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1. Marketing
Campaign Proposal
Company (Company_Name)

2. Cover Letter for Marketing Campaign Proposal
2
Dear {Client_Contact_First} {Client_Contact_Last},
{Company Name/client name} are pleased to introduce our self as a career coaching partner for executive’s
leadership and management skills development. We provide services to facilitate gentle exploration of your needs,
motivations, skills and thought process in order for you to identify your own solutions and actions, With an
experience of XX years, our goal is to drive value into your organization-help the students to achieve the goals that
you set-and support our client in personal and professional development.
We provide our assistance to:
o Improve our clients' leadership skills, confidence and presence.
o Achieving the ‘stretch goals’ and business results.
o Help in Career advancement, including promotion and higher level projects.
o Continue to develop leadership strengths.
{Company Name/executive coach} looking forward to long term association in near future
Regards,
Name
{User_assigned}
{user_title}

3. Table
of Contents
3
Summary of Event Event Marketing Timeline
Key Target Audiences Event Marketing Budget
Strategic Approach to Event Marketing
o About Us
o Our Team
o Client Testimonial
Company Description
Ways To Promote Event Terms and Agreement
Situation Analysis for Event Marketing Next Step

4. Table
of Contents
4
Summary of Event
Key Target Audiences
Strategic Approach to Event Marketing
Ways To Promote Event
Situation Analysis for Event Marketing
Event Marketing Timeline
Event Marketing Budget
o About Us
o Our Team
o Client Testimonial
Company Description
Terms and Agreement
Next Step

5. Summary of Marketing Campaign
5
Event
Event Name:
Event Date/s:
Event Times:
Event Venue/s:
Event Details:
Key Event Marketing Goals
o Attract at least 3,000 people to the event
o Increase attendance at our event by 20% on previous year (from 1,000 to 1,200).
o Increase participation by at least 20 %
o Your text here
o Your text here
o Your text here
o Your text here
o Your text here

6. Key Target Audiences of Marketing Campaign
6
Described below the details of main group audience & second
most important target audience that event want to attract-
Primary Target Audience:
o Define the people: Add Text Here
o Age Group: XX-XX yrs
o Gender Ratio: 30% Male and 70% Female
o Area/Location – Add Text Here
o Socio Economic Group: Add Text Here
Secondary Target Audience:
o Define the people: Add Text Here
o Age Group: XX-XX yrs
o Gender Ratio: 30% Male and 70% Female
o Area/Location – Add Text Here
o Socio Economic Group: Add Text Here

7. Strategic Approach To Marketing Campaign Proposal
7
o Enhance existing website
o Establish specific promotional plan detailing target markets, times,
methods etc.
o Establish media partnerships
Key Initiatives Summary
Effectively promote the event through increased marketing activity in
local and national press and online.
Key Strategies Summary

8. Ways to Promote Marketing Campaign
8
Facebook advertising
SEO
Search engine marketing
Video advertising
Strategic partnerships with local trade groups,
institutions, & companies
Television & radio advertising
Event websites

9. Situation Analysis for Marketing Campaign
9
Web Analytics Identify the key additions and changes to your website as you get closer to the event
Analytic Current situation Goal (by event date)
Sessions 4,000 8,000
Users 1,500 2,500
Page views 5,000 7,000
Social Media Analytics Outline your existing social media reach, how to build it and how to promote your event
Analytic Current situation Goal (by event date)
Current likes on Facebook 20,000 27,000
Current Twitter followers 4,000 6,000
Text Here - -
Email Marketing Analytics Outline the size and source of your email database, how will it grow and communicate
Database Current situation Goal (by event date)
Past attendees 2,000 4,000
Sponsors, partners, supporters, donors 50 70
Other stakeholders 600 2,000

10. Marketing Campaign Process Mapping
10
Process Aim Approach Touchpoints Priority
o Your text here o Your text here o Your text here o Your text here o Your text here
o Your text here o Your text here o Your text here o Your text here o Your text here
o Your text here o Your text here o Your text here o Your text here o Your text here

11. Marketing Campaign Proposal Timeline 1/3
o Pre – Event Page
o Social Media Announcement
o Blog Post : Mission Statement
o Partner Outreach
Pre - Event
o Launch Email
o Press Release
o Blog & Social
o Partnerships
Event Launch
o Final email blast, social & blog
o Attendance Referrals
o Phone
o Influencer Outreach
Last Call
o Regular email , social , blogging
o Thought leadership & guest posts
o Early Bird discount(s)
o Paid Promotion
Day - to - Day
11

