net
profit margin
US $19 Billion
Average size of Top
250 retail revenue
US $3.21 Trillion
Aggregate retail
revenue of Top
250
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
8. Building and Sustaining Relationships
Loyalty Schemes
In Store Local offers
Repair/Check up Services
Online Price Matching
Private Label
Exclusives
Trade in Services
Credit Facilities
RETAILER-SUPPLIER
CONSUMER-RETAILER
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9. Global,
Environmental
and Market Trends
Global Retail Trends
Comparing Online
and Non-online Sales
Retail Trends
Shaping in Future
Environmental Trends:
Role of Information
technology in retail
Environmental Trends:
Types of Retail
Applications
Retail Market
Trends
Understanding
Retail Customers
Future Trends in
Multi-channel
Retailing
Retail
Competition
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10. Retail Global Trends Comparing Online and Non-online Sales
28
72
U.S
United States
$1.32 Trillion
Germany
$0.09 Trillion
20
80
GermanyUnited Kingdom
$0.21 Trillion
30
70
U.K
China $1.30
Trillion
22
78
China
11
89
Japan $0.17
Trillion
Japan
1
5
12
20
Online Sales Non Online Sales
$25 Trillion
$13 Trillion
Global online Sales account for 19%
of total retail sales
10This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
11. Retail Trends Shaping in Future
Customer Experience will be of
vital importance for Retail Success
Machine Learning and AI will
boom the online retail industry
Omni channel retailing will be
a key driver of sales
Customer will be much more aware
and conscious in choosing a product
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 11
12. Environmental Trends: Role Of Information Technology in Retail
Item Management
Data Synchronization
Partner Collaboration
Supply Chain
Tracking
Demand
Planning
Master
Planning
Inventory
Optimization
Manufacturing
RPID
Assortment
Planning
Replenishme
nt Planning
Markdown
Optimization
Retail
Website
Analytics
Store
Development
Store
Development
Content
Management
E-Commerce
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 12
14. Retail Market Trends
Consumer Promotion Optimization
Coupon Effectiveness Analytics & Optimization
P05 Data Analytics
Consumer Connect
Next Gen IT
Digital Transformation
Internet o4 Things (10T)
CPG Analytics. Advanced Analytics
& Big Data
Research & Product Development
PLM Implementations
Product Quality & Factory Compliance
NPI Optimization
Procurement
Purchase Order Processing .
Trading Platforms - Commodity and
Currency
Supplier Risk Management
Manufacturing
Throughput Improvement
Capacity Augmentation Analysis
Production Inventory Tracking
Integrated Supply Chain
Demand Planning
Distribution
Inventory & Stock-Flow
Management
Trade and Marketing
Trade Promotion Optimization
Outlet Segmentation & Retail Order
Recommendation
Sales-force effectiveness
14This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
16. Future Trends in Multi-Channel Retailing
Online Shopping
….growth over last year
85%
Mobile Commerce
…..of smartphone users have
made a purchase using a
smartphone
62%
The rise of
Social Media
…..of customers trust peer
recommendations
78%
Multi-Channel The
new norm
…..of customers make
multi-channel purchases
50%
16
18. Trends In Retail
Management
Which Pricing Strategy to Adopt
Stages of Product Distribution in Retail
Target Audience Classification in Retail
Retail Sales by Product Category
18This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
19. Target Audience Classification In Retail
2
2
5
17
27
47
Teachers
Parents
Upper Elementary(Grades 4-6)
Early Elementary (Grades 1-3)
Early Childhood(Preschool-Kindergarten)
Families
19This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
20. Retail Sales By Product Category
$7 $8
$11
$15
$17
$22
$25
$40
$49
$51
Food &
Beverage
Office
Equipment
Toys &
Hobby
Personal
Health
Furniture Books,
Music, Video
Auto & parts Apparel Other Consumer
Electronics
20This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
21. Which Pricing Strategy to Adopt
21
Price
Skimming
Bundle
Pricing
Pricing for Market
Penetration
Economy
Pricing
Pricing at a
Premium
Psychology
Pricing
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22. Stages of Product Distribution in Retail
PRODUCER
Direct
channel
Retail
channel
Agent
channel
Wholesale
channel
Wholesaler or
Distributor
Retailer Consumers
Retailer Consumers
Consumers
Retailer Consumers
Wholesaler
or Distributor
Wholesaler or
distributer
Agent/Broker
22This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
23. Retailing
Strategy
Retail Market Strategy
Global Market Segmentation Strategy
Retail Financial Strategy
Retail Location Analysis Strategy
Human Resource Management: Division Of
Retail Activities
Human Resource Management: Retail Store
Organizational Structure
Information System and Supply Chain Management
23
24. Retail Market Strategy
24
Existing New
ExistingNew
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capture your audience's
attention.
