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Market
Practicability
Your Company Name
Agenda 2
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Agenda
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3Introduction to Industry
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01 02 03 04
Industry Description
Politics
• Ending of import quotas on textile
Economics
• Economic crisis context
• Cotton price increased in 2011
Society
• Modern lifestyles support demand for fast fashion
• Denim: At the heart of fashion
• Environment awareness created new market
Segments: Biodegradable clothes
Technology
• Internal: new ways of distributing
fashion and addressing customers
Environment
• Improving labor standards in
countries reduce cost
advantage
• Reach: European regulation
voted to control chemicals
utilization
Legislation
• Few lines of description
can be added here
4
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Strengths 5
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Description Here
Experienced sales personnel trained to be knowledgeable
with our presentation products
Streamlined logistics process for cost-efficient PowerPoint
presentation
Weakness 6
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Description Here
High real estate costs for facilities
Last industry and market research was from 2010
Opportunities 7
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Description Here
Increase brand awareness by intensifying PowerPoint service
marketing efforts
Increase in brand Loyalty
Threats 8
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Description Here
Competitors are very aggressive in their advertising and
marketing campaigns
Competitors have ecommerce channels ideal for presentation
designers
9Industry Analysis Section
Put pressure on the
company in Question
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Have created the
challenge you are solving
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Are disputing or
sustaining the industry
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10Industry Vertical Description
DESCRPITION
Descrpition 01
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Descrpition 02
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Descrpition 03
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Industry Market Share 11
15%
15%
15%
15%
20%
20%
Environment
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Legislation
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Technology
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Economics
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Politics
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Society
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Market Analysis Template
Total Available
Market
Serviceable
Available Market
Target
Market
Market
Share
Total Available
Market (TCM)
TAM refers to the global revenue opportunity
available for a product or service.
Serviceable Available
Market (SAM)
SAM refers to the percentage of the total advantage
market (TAM) that you can actually serve
Your Target Market
Target market refers to the group of the customers
that you want to market your products to
Your Market Share
Your market share refers to a percentage of your
target market
12
Market Research Results Template 13
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Market Analysis Matrix
Market
Analysis
Word of Mouth
Email Marketing
Retain & Grow
Customer Surveys
Market Surveys
Measure & Optimize
Promotions
Customer Support
Convert
Content Marketing
Advertising
Acquire
14
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Market Landscape 15
Customer
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Employees
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Enhance
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Legal
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Differentiate
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Product
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Cost
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Expansion
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Reputation
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Re-branding
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16Total Addressable Market
Target
Market
Available
Market
Total Addressable
Market
Local
International
Global
Choose
Market
Global
Analyse
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17Market Gap Analysis
G
A
P
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18Market Analysis Summary
To frame
your idea or
product
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To illuminate the
environmental
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To predict your
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SWOT
PEST
ANALYSIS PORTERS
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19Competitor Analysis
Market Leader
Contender
Niche Supplier
• XY is market leader
• Main contender is competitor 3My Business1
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Competitor Characteristics
Competitor
Characteristics
Market Volume
• 1 million (on regional level)
• 10 million ( on international level)
Market Potential
• Continuous growth in the last years
• Market saturated
Market Share
• Market share is 1%
• Text here
Price Development
• Due to high competition, prices have significantly decreased
• High prices can be only enforced for niche products
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20
Competitive Landscape Framework
My Business Strength Weakness Competitor 1 Competitor 2 Competitor 3
Importance
to Customer
Factor Text Here
Products Text Here
Price Text Here Text Here Text Here
Quality Text Here Text Here
Selection Text Here
Service Text Here
Reliability Text Here Text Here Text Here
Company
Reputation
Text Here Text Here
Location Text Here Text Here
Appearance Text Here
Market Growth Text Here Text Here
Employee Text Here
Advertisement Text Here Text Here
Company
Culture
21
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Competitor Analysis at Broad Level
Criteria Competitor A Competitor B Competitor C Competitor D Competitor E
Revenue Text Here Text Here
Profit Text Here Text Here
Market share
Main activity Text Here Text Here
Number of
Employees
Text Here Text Here
Product quality Text Here
22
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Micro Brewery
Strong soft drink
Market Potential
Global Soft Drink Market
Top Impacting Factors
Increasing
disposable
income
Transition in
lifestyle
Rising craft soft
drink market
Heavy taxation
and legal
regulations
Demand for
imported beer
2014 2020
Global Soft Drink Market by Geography
Global Soft Drink Market by Production
Global Soft Drink Market by Packaging
Global soft drink market is expected to reach
$688.4 billion by 2020
Growing at a CAGR of
6.01% (2015-2020)
2014 2015 2016 2017 2018 2019 2020
Asia Pacific
Fastest growing region at a
CAGR 7.28%
(2015-2020)
North America,
Europe, LAMEA
The comprehensive view on the % share
of production segment (2020)
Macro Brewery
The comprehensive view on the % share of
packaging segment (2020)
Draught
Glass Bottle
Can
The comprehensive view on the % share
of type segment (2020)
Light soft drink
Global Soft Drink Market by Type
23
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Revenue Sources
Asset sale
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Usage fee
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Subscription fee
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Advertising
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Brokerage Fees
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Leasing
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Revenue
24
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25Sales Projections
2,78,35,999
3,96,57,174
2,16,69,366
2,27,52,827 2,33,06,916
0
50,00,000
1,00,00,000
1,50,00,000
2,00,00,000
2,50,00,000
3,00,00,000
3,50,00,000
4,00,00,000
4,50,00,000
2014 2015 2016 2017 2018
Recommendations on Market Feasibility Study
01
02
03
Recommendation
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Recommendation
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26
27
Additional
Slides
Mission
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Goal
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28
Our Team
Name Here
Designation
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Designation
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Designation
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Designation
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29
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Our Goal
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Focus on
Quality
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Trust &
Sincerity
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Commitment &
Dedication
30
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31Comparison
Brand 01
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45%
Brand 02
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70%
VS
32Financial
Normal Earning
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+15%
Dividend Per Share
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+35%
Quotes 33
Opportunity is missed
by most people because it
dresses in overalls
and looks like work.
