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2. 2
Cover Letter for Event Marketing
Recap Proposal
Dear {client_contact_first}{client_contact_last},
{Company Name/client name} are pleased to introduce our self as a global event
and experience marketing agency. We provide services to develop a dynamic
marketing campaign through event and entertainment venues. With an
experience of XX years, our goal is to:
› Convert our marketing skills and services to sales conversions
› Manage vendor marketing opportunities associated with the popular event.
› Provide service at better customized marketing package to super pass the last
year event’s results
{Company Name/executive coach} looking forward to long term association in
near future
Regards,
Name
{User_assigned}
{user_title}
3. Table of Content
3
Purpose of Marketing
Recap Proposal
01.
Marketing Recap
› Traffic Result
› Progression statuses of attendees
› Pipeline Measurement
› Leads by Category
› Results and Flashback of last Event
02.
Price Information
› Price Package of Event Marketing
› Details of Premium Package
03.
Company Description
› About Us
› Our Event Management Services Offered
› Our Team
› Client Testimonials
04.
Terms of Payment05.
Next Step06.
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4. Table of Content
4
Purpose of Marketing
Recap Proposal
01.
Marketing Recap
› Traffic Result
› Progression statuses of attendees
› Pipeline Measurement
› Leads by Category
› Results and Flashback of last Event
02.
Price Information
› Price Package of Event Marketing
› Details of Premium Package
03.
Company Description
› About Us
› Our Event Management Services Offered
› Our Team
› Client Testimonials
04.
Terms of Payment05.
Next Step06.
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5. Purpose of Event Marketing Recap Proposal Template
5
01.
Maintain a long term association in near future through new
and more experimental to augment marketing to sales
conversions service
02.
Provide benefits of our new and more experimental to
augment marketing to sales conversions service
03. Introduce new services with a customized marketing package
04. Add Text Here
05. Add Text Here
06. Add Text Here
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6. Table of Content
6
Purpose of Marketing
Recap Proposal
01.
Marketing Recap
› Traffic Result
› Progression statuses of attendees
› Pipeline Measurement
› Leads by Category
› Results and Flashback of last Event
02.
Price Information
› Price Package of Event Marketing
› Details of Premium Package
03.
Company Description
› About Us
› Our Event Management Services Offered
› Our Team
› Client Testimonials
04.
Terms of Payment05.
Next Step06.
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7. Event Marketing Recap Proposal – Traffic Result
7
82% 83.5%
95%
70%
80%
0%
20%
40%
60%
80%
100%
120%
Event Name
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Traffic Achieved Website - 509 Social - 1465 Email - 2501 Paid - 7985 Organic – 10,923
Traffic Target 700 1500 3000 9000 11,000
Traffic Target vs Achieved
8. Event Marketing Recap Proposal : Progression Status of Attendees
8
Program Efficiency
Total Members 1933
Acquired by 46
Success 50
Members by Progression Status
Invited 1815
Registered 6
Attended 50
No Show 62
[Event Name]
9. Event Marketing Recap Proposal : Pipeline Measurement
9
#Opps Pipeline #Won $Bookings Investment
Invest
per Opp
Pipe
to Spend
New
Business
61 $1779544 12 $320974 $130682 $2142 13.6
Upsell 160 $1038823 98 $406907 $85550 $522 12.4
Total 221 $2818367 110 $727881 $214232 $969 13.2
Bookings only counts if Deal Won after attend date 61%
[Event Name]
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10. Event Marketing Recap Proposal : Leads by Category
10This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Lead Category Total Leads True
Prospects
Inquiries True Leads True
Sales Lead
Opportunities True
Customers
Leads by Lead Category
Target 745 518 0 20 0 70 196
Super
Target
368 151 0 5 6 53 199
Sub- Other 149 0 141 1 0 5 8
Other 171 0 166 0 0 2 5
Total 1433 669 307 26 6 130 408
[Event Name]
11. Event Marketing Recap Proposal : Results and Flashback of last Event
11
Online and virtual mediums played a significant role in last year’s
marketing campaign.
Add Text Here
Add Text Here
Add Text Here
Add Text Here
Our specialized tracking and analytic applications show that three out of
five [event name] site visitors navigated to the [client. Company] site
Online and virtual mediums also played a significant role in last year’s
marketing campaign.
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12. Table of Content
12
Purpose of Marketing
Recap Proposal
01.
Marketing Recap
› Traffic Result
› Progression statuses of attendees
› Pipeline Measurement
› Leads by Category
› Results and Flashback of last Event
02.
Price Information
› Price Package of Event Marketing
› Details of Premium Package
03.
Company Description
› About Us
› Our Event Management Services Offered
› Our Team
› Client Testimonials
04.
Terms of Payment05.
Next Step06.
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13. Price Package of Event Marketing Recap Proposal
13
Bronze
Monthly
› Add text here
› Add text here
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$749.00
Silver
Monthly
› Add text here
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$995.00
Gold
Monthly
› Add text here
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$1595.00
Platinum
Monthly
› Add text here
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$1995.00
14. 14
Details of Premium Package for Event
Marketing Recap Proposal
› Provide one oversized and customized tent to help introduce
and display (Client.Company)’s newest product line.