Market
Penetration
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capture your audience's
attention.
Market
Expansion
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capture your audience's
attention.
Format
Development
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capture your audience's
attention.
Diversification
(Unrelated/Related)
25. Global Market Segmentation Strategy
Global Markets
Mass
(Undifferentiated)
Marketing
Targeted
(Differentiated)
Marketing
Multi-segment
Marketing
Concentrated
Marketing
Niche MarketingMicrotargeting
One-to-one
Marketing
25This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
26. Retail Location Analysis Strategy
26
Market Research
Performance
Measurement
Site
Selection
Real Estate
Planning
Merchandising
efforts
Trade Areas Ideal Sites
Site and Market
Priority
Marketing
campaigns
Customer
Profile Index
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
27. Human Resource Management: Division Of Retail Activities
• Arranging merchandise
• Gift wrapping
• Guide to customer
• This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
• Receiving inventory
• Quality checking
• Keeping record of issue and receipt
• This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
• Ledger maintenance
• Bills issuance
• Providing carry bags
• This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
• Inventory repairs
• Attending queries
• Complaint handling
• This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
• Recruitment
• Budgeting
• Coordinating activities
• This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
HR Staff
Cashier
Customer Care
Staff
Floor Staff
Inventory Staff
Performer Tasks
27
28. Human Resource Management: Retail Store Organizational Structure
28
Vice President HR
Operations &
Recruitment
Staff
Development
Accounts Billing
Vice President Finance
Merchandising
Purchasing
Receiving &
Inspection
Regional
Managers
Customer Service
Store Managers
Associates
Vice
President
Product
Placement
Shipping
Waste
Management
Public
Relations
Reputation /
Image
Marketing
Advertising
Research &
Development
Company President CEO
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
30. Operations,
Promotion, &
Marketing
Communications
Retail Sales
Promotional Mix
Elements
Tools Used for
Sales Promotion in
Retail
Customer Loyalty
Programme
Options
Need For Customer
Loyalty Programs in
Retail
Integrated Marketing
Communications in
Retailing
30This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
31. Retail Sales Promotional Mix Elements
Impersonal Personal
UnpaidPaid
Advertising Sales
Promotion Store
Atmosphere Digital
Marketing
Personal Selling
E-mail
Marketing
Publicity Word of Mouth
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
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capture your audience's attention.
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it to your needs and capture your
audience's attention.
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it to your needs and capture your
audience's attention.
