Advertisement PowerPoint Presentation Slides is a virtual solution to represent your organization’s marketing communication channels. This PPT deck is suitable to showcase advertising campaigns. The graphically-opulent PowerPoint templates are replete with data visualizations tools to help you explain your advertising plan with visual excellence. Our comprehensive PPT theme assists you in portraying data that influences advertising planning. This includes market competitive and market share analysis, previous year’s advertising channels, the current year’s plan, and advertising objectives. Help your audience in elucidating best practices to choose relevant advertising channels. Use the tabular format to present strategy, budget, resources, target outcome, and performance metrics for each media channel. Our well-structured publicity campaign PowerPoint presentation deck helps viewers in developing a better understanding of the subject. Develop and communicate your media plan, and the advertising effectiveness with appreciable ease. Hit the download button and begin instant personalization. Our Advertisement PowerPoint Presentation Slides are explicit and effective. They combine clarity and concise expression. https://bit.ly/38vzIkh
2. Content
2
Previous Year’s Advertising Channels
Executive Summary
Goals & Objectives
Company Timeline
Defining Advertising
Objectives
Identifying the target
Audience
Estimate the Cost Involved
Develop Media plan
Determine the Relevant
Advertising Channels
Evaluate the Advertising
Effectiveness
Organizational Structure
Our Products/ Services
Competitor Analysis
Competitor Revenue & Profit
Current Year Plan
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3. Executive Summary
3
Background
› Add details on company’s
history
› Previous line of services
› How it all started etc.
› Other key points
› Key services
offered/Production capacity
› Milestones achieved in
services offered/production
› Key projects handled
› List of main accreditation, if
any
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Adapt it to your needs and
capture your audience's
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Capabilities Accredition Company’s Vison Company’s Mission
2,022
3,184
3,476
4,621
6,168
19%
22% 23%
17%
19%
2% 9%
10%
5%
7%
0%
5%
10%
15%
20%
25%
30%
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
FY13 FY14 FY15 FY16 FY17
CAGR
32%
R
30%
E
83%
NI
Promoters & Shareholding
One liner on CMO’s
Background
One liner on CEO’s
Background One liner of company’s
key Shareholder, e.g.
PE investor
Revenue EBITDA Net Income
4. Our Goals and Objectives
4
Programmers for Strategic Objectives
Business Plan
Business Plan
Systems & Solutions
Operation of Solution
6. John Smith
CEO
Marry Sweet
Product Manager
Jenny Clark
Product Manager
Elisabeth Parker
Product Manager
Julie Hill
Web Designer
Jasmine Carter
Graphic Designer
Steven Walker
Web Designer
Mark Hall
Marketing
Ali Taylor
Graphic Designer
Anita Brown
Marketing
Peter Tucker
Web Designer
John Wood
Graphic Designer
Even Turner
Marketing
Organisation Structure
6
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7. Our Products
7
Product 1
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
Product 2
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
Product 3
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
8. Competitor Analysis - Based on Sale Performance
8
30
20
10
8
25
0 10 20 30
Competitor4
Cometitor3
Competitor2
Competitor1
Own Business
28
22
9
9
26
0 10 20 30
Competitor4
Competitor3
Competitor2
Competitor1
Own Business
