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Business Branding
Proposal
Your Company Name
Business Focus01
Brand Performance Tracking11
02 Need For New Product
03 Competitive Landscape
04 Strategic Positioning
05 Brand Development
06 Brand Positioning
07 Brand Communication
08 Budgeting
09 Value Addition Due To Branding
10 Promotional Strategies
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Agenda
2
3
Enhanced
Product &
Better Quality
Low Trust
High Trust
High Value Low Value
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Business Focus
Define the
focus of your
business in this
slide
Product/ Service 1
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Product/ Service 2
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Product/ Service 3
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Product/ Service 4
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Product/ Service 5
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Decide What Product
Or Service You Are
Going To Offer
Mention the
product or service
which you want to
offer the target
audience
BrandProduct/Service
4
NeedforNewProduct
-(Option1of2)
Option 01
Option 02Option 03
Option 04
Option 05
Option 06
Dynamic Market Conditions
Diversification Of Risk
To Meet Seasonal Fluctuations
In Demand
Increasing competition
Email Marketing
Growth And Development
Some general needs
for new products
have been listed
here, you can tailor it
as per your need.
5
NeedforNewProduct
-(Option2of2)
Dynamic Market Conditions
Diversification Of Risk
To Meet Seasonal Fluctuations
In Demand
Increasing competition
Email Marketing
Growth And Development
Some general needs
for new products
have been listed
here, you can tailor it
as per your need.
6
Competitive Analysis
Strengths
Weaknesses
Strategy: Emphasizing the strengths
▪ Emphasize strengths
▪ Highlight benefits for customers
▪ Your Text Here
Strategy: Downgrade/ Devalue
▪ Evaluate weaknesses as irrelevant
▪ Devalue importance for customer benefits
▪ Compensate weaknesses with strengths
Own Company
Strategy: Downgrade/ Devalue
▪ Evaluate weaknesses as irrelevant
▪ Devalue importance for customer benefits
▪ Compensate weaknesses with strengths
▪ Your Text Here
Strategy: Emphasizing Weaknesses
▪ Overemphasize weakness
▪ Emphasize a disadvantage of competitors in the
market
▪ Highlight negative impact on customer benefits
Competitors
7 Compare your
strengths &
weaknesses with
that of others
Comparison - Based On Criteria
Criteria
Revenue Profit
Market
Share
Main
Activity
Number of
Employee
Product
Quality
Competitor A Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Competitor B Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Competitor C Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Competitor D Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Competitor E Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Competitor F Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Competitor G Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Competitor H Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
8 Compare your
competitors based
on relevant criteria
Market Competitiveness (1 of 2)
Ratings
Key Success
Factors
Own Competitor 1 Competitor 2 Competitor 3
Financial Position
Advertising
Market share
Brand Image
Customer Loyalty
Product Quality
Product Range
Distribution
Price Competition
Geographic Expansion
9 We have listed some
of the key factors to
compare your market
competency, you can
alter them as per the
need
Market Competitiveness (2 of 2)
Own Competitor 1 Competitor 2 Competitor 3
Key Success Factors Weight Rating
Weighted
Score
Rating
Weighted
Score
Rating
Weighted
Score
Financial Position 0.8 4 0.32 3 0.24 3 0.24
Advertising 0.12 4 0.48 4 0.48 3 0.36
Market share 0.12 4 0.48 3 0.36 2 0.24
Brand Image 0.10 4 0.40 4 0.40 3 0.30
Customer Loyalty 0.10 3 0.30 3 0.30 2 0.20
Product Quality 0.12 3 0.48 4 0.48 4 0.48
Product Range 0.08 4 0.24 4 0.32 3 0.24
Distribution 0.10 3 0.40 3 0.30 3 0.30
Price Competition 0.08 4 0.24 3 0.24 3 0.24
Geographic Expansion 0.10 3 0.40 3 0.30 2 0.20
Total Score 1.00 3.74 3.42 2.80
10 We have listed some
of the key factors to
compare your market
competency, you can
alter them as per the
need
StrategicPositioning
Differentiation
Write your strategy based on product
differentiation
Comprehensive Cost Leadership
Write your strategy based on cost leadership
analysis
Focus On Priorities
Mention your key focus areas
Strategic Target
Moderate Prices
Superior Quality
Customer Value
On the basis of the
competitive analysis
carried out, you can
strategically design a
plan to position
yourself in the market
11
12
Mention the Brand
mission in this
slide indicating the
Brand’s purpose
▪ This is a representative image, and should be
replaced by your own image. Just right click and
replace image.