31
32. Tools Used For
Sales Promotion
In Retail
Samples
Coupons
Prizes
Frequent Shopper
Contests
Referral Gifts
Demos
POP/ POS
2 for the price of 1
32
33. Customer Loyalty Programme Options
Points
Earn points & redeem for
rewards
• Offers control
• Customer understands
• Lower cost
• Discount has to be large (+10%)
• No control
Discount
Immediate discount for
presenting card
• Easy & instant
• No liability
• Discount has to be large (+10%)
• No control
Rebate Rewards spend over time • Easy to manage
• Little control
• Easy to copy e.g. stamp card
• Little emotional connection
Privilege
Earn points & redeem for
rewards plus tiers of
privilege
• Privilege lead to loyalty
• Offers control
• Customer understand
• Low spend customer disillusion
• Competitors can match
GOOD BAD
33This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
34. Need for Customer Loyalty Programs in Retail
65%
60%
72%
64%
54%
82%
Text 1 Text 2 Text 3 Text 4 Text 5 Text 6
Discounted or Free
Products
75%
50%
42%
69%
53%
70%
Text 1 Text 2 Text 3 Text 4 Text 5 Text 6
Free Shipping
52%
64%
76%
55%
47%
90%
Text 1 Text 2 Text 3 Text 4 Text 5 Text 6
Enhanced Customer
Service
65%
60%
80%
70%
45%
72%
Text 1 Text 2 Text 3 Text 4 Text 5 Text 6
Exclusive Products or
Events
34
Europe Middle East
/ Africa
Latin
America
Global
Average
Asia -
Pacific
North
America
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
35. Integrated Marketing Communications in Retailing
Advertising
(Traditional &
Digital)
Public
Relations
Direct Marketing
(Traditional &
Digital)
Sales Promotions
(In store & Online)
Personal Selling
(Face to Face)
Branding Great for brand building
Helps brand awareness,
credibility
Branding awareness,
Immediate purchase
Encourages immediate
action
Strong relationship built
with customers
Reach Large reach Large reach Reach limited
Short term tactic, not
sustainable long term
Reach limited
Targeting Targeting limited Targeting limited
Customer level
Personalization
Results easily
measurable
Precise targeting
possible
Price Expensive Free or Inexpensive Expensive Very Expensive Expensive
35This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
37. Managing Merchandise Assortments
Women’s Apparel
T-shirts This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Benetton This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Style Round Neck Round Neck Round Neck Round Neck Collared Basic White Tee
Price Levels $25 $20 $30 $42 $36 $28
Sizes Available
Small
Medium
Large, XL
Small
Medium
Large, XL
Small
Medium
Large, XL
Small
Medium
Large, XL
Small
Medium
Large, XL
Small
Medium
Large, XL
Colors Available Turquoise Lilac Black White, Pink Purple, Navy, Black White
Product Details
Half Sleeve,
Slim Fit
3/4th Sleeve Full Sleeve
Full Sleeve,
Slim Fit
Half Sleeves Half Sleeves
37This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
38. Merchandise Buying 6 Month Plan
Actual-Last Year Feb Mar Apr May Jun Jul Total
Beg. Month Stock
($)
524 653 8552 9654 2370 896 7512
STS Ratio 3.5 2.8 9.1 7.6 8.1 2.4 7.5
Sales 225 8745 846 248 367 4568 2150
Sales % Total 2.7% 15.5% 5.3% 19.4% 12.7% 15.8% 22.7%
Markdowns 521 864 789 456 321 435 985
Markdown % total 524 653 8552 9654 2370 896 7512
Purchases 3.5 2.8 9.1 7.6 8.1 2.4 7.5
End Month Stock 225 8745 846 248 367 4568 2150
Future Sales February $7589
STS Ratio 2.2
Plan- This Year Feb Mar Apr May Jun Jul Total
Beg. Month Stock
($)
524 653 8552 9654 2370 896 7512
STS Ratio 3.5 2.8 9.1 7.6 8.1 2.4 7.5
Sales 225 8745 846 248 367 4568 2150
Sales % Total 2.7% 15.5% 5.3% 19.4% 12.7% 15.8% 22.7%
Markdowns 521 864 789 456 321 435 985
Markdown % total 524 653 8552 9654 2370 896 7512
Purchases 3.5 2.8 9.1 7.6 8.1 2.4 7.5
End Month Stock 225 8745 846 248 367 4568 2150
Future Sales February $7589
STS Ratio 2.2
last year Feb Mar Apr May Jun Jul Total
Beg. Month Stock ($) 524 653 8552 9654 2370 896 7512
This Year Feb Mar Apr May Jun Jul Total
Beg. Month Stock ($) 524 653 8552 9654 2370 896 7512
Sales Changes % 6.5
Actual Markdown Average Stock Turnover Mark Up
8 % Text Act Text Act 0000 95.00%
$4562 35.6% $0000 $1528 0.0 8.5 0000 56.12%
38This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
39. Merchandise Buying Decision Making Process
What to buy?
