This document is a proposal template for recapping a business campaign. It includes sections to summarize key metrics from the previous campaign such as traffic results, progression of attendees, leads generated, and results. It also includes information on pricing packages for event marketing, descriptions of the company and services offered, biographies of team members, and client testimonials. The purpose is to maintain a long-term relationship by introducing new marketing services to further increase conversions from marketing to sales.
2. Cover letter for Business Campaign Recap
2
Dear (Client _contact _first) (Client _contact _last),
(Company Name/Client Name) are pleased to introduce our self as a global event and experience marketing agency. We provide
services to develop a dynamic marketing campaign through event and entertainment venues. With an experience of XX years, our
goal is to:
o Convert our marketing skills and services to sales conversions
o Manage vendor marketing opportunities associated with the popular event.
o Provide service at better customized marketing package to super pass the last year event’s results
(Company Name/Executive Coach) looking forward to long term association in near future
Regards,
Name
User Assigned
User Title
3. 3
Table
of Content
Marketing Recap
o Traffic Result
o Progression statuses of attendees
o Pipeline Measurement
o Leads by Category
o Results and Flashback of last Event
02
Price Information
o Price Package of Event Marketing
o Details of Premium Package
03
Company Description
o About Us
o Our Event Management Services Offered
o Our Team
o Client Testimonials
04
Next Step06
Purpose of Marketing Recap Proposal01
Terms of Payment05
4. 4
Table
of Content
Marketing Recap
o Traffic Result
o Progression statuses of attendees
o Pipeline Measurement
o Leads by Category
o Results and Flashback of last Event
02
Price Information
o Price Package of Event Marketing
o Details of Premium Package
03
Company Description
o About Us
o Our Event Management Services Offered
o Our Team
o Client Testimonials
04
Next Step06
Purpose of Marketing Recap Proposal01
Terms of Payment05
5. Purpose of Business Campaign Recap Proposal
5
Maintain a long term association in near future through
new and more experimental to augment marketing to
sales conversions service
Provide benefits of our new and more experimental to
augment marketing to sales conversions service
Introduce new services with a customized marketing
package
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Add Text Here
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Business Campaign Recap Proposal
6. 6
Table
of Content
Marketing Recap
o Traffic Result
o Progression statuses of attendees
o Pipeline Measurement
o Leads by Category
o Results and Flashback of last Event
02
Price Information
o Price Package of Event Marketing
o Details of Premium Package
03
Company Description
o About Us
o Our Event Management Services Offered
o Our Team
o Client Testimonials
04
Next Step06
Purpose of Marketing Recap Proposal01
Terms of Payment05
7. 7
Website - 509
700
Social - 1465
1500
Email - 2501
3000
Paid - 7985
9000
Organic – 10,923
11,000
Traffic Achieved
Traffic Target
82% 83.5%
95%
70%
80%
0%
20%
40%
60%
80%
100%
120%
Event Name
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Business Campaign Recap – Traffic Result
8. Business Campaign
Recap : Progression Status of Attendees
8
E
V
E
N
T
N
A
M
E
Program Efficacy
Total Members 1933
Acquired By 46
Success 50
Members by Progression Status
invited 1815
Registered 6
Attended 50
No Show 62
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9. #Opps Pipeline #Won $Bookings Investment
Invest per
Opp
Pipe to
Spend
New Business 61 $1,779,544 12 $320,974 $130,682 $2,142 13.6
Upsell 160 $1,038,823 98 $406,907 $85,550 $522 12.4
Total 221 $2,818,367 110 $727,881 $214,232 $969 13.2
Bookings only counts if Deal Won after attend date 61%
Business Campaign Recap : Pipeline Measurement
9
EventName
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10. Business Campaign Recap : Leads by Category
10
Lead
Category
Total
Leads
True Prospects Inquiries
True
Leads
True Sales Lead Opportunities
True
Customers
Leads by Lead Category
Target 745 518 0 20 0 70 196
Super Target 368 151 0 5 6 53 199
Sub- Other 149 0 141 1 0 5 8
Other 171 0 166 0 0 2 5
Total 1,433 669 307 26 6 130 408
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EventName
11. Business Campaign
Recap : Results and Flashback of last Event
11
Results and Flashback of last Event
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Increased the consumer outreach, engagement, and
interaction with better margin
Online and virtual mediums played a significant role in last year’s
marketing campaign.
Our specialized tracking and analytic applications show that three
out of five [event name] site visitors navigated to the [client.
