This marketing proposal from Realty ONE Group and agent Michele Milic summarizes their services for selling a property. It highlights Realty ONE Group's large network of over 5,000 agents, significant market share in key regions, and rapid growth. The proposal discusses conditioning the home, generating interest through online and agent exposure, and implementing a strategic marketing plan. It introduces Michele Milic and her experience. The proposal aims to sell the property for the most money in the least time through competitive pricing, marketing, and service.
3. PRESENTED BY:
UNDERSTANDING YOUR WANTS, NEEDS & EXPECTATIONS
WHAT YOU CAN EXPECT FROM ME
IDENTIFYING WHAT IS IMPORTANT TO YOU
APPRECIATING YOUR PROPERTY
YOUR NEEDS COME FIRST
1
4. WHY REALTY ONE GROUP?
Our Team of Professionals
Marketing Strategies
Let’s Get Started
PRESENTED BY:
5. ABOUT US
PRESENTED BY:
WHY REALTY ONE GROUP?
FOUNDED IN
LAS VEGAS, NV
2005
89,000+
TOTAL TRANSACTIONS
AS OF 2014
IN THE NATION
FOR SALES
VOLUME
#7
OFFICES
50+
AGENTS
5,000+
EXPONENTIAL
GROWTH
INDEPENDENT
BROKERAGE
IN THE NATION
5th
LARGEST
GROSS INCOME
AS OF 2014
IN THE NATION
FOR CLOSED
TRANSACTIONS
#6
BROKERAGE IN NV
FASTEST GROWING IN CA
FASTEST GROWING IN AZ
#1
DEBT FREE
100%
$19+
BILLION
6. SIGNIFICANT MARKET SHARE
#1
IN NEVADA
IN SALES, SIZE
AND VOLUME
#2
IN ARIZONA
UP 3 SPOTS
SINCE LAST
YEAR
#2
IN ORANGE
COUNTY
IN JUST 3
YEARS
25,101 CLOSED
TRANSACTIONS AND
SALES IN 2013
$7.2 BILLION
PRESENTED BY:
5000
4500
4000
3500
3000
2500
2000
1500
1000
500
250
0
2005 2006 2007 2008 2009 2010 2011 2012
$2.7B
$2.2B
$1.6B
$1.0B
$42M
$20M
$10M
SALES VOLUMENUMBER OF AGENTS
2013YEAR
$7.2B
5000+$4.9B
250
AGENTS
750
1500
2000
2200
4000+
2600
WHY REALTY ONE GROUP?
3300
7. PRESENTED BY:
List $ Sell $
10,000
9,000
8,000
7,000
6,000
5,000
4,000
3,000
2,000
1,000
0
#UNITS
MARKET SHARE TOTALSTotal # Units (By Broker)
Realty ONE
Group Inc.
Prudential
Americana
Group
Coldwell
Banker
Premier
Simply
Vegas
Realty
Executives
of Nevada
Elite
Realty
Keller
Williams
Market
Place
RE/MAX
Benchmark
Realty
RE/MAX
Advantage
NON-MLS
Office
Mkt8.58%
Mkt3.62%
Mkt2.19%
Mkt2.05%
Mkt1.90%
Mkt1.84%
Mkt1.58%
Mkt1.36%
Mkt1.32%
Mkt11.28%
Data provided by: Broker Metrics
SIGNIFICANT MARKET SHARE
WHY REALTY ONE GROUP?
8. PRESENTED BY:
SIGNIFICANT MARKET SHARE
WHY REALTY ONE GROUP?$INMILLIONS
MARKET SHARE TOTALSTotal $ Volume (By Broker)
Data provided by: Broker Metrics
2,100
2,000
1,900
1,800
1,700
1,600
1,500
1,400
1,300
1,200
1,100
1,000
900
800
700
600
500
400
300
200
100
0
Prudential
Americana
Group
Mkt11.89%
Coldwell
Banker
Premier
Mkt3.68%
Simply
Vegas
Mkt3.03%
Realty
Executives
of Nevada
Mkt2.22%
Elite
Realty
Mkt1.74%
Keller
Williams
Market
Place
Mkt1.71%
RE/MAX
Benchmark
Realty
Mkt1.57%
RE/MAX
Advantage
Mkt1.49%
NON-MLS
Office
Mkt1.31%
Realty ONE
Group Inc.