31
13
15
12
27
0 10 20 30
Competitor4
Competitor3
Competitor2
Competitor1
Own Business
2018 2019 2020
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9. Competitor Analysis - Based on Market Attractiveness & Market Share
9
0
1
2
3
0 1 2 3
Other
Competitor 5
Competitor 4
Competitor 3 Competitor 2
Competitor 1
My Business
MarketAtractivenessLowHigh
Weak Strong
Global Market Share
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10. Competitor Revenue & Profit
10
3.9
2.9
1.9
0.9
0.8
2.9
1.9
0.9
0.4
0.4
0 0.5 1 1.5 2 2.5 3 3.5 4
Competitor E
Competitor D
Competitor C
Competitor B
Competitor A
Profit Revenue
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11. Previous Year’s Advertising Channel
11
Email
Online Media
Print Ads
Referrals
Trade Fairs
Tele Marketing
Top Performing Channels
Non-Scalable Channels:
Referrals Trade Fairs Tele Marketing
Online Media Print Ads Emails
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25
30
21
6
8
10
Last Year’s
Advertising Channel
12. Current Year Plan (1/2)
12
64%
42%
31%
28% 28%
24%
17%
15% 14%
10% 9%
6%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Email
Social
Media
Pr, Blogging,
Customer
Case
Webinar/
Virtual Events
Search E-
Newsletter
Microbites
Whitepapers
Display Ad
/Banner
Mobile
Videoportals Custom
Publishing
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13. Current Year Plan (2/2)
13
› Facebook Ads
› Premium Ads
› Sponsored Stories
› LinkedIn Ads
› Add text here
› Promoted tweets
› Enhanced Profile
› Add text here
› Add Text Here
› Direct links from content
posted
› Direct links from content
posted
› Add Text Here › Add Text Here
› Add Text Here
› Add Text Here › Add Text Here › Add Text Here
› Add Text Here › Add Text Here › Add Text Here › Add Text Here
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Advertising Opportunity
Impact on website traffic
Budget
Reach
Channel Facebook LinkedIn Twitter Add Text Here
14. Defining Advertising Objectives
14
Informative Advertising
› Building a Brand & Company Image
› Informing the market about a New Product
› Add Text Here
Persuasive Advertising
› Build Brand Preference
› Changing customers perception of product value
› Add Text Here
Reminder Advertising
› Maintaining customer relationship
› Add Text Here
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15. › Region
› Country
› Population
› Climate
Geographic › Age
› Gender
› Nationality
› Ethnicity
› Occupation
› Income
› Family Size
Demographic
› Lifestyle
› Personality
› Values
› Interest
Psychographic
› Brand Loyalty
› Benefits Sought
› User Status
› Usage Rates
› Occasion
› Readiness to buy
Behavioral
Identify the Target Audience
15
16. Determine the Relevant Advertising Channels
16
Owned Strategy Budget/Resources Desired Outcome Metric to Measure
Website Build internal links after content pieces are 1 hour per week Traffic
Email List
Monthly Newsletter, Triggered Email Nurturing
Program
2 Hours per month, 10 hours setup per nurtue
program.2 Hours monthly building up
Drive Traffic
Identify prospects and pull down the funnel
Clicks & open rate Subscribe: unsubscribe rate
Clicks and open rate
Facebook Daily weekday posts 30 mins/week New Subscribers, traffic to website Clicks, engagement rate
Twitter Daily weekday posts 30 mins/week Add Text Here Add Text Here
LinkedIn Daily weekday posts 30 mins/week Add Text Here Add Text Here
Earned Strategy Budget/Resources Desired Outcome Metric to Measure
Email Outreach
Identifying & contacting friends and social
influencers who may be willing to share the
[Outreach time resources]
