Creating buzz in a digital world

•

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Socialab

Tasos Veliadis' presentation for the 11th e-Business Forum in December 2015 in Athens, Greece

Marketing Social Media

Twitter
278 thousand tweets every minute

brands have to be more
useful for the users

brands have to create
more powerful messages

STRATEGY
INSIGHTS
TRENDS
ACTIV
ATIONS
MEDIA

iNSIGHT= THE CAPACITY TO GAIN AND ACCURATE
DEEP UNDERSTANDING OF SOMEONE OR SOMETHING

wHY IS A GOOD INSIGHT LIKE
A REFRIGERATOR?
BECAUSE THE MOMENT YOU LOOK INTO IT, A LIGHT COMES ON
JEREMY BULLMORE - EXECUTIVE DIRECTOR WPP LONDON

Create stories
stories based on local heroes – stories with great messages

M
the right platforMs
facebook – google – youtube – instagram – outdoor etc

Tasos veliadis
veliadis@
socialab.gr
Facebook
.com/
tasosvel
@tasos
veliadis

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For too many years, companies have been hobbled by the vicious cycle of busy thinking, frenetic activity, bureaucratic planning, and other hallmarks of today's corporate strategies. Research confirms the negative effects these conditions have on strategic output. Recognizing that new thinking was needed to reclaim strategy, A.T. Kearney set out to write the next chapter and set a new course for the future of strategy. The FutureProof approach to strategy was developed by A.T. Kearney in response to the deteriorating state of strategic output among today’s organizations. Motivated by research, inspired by some of the most visionary strategic thinkers, and tested in client engagements, FutureProof Strategy promises to turn the tide of futile strategic exercises by bringing together three powerful principles: future inspiration, organizational inclusion, and a portfolio approach to capturing competitive opportunities. Used in combination, these principles transform strategy from ineffective, sequential, top-down instruction to purposeful and ongoing strategic competitive domination. FUTURE PROOF® is a registered trademark of Toffler Associates, Inc.

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2023 is here and it's time to take your social media marketing strategy to new heights. From Tiktok's domination to the growing popularity of live videos, our article covers the top social media marketing trends you need to know to stand out in this crowded space. Keep your brand ahead of the curve by checking this presentation. Full blog here - https://whitelabelseoagency.net/top-social-media-marketing-trends-to-follow-in-2023-infographic/

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After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York. Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning. 'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do. Enjoy reading.

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For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter A common problem for planners moving markets is understanding the best agencies to work for. With a great list of international planners in the Planning Dirty newsletter group I thought I would ask the planners who they thought was the best agency to work for. I compiled the first 10 agencies for the shortlist by analyzing the planning (IPA, Effies, Jay Chiats) and creative awards (Gunn Report) from the last three year looking at the agencies that consistently perform well. I am making a shortlist of 20, so would love to get recommendations on agencies that you think should make the list. Next week on the newsletter through an anonymous vote, I’ll put out the poll and report back the results. Sign up to the Planning Dirty newsletter to vote and get the best planning tools and resources fortnightly. bit.ly/PlanningDirty

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Get your own 21 ways set! 21 ways sets are custom made based on the question formulated by the client. Starting with the research question, Marc Heleven / 7ideas comes up with a list of 21 principles for which 3 to 7 examples are matched from all over the world, from different sectors. This overview and the copy-adapt-paste method help organisations to innovate faster. 21 ways sets are a spring board for innovation.

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