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1. SLIDE NO.
Market
Segmentation
Strategy Solutions
Your Company Name
1

2. SLIDE NO.
2
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01 03 05
02 04 06
Agenda

3. SLIDE NO.
3
Market
Segmentation
02
01
The Analysis Of Total
Demand In Market into Its
Constituent (Basic ) Parts
So that Sets Of Consumers
With Distinctive Needs And
Behaviors Patterns Can Be
Identified
Market Segmentation Is

4. SLIDE NO.
4
To design a marketing mix that
precisely matches the expectation of
customer in the target segmentation.
Objectives
Objective Of Marketing Segmentation

5. SLIDE NO.
5
❑ Demographic
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❑ Behavioral
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❑ Psychographic
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❑ Geographic
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Bases Of Segmenting The Market

6. SLIDE NO.
6
Region
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City
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Density
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Climate
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Counties
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Geographic Segmentation

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Age
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Education
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Family Size
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Religion
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Nationality
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Gender
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Income Occupation
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Demographic Segmentation

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Lifestyle
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Personality Characteristics
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Social Status
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Psychographic Segmentation

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Knowledge
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Attitude
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Use
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Response
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Usage Occasion
Benefits
Loyalty
Behavioral Segmentation

10. SLIDE NO.
10
01
Needs And Benefits
➢ Need Based
➢ Benefit Based
02
Decision Roles
➢ Initiator
➢ Influence
➢ Decider
➢ Buyer
➢ User
03
User And User
Related Variables
➢ Occasion
➢ User Status
➢ User Rate
➢ Buyer Readiness
Stage
➢ Loyalty Status
➢ Attitude
➢ Multiple Bases
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Behavioral Segmentation

11. SLIDE NO.
11
Target
Market
Aware
Unaware Not Tried
Tried
Negative
Opinion
Neutral
Favorable
Opinion
Repeated
Not Yet
Repeated
Rejecter
Loyal To
Other Brand
Switcher
Loyal To
Brand
Light User
Regular
User
Heavy
User
Breakdown Of Behavioral Segmentation

12. SLIDE NO.
12
Measurability
Of Its
Effective
Size
Appropriateness
To The Policies
And Resources
Of The
Company
Clear
Identification Of
The Segment
Accessibility
Through
Promotional
Efforts
Factors That
Affect Market
Segmentation
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Factors That Affect Market Segmentation

13. SLIDE NO.
13
Market Segmentation Facilitates The Matching Of
Products With Consumer Needs.
Market Segmentation Facilitates The Selection Of
The Most Suitable Market.
Utilize The Available Marketing Resources Effectively
Target Group Is Identified At The Initial Stage Only.
Avoid The Markets Which Are Unprofitable And Irrelevant
Promising Segments Only.
Advertising Media Can Be More Effectively Used.
Market Segmentation Offers Special Benefits To Small
Firms.
02
04
01
03
06
05
Benefits And Importance Of Market Segmentation

14. SLIDE NO.
14
Demographic
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Purchasing
Approaches
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Personal
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Situational
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Operating
Variables
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Segmentation Variables

15. SLIDE NO.
15
Industry- Which industry should we serve?
Company Size- What size companies should we serve?
Location- What geographical areas should we serve?
Demographic Segmentation

16. SLIDE NO.
16
Operating
variable
What Consumer Technologies Should
We Focus On
01
Should We Serve Heavy Users,
Medium Users, Light Or Non Users
02
Should We Serve Customer Needing
Many Or Few Services
03
Operating Variable

17. SLIDE NO.
17
Purchasing Function
Organization:
Should We Serve Companies
With A Highly Centralized Or
Decentralized Purchasing
Organization?
Nature Of Existing
Relationship:
Should We Serve Companies With
Which We Share Strong
Relationship Or Go For The
Companies We Desire?
Power Structure:
Should We Serve Companies
Which Are Engineering Oriented
Or Financially Oriented So On ?
02
03
01
Purchasing Approaches

18. SLIDE NO.
18
Specific Application
Should we focus on certain
applications or all applications?
Urgency
Should we select those
companies which need quick
and sudden service and
delivery?
Size Or Order
Should we focus on
large orders or small
orders?
02
01
03
Situational Factors

19. SLIDE NO.
19
Should we serve those
companies which show
high loyalty to their
suppliers?
Should we serve those
companies which show
high loyalty to their
suppliers?
Loyalty
Attitude
Personal
Characteristics
Personal Characteristics

20. SLIDE NO.
20
MARKET TARGETING
Market targeting refers to picking a specific group or
small set of groups to which a nosiness will advertise.
Market Targeting

