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1. Marketing Proposal for
Brand Promotion
Co mp an y ( Co mp an y_Name)

2. Dear {Client_Contact_First} {Client_Contact_Last},
{Company Name/client name} are pleased to introduce our self as a career coaching partner for executive’s leadership and management skills development. We provide services to
facilitate gentle exploration of your needs, motivations, skills and thought process in order for you to identify your own solutions and actions, With an experience of XX years, our
goal is to drive value into your organization-help the students to achieve the goals that you set-and support our client in personal and
professional development.
We provide our assistance to:
o Improve our clients' leadership skills, confidence and presence.
o Achieving the ‘stretch goals’ and business results.
o Help in Career advancement, including promotion and higher level projects.
o Continue to develop leadership strengths.
{Company Name/executive coach} looking forward to long term
association in near future
Regards,
Name
{User_assigned}
{user_title}
2
Cover Letter for Marketing Proposal for Brand Promotion

3. Table of Contents
3
Summary of Event
Key Target Audiences
Strategic Approach to Event Marketing
Ways To Promote Event
Situation Analysis for Event Marketing
Event Marketing Timeline
Event Marketing Budget
Terms and Agreement
Company Description
o About Us
o Our Team
o Client Testimonial
Next Steps

4. Table of Contents
4
Summary of Event
Key Target Audiences
Strategic Approach to Event Marketing
Ways To Promote Event
Situation Analysis for Event Marketing
Event Marketing Timeline
Event Marketing Budget
Terms and Agreement
Company Description
o About Us
o Our Team
o Client Testimonial
Next Steps

5. 5
Key Event Marketing Goals
o Attract at least 3,000 people to the event
o Increase attendance at our event by 20% on previous year (from 1,000
to 1,200).
o Increase participation by at least 20%
o Your text here
o Your text here
o Your text here
o Your text here
o Your text here
Event Name:
Event Date/s:
Event Times:
Event Venue/s:
Event Details:
Event
Summary of Event

6. Key Target Audiences
6
Described below the details of main group
audience & second most important target
audience that event want to attract-
Primary Target Audience:
o Define the people: Add Text Here
o Age Group: XX-XX yrs
o Gender Ratio: 30% Male and 70% Female
o Area/Location – Add Text Here
o Socio Econimic Group: Add Text Here
Secondary Target Audience:
o Define the people: Add Text Here
o Age Group: XX-XX yrs
o Gender Ratio: 30% Male and 70% Female
o Area/Location – Add Text Here
o Socio Econimic Group: Add Text Here
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7. Strategic Approach to Marketing Proposal for Brand Promotion
7
Key Strategies Summary
Effectively promote the event through
increased marketing activity in local
and national press and online.
Key Initiatives Summary
o Enhance existing website
o Establish specific promotional plan detailing
target markets, times, methods etc.
o Establish media partnerships
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8. Ways To Promote Event
8
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Event websites
Facebook advertising
Strategic partnerships with local trade
groups, institutions, & companies
SEO
Search engine marketing
Video advertising
Television & radio advertising

9. Situation Analysis for Marketing Proposal for Brand Promotion
9
Web Analytics Identify the key additions and changes to your website as you get closer to the event
Analytic Current situation Goal (by Event Date)
Sessions 4,000 8,000
Users 1,500 2,500
Page views 5,000 7,000
Social Media Analytics Outline your existing social media reach, how to build it and how to promote your event
Analytic Current situation Goal (by Event Date)
Current likes on Facebook 20,000 27,000
Current Twitter followers 4,000 6,000
Text Here - -
Email Marketing Analytics Outline the size and source of your email database, how will it grow and communicate
Database Current situation Goal (by Event Date)
Past attendees 2,000 4,000
Sponsors, partners, supporters, donors 50 70
Other stakeholders 600 2,000
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10. Marketing Proposal for Brand Promotion Process Mapping
10
Process Aim Approach Touchpoints Priority
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
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11. Marketing Proposal for Brand Promotion Timeline 1/3
11
o Pre – Event Page
o Social Media Announcement
o Blog Post: Mission Statement
o Partner Outreach
Pre - Event
o Launch Email
o Press Release
o Blog & Social
o Partnerships
Event Launch
o Regular email, social, blogging
o Thought leadership & guest posts
o Early Bird discount(s)
o Paid Promotion
Day - to - Day
o Final email blast, social & blog
o Attendance Referrals
o Phone
o Influencer Outreach
Last Call
Day of Event!

