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Tam Sam Som PowerPoint Presentation Slides
The document provides a comprehensive analysis of market trends, buyer personas, competition, and total addressable market (TAM) while detailing product/service categorization and strategies for launching new products. It includes several customizable sections such as company overview, SWAT analysis, and industry analysis, aimed at guiding businesses on market penetration and development. Furthermore, it outlines recommendations and conclusions to aid strategic decision-making for market expansion.
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Tam Sam Som PowerPoint Presentation Slides
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- 2. 07 Market TrendsAnalysis 08 Buyer’s Persona 09 Competition Market Share Analysis 10 Total Addressable Market Overview 11 TAM Forecasting 12 Conclusion & Recommendation 01 Company Overview 06 Market Segmentation 03 Industry Analysis • New Product Launch Strategy • Company SWOT Analysis 05 Approaches to TAM • Bottom-Up Approach • Top-Down Approach 02 Product / Service Categorization 04 Steps in Determining Market Size Content 2
- 3. Analysing Strategy To analyzestrategy for launch of product in new market with new segments of customers. Penetration of New Market To penetrate new product in new market and measure its market addressability. Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Write your agenda here to describe the purpose of the meeting and major points for discussion. Agenda 3
- 4. Company Overview Background CapabilitiesAccreditation • Add details on company’s history • Previous line of services • How it all started etc. • Other key points • Key services offered/Production capacity • Milestones achieved in services offered/production • Key projects handled • List of main accreditation, if any Promoters and Shareholding • One Liner On CMD’s Background • One Liner On CEO’s Background • One Liner Of Company’s Key Shareholder; e.g. PE Investor This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. A Brief company overview Displaying the company’s Vision, Mission ,Background, Capabilities, Accreditation, and Shareholding. Company’s MissionCompany’s Vision 4
- 5. Product / ServiceCategorization This slide is 100% editable. Adapt it to your needs and capture your audience's attention. A list of Products and Services that are offered by your company are shown in this slide . You can make changes accordingly. Product/Service Category A • Air Conditioners • Fridge • LED Television Product/Service Category B • Mobile Phone • Tablets • Laptops Product/Service Category C • Website Development • App Development Product/Service Category D • Add Text Here • Add Text Here 5
- 6. Industry Analysis New Product Launch Strategy Thisslide is 100% editable. Adapt it to your needs and capture your audience's attention. Company SWOT Analysis This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 6
- 7. New Product LaunchStrategy EXISTINGMARKETSNEWMARKETS NEW PRODUCTSEXISTING PRODUCTS INCREASINGRISK INCREASING RISK Ansoff Matrix Market Penetration Product Development Market Development Diversification This slide dis Matrix which to develop s launch of a 7
- 8. Company SWOT Analysis Strengths Thisslide is 100% editable. Adapt it to your needs and capture your audience's attention. Weaknesses This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Opportunities This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Threats This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide shows the analysis of Strength, Weakness, Opportunity and Threats of the company . You can use this information to develop effective plan. 8
- 9. Steps in DeterminingMarket Size Defining a clear market sub- segment for efficient calculation of the Total Addressable Market. Sub Segmenting Defining total market for the product or service, and then establishing realistic estimate for your market share. Top-Down Determine where to sell the products, how many locations will stock them and how many substitutes are in the market. Bottom-Up Elaborated assessment of the market & its demographics , opportunities and psychographics are to be conducted. Assessment A detailed and thorough analysis of the completion in the market is to be conducted. Competition Steps to be followed while determining the size of the market are displayed in this slide . Highlight the key step and note down the action taken. 9
- 10. Approaches to TAM Bottoms-Up Approach This slideis 100% editable. Adapt it to your needs and capture your audience's attention. Top-Down Approach This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 10
- 11. Bottoms-Up Approach This slideshows the Bottom-top approach to determine the Total Addressable Market. You can edit it according to your will. Address- Ability Fundamental Understanding of the Market Company Specifics and Known Market Specific This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Bottoms-Up Approach 11
- 12. Top-Down Approach Address- Ability Fundamental Understanding of theMarket Company Specifics and Known Market Specific This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Top-Down Approach This slide shows the Top-Down approach to determine the Total Addressable Market. You can edit it according to your will. 12
- 13. Market Segmentation • Lifestyle •Personality • Values • Interest Psychographic • Brand Loyalty • Benefits Sought • User Status • Usage Rates • Occasion • Readiness to buy Behavioral Segmentation of market based on Geographic, Demographic, Psychographic and Behavioral aspect are shown in this slide . You can make alterations accordingly. • Region • Country • Population • Climate Geographic • Age • Gender • Nationality • Ethnicity • Occupation • Income • Family Size Demographic 13
- 14. Market Trends Analysis Useof Advance Technology High Usage of more advance technology for promotional activity and manufacturing process. Sales Software Increase in sales management software for better and efficient sales. Trend This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Trend This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Trend This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This Slide displays various trends that might have a positive or negative effecton the market. You can make changes accordingly. 14
- 15. Buyer’s Persona Sean Henning Hobbies& Interests: • Playing Golf • Riding horse • Trekking on small mountains • Add text Here Background: • President of marketing, founded 25 years ago • Add Text Here Demographics: • Male • Age 58 • Annual Income $ 300000 • Add Text Here Goals: • Have Less Employee Turnover • Have a Retirement Plan • Add Text Here Challenges: • Keep customers from switching to competitor's product. • Add Text Here Common Objections: • Low Quality of product Packing. • Add Text Here Biggest Fears: • Business losses after retirement • Add Text Here 15 You can use this slide to develop a Buyers persona by taking into considerationthe key point shown.