Mkt11.28%
List $ Sell $
9. PRESENTED BY:
SIGNIFICANT MARKET SHARE
WHY REALTY ONE GROUP?
RANK FIRM CLOSED UNITS CLOSED VOLUME MARKET SHARE %
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
REALTY ONE GROUP
Prudential American Group
Coldwell Banker Premier
Simply Vegas
Realty Executives Of Nevada
Elite Realty
Keller Williams Market Place
RE/MAX Benchmark Realty
RE/MAX Advantage
NON-MLS Office
Keller Williams Realty Las Vegas
Motion Properties
Wardley Real Estate
Windermere Prestige Properties
Resolution Realty
Keller Williams Realty Southwest
Keller Williams Southern Nevada
RE/MAX Central
Encore Realty Group
Gavish Real Estate
9,168
6,970
2,938
1,783
1,668
1,540
1,498
1,286
1,104
1,070
967
890
828
803
796
789
785
661
653
609
$1,820,964,588
$1,632,729,725
$588,980,865
$485,062,767
$355,147,235
$272,968,120
$251,354,056
$238,495,616
$209,123,535
$278,304,683
$200,825,828
$140,707,763
$146,371,407
$171,063,220
$115,498,573
$147,473,162
$163,830,946
$129,610,099
$116,623,461
$104,528,171
11.28%
8.58%
3.62%
2.19%
2.05%
1.90%
1.84%
1.58%
1.36%
1.32%
1.19%
1.10%
1.02%
0.99%
0.98%
0.97%
0.97%
0.81%
0.80%
0.75%
Data provided by: Broker Metrics
10. IS ONE OF THE FASTEST GROWING
REALTY ONE GROUP
COMPANIES IN AMERICA
5 CONSECUTIVE YEARS 2009 - 2013
PRESENTED BY:
11. REALTY ONE GROUP
IS CONTINUOUSLY
RECOGNIZED BY
LOCAL & NATIONAL
MEDIA
MEDIA EXPOSURE
PRESENTED BY:
WHY REALTY ONE GROUP?
12. Why Realty ONE Group?
OUR TEAM OF PROFESSIONALS
Marketing Strategies
Let’s Get Started
PRESENTED BY:
OUR TEAM OF
PROFESSIONALS
13. PRESENTED BY:
COORDINATION IS KEY
ON AVERAGE, 25+ PEOPLE
ARE INVOLVED WITH A
REAL ESTATE TRANSACTION
OUR TEAM OF PROFESSIONALS
SIGN
COMPANY
INSTALLER
COMPLIANCE
OFFICER
SELLING
AGENT’S
BROKER
SELLING
AGENT
VIDEOGRAPHER
LISTING
AGENT’S
BROKER
BUYER
SELLER
TRANSACTION
COORDINATOR
MORTGAGE
PROCESSOR
REAL ESTATE
ATTORNEY
APPRAISER
MORTGAGE
LOAN
UNDERWITTER
TITLE
INSURANCE
COMPANY
PROCESSOR
MORTGAGE
LOAN
OFFICER
ESCROW
PROCESSOR
HOME
WARRANTY
INSURANCE
AGENT
PRIVATE
HOME
INSPECTOR
PEST
CONTROL/
TERMITE
INSPECTOR
SPECIALTY
INSPECTOR
LICENSED &
BONDED
CONTRACTORS
NOTARY
UTILIT
COMPANY
REP.