12. Marketing Proposal for Brand Promotion Timeline 2/3
12
5/1/20 21/1/20 8/2/20 15/2/20 2/3/20 21/3/20 28/4/20 30/4/20 4/5/20 13/5/20
Define event goals
Source venue options
Finalize speaker reach out list
Compose sponsorship strategy
Reach out to sponsors
Create social media campaign
Reach out to blogs for backlinks
Optimize SEO ranking
Publish event lead up vlog series
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13. Marketing Proposal for Brand Promotion Timeline 3/3
13
Campaign Type Additional Info
Phase One
Week 1 Week 2 Week 3 Week 4
National Marketing
Banner Ads 01 Details Here
Banner Ads 02 Details Here
Local Marketing
Web Ads 01 Details Here
Web Ads 02 Details Here
Public Relations
Press Release Details Here
Webinars Details Here
Content Marketing
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14. Marketing Proposal for Brand Promotion Budget
14
Item Supplier Cash Budget In-kind Budget Actual (YTD)
Income
Marketing Budget o Festival $5,000 $5,000
In-kind Sponsorship (Actual Documented Value)
o Radio Co
o Printing Co
o Design Co
o Social Media Co
$0
$3,000
$1,000
$500
$500
$
Cooperative advertising revenue o Tourism business $500 $500
Sponsorship o Council $2,000
Total $7,500 $5,000
Expenditure
Design o Design Co $500 $500
Printing o Printing Co $1,000 $1,000
Website o Website Co $500
Social media o Social media Co $500 $500
Signage o $1,000
Advertising:
o Radio Co
o Newspaper Co
o Magazine Co
o Tourism Mag
$1,000
$1,000
$1,000
$500
$3,000
Market research $500
Photography $500
Total $7,500 $5,000
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15. Table of Contents
15
Summary of Event
Key Target Audiences
Strategic Approach to Event Marketing
Ways To Promote Event
Situation Analysis for Event Marketing
Event Marketing Timeline
Event Marketing Budget
Company Description
o About Us
o Our Team
o Client Testimonial
Terms and Agreement
Next Steps

16. About Us for
Marketing Proposal for
Brand Promotion
16
o Add details on company’s history
o Previous line of services
o How it all started etc.
o Other key points
Background:
Founded in: 1956
Company’s Vision:
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your audience's attention.
Our Focus:
We believe it's all about YOU. Our focus is on meeting and
surpassing your personal short- & long-term financial goals,
creating & implementing processes for regularly reviewing &
evaluating how your portfolio is doing, and maximizing your return
on investment over time
Company’s Mission:
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your audience's attention.

17. Name Here
Designation Here
o Education Background
o Past Career Experience
o Similar Experience in this Company
o Achievements
Name Here
Designation Here
o Education Background
o Past Career Experience
o Similar Experience in this Company
o Achievements
Our Team for Marketing Proposal for Brand Promotion (Template 1 of 2)
17
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18. Name Here
Designation Here
o Education Background
o Past Career Experience
o Similar Experience in this Company
o Achievements
Name Here
Designation Here
o Education Background
o Past Career Experience
o Similar Experience in this Company
o Achievements
Name Here
Designation Here
o Education Background
o Past Career Experience
o Similar Experience in this Company
o Achievements
Our Team for Marketing Proposal for Brand Promotion (Template 2 of 2)
18
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19. This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Client 1
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Client 3
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Client 2
Client Testimonials for Marketing Proposal for Brand Promotion
19
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20. Next Steps for
Marketing Proposal for Brand Promotion
20
Our Investment and Financial Management team will meet with you to review goals, set benchmarks, and develop a plan.
Your investment & financial plan will cover personal financial planning, budgeting, investments, insurance, estate & tax
planning, & charitable giving.
Please contact us to schedule an appointment; contact details are mentioned at the end of this document.

21. Contact Us for Marketing Proposal for Brand Promotion
21
Address
# street number, city, state
Email Address
emailaddress123@gmail.com
Contact Number
0123456789

22. 22
Additional Slides

23. Our Mission for Marketing Proposal for Brand Promotion
23
Mission
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Vision
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Goal
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24. Timeline for Marketing Proposal for Brand Promotion
24
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2018
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2020
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2016
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2021
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2015
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2019
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2017

25. 30 60 90 Days Plan for
Marketing Proposal for Brand Promotion
25
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DAYS
30
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DAYS
60
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DAYS
90

26. Roadmap for Marketing Proposal for Brand Promotion
26
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