- 16. Competition Market ShareAnalysis 1/2 34% 19% 10% 33% 4% Apple This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Others This slide is 100% editable. Adapt it to your needs and capture your audience's attention. LG This slide is 100% editable. Adapt it to your needs and capture your audience's attention. HTC This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Samsung This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This Slide displays an overview of market share held by major players in the Industry. 16
- 17. Competition Market ShareAnalysis 2/2 0 10 20 30 40 50 60 70 Q1 Q2 Q3 Q4 YourFigures($,%) Development (Market Share & Share Revenue) Own Business Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 Other Graphical representation of Market Share analysis is displayed in this slide. You can edit this Graph accordingly. 17
- 18. Total Addressable MarketOverview 1/3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Total Addressable Market This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target Market This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Served Available Market This Slide shows the Total addressable market , Served Available market and Target Market You can Edit It according to your preference . 18
- 19. Total Addressable MarkerOverview 2/3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. TAM This slide is 100% editable. Adapt it to your needs and capture your audience's attention. SAM SOM This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This Slide shows the Total addressable market , Served Available market and Serviceable Obtainable Market You can Edit It according to your preference 19
- 20. Total Addressable MarkerOverview 3/3 $600 BN This slide is 100% editable. Adapt it to your needs and capture your audience's attention. TAM $60 BN This slide is 100% editable. Adapt it to your needs and capture your audience's attention. SAM 800 M POPLE This slide is 100% editable. Adapt it to your needs and capture your audience's attention. SOM This Slide shows the Total addressable market , Served Available market Serviceable Obtainable Market Target Market You can Edit It according to your preference 20
- 21. Total Addressable MarketForecasting Graphical representation of Market Share analysis is displayed in this slide. You can edit this Graph accordingly. TAM SAM SOM 2018 3 2.5 1.8 2019 3.6 3.3 2.2 2020 5 4.5 3 2021 4 3 2 TAM SAM SOM 100000 10000 1000 100 10 1 0 (ThousandofUnits) 21
- 22. Conclusion & Recommendations Conclusions •Add Text Here • Add Text Here • Add Text Here • Add Text Here Recommendations • Add Text Here • Add Text Here • Add Text Here • Add Text Here Use this slide to conclude the meeting and display various recommendations. 22
- 23. TAM SAM SOMIcon Slide 23
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- 25. Our Vision This slideis 100% editable. Adapt it to your needs and capture your audience's attention. Our Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Focus This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Mission 25
- 26. This slide is100% editable. Adapt it to your needs and capture your audience's attention. Creative This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target Audience This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Values Client About Us 26
- 27. Financial This slide is100% editable. Adapt it to your needs and capture your audience's attention. Minimum This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Medium Maximum This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 40$ 60$ 80$ 27
- 28. Our Team Name Here Designation Thisslide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 28
- 29. Timeline Start This slide is100% editable. Adapt it to your needs and capture your audience's attention. 2016 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2018 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2017 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2019 End 29
- 30. Our Target Target 01 Target02 Target 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 30
- 31. 30% This slide is100% editable. Adapt it to your needs and capture your audience's attention. 70% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. vs Comparison 31
- 32. Mind Map Add TextHere Add Text Here Add Text Here Add Text Here Add Text Here Add Text Here Add Text Here Add Text Here Add Text HereAdd Text Here Add Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 32
- 33. Opportunity is missedby most people because it dresses in overalls and looks like work. -Thomas Edison Quotes 33
- 34. Thank You Contact Numbers 0123456789 EmailAddress emailaddress123@gmail.com Address # street number, city, state 34