Influencers will share via social channels or link
to content
Share & Links
Paid Strategy Budget/Resources Desired Outcome Metric to Measure
Facebook
Targeted facebook ads&sponspored posts
targeting CMO,VP marketing,Director marketing
roles in us
300/month
Clicks leading to downloads & Email
Signupa.inequires
Qoute requests and email signups from fB
LinkedIn Add Text Here 200/month Add Text Here Add Text Here
Twitter Add Text Here Case-by-case Add Text Here Add Text Here
Paid Search Add Text Here 1000/month Add Text Here Add Text Here
Retargeting Add Text Here 700/month Add Text Here Add Text Here
Sonspored Placement & Content
amplification Networks
Add Text Here Case-by-Case Add Text Here Add Text Here
17. Estimate the Cost Involved
17
Research
Research Firm Fees 4 $2400.00 $9600.00 Your Text Here
Web Research 2 $1200.00 $2400.00 Your Text Here
Independent Research 1 $400.00 $400.00 Your Text Here
Other Research 3 $300.00 $900.00 Your Text Here
Research Costs Total $13,300.00
Category Estimated Quantity Estimated Cost per Unit Estimated Sub Total Notes
Communications
Promotional Brochures 1000 $0.20 $200.00 Your Text Here
Television 1 $5000.00 $5000.00 Your Text Here
Radio 2 $450.00 $900.00 Your Text Here
Web 3 $450.00 $1450.00 Your Text Here
Research Costs Total $7550.00
Networking
Membership 4 $2400.00 $9600.00 Your Text Here
Affiliations 2 $1200.00 $2400.00 Your Text Here
Subscriptions 1 $400.00 $400.00 Your Text Here
Event - - - -
Networking Costs Total $12400.00
List Services
Valet Services 2 $400.00 $800.00 Your Text Here
Entertainment #1 2 $1000.00 $2000.00 Your Text Here
Entertainment#2 2 $1300.00 $2600.00 Your Text Here
Other Services 2 $300.00 $600.00 Your Text Here
List Services Costs Sub Total $6400.00
18. Estimate the Cost Involved (contd..)
18
Category Estimated Quantity Estimated Cost per Unit Estimated Sub Total Notes
Promotion
Product Giveaways 4 $10.00 $40.00 Your Text Here
Product Discounts 250 $3.00 $750.00 Your Text Here
Special Offers 300 $3.00 $900.00 Your Text Here
Promotions Costs Total $1690.00
Advertising
Brochures (development and production) 6000 $1.00 $6000.00 Your Text Here
Mailings 12000 $0.5 $6000.00 Your Text Here
Post Cards 12000 $1.00 12000.00 Your Text Here
Television 3 $300.00 $900.00 Your Text Here
Radio 2 $250.00 $500.00 Your Text Here
Newspapers 3 $300.00 $900.00 Your Text Here
Billboards 4 $550.00 $2200.00 Your Text Here
Bus Sides 2 $600.00 $1200.00 Your Text Here
Advertising Costs Total $15700.00
Public Relations
Charity Events 2 $400.00 $800.00 Your Text Here
Advertising 3 $400.00 $800.00 Your Text Here
Employee Promotions 4 $400.00 $800.00 Your Text Here
Sponsorships 6 $400.00 $800.00 Your Text Here
Public Relation Costs $2400.00
Estimated Marketing
Grand Total
$59,440
19. Develop Media Plan
19
Countdown
Key Points
Week 9 Week 8 Week 7 Week 6 Week 5 Week 4 Week 3 Week 2 Week 1 Week 0
Media Types
Pre Event Media
Page
Official
Announcement
Early Bird
Tickets
Last Chance to
Book
Event
Blog Your Text here Your Text Here Your Text Here Your Text Here Your Text Here
Email
Guest Post Your Text Here Your Text Here
Facebook Your Text Here
Twitter Your Text Here
Other
Media…
Your Text Here Your Text Here Your Text Here
Pre-Event Event Launch Day To Day Last Call
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20. Evaluate the Advertising Effectiveness
20
14
4
10
4.5
17
8
0
5
10
15
20
Contact Subcription Corporate Dashboard Blog Inbound Call
Role
Leads This Month
Channel Progress Sessions Conversion Rate Avg. Time on Site Bounce Rate Events:Session Ratio
Organic Search 243,737 5.63% 5m:49s 41.66% 1.00:1
Display 112,378 1.98% 0m:37s 81.12% 1.00:1
Direct 47,324 8.53% 5m:12s 35.13% 1.00:1
Paid Search 13,790 13.09% 1m:47s 66.15% 1.02:1
Referral 12,.023 28.95% 6m:52s 34.17% 1.01:1
Social 3,864 5.61% 4m:6s 55.27% 1.03:1
Email 3,549 13.01% 8m:3s 31.77% 1.03:1
(Other) 1,943 11.89% 7m:31s 28.21% 1.00:1
438,606 5.91% 4m:19s 51.61% 1.00:1
27,000
Likes
7,500
Followers
3,380
Followers
14,800
Subscribers
Top Social Media ChannelsToday Lead By Program
Google Analytics Web Traffic Targets ( This Month)
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Leads
(Today)
80
Leads
(This Month)
2400
Web Users
(Your Text Here)
165,000
23. About Us
23
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Vision
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Mission
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Goal
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Name Here
Designation
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Name Here
Designation
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Name Here
Designation
Meet Our Team
24
25. Timeline
25
202020192018201720162015
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26. 30 60 90 Day Plan
26
30
Days
90
Days
60
Days
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27. Pie Chart
27
Text Here
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changes automatically based on data. Just
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Text Here
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75%
15%
10%
28. Column Chart
28
0%
10%
20%
30%
40%
50%
60%
2017 2018 2019 2020
InPercentage(%)
Years
0%
10%
20%
30%
40%
50%
60%
2017 2018 2019 2020
InPercentage(%)
Years
Product 01 Product 02
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29. Thank You
29
Office Hour
Monday – Saturday
09.00 – 6.00
Call Us
0123456789
Visit Us
# street number, city, state
Follow Us
emailaddress123@gmail.com