• Store Images
• Satisfy Customer Wants
• Type of Merchandise
• Control Systems
• Merchandise Policies
How much to buy? When to buy?
• Merchandise Budget
• Sales
• Reductions
• Inventions
• Inventories
• Purchases
• Shortages
Financial Objects
• Estimated Sales
• Beginning Inventions
• Ending Inventions
Open to buy
From whom to buy?
• Suppliers
• The Market
• Negotiations
• Unit
• Price
• Teams
39This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
40. Merchandise Allocations Table
Total Purchase by Size
Total Purchase Size Small Size Medium Size Large
Ranking A B C D E A B C D E A B C D E A B C D E
Purchase quantity 1500 440 850 410
Units per volume rank 45 96 30 58 15 20 11 9 7 4 20 16 44 10 27 12 10 18 26 14
Total units to stores 225 532 248 358 60 66 127 141 73 16 98 187 608 107 26 62 118 131 68 16
Total units allocated 715 424 626 395
Balance in
warehouse
56 89 74 15
Volume Ranks & Number Of Stores
Rank A B C D E Total
# of stores in each rank 10 12 8 6 24 18
% each rank receives 8.2% 2.8% 3.5% 2.5% 7.6% 5.8%
40This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
41. 5 ways to
manage Retail
Pricing
Easily analyse and monitor price change decisions as all data is stored
in a central database. Past data can be compare with real-time data.
Price Monitoring & Analysis
Retailers have the authority to decide who can make pricing decisions and
who can apply them. Thus restricting access to only authorised personnel.
System – Wide Security
Having a central collection of data means information can be analysed
anytime and can be compared with previous results.
Real – Time Performance Meters
Make pricing strategy based on geographical location & customer preferences.
Promotional campaigns can be easily applied at the point of sale.
Control & Track Campaigns
Enterprise – Wide Price Transparency
As all data is automatically stored in central database, pricing
variables can be seen by authentic users
41
42. Pricing Strategy
Determine minimum
price you are willing to
sell your product for
Determine the
maximum price
Input results from google
consumer surveys into
pricing spreadsheet
Use google consumer
surveys to test 5 prices
for your product
Determine 5 exact prices
within the minimum &
maximum price range
Arrive at the optimized
price for value
Retail Pricing Strategy
42
44. Text Here
Text Here
Text Here
Text Here
Text Here
Inventory Management
System
Receiving &
Put Away
Wi-Fi &
Barcode System
Location
Management
Picking &
Packing
Reporting
Management
Inventory
Management
44
45. Inventory Management Framework
Set up Consignment
Item Arrival Overview
Outbound
Process
Enable quality
management
Define Cost
Structure
Use Inventory Journals to
Post Transactions
Create Consignment
Replenishment Order
Reserve Inventory
Quantities
Non Conformance
Management
Define Price
Calculation
Set up
Inventory Locations
Change Consignment
Ownership
Reserve the same batch
for a sales Order
Quarter tine Orders Close InventoryInventory Statuses Trace items & Raw
materials
Inventory Blocking Adjust InventoryCheck Stock Availability Merge Inventory Batches
Recalculate
Inventory
Transfer Physical
Inventory
Correct Inventory
Tracking Information
Count Inventory Check Inventory Status
Using Mobile Workspace
Inventory Operations
Outbound
Operations
Inventory
Control
Inbound
Operations
Quality
Assurance
45This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
46. Inventory Control Sheet
Grid Key
Discounted Reorder
Reorder
(Auto-fill)
Item No Name Manufacturer Description
Cost per
Item
Stock
Quality
Inventory
Value
Reorder
Level
Days per
Reorder
Item
Reorder
Quantity
Item
Discontinued?