Company] site
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12. 12
Table
of Content
Marketing Recap
o Traffic Result
o Progression statuses of attendees
o Pipeline Measurement
o Leads by Category
o Results and Flashback of last Event
02
Price Information
o Price Package of Event Marketing
o Details of Premium Package
03
Company Description
o About Us
o Our Event Management Services Offered
o Our Team
o Client Testimonials
04
Next Step06
Purpose of Marketing Recap Proposal01
Terms of Payment05
13. Price Package of Event Marketing for Business Campaign
Recap Proposal
13
Bronze
$749.00
Monthly
o Text Here
o Text Here
o Text Here
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Silver
$995.00
Monthly
o Text Here
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Gold
$1595.00
Monthly
o Text Here
o Text Here
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Platinum
$1995.00
Monthly
o Text Here
o Text Here
o Text Here
o Text Here
o Text Here
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14. 14
o Online front-page premium ad on (Event Name) site
o Newsletter design highlighting (Event Name) presence
o Text Here
o Text Here
o Text Here
o Text Here
Main features of the Premium Package, not included in last
year’s package, include the following:
o Provide one oversized and customized tent to help introduce and
display (Client.Company)’s newest product line.
o Develop strategic plans to enhance (Client.Company)’s customer retention in
conjunction with marketing efforts and expand its business partnerships.
o Text Here
o Text Here
o Text Here
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Other features of the Premium Package, not included
in last year’s package, include the following:
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Details of Premium Package for Business Campaign
Recap Proposal
15. 15
Table
of Content
Marketing Recap
o Traffic Result
o Progression statuses of attendees
o Pipeline Measurement
o Leads by Category
o Results and Flashback of last Event
02
Price Information
o Price Package of Event Marketing
o Details of Premium Package
03
Company Description
o About Us
o Our Event Management Services Offered
o Our Team
o Client Testimonials
04
Next Step06
Purpose of Marketing Recap Proposal01
Terms of Payment05
16. About Us for Business
Campaign Recap Proposal
16
F o u n d e d i n : 1 9 5 6
Background:
o Add details on company’s history
o Previous line of services
o How it all started etc.
o Other key points
o Text Here
We believe it's all about YOU. Our focus is on meeting and
surpassing your personal short- and long-term financial
goals, creating and implementing processes for regularly
reviewing and evaluating how your portfolio is doing, and
maximizing your return on investment over time
Our Focus:
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Company’s Vision:
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and capture your audience's attention
Company’s Mission:
17. 17This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Our new and increased array of event and experiential
marketing services includes
Stage Design
General Session Creative & Production
Show Visualization
Storytelling- Design & Production
Special Event Design & Production
Broadcast Staging, Direction & Production
Live video Streaming
Mega Event/ Festival Design & Production
Stage Management & Execution
Event Marketing Service Offered for Business
Campaign Recap Proposal Template
18. 18
Our Team for Business Campaign Recap Proposal
(Template 1 of 2)
Designation
Tyson Hinton
Write in brief (4-5 lines) on team member’s education
background, past career experience, similar experience in
this company, achievements etc.
Designation
Levi Joyce
Write in brief (4-5 lines) on team member’s education
background, past career experience, similar experience in
this company, achievements etc.
19. Our Team for Business
Campaign Recap Proposal (Template 2 of 2)
19
Designation
Levi Joyce
Write in brief (4-5 lines) on team member’s education background, past career experience,
similar experience in this company, achievements etc.
Designation
Tyson Hinton
Write in brief (4-5 lines) on team member’s education background, past career
experience, similar experience in this company, achievements etc.
Designation
Marcel Wooten
Write in brief (4-5 lines) on team member’s education background, past career experience,
similar experience in this company, achievements etc.
21. 21
Table
of Content
Marketing Recap
o Traffic Result
o Progression statuses of attendees
o Pipeline Measurement
o Leads by Category
o Results and Flashback of last Event
02
Price Information
o Price Package of Event Marketing
o Details of Premium Package
03
Company Description
o About Us
o Our Event Management Services Offered
o Our Team
o Client Testimonials
04
Next Step06
Purpose of Marketing Recap Proposal01
Terms of Payment05
22. 22
Terms of Sale
Payment in Advance
Immediate Payment
Net payment is due in either 7, 10, 30, 60, or
90 days after the invoice date
Line of Credit Pay
Quotes & Estimates
Recurring Invoice
Invoice Factoring
Interest Invoice
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Terms of Payment for
Business Campaign
Recap Proposal
23. 23
Name, Title
Company Name
Date
Once the budget get approved, then our project team will start process them in fund management and assigned the workflow
processors for budget posting
Fund posting is created to record the change to the fund.
Add Text Here
A project plan is finalized when it is formally accepted and approved by the project sponsor and other designated stakeholders.
Next Step for
Business Campaign Recap Proposal
24. 24
Address
#Street number, City, State
Email Address
emailaddress@gmail.com
Contact Number
0123456789
Contact Us for
Business Campaign Recap Proposal
27. Our Mission Vision Goal
for Business Campaign Recap Proposal
27
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Vision
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Mission
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Goal
28. Timeline for Business Campaign Recap Proposal
28
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2017
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2018
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2019
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2020
Start
Finish
29. Roadmap for Business Campaign Recap Proposal 3
29
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2019
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2021
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2020
30. Roadmap for Business Campaign Recap Proposal 4
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2018
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2019
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2020
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2021
31. Roadmap for Business Campaign Recap Proposal 5
31
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2017
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2018
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2019
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2020
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2021
32. Roadmap for Business Campaign Recap Proposal 6
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2016
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2019
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2020
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2021
33. Roadmap for Business Campaign Recap Proposal 7
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2015
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2020
34. 30 60 90 Day Plan for Business Campaign Recap Proposal
34
30
Days Plan
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60
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90
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