21. SLIDE NO.
21
Purpose of
MARKET TARGETING
• The main reason an organization uses MARKET TARGETING is to give
more power to its brand. Organizations also use these method when they
want to get an idea of how much of something they will sell.
• Estimates related to sales sometimes are necessary in order for a business to
get initial financing from banks or investors.
Purpose Of Market Targeting

22. SLIDE NO.
22
Sales Growth That
Ignores Market Segment
Differences And Attempts
To Appeal To All
Prospective Customers
With A Single Basic
Product Line Through
Mass Advertising And
Distribution Also Called
Mass Marketing
Example.
Undifferentiated
Approaches
A Sales Growth Strategy
In Witch Several Market
Niches Or Population
Segments Are Targeted
With Different Products
For Each Niche Or
Segment.
Differentiated
Approaches
Growth Strategy In Which
Resources Of A Firm Are
Focused On A Well
Defined Market Niche Or
Population Segment.
Concentrated
Approaches
Approaches Of Market Targeting

23. SLIDE NO.
23
Product Features
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IMC Mix
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Packaging
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Competitor Claims
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Pricing
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Retailer Mix
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Word Of Mouth
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Media Reviews
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Product
Positioning
Product Positioning

24. SLIDE NO.
24
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04
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03
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02
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01
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05
Our Plan

25. SLIDE NO.
25
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Our Products At Glance

26. SLIDE NO.
26
02
7.5%
$435.2M
01
3.4%
$832.5M
03
10.1%
$721.8M
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Financial Highlights

27. SLIDE NO.
27
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Our Research Results

28. SLIDE NO.
28
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Activities Jan Feb Mar Apr May
Activity1
Activity2
Activity3
Activity4
Activity5
Activity6
Activity7
Activity8
Activity9
Our Market Research Plan

29. SLIDE NO.
29
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Our Customers

30. SLIDE NO.
30
02
Chemistry
03
Creativity
04
Impact
05
Know- How
06
Drive
01
Connectivity
07
Attention
To Detail
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Our Elevator Pitch

31. SLIDE NO.
31
Commitment
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Loyalty
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Quality
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Customer
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Why Customers Buy From Us

32. SLIDE NO.
32
Your
Company
Competition
New
Markets
Existing
Markets
New
Markets
Existing
Markets
Possible Dimension
Best
Price
Operational
Excellence
Best
Product
Competitor 1 Choice
Quality
Service
Price
Competitor 3
Competitor 2
Competitor 5
Competitor 4
Competitor 6
Our Positioning

33. SLIDE NO.
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Our Product Vs. Competition

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Why We’re Better

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35
ADDITIONAL
SLIDES

36. SLIDE NO.
36
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MISSION
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VISION
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GOAL
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STRATEGIES
Our Vision

37. SLIDE NO.
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JOHN SMITH
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MARY SMITH
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CAROL SMITH
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JENNY SMITH
Our Team

38. SLIDE NO.
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06 01
02
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04
05
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Our Goal

39. SLIDE NO.
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GIRLS 50%
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BOYS 70%
Comparison

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$100
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$1500
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$400
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$500
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Financials

41. SLIDE NO.
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PETER SMITH
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Quotes

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01 02 03 04
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Dashboard

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45%
FEMALE
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55% MALE
Location

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2024
2022
2020
2018
2017 2019 2021 2023
Time Line

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Newspaper

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Puzzle

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02
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Target

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06
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Your Text
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Circular

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Venn

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Mind Mapping

51. SLIDE NO.
51
Grow
Market
Share
Market
Expansion
Cross
Selling
Customer
Retention
Customer
Quality
Index
Price
25%
20%
15%
51%
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attention.
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attention.
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attention.
Matrix

52. SLIDE NO.
52
Lego
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here

53. SLIDE NO.
53
▪ Text Here
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▪ Text Here
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▪ Logistics
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▪ Logistics
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Silhouettes

54. SLIDE NO.
54
Text Here Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here Text Here
Process Flow

55. SLIDE NO.
55
➢ Visioning Exercises
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➢ Values Voting
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➢ Stakeholder Analysis
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➢ SWOT Analysis
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➢ Group Strategy & Goal
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02
01 03 04 05
Bar Graph

56. SLIDE NO.
56
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your audience's attention.
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Magnifier Glass

57. SLIDE NO.
57
Text Here
Text Here
Text Here
Text Here
Text Here
Text
Text
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Funnel

58. SLIDE NO.
Thank you
58