▪ This is a representative image, and should be
replaced by your own image. Just right click and
replace image.
Brand Mission
Statement
Brand Vision
Brand
Vision
Statement
The accepted characteristics.
Values
How the world will be A better place as A
consequence of the brand.
Desired Future Environment
The whole objective of the brand.
Brand Purpose
Brand Vision
Is Encapsulated With Three Main Components
13
Mention the Brand
vision in this slide
indicating the
Brand’s future
pathway
Brand Architecture14
Masterbrand
Level 1
Level2
ChildBrand
(A)
(B)
(C)
B(i)
B(ii)
B(iii)
B(iv)
Child Brand
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Child Brand
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Child Brand
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needs and capture your audience's attention.
Child Brand
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needs and capture your audience's attention.
Level3
Organize the variety
of brands available
in your organization
in an appropriate
structure
Brand Elements15
We have listed down
the relevant
elements of a Brand,
you can customize it
basis your
requirements
Displays the identity of the brand
Packaging 06
special type of Brand Symbol;
one that take on human or real-
life characteristics
Character
05
A Musical message written
around the Brand
Tone
04 A short phrase that communicates
information about the Brand
Logo
03
A short phrase that
communicates information about
the Brand
Slogan
02
Mention the name of the Brand which
captures the central theme around it
Name
01
Elements
Brand Strategy Framework
Brand Strategy
Research
▪ Brand Audit
▪ Business Objectives
▪ Stakeholder Analysis
▪ Market Analysis
▪ Brand Strategy
Analysis
Strategy
▪ Refining the focus
▪ Brand Promise
▪ Positioning Strategy
▪ Brand Brief
▪ Naming
Design
▪ Logotype + Tagline
▪ Color
▪ Typography
▪ Rules
▪ Trial applications
Touch points
▪ Stationery
▪ Uniforms
▪ Digital
▪ Environments
▪ Collateral
▪ Advertising
▪ Merchandise
▪ Vehicles
▪ Signage
Assets
▪ Managing the assets
▪ Changing brand
identity
▪ Launching brand
identity
▪ Communicating
brand Identity
16
It is a framework
indicating all the key
aspects considered
while making a
brand strategy
Brand Execution Roadmap17
Brand Logo refresh
Aug 2018
05
Launch of the Brand in the market
Jan 2017
04
Development & Execution of Brand
positioning strategies
Mar 2016
03
Consider the slogan of the Brand
Dec 2015
02
06
Extension of the existing brand
Non 2019
Choose a Brand name, logo and color
Jan 201401
Start
End
This slide gives a
layout of the timeline
of a Brand, you can
alter it as per your
requirements
Develop Your Name, Logo And Tagline18
Choose A
Brand Name
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Choose A Color
For The Brand
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attention.
Design A
Professional Logo
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attention.
Consider A
Slogan
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attention.
Decide On A Timeline
For Logo Refresh
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attention.
We have listed the
common steps
which a company
generally follows to
create a logo and
tagline
Logo Designing Sources
Self Employed
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audience's attention.
Online Design Firm
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Local Design
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audience's attention.
0
Friends/Relative
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0
Others
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audience's attention.
19
Logo designing
sources have been
listed. You can
choose sources
based on company’s
requirement
3%
22%
43%
12%
20%
20
BrandIdentity
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audience's attention.
Promise
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audience's attention.
Integrity
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audience's attention.
Personality
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audience's attention.
Evolution
We have listed down
the key factors which
help in developing the
identity of a Brand.
These factors have
been explained in the
subsequent slides.
Brand Integrity
Form Brand Integrity Management Program
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Program
Charter
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attention.
Team
Assignments
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Budgeting
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attention.
Policies
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your audience's
attention.
Programs
Prioritized Project Development
21 We have mentioned
the key components
of Brand integrity.
You can use/ alter
them basis your
requirements
22
BrandEvolution
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audience's attention.
2014
Extension of the existing brand
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audience's attention.
2017
Product launch
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audience's attention.
2015
Extension Brand Promotion
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audience's attention.
2018
Product Development
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audience's attention.
2016
Product Refinement
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audience's attention.
2019
Formula of the product
We have listed
below the evolution
steps of a brand.
