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Legal Marketing Association Annual Conference Presentation by Kevin OKeefe

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Use of social media (blogs, twitter, LinkedIn, & Facebook) to accelerate relationships and word of mouth reputation by lawyers and law firms.

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Legal Marketing Association Annual Conference Presentation by Kevin OKeefe

  1. 1. Law Firm Social Media Do’s And Don’ts : It’s All Relationships & Reputation LMA Annual - Orlando April 4, 2011@kevinokeefe
  2. 2. Only 14% of people trust advertising.@kevinokeefe http://www.flickr.com/photos/canarypromo/423135451/in/photostream/
  3. 3. Media isa sharedexperience.@kevinokeefe
  4. 4. Professional development... wonderful byproduct. http://www.flickr.com/photos/spunter/3238629251/@kevinokeefe
  5. 5. Business development ...in time.@kevinokeefe http://www.flickr.com/photos/dfoster/3463699933/
  6. 6. fundamentals of social media http://www.flickr.com/photos/ambernectar/4517276313/@kevinokeefe
  7. 7. Networking through the internet builds on what we do naturally. http://www.flickr.com/photos/houseofsims/3031562553/@kevinokeefe
  8. 8. Rainmakers have always relied on relationships.@kevinokeefe http://www.flickr.com/photos/virtualsugar/2818062680/
  9. 9. Word of mouth reputation is everything.@kevinokeefe http://www.flickr.com/photos/marcopako/2344663066//
  10. 10. Engaging audience tobuild relationships &enhance your word ofmouth reputation? @kevinokeefe
  11. 11. Measuring return on investment 1)REACH 2)ENGAGEMENT 3)INFLUENCE 4)ACTIVATION OF AUDIENCE http://www.flickr.com/photos/zack-attack/399240900/@kevinokeefe
  12. 12. keys you must mind@kevinokeefe http://www.flickr.com/photoshappylobster/3228866041/
  13. 13. Strategy: Don’t jump blindly.@kevinokeefe http://www.flickr.com/photos/vivarin/4366228871/
  14. 14. Engagement. Who in my target audience am I engaging?@kevinokeefe http://www.flickr.com/photos/diamondmountain/76720987/
  15. 15. You’re looking to build social media equity. http://www.flickr.com/photos/martin_thomas/3292783660/@kevinokeefe
  16. 16. Give value throughinsight & commentary. http://www.flickr.com/photos/design-dog/1075402542/@kevinokeefe
  17. 17. There are already conversations going on. Listen@kevinokeefe http://www.flickr.com/photos/26101082@N00/3219209680/
  18. 18. Go out: Your goal isnot to be the source.@kevinokeefe http://www.flickr.com/photos/davichi/376008245/
  19. 19. Let go of perceived rules.@kevinokeefe http://www.flickr.com/photos/brainware3000/22205084/
  20. 20. Perfection is not needed, we’re all still learning.@kevinokeefe http://www.flickr.com/photos/tobiaseigen/374107866/
  21. 21. It’s about trust. http://www.flickr.com/photos/ssandars/109181158/@kevinokeefe
  22. 22. RSS Reader LinkedIn Blogs Twitter Facebook Tools offering highest ROI@kevinokeefe http://www.flickr.com/photos/flattop341/1086598688/in/set-72157594301496165/
  23. 23. RSS reader To listen... http://www.flickr.com/photos/bagels/2207818641/@kevinokeefe
  24. 24. LinkedIn Professional profile of record... and networking hub. http://www.flickr.com/photos/rosenkranz/2789702592/in/photostream/@kevinokeefe
  25. 25. Key to blogging: FLEE find listen http://www.flickr.com/photos/wrote/2419168625/ engage empower find: http://www.flickr.com/photos/walkadog/3353936487/ listen: http://www.flickr.com/photos/wrote/2419168625/ engage: http://www.flickr.com/photos/diamondmountain/76720987/ empower: http://www.flickr.com/photos/lululemonathletica/3439161962/in/photostream/@kevinokeefe
  26. 26. Professional information network & relationship builder. Twitte@kevinokeefe http://www.flickr.com/photos/furphotos/1921659809/
  27. 27. Facebook Central nervous system of Internet communication...@kevinokeefe http://www.flickr.com/photos//perpetualplum/3974877876/
  28. 28. It’s going to take your leadership.@kevinokeefe http://www.flickr.com/photos/jamiedfw/445506874/
  29. 29. ThanksKevin O’Keefe I LexBlog, Inc95 South Jackson St, Suite 200Seattle, WA 98104office direct: 206.340.8204cell: 206.321.3627web: http://lexblog.comemail: kevin@lexblog.comReal Lawyers Have Blogs: http://kevin.lexblog.comTwitter: http://twitter.com/kevinokeefeLinkedIn: http://linkedin.com/in/kevinokeefeLinkedIn: Legal Blogging GroupFacebook: Real Lawyers Have Blogs page

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