› Develop strategic plans to enhance (Client.Company)’s
customer retention in conjunction with marketing efforts and
expand its business partnerships.
› Add text here
› Add text here
› Add text here
› Add text here
Other features of the Premium Package, not included in
last year’s package, include the following:
› Online front-page premium ad on (Event Name) site
› Newsletter design highlighting (Event Name) presence
› Add text here
› Add text here
› Add text here
› Add text here
Main features of the Premium Package, not included in
last year’s package, include the following:
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15. Table of Content
15
Purpose of Marketing
Recap Proposal
01.
Marketing Recap
› Traffic Result
› Progression statuses of attendees
› Pipeline Measurement
› Leads by Category
› Results and Flashback of last Event
02.
Price Information
› Price Package of Event Marketing
› Details of Premium Package
03.
Company Description
› About Us
› Our Event Management Services Offered
› Our Team
› Client Testimonials
04.
Terms of Payment05.
Next Step06.
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16. About Us For Event
Marketing Recap Proposal
16
Founded in: 1956
Background
› Add details on company’s history
› Previous line of services
› How it all started etc.
› Other key points
› Text here
Company’s Vision
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your needs and capture your audience's
attention
› Text here
› Text here
Our Focus
We believe it's all about YOU. Our focus is on
meeting and surpassing your personal short- and
long-term financial goals, creating and
implementing processes for regularly reviewing and
evaluating how your portfolio is doing, and
maximizing your return on investment over time
Company’s Mission
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needs and capture your audience's
attention
› Text here
› Text here
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17. Event Marketing Recap Proposal Service Offered
17
Our new and increased array of event and experiential
marketing services includes
Stage Management & Execution
Live Video Streaming
Broadcast Staging, Direction & Production
Special Event Design & Production
Storytelling – Design and Production
Show Visualization
General Session Creative & Production
Mega Event/Festival Design & Production
09.
06.
05.
04.
03.
02.
01.
07.
08. Stage Design
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18. Our Team for Event Marketing Recap Proposal (Template 1 Of 2)
18
Write in brief (4-5 lines) on team member’s education background, past
career experience, similar experience in this company, achievements etc.
Text here
Text here
Designation
John Doe
Write in brief (4-5 lines) on team member’s education background, past
career experience, similar experience in this company, achievements etc.
Text here
Text here
Designation
Justin Smith
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19. Our Team for Event Marketing Recap Proposal (Template 2 of 2)
19
Write in brief (4-5 lines) on team member’s education background, past career experience,
similar experience in this company, achievements etc.
Text here
Text here
Designation
Albert Bucchi
Write in brief (4-5 lines) on team member’s education background, past career experience,
similar experience in this company, achievements etc.
Text here
Text here
Designation
Kelly
Write in brief (4-5 lines) on team member’s education background, past career experience,
similar experience in this company, achievements etc.
Text here
Text here
Designation
Daniel
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20. Client Testimonials in Event Marketing Recap Proposal
20
Write key credentials and major highlights of the team
member
Text here
Text here
Text here
Client 1
Write key credentials and major highlights of the team
member
Text here
Text here
Text here
Client 3
Write key credentials and major highlights of the team
member
Text here
Text here
Text here
Client 2
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21. Table of Content
21
Purpose of Marketing
Recap Proposal
01.
Marketing Recap
› Traffic Result
› Progression statuses of attendees
› Pipeline Measurement
› Leads by Category
› Results and Flashback of last Event
02.
Price Information
› Price Package of Event Marketing
› Details of Premium Package
03.
Company Description
› About Us
› Our Event Management Services Offered
› Our Team
› Client Testimonials
04.
Terms of Payment05.
Next Step06.
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22. Terms of Payment for Event Marketing Recap Proposal
22
Immediate Payment
Payment in Advance
Net payment is due in either 7, 10, 30, 60, or 90
days after the invoice date
Line of Credit Pay
Quotes & Estimates
Recurring Invoice
Invoice Factoring
Interest Invoice
Terms of Sale
23. Next Step for Event Marketing Recap Proposal
23
Name, Title
Company Name
Date
Once the budget get approved, then our project team will start process them in fund management and assigned the workflow
processors for budget posting
Fund posting is created to record the change to the fund
A project plan is finalized when it is formally accepted and approved by the project sponsor and other
designated stakeholders.
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24. Contact Us for Event Marketing
Recap Proposal
24
Address
#Street number, City, State
Contact Number
0123456789
Email Address
emailaddress@gmail.com
27. Our Mission
27
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Vision
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Mission
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Goal
28. Timeline for Event Marketing Recap Proposal
28
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29. Roadmap for Event Marketing Recap Proposal 3
29
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2019
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2020
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2021
30. Roadmap for Event Marketing Recap Proposal 4
30
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2018
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2019
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2021
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2020
31. Roadmap for Event Marketing Recap Proposal 5
31
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2017
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2018
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2019
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2021
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2020
32. Roadmap for Event Marketing Recap Proposal 6
32
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2017
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2018
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2020
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2020
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2021
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2019
33. Roadmap for Event Marketing Recap Proposal 7
33
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2015
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2016
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2018
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2019
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2020
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2021
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2017
34. 34
60 Days Plan
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30 Days Plan
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90 Days Plan
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306090DaysPlan