You can refine them
bases the
requirements
23
SINCERITY
▪ Down-to-earth
▪ Honest
▪ Wholesome
▪ Cheerful
01
EXCITEMENT
▪ Imaginative
▪ Up-to-date
▪ Daring
▪ Spirited
02
COMPETENCE
▪ Reliable
▪ Intelligent
▪ Successful
03
▪ Tough
RUGGEDNESS
▪ Outdoorsy
04
SOPHISTICATION
▪ Charming▪ Upper class
05
Brand
Personality
We have listed the
key attributes of a
brand’s personality,
you can use them as
per your
requirements
Brand Promise24
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Emotional
Promise
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Functional
Promise
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Global
Promise
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Social
Promise
Core Brand Promise
This slide focuses
on the core Brand
promises, you can
use them as per
your requirements
Brand Building
Brand Assessment
▪ Internal & External assessment
▪ Identify points of differentiation
▪ Leverage the Brand
▪ Create communication strategies
Brand Advantage
▪ Creating visual
representation of the brand
▪ Creating brand identities
Brand Blueprint
▪ Crafting the
▪ Brand essence
▪ Brand story
▪ Brand Promise
Brand Promise
▪ Creating A Corporate Culture
Around The Brand By
Aligning The Staff With The
Brand Vision & Essence
Brand
Culturalization
01
02
03
04
05
Brand
Building
Process
25
We have listed the
broad steps involved
in building a brand,
you can enter the
rationale followed
while implementing
the same
Brand Building Tactics
Logo/Tagline
Website Product's Newsletter Publications Direct Mail PowerPoint Adds
Exhibit
Booth
Environment
Stationary
Package
LobbiesIntranet E-marketing Folder Brochures
Annual
Repots
Video
/DVD
Flyers
Conferenc
e Material
Rooms
Stores
Posters
E-
newsletters
26
We have listed a
wide variety of
mediums to build the
brand, you can
choose the relevant
platform bases your
requirements
Brand Packaging
Strategy Policies
And Strategic
A Firm Of May Make Periodic
Changes In Product
Packaging.
Family
Packaging
It Is A Kind Of Packaging
Strategy In Which Packages
Of The Entire Product Line
Closely Resemble One
Another.
Ecological
Packaging
It Is A Strategy In Which The
Marketer Offers Product In
Such A Packaging Which May
Be Reuses For Other Purposes
After The Product Has Been
Taken Out Of The Package Or
Exhausted.
Re-Use
Packaging
It Is A Strategy In Which The
Marketer Offers Product In Such
A Packaging Which May Be
Reuses For Other Purposes
After The Product Has Been
Taken Out Of The Package Or
Exhausted.
Multiple
Packaging
It Is A Strategy In Which
A Number Of
Heterogeneous Product
Are Placed And Supplied
In A Single Package.
Below are some of
the ways of doing
packaging, you can
use any of them to
Brand your product
27
Brand Distribution
North
America
South
America
Australia
Asia
Africa
Europe
60%
65%
40%
30%
45%
55%
28
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List down the
regions where
your target
audience is
based
Brand Extension
Brand
Brand
Extension
Horizontal
B.E
Vertical B.E
Franchise
Extension
Line
Extension
Upward
Extension
Downward
Extension
29
Listed are some of
the methods of
Brand extension,
you can opt any of
them basis your
requirements
30
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and capture your audience's attention.
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BrandEquity
Brand
Association
Perceived
Quality
Brand
Awareness
Brand
Loyalty
Ideally, Brand equity
comprises of 4 factors;
which are discussed in
next slides. Select the
prime factors you want
to focus on and develop
your strategies
31
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needs and capture your audience's attention.
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Brand
Value
Ideally, Brand value
comprises of 4 factors;
which are discussed in
next slides. Select the
prime factors you want
to focus on and develop
your strategies
32
Dominant
Unaware of the Brand
Aided Awareness
Unaided Awareness
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Brand
Awareness
Identify your brand
segment in this brand
awareness pyramid
and prepare short term
and long term
strategies to move up
in the ladder
Brand Quality33
Reason To
Buy
▪ Customer has not the
time or ability to evaluate
the quality objectively.
▪ Perception of quality is
the determinant in the
buying decision.
Premium
Price
▪ When The Perceived Quality
Is High price May Be/ Must Be
Accordingly Higher
▪ Perceived Quality Enhances
Profit Growth(premium
Price=quality)
Differentiation
/Positioning
▪ Establishing A Specific
Image For A Brand (The
premium, excellent) In
Relation To Competing
Brands And Their Quality
Perceived
Brand Quality
Identify your brand
segment in this brand
awareness pyramid
and prepare short term
and