MOVERS
COUNTY
RECORDER
ESCROW/
CLOSING
OFFICER
TITLE
INSURANCE
OFFICER
INSURANCE
AGENTS
LISTING AGENT
PHOTOGRAPHER
14. Personal CommitmentProfessional DesignationsExperienceQualifications
PRESENTED BY:
OUR TEAM OF PROFESSIONALS
•
•
•
•
•
•
•
•
•
•
•
•
MEET MICHELE MILIC
MICHELE MILIC
Market Knowledge 17 Years Veteran CDPE Clients First
Expert Negotiator Residential Expert SFR Strong Work Ethic
Transaction Flow Distressed Cases Understanding and ListeningABR
15. PRESENTED BY:
CLIENT TESTIMONIALS
OUR TEAM OF PROFESSIONALS
My wife and I were really impressed with
Michele Milic and her Real Estate Team!
Michele has gone above and beyond to
assist us in finding the right house and
walked us through every stage of the
closing process making it stress free!
Michele was always there to answer our
questions! We highly recommend Michele
and her team to anyone looking to buy or
sell a home!
Michele, you are a real professional. This
whole experience can easily be quite
stressful and you walked us through each
step of selling our home, believing in us,
our personal plans for a new home and all
the business details in between. Your
knowledge in this field is impressive and
your patience is commendable. Thank you
Michele. It was our pleasure working with
you. You were constantly there for us.
Thank you, thank you, thank you, for your
warm, personal and professional manner in
which you took care of the sale of my
home in just 10 days! You were always
available to answer my calls and handled
all concerns to alleviate my worries.
Awesome job to you and the great team
you work with.
Jeff and Theresa L.
Anthem, Henderson
Michael and Kristin T.
Mountains Edge, Las Vegas
Maryalice D.
Seven Hills, Henderson
16. Why Realty ONE Group?
Our Team of Professionals
MARKETING STRATEGIES
Let’s Get Started
MARKETING
STRATEGIES
PRESENTED BY:
17. OUR MARKETING OBJECTIVE
TO SELL YOUR PROPERTY FOR THE MOST AMOUNT OF MONEY IN THE LEAST AMOUNT OF TIME
MARKETING STRATEGIES
PRESENTED BY:
18. Generate
Buyer
Activity
STRAT·E·GY
Plan of action designated to
achieve a particular goal.
6 STEPS TO SUCCESS
How
buyers find
homes
Superior
Service
Generate
REALTOR®
Interest
Industry
Standard
Marketing
Maximize
Online
Exposure
PRESENTED BY:
Condition
The Property
To Sell
1
2
34
5
6
MARKETING STRATEGIES
19. Valuation
Preparing your house for showing
Potential enhancements
Staging options
PRESENTED BY:
CONDITION THE PROPERTY TO SELL
MARKETING STRATEGIES
1
20. HOW BUYERS FIND HOMES
MARKETING STRATEGIES
2
FRIEND, RELATIVE OR NEIGHBOR
HOME BUILDER OR THEIR AGENT
DIRECTLY FROM SELLERS
HOME BOOK OR MAGAZINE
OTHER
PRINT NEWSPAPER ADVERTISEMENT
6
5
2
2
*
--
6
5
2
2
*
--
6
5
2
2
*
--
6
5
2
1
*
--
2001 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
*Less than 1 percent
85% OF HOME BUYERS COME FROM THESE 3 SOURCES
2013 NAR PROFILE
OF HOME BUYERS
AND SELLERS
PRESENTED BY:
INTERNET
REAL ESTATE AGENT
YARD SIGN/OPEN HOUSE SIGN
8%
48
15
8
3
4
7
2
3
11%
41
16
7
7
4
7
1
6
15%
38
16
7
7
5
5
2
4
24%
36
15
7
7
3
5
1
--
24%
36
15
8
8
3
5
1
--
29%
34
14
8
8
3
3
1
--
32%
34
15
7
7
2
2
*
--
36%
36
12
37%
38
11
40%
35
11
42%
34
10
6
5
2
1
*
--
43%
33
9
21. Multiple Listing Service
Network of Professionals Broker Open House
PRESENTED BY:
GENERATE REALTOR®
INTEREST
MARKETING STRATEGIES
3
22. PRESENTED BY:
OUR LOCAL PRESENCE
MARKETING STRATEGIES
3
GREEN VALLEY
SOUTHWEST
NORTHWEST
SUMMERLIN
23. PRESENTED BY:
50+ Offices
Realty ONE Group dominates every
market entered in under 3 years
Realty ONE Group exposes your
property to a network of 5000+
top producing agents.
