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1. Brand Event
Management Proposal
Company (CompanyName)

2. Cover Letter for Brand Event Management Proposal
Dear {Client_Contact_First} {Client_Contact_Last},
{Company Name/client name} are pleased to introduce our self as a career coaching partner for
executive’s leadership and management skills development.We provide services to facilitate gentle
exploration of your needs, motivations, skills and thought process in order for you to identify your own
solutions and actions,With an experience of XX years, our goal is to drive value into your organization-
help the students to achieve the goals that you set-and support our client in personal and professional
development.
We provide our assistance to:
› Improve our clients' leadership skills, confidence and presence.
› Achieving the ‘stretch goals’ and business results.
› Help in Career advancement, including promotion and higher level projects.
› Continue to develop leadership strengths.
{Company Name/executive coach} looking forward to long term association in near future
Regards,
Name
{User_assigned}
{user_title}
2

3. Table of Contents
3
Summary of Event
KeyTarget Audiences
Strategic Approach to Event Marketing
WaysTo Promote Event
Situation Analysis for Event Marketing
Event MarketingTimeline
Event Marketing Budget
Terms and Agreement
Next Steps
Company Description
› OurTeam
› ClientTestimonial
› About Us

4. Table of Contents
4
Summary of Event
KeyTarget Audiences
Strategic Approach to Event Marketing
WaysTo Promote Event
Situation Analysis for Event Marketing
Event MarketingTimeline
Event Marketing Budget
Terms and Agreement
Next Steps
Company Description
› OurTeam
› ClientTestimonial
› About Us

5. 5
Summary of Event for Brand Event Management Proposal
Event
Event Name:
Event Date/s:
Event Times:
EventVenue/s:
Event Details:
Key Event Marketing Goals
› Attract at least 3,000 people to the event
› Increase attendance at our event by 20% on previous year (from 1,000 to 1,200).
› Increase participation by at least 20 %
› Your text here
› Your text here
› Your text here
› Your text here

6. KeyTarget Audiences for Brand Event Management Proposal
Described below the details of main group audience & second most important target audience that event want to attract-
6
SecondaryTarget Audience
› Define the people: AddText Here
› Age Group: XX-XX yrs
› Gender Ratio: 30% Male and 70% Female
› Area/Location – AddText Here
› Socio Econimic Group: AddText Here
PrimaryTarget Audience
› Define the people: AddText Here
› Age Group: XX-XX yrs
› Gender Ratio: 30% Male and 70% Female
› Area/Location – AddText Here
› Socio Econimic Group: AddText Here

7. Strategic Approach to Brand Event Management Proposal
7
Key Initiatives Summary
› Enhance existing website
› Establish specific promotional plan detailing target markets, times, methods etc.
› Establish media partnerships
Key Strategies Summary
Effectively promote the event through increased marketing activity in local and
national press and online.

8. Search
engine marketing
Video
Advertising
Television &
Radio advertising
Event
websites
Strategic partnerships with
local trade groups,
institutions, & companies
SEOFacebook
advertising
Ways to Promote Brand Event Management
8

9. Situation Analysis for Brand Event Management Proposal
9
Analytic Current situation Goal (by event date)
Sessions 4,000 8,000
Users 1,500 2,500
Page views 5,000 7,000
Analytic Current situation Goal (by event date)
Current likes on Facebook 20,000 27,000
CurrentTwitter followers 4,000 6,000
Text Here - -
Database Current situation Goal (by event date)
Past attendees 2,000 4,000
Sponsors, partners, supporters, donors 50 70
Other stakeholders 600 2,000
Identify the key additions and changes to your website as you get closer to the eventWeb Analytics
Outline your existing social media reach, how to build it and how to promote your eventSocial Media Analytics
Outline the size and source of your email database, how will it grow and communicateEmail Marketing Analytics

10. 10
Brand Event Process Mapping
Process Aim Approach Touchpoints Priority
YourText Here YourText Here YourText Here YourText Here Your Text Here
YourText Here YourText Here YourText Here YourText Here Your Text Here
YourText Here YourText Here YourText Here YourText Here Your Text Here

11. Brand Event ManagementTimeline (1/3)
11
› Final email blast, social
& blog
› Attendance Referrals
› Phone
› Influencer Outreach
Last Call
› Regular email ,
social , blogging
› Thought leadership & guest posts
› Early Bird discount(s)
› Paid Promotion
Day - to - Day
› Launch Email
› Press Release
› Blog & Social
› Partnerships
Event Launch
› Pre – Event Page
› Social Media Announcement
› Blog Post : Mission Statement
› Partner Outreach
Pre - Event