Ok A123 Item A Cole Item A Description $10.0 23 $3,000.00 80 12 90 Yes
Ok B123 Item B Cole Item B Description $30.0 52 $3,000.00 80 32 20
Ok C123 Item C Cole Item C Description $40.0 85 $1,800.00 80 15 45
Reorder D123 Item D Cole Item D Description $50.0 46 $200.00 80 3 14
Ok E123 Item E Cole Item E Description $80.0 52 $400.00 80 15 50
Ok F123 Item F Cole Item F Description $60.0 12 $600.00 80 40 22
Ok G123 Item G Cole Item G Description $70.0 30 $800.00 80 23 80 Yes
Reorder H123 Item H Cole Item H Description $200.0 25 $900.00 80 12 30
Ok $0.00
Ok $0.00
Ok $0.00
Ok $0.00
Ok $0.00
46This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
48. KPI &
Dashboard
KPI Metrics
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capture your audience's attention.
KPI Dashboards
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capture your audience's attention.
48
49. Retail KPI Metrics Showing Average
Sales & Sell Through Rate
Retail
$25,000
Average
Transaction Size
$105
Average Sales
Review per hour
21%
Sell-through Rate
48%
Customer Retention
49
50. Retail KPI Metrics Showing Average
Purchase Value & Online Sales
Retail
$390
Sales per square
foot
$67
Average Purchase
Value
21,000%
Online Sales
48%
Customer Retention
50
51. Retail KPI Dashboard Showing Revenue Vs Units Sold
$35000
$65000$42000
$28000
$15000
Top 5 Product Categories by Revenue & Age
TV
Laptop
Desktop
Tablet
Mobile
0K
20K
40K
60K
80K
100K
0-18 18-24 25-45 45+
Units Sold by Age
Men Women kids
$35000
$48000
$30000
10000
20000
30000
40000
50000
TV Laptops Desktop
Revenue by Product Category
45
65
50
28
15
35
85
24
40
25
72
18
0K
40K
80K
120K
0K
40K
80K
120K
Text Text Text Text Text Text Text Text Text Text Text Text
Revenue Vs Units Sold
Revenue Unit solds
51This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
52. Retail KPI Dashboard Showing Total Sales Per Labor Hour Sales By Unit Area
150
250
100
0
100
200
300
Downtown Midtown Uptown
Sales Per Labor Hour by
Location
$25000
$15000
$40000
0
20000
40000
60000
Downtown Midtown Uptown
Sales by Location for Children
$540
$340
$360
Sales by Unit Area
Downtown Midtown Uptown
Total Sales for All
Departments
$1.22M
Average Sales per
Unit Area
$5.44
Average Sales
Revenue per Hour
$178.67
Total Sales Per
Labor Hour
$273.80
52This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
53. Retail KPI Dashboard Showing Sales Revenue Customers & Out Of Stock Items
Total Sales for All
Departments
$1.22M
Average Sales
per Unit Area
$5.44
Average Sales
Revenue per Hour
$178.67
Total Sales Per
Labor Hour
$273.80
20
25
20
15
32
48
40
52
81
42
32
61
42
61
45
22
12
32
65
21
35
21
65
15
0
20
40
60
80
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Millions
Total Customers & Visitors
Visitors Transictions
$45K
$60K
$50K
Women Men Children
Sales by Division
0K
20K
40K
60K
80K
100K
0K
20K
40K
60K
80K
Average Price & Units per
Transaction
Price per transection Units per transection
42K
35K
55K
22K
13K
31K
68K
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Top 7 Articles by Sold Items 12%
10%
5%
10%
10%
20%
33%
Sales by City
New York
Dailas
Los Angeles
Chicago
Washington
Texas
New Maxico
0%
20%
40%
60%
80%
Text Text Text Text Text Text Text Text
Out of Stock Items
53This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
57. Our team
57
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Tom Torres
CEO
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Anita Parker
Web Designer
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Jasmin Smith
Editor
58. Combo Chart
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Inpercentage%
Financial Year 2018
Product 01
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Jan Feb Mar Apr May Jun
Salesinpercentage(%)
Financial year in 2018
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Our
Mission
Our Vision
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Our Goal
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Our Mission
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Preferred by Many
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Values Client
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About us
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63. 63
Address:
# Street number, city, state
Email Address:
emailaddress123@gmail.com
Contact Numbers:
0123456789
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