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Retail as a career
DIPLOMA IN RETAIL MANAGEMENT
Arun Kumar
Course Overview
Section I - Introduction
An Overview of Retail
Theories of Retail Development and Formats in
Retail
Retail in India
Retail in Key Regions of the World
Section II: Strategy and Planning
Understanding the Retail Consumer
Retail Strategy
Store Site Selection
Methods of Retail Expansion
Section III: Merchandise Management
Basics of Retail Merchandising
The Process of Merchandise Planning
The Methods Merchandise Procurement
Retail Pricing and Evaluating Merchandise
Performance
Private Labels
Category Management
Section IV: Managing Retail
Human Resource Management Retail - A
Strategic Tool
Retail Store Operations
The Legal and Ethical Aspects of the Retail
Business
Store Design and Visual Merchandising
Section V: Creating and Sustaining Value
Managing Retail Infrastructure
Supply Chain Management
Understanding Retail Viability
Retail Marketing and Branding
Servicing the Retail Customer
Role of Technology in Retail
Retail Industry – Global
Scenario




Emerging Markets
Contribution of Retail Sector to world’s GDP
Technology & Innovation
Retail Industry in India






Organized Sector
Unorganized Sector
Contribution to India’s GDP- 14%
India Ranks 5th in Overall Retail – GRDI
FDI Policy in India
Emerging Sectors in Retail






Fashion & Apparel
Fashion and Life Style
Food & Bevarage
Pharma
E-Commerce or E-tailing
Factors driving growth are:











Emergence of nuclear families
Falling real estate prices
Growing trend of double-income households
Increase in disposable income and customer
aspiration
Increase in expenditure for luxury items
Large working population
Low share of organized retailing
Growing liberalization of the FDI policy in the past
decade
Skills required as a Retail Sales
Professional









Conceptual understanding
Analytical skills
Detail-orientation
Fair understanding of customer’s psychology
Observations skills
Project Management
Operational Skills
In-depth product knowledge
Barriers in Indian Retail Industry
 







A long way to meet international standards
Lack of efficient supply-chain management
Lack of required retail space
No fixed consumption pattern
Shortage of trained manpower
Lack of proper infrastructure and distribution
channels
How does this course benefit
me?
The course helps in Understanding
 The Retail Industry
Global & Indian
 Different trends in modern retailing
 Retail formats
 Major Retailers in India








Understanding the 5Ps of retailing
People
Product
Price
Placement
Promotion




Understand Sales Process
How to handle objections ?
Understand the knowledge required for a
salesman
Knowledge about the
 Product
 Customer
 Competitors

Product
 Own Behaviour







Understand the influence of Social Media/
online stores and its impact on sales in Brick
and Mortal (Physical Stores)
Most of the sales happen online
Customer walk-in declines affecting the
performance of the sales person
Understand the importance of retaining the
customer than adding a new customer







Understand the importance of relationship
marketing
How to achieve more sales ?
Sales Tips
Retail as a career
How to prosper in your career ?
Thank you

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Retail as a career from SAISHA INSTITUTE OF MANAGEMENT STUDIES

  • 1. Retail as a career DIPLOMA IN RETAIL MANAGEMENT Arun Kumar
  • 2. Course Overview Section I - Introduction An Overview of Retail Theories of Retail Development and Formats in Retail Retail in India Retail in Key Regions of the World
  • 3. Section II: Strategy and Planning Understanding the Retail Consumer Retail Strategy Store Site Selection Methods of Retail Expansion
  • 4. Section III: Merchandise Management Basics of Retail Merchandising The Process of Merchandise Planning The Methods Merchandise Procurement Retail Pricing and Evaluating Merchandise Performance Private Labels Category Management
  • 5. Section IV: Managing Retail Human Resource Management Retail - A Strategic Tool Retail Store Operations The Legal and Ethical Aspects of the Retail Business Store Design and Visual Merchandising
  • 6. Section V: Creating and Sustaining Value Managing Retail Infrastructure Supply Chain Management Understanding Retail Viability Retail Marketing and Branding Servicing the Retail Customer Role of Technology in Retail
  • 7. Retail Industry – Global Scenario    Emerging Markets Contribution of Retail Sector to world’s GDP Technology & Innovation
  • 8. Retail Industry in India      Organized Sector Unorganized Sector Contribution to India’s GDP- 14% India Ranks 5th in Overall Retail – GRDI FDI Policy in India
  • 9. Emerging Sectors in Retail      Fashion & Apparel Fashion and Life Style Food & Bevarage Pharma E-Commerce or E-tailing
  • 10. Factors driving growth are:         Emergence of nuclear families Falling real estate prices Growing trend of double-income households Increase in disposable income and customer aspiration Increase in expenditure for luxury items Large working population Low share of organized retailing Growing liberalization of the FDI policy in the past decade
  • 11. Skills required as a Retail Sales Professional         Conceptual understanding Analytical skills Detail-orientation Fair understanding of customer’s psychology Observations skills Project Management Operational Skills In-depth product knowledge
  • 12. Barriers in Indian Retail Industry         A long way to meet international standards Lack of efficient supply-chain management Lack of required retail space No fixed consumption pattern Shortage of trained manpower Lack of proper infrastructure and distribution channels
  • 13. How does this course benefit me? The course helps in Understanding  The Retail Industry Global & Indian  Different trends in modern retailing  Retail formats  Major Retailers in India
  • 14.       Understanding the 5Ps of retailing People Product Price Placement Promotion
  • 15.    Understand Sales Process How to handle objections ? Understand the knowledge required for a salesman Knowledge about the  Product  Customer  Competitors Product  Own Behaviour
  • 16.     Understand the influence of Social Media/ online stores and its impact on sales in Brick and Mortal (Physical Stores) Most of the sales happen online Customer walk-in declines affecting the performance of the sales person Understand the importance of retaining the customer than adding a new customer
  • 17.      Understand the importance of relationship marketing How to achieve more sales ? Sales Tips Retail as a career How to prosper in your career ?