12. Brand Event ManagementTimeline (2/3)
12
5/1/20 21/1/20 8/2/20 15/2/20 2/3/20 21/3/20 28/4/20 30/4/20 4/5/20 13/5/20
Define
event goals
Source venue
options
Finalize
speaker reach out list
Compose
sponsorship strategy
Reach out to
sponsors
Create social media
campaign
Reach out to
blogs for backlinks
Optimize
SEO ranking
Publish event
lead up vlog series

13. CampaignType Additional Info
Phase One
Week 1 Week 2 Week 3 Week 4
National Marketing
Banner Ads 01 Details Here
Banner Ads 02 Details Here
Local Marketing
Web Ads 01 Details Here
Web Ads 02 Details Here
Public Relations
Press Release Details Here
Webinars Details Here
Content Marketing
Brand Event ManagementTimeline (3/3)
13

14. Brand Event Management Budget
14
Item Supplier Cash Budget In-kind Budget Actual (YTD)
Income
Marketing Budget › Festival $5,000 $5,000
In-kind Sponsorship (Actual Documented Value)
› Radio Co
› Printing Co
› Design Co
› Social Media Co
$0
$3,000
$1,000
$500
$500
$
Cooperative advertising revenue › Tourism business $500 $500
Sponsorship › Council $2,000
Total $7,500 $5,000
Expenditure
Design › Design Co $500 $500
Printing › Printing Co $1,000 $1,000
Website › Website Co $500
Social media › Social media Co $500 $500
Signage $1,000
Advertising:
› Radio Co
› Newspaper Co
› Magazine Co
› Tourism Mag
$1,000
$1,000
$1,000
$500
$3,000
Market research $500
Photography $500
Total $7,500 $5,000

15. Table of Contents
15
Summary of Event
KeyTarget Audiences
Strategic Approach to Event Marketing
WaysTo Promote Event
Situation Analysis for Event Marketing
Event MarketingTimeline
Event Marketing Budget
Terms and Agreement
Next Steps
Company Description
› OurTeam
› ClientTestimonial
› About Us

16. Founded in: 1956
About Our Brand Event Management Proposal
16
Background:
› Add details on company’s history › How it all started etc.
› Previous line of services › Other key points
Our Focus:
We believe it's all aboutYOU. Our focus is on meeting and surpassing your personal short- & long-term financial goals, creating &
implementing processes for regularly reviewing & evaluating how your portfolio is doing, and maximizing your return on investment
over time
Company’sVision:
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Company’s Mission:
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17. OurTeam for Brand Event Management (Template 1 of 2)
17
› Education Background
› Past Career Experience
› Achievements
› Similar Experience in this Company
Name Here
Designation Here
› Education Background
› Past Career Experience
› Achievements
› Similar Experience in this Company
Name Here
Designation Here

18. › Education Background
› Past Career Experience
› Achievements
› Similar Experience in this Company
Name Here
Designation Here
› Education Background
› Past Career Experience
› Achievements
› Similar Experience in this Company
Name Here
Designation Here
› Education Background
› Past Career Experience
› Achievements
› Similar Experience in this Company
Name Here
Designation Here
OurTeam for Brand Event Management (Template 2 of 2)
18

19. ClientTestimonials for Brand Event Management
19
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Client 2
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Client 3
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Client 1

20. 20
Next Steps for Brand Event Management
Our Investment and Financial Management team will meet with you to review goals, set
benchmarks, and develop a plan.
Your investment & financial plan will cover personal financial planning, budgeting,
investments, insurance, estate & tax planning, & charitable giving.
Please contact us to schedule an appointment; contact details are
mentioned at the end of this document.

21. Contact Us for Brand Event Management Proposal
21
Address
# street number, city, state
Contact Number
0123456789
Email Address
emailaddress123@gmail.com

22. Icons Slide for Brand Event Management Proposal
22

23. 23
Additional Slides

24. 24
Our Mission for Brand Event Management Proposal
Vision
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your audience's attention.
Mission
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your audience's attention.
Goal
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your audience's attention.

25. Timeline for Brand Event Management Proposal
25
09:00 AM
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11:00 AM
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02:00 PM
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5:30 PM
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26. 30 60 90 Days Plan for Brand Event Management Proposal
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27. Roadmap for Brand Event Management Proposal
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