The document discusses key topics in marketing logistics, including the importance of logistics in reducing costs and handling inventory amid growing competition. It outlines the core functions of logistics management like procurement, transportation, warehousing and distribution. Additionally, it examines the role of technology, strategies for streamlining logistics processes, and local and global challenges faced in logistics management.

1. Chapter - 17
Marketing Logistics

2. Marketing Logistics 2
Objectives
 Logistics and its importance
 Functions in logistics management
 Importance of communication in logistics
 Technology in logistics
 Streamlining the logistics process
 Strategies issues in logistics management
 Local and global challenges in logistics
management

3. Marketing Logistics 3
Logistics and Its Importance
 Liberalization of markets across the world.
 Reducing the costs of transportation &
inventory
 Growing competition
 Growing complexity of product lines
 Helps in handling inventory control crisis

4. Marketing Logistics 4
Functions of Logistics Management
 Procurement
 Inward transport
 Receiving
 Warehousing
 Stock control
 Order picking
 Material handling
 Outward transport
 Physical distribution management
 Recycling, returns, and waste disposable

5. Marketing Logistics 5
Technologies in Logistics
 Electronic data interchange
 Artificial intelligence
 Expert systems
 Communication technology
 Bar coding and scanning

6. Marketing Logistics 6
Streamlining Logistics Process
 Points to be considered while streamlining the
logistics process
 Cost factor
 Understanding needs and requirements
 Reduce the cycle time
 Communicating with suppliers
 Identifying the lead time
 Reducing the number of suppliers

7. Marketing Logistics 7
Local and Global Challenges in Logistic
Management
 Local Changes
 Integration of logistics activities
 Lack of qualified personnel

8. Marketing Logistics 8
Local and Global Challenges in Logistic
Management
 Global challenges
 Distance
 Modes of transports
 Documentation
 Coordination of intermediaries
 Cultural differences
 Political differences
 Globalization of firms
 Flexibility of speed
 Supply chain integration
 Green logistics

9. Marketing Logistics 9
Summary
 Logistics and its importance
 Functions in logistics management
 Importance of communication in logistics
 Technology in logistics
 Streamlining the logistics process
 Strategies issues in logistics management
 Local and global challenges in logistics
management

10. Thank you