12. Marketing Campaign Proposal Timeline 2/3
12
5/1/19 21/1/19 8/2/19 15/2/19 2/3/19 21/3/19 28/4/19 30/4/19 4/5/19 13/5/19
Define event goals
Source venue options
Finalize speaker reach out list
Compose
sponsorship strategy
Reach out to sponsors
Create social
media campaign
Reach out to blogs for
backlinks
Optimize SEO ranking
Publish event lead up
vlog series

13. Campaign Type Additional Info
Phase One
Week 1 Week 2 Week 3 Week 4
National Marketing
Banner Ads 01 Details Here
Banner Ads 02 Details Here
Local Marketing
Web Ads 01 Details Here
Web Ads 02 Details Here
Public Relations
Press Release Details Here
Webinars Details Here
Content Marketing
Marketing Campaign Proposal Timeline 3/3
13

14. Marketing Campaign Budget
14
Item Supplier Cash Budget In-kind Budget Actual (YTD)
Income
Marketing Budget › Festival $5,000 $5,000
In-kind Sponsorship (Actual Documented Value)
› Radio Co
› Printing Co
› Design Co
› Social Media Co
$0
$3,000
$1,000
$500
$500
$
Cooperative advertising revenue › Tourism business $500 $500
Sponsorship › Council $2,000
Total $7,500 $5,000
Expenditure
Design › Design Co $500 $500
Printing › Printing Co $1,000 $1,000
Website › Website Co $500
Social media › Social media Co $500 $500
Signage $1,000
Advertising:
› Radio Co
› Newspaper Co
› Magazine Co
› Tourism Mag
$1,000
$1,000
$1,000
$500
$3,000
Market research $500
Photography $500
Total $7,500 $5,000

15. Table
of Contents
15
Summary of Event Event Marketing Timeline
Key Target Audiences Event Marketing Budget
Strategic Approach to Event Marketing
o About Us
o Our Team
o Client Testimonial
Company Description
Ways To Promote Event Terms and Agreement
Situation Analysis for Event Marketing Next Step

16. About Our Marketing Campaign Company
16
o Add details on company’s history
o Previous line of services
o How it all started etc.
o Other key points
Background:
Founded in: 1956
Company’s Vision:
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your audience's attention.
Company’s Mission:
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your audience's attention.
Our Focus:
We believe it's all about YOU. Our focus is on meeting and surpassing your personal short- &
long-term financial goals, creating & implementing processes for regularly reviewing &
evaluating how your portfolio is doing, and maximizing your return on investment over time

17. Our Team for Marketing Campaign (Template 1 of 2)
17
› Education Background
› Past Career Experience
› Achievements
› Similar Experience in this Company
Name Here
Designation Here
› Education Background
› Past Career Experience
› Achievements
› Similar Experience in this Company
Name Here
Designation Here

18. Our Team for Marketing Campaign (Template 2 of 2)
18
Name Here
Write in brief (4-5 lines) on team member’s education background, past career experience, similar experience in
this company, achievements etc.
Designation Here
Name Here
Write in brief (4-5 lines) on team member’s education background, past career experience, similar experience in
this company, achievements etc.
Designation Here
Name Here
Write in brief (4-5 lines) on team member’s education background, past career experience, similar experience in
this company, achievements etc.
Designation Here

19. Client Testimonials for Marketing Campaign
19
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Client 1
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Client 3
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Client 2

20. Next Steps for Marketing Campaign
Our Investment and Financial Management team will meet with you to review
goals, set benchmarks, and develop a plan.
Please contact us to schedule an appointment; contact details are mentioned
at the end of this document.
Your investment & financial plan will cover personal financial planning,
budgeting, investments, insurance, estate & tax planning, & charitable giving.
20

21. Contact Us for Marketing Campaign Proposal
21
Address
# street number, city, state
Email Address
emailaddress123@gmail.com
Contact Number
0123456789

22. Icons Slide for Marketing Campaign Proposal
22

23. 23
Additional Slides

24. Our Mission for Marketing Campaign Proposal
24
Mission
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audience's attention.
Goal
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audience's attention.
Vision
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audience's attention.

25. Timeline for Marketing Campaign Proposal
25
Text Here
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to your needs and capture your
audience's attention.
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audience's attention.
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audience's attention.
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2016 2018 20192017 2020

26. 30 60 90 Days Plan for Marketing Campaign Proposal
26
DAYS PLAN
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DAYS PLAN
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90
DAYS PLAN
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27. Roadmap for Marketing Campaign Proposal
27
Text Here
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it to your needs and capture your
audience's attention.
01
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audience's attention.
02
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it to your needs and capture your
audience's attention.
03
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audience's attention.
04