... Thomas Edison
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34Puzzle
01
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35
Target
Venn 36
01
04
03
02
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Lego 37
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38Bulb or Idea
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01
02
03
39
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Magnify Glass
Location
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65%
In Texas
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28%
In North Carolina
15%
In Idaho
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40
Timeline
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2015
2016
2017
2018
2019
2020
41
42
01
0304
02
Post it
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43
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Mind Map
44Pie Chart
80%
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Product
01
60%
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Product
02
30%
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03
100% Stacked Bar
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Product 01
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Product 02
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Product 03
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Jul
Jun
May
Apr
Mar
Feb
Jan
45
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Product 01
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0
10
20
30
40
50
60
70
05-06-2018 06-06-2018 07-06-2018 08-06-2018 09-06-2018
Close
HIGH
LOW
46
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0
1
2
3
4
5
6
7
8
9
10
2014 2015 2016 2017
47
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Product 01
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Clustered Bar 48
0 10 20 30 40 50 60 70 80 90 100
Q1
Q2
Q3
Q4
Unit Count
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Market Practicability PowerPoint Presentation Slides

  • 2. Agenda 2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 0101 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 0303 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 04
  • 3. 3Introduction to Industry This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This is a representative image, and should be replaced by your own image. Just right click and replace image. 01 02 03 04
  • 4. Industry Description Politics • Ending of import quotas on textile Economics • Economic crisis context • Cotton price increased in 2011 Society • Modern lifestyles support demand for fast fashion • Denim: At the heart of fashion • Environment awareness created new market Segments: Biodegradable clothes Technology • Internal: new ways of distributing fashion and addressing customers Environment • Improving labor standards in countries reduce cost advantage • Reach: European regulation voted to control chemicals utilization Legislation • Few lines of description can be added here 4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 5. Strengths 5 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Description Here Experienced sales personnel trained to be knowledgeable with our presentation products Streamlined logistics process for cost-efficient PowerPoint presentation
  • 6. Weakness 6 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Description Here High real estate costs for facilities Last industry and market research was from 2010
  • 7. Opportunities 7 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Description Here Increase brand awareness by intensifying PowerPoint service marketing efforts Increase in brand Loyalty
  • 8. Threats 8 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Description Here Competitors are very aggressive in their advertising and marketing campaigns Competitors have ecommerce channels ideal for presentation designers
  • 9. 9Industry Analysis Section Put pressure on the company in Question This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Have created the challenge you are solving This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Are disputing or sustaining the industry This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This is a representative image, and should be replaced by your own image. Just right click and replace image.
  • 10. 10Industry Vertical Description DESCRPITION Descrpition 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Descrpition 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Descrpition 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 11. Industry Market Share 11 15% 15% 15% 15% 20% 20% Environment This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Legislation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Technology This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Economics This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Politics This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Society This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 12. Market Analysis Template Total Available Market Serviceable Available Market Target Market Market Share Total Available Market (TCM) TAM refers to the global revenue opportunity available for a product or service. Serviceable Available Market (SAM) SAM refers to the percentage of the total advantage market (TAM) that you can actually serve Your Target Market Target market refers to the group of the customers that you want to market your products to Your Market Share Your market share refers to a percentage of your target market 12
  • 13. Market Research Results Template 13 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 04
  • 14. Market Analysis Matrix Market Analysis Word of Mouth Email Marketing Retain & Grow Customer Surveys Market Surveys Measure & Optimize Promotions Customer Support Convert Content Marketing Advertising Acquire 14 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 15. Market Landscape 15 Customer This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Employees This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Enhance This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Legal This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Differentiate This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Cost This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Expansion This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Reputation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Re-branding This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This is a representative image, and should be replaced by your own image. Just right click and replace image.
  • 16. 16Total Addressable Market Target Market Available Market Total Addressable Market Local International Global Choose Market Global Analyse This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 17. 17Market Gap Analysis G A P This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here
  • 18. 18Market Analysis Summary To frame your idea or product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. To illuminate the environmental factors This slide is 100% editable. Adapt it to your needs and capture your audience's attention. To predict your competitors likely course of action This slide is 100% editable. Adapt it to your needs and capture your audience's attention. SWOT PEST ANALYSIS PORTERS This is a representative image, and should be replaced by your own image. Just right click and replace image.
  • 19. 19Competitor Analysis Market Leader Contender Niche Supplier • XY is market leader • Main contender is competitor 3My Business1 • This slide is 100% editable. Adapt it to your needs and capture your audience's attention.Competitor 12 • This slide is 100% editable. Adapt it to your needs and capture your audience's attention.Competitor 34 • This slide is 100% editable. Adapt it to your needs and capture your audience's attention.Competitor 45 • This slide is 100% editable. Adapt it to your needs and capture your audience's attention.Competitor 23
  • 20. Competitor Characteristics Competitor Characteristics Market Volume • 1 million (on regional level) • 10 million ( on international level) Market Potential • Continuous growth in the last years • Market saturated Market Share • Market share is 1% • Text here Price Development • Due to high competition, prices have significantly decreased • High prices can be only enforced for niche products This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 20
  • 21. Competitive Landscape Framework My Business Strength Weakness Competitor 1 Competitor 2 Competitor 3 Importance to Customer Factor Text Here Products Text Here Price Text Here Text Here Text Here Quality Text Here Text Here Selection Text Here Service Text Here Reliability Text Here Text Here Text Here Company Reputation Text Here Text Here Location Text Here Text Here Appearance Text Here Market Growth Text Here Text Here Employee Text Here Advertisement Text Here Text Here Company Culture 21 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 22. Competitor Analysis at Broad Level Criteria Competitor A Competitor B Competitor C Competitor D Competitor E Revenue Text Here Text Here Profit Text Here Text Here Market share Main activity Text Here Text Here Number of Employees Text Here Text Here Product quality Text Here 22 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 23. Micro Brewery Strong soft drink Market Potential Global Soft Drink Market Top Impacting Factors Increasing disposable income Transition in lifestyle Rising craft soft drink market Heavy taxation and legal regulations Demand for imported beer 2014 2020 Global Soft Drink Market by Geography Global Soft Drink Market by Production Global Soft Drink Market by Packaging Global soft drink market is expected to reach $688.4 billion by 2020 Growing at a CAGR of 6.01% (2015-2020) 2014 2015 2016 2017 2018 2019 2020 Asia Pacific Fastest growing region at a CAGR 7.28% (2015-2020) North America, Europe, LAMEA The comprehensive view on the % share of production segment (2020) Macro Brewery The comprehensive view on the % share of packaging segment (2020) Draught Glass Bottle Can The comprehensive view on the % share of type segment (2020) Light soft drink Global Soft Drink Market by Type 23 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 24. Revenue Sources Asset sale This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Usage fee This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Subscription fee This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Advertising This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brokerage Fees This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Leasing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Revenue 24 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 26. Recommendations on Market Feasibility Study 01 02 03 Recommendation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Recommendation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Recommendation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 26
  • 28. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention.Our Mission 28
  • 29. Our Team Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 29 This is a representative image, and should be replaced by your own image. Just right click and replace image.
  • 30. Our Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Focus on Quality This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Trust & Sincerity This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Commitment & Dedication 30 This is a representative image, and should be replaced by your own image. Just right click and replace image.
  • 31. 31Comparison Brand 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 45% Brand 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 70% VS
  • 32. 32Financial Normal Earning This slide is 100% editable. Adapt it to your needs and capture your audience's attention. +15% Dividend Per Share This slide is 100% editable. Adapt it to your needs and capture your audience's attention. +35%
  • 33. Quotes 33 Opportunity is missed by most people because it dresses in overalls and looks like work. ... Thomas Edison This is a representative image, and should be replaced by your own image. Just right click and replace image.
  • 34. 34Puzzle 01 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 35. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 35 Target
  • 36. Venn 36 01 04 03 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here
  • 37. Lego 37 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here
  • 38. 38Bulb or Idea This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here
  • 39. 01 02 03 39 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here Magnify Glass
  • 40. Location This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 65% In Texas This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 28% In North Carolina 15% In Idaho This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 40
  • 41. Timeline Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2015 2016 2017 2018 2019 2020 41
  • 42. 42 01 0304 02 Post it This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here
  • 43. 43 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here Mind Map
  • 44. 44Pie Chart 80% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 01 60% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 02 30% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 03
  • 45. 100% Stacked Bar This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 03 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Jul Jun May Apr Mar Feb Jan 45 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 46. Open High Low Close This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 02 0 10 20 30 40 50 60 70 05-06-2018 06-06-2018 07-06-2018 08-06-2018 09-06-2018 Close HIGH LOW 46
  • 47. Open High Low Close This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 0 1 2 3 4 5 6 7 8 9 10 2014 2015 2016 2017 47 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 03
  • 48. Clustered Bar 48 0 10 20 30 40 50 60 70 80 90 100 Q1 Q2 Q3 Q4 Unit Count This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 03 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 49. 49 Address: # street number, city, state Email Address: emailaddress@123gmail.com Contact Number: 0123456789 Thank You