OUR NATIONAL PRESENCE
MARKETING STRATEGIES
3
24. PRESENTED BY:
RELOCATION NETWORK
MARKETING STRATEGIES
3
ADDITIONAL EXPOSURE FOR YOUR
PROPERTY THROUGH OUR NATIONAL
NETWORK OF PROFESSIONAL, PROVEN
REALTORS IN EVERY MARKET ACROSS
THE COUNTRY
25. WE ADVERTISE YOUR PROPERTY WITH OUR COMPETITION
MARKETING STRATEGIES
3
PRESENTED BY:
26. Realty ONE Group Yard Sign
High Quality Photos
Video & Virtual Tour
Advanced Internet Exposure
PRESENTED BY:
FIRST STEPS
MARKETING STRATEGIES
4
FOR SALE
MICHELE MILIC
702.419.5359
27. PRESENTED BY:
MAXIMIZE ONLINE EXPOSURE
MARKETING STRATEGIES
5
Homes.com
realtor.com
where home happens
major home search sites classified sites800+50+
28. 31 MILLION UNIQUE ACTIVE
HOMEBUYERS PER MONTH.
PROMINENT PLACEMENT IN
SEARCH RESULTS =
3 – 5X MORE VIEWS.
WE FEATURE YOUR PROPERTY ON: TRULIA
PRESENTED BY:
YOUR PROPERTY FEATURED ON TRULIA
MARKETING STRATEGIES
5
29. 12.5 MILLION UNIQUE
VISITORS PER MONTH.
PROMINENT PLACEMENT IN
SEARCH RESULTS AND
LISTING DETAIL PAGES
PRESENTED BY:
WE FEATURE YOUR PROPERTY ON: HOMES.COM
MARKETING STRATEGIES
5
YOUR PROPERTY FEATURED ON HOMES.COM
30. YOUR OPEN HOUSE ONLINE
MARKETING STRATEGIES
5
www.RealtyONEGroup.com
www.realtor.com www.openhouse.com
www.trulia.comwww.zillow.com
PRESENTED BY:
31. PRESENTED BY:
0:00 AM
SHARE
SEARCH
CONTACT
I SHARE
I market this app to my clients
and network of buyers
YOU SHARE
Download our app and
share it with your contacts
WE SHARE
Your property is included
in every agent’s homesearch app
across our network
OUR HOME SEARCH APP
MARKETING STRATEGIES
5
32. Ongoing & prompt communication
Design and implement marketing plan
Measure marketing results
Modify marketing and pricing strategy as needed
Review, present and negotiate offers and counteroffers
Coordinate the entire escrow and closing process
After-sale service and communication
SUPERIOR SERVICE
MARKETING STRATEGIES
6
PRESENTED BY:
33. Why Realty ONE Group?
Our Team of Professionals
Marketing Strategies
LET’S GET STARTED
LET’S GET
STARTED
PRESENTED BY:
34. LET’S GET STARTED
PRICING YOUR HOME TO SELL
Location
Condition of Property
Supply & Demand
Economic Trends
Strategic Negotiations
PRESENTED BY:
FOR SALE
MICHELE MILIC
702.419.5359
35. HIGHER
LOWER
0 2 4 6 8 10 12 14
LISTING
PRICE
WEEKS ON THE MARKET
PRESENTED BY:
LET’S GET STARTED
INITIAL LIST PRICE IS CRITICAL
ASKING PRICE IN
RELATION TO
MARKET VALUE
-15%
-10%
+10%
+15%
90%
75%
30%
60%MARKET VALUE
10%
% OF POTENTIAL BUYERS
WHO WILL LOOK
AT PROPERTY
36. Competitive Market Analysis
Determine List Price
Listing Agreement & Disclosure
Initiate the Market Plan
Install Electronic Lockbox
Install Realty ONE Group Yard Sign
PRESENTED BY:
LET’S GET STARTED
FOR SALE
MICHELE MILIC
702.419.5359