Commercial Viability Of A Product PowerPoint Presentation Slide
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The document discusses various factors to consider when analyzing the commercial viability of a new product, including market segmentation, product-market mapping, market research processes, competitive opportunities, market landscapes, detailed market analysis, fundamental market analysis, competitive strategies, market attractiveness, and financial implications. It provides templates and guidance for slides on each of these topics to help evaluate a new product's viability and potential for commercial success.
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Commercial Viability Of A Product PowerPoint Presentation Slide
- 1. Commercial Viability of a ProductYour Company Name
- 2. Market Segmentation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Geographic ▪ Region ▪ Country ▪ Population ▪ Climate Demographic ▪ Age ▪ Gender ▪ Nationality ▪ Ethnicity ▪ Occupation ▪ Income ▪ Family Size Psychographic ▪ Lifestyle ▪ Personality ▪ Values ▪ Interest Behavioral ▪ Brand Loyalty ▪ Benefits Sought ▪ User Status ▪ Usage Rates ▪ Occasion ▪ Readiness to Buy 2
- 3. Product Market Mapping Product Market Map LessMore MarketAttractiveness Less More Competitive Strength Need to calculate whether benefits of an attractive market outweigh the cost of investment to increase competitiveness Best fit product line for the client Client is all advised to enter this product line Move the circles and the text boxes as per your company’s competitive strength & market attractiveness This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 3
- 4. Market Research for New Product The Market Research Process The New Product Development Process Concept, volumetric, and packaging testing In marketing monitoring Pre-testing of image and advertising research Consumer usage research Primary & secondary research into consumer views and product needs Product launch and post launch Brand positioning and advertising development Testing the product Identifying consumer views and product needs Product concept and packaging development This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 4
- 5. Competitive Opportunity COMPETITIVE OPPORTUNITY Competitive Intelligence Strengths, Weakness & Threats ▪ Who are your competitors ? ▪ Are they direct or indirect ? ▪ What is the criterion for qualifying a company as a competitor ? Competitor Detection • Company history • Management profile • Customer’s profile • Company’s objectives • Strategic vision Competitor’s Profile ▪ What customer need & preferences is the competitor trying to meet ? ▪ Define competitor’s value proposition ? Value Proposition ▪ Revenue trend ▪ Marketing spending ▪ Risk assessment Financial Review ▪ Marketing ▪ Product ▪ Pricing ▪ Growth (m&as, strategic partnerships) ▪ Distribution network ▪ Customer satisfaction Competitor’s Strategies • R&D in process • Launch of new offering impact • Delivery mechanisms • Business & marketing model Innovation R&D ▪ Customer, analyst, independent third party review about the company & products ▪ Social media listening ▪ Reputation management Competitor’s Market Perception This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 5
- 6. Market Landscape Global Flat Glass Market for the Construction Industry Key Trend The flat glass manufacturing industries are more focused on recycling broken waste glass Market Driver The rising number of airport construction projects are expected to propel the global flat glass market Market Driver The use of flat glass in the interior design segment is growing at a significant rate globally Forecast The market is projected to reach 83,396 kilotons By 2021 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 6
- 7. Detailed Market Analysis for New Product Competitor Analysis This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Timeline: Industry changes through time & Forecasting This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Market Segmentation Targeting & Positioning This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Industry Analysis This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Lead Generation- Finding specific contact information This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Country Analysis (PESTLE) This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Market Analysis 7
- 8. Fundamental Analysis of Market Company Analysis This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Future Profit Outlook This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Industry Analysis This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Economic Conditions This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Fundamental Analysis 8
- 9. Competitive Strategies Lower Cost Differentiation Competitive Advantage NarrowTargetBroadTarget CompetitiveEdge Focused Differentiation Strategy When a firm seeks differentiation in its target segment Focused Low Cost Strategy When a firm seeks a cost advantage in its target segment Broad Differentiation Strategy When a firm seeks to be unique in its industry along some dimensions that are widely valued by buyers Overall Low-cost Provider Strategy When a firm sets out to become the low cost producer in its industry This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 9
- 10. Market Attractiveness Strong Medium Week Business PositionMediumHighLow MarketAttractiveness High Attractiveness Medium Attractiveness Low Attractiveness Move the circles as per your company’s market attractiveness & business position This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 10
- 11. Commercial Viability of a Product 11
- 13. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Meet our Team 13
- 14. Financial Revenue $234 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Deposits $543 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Net Income $463 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 14
- 15. Comparison 50% 25% 67% 60% 2019 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 40% 20% 62% 51% 2018 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 15
- 16. Target This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 16
- 17. Address # street number, city, state Contact Numbers 0123456789 Email Address emailaddress@123gmail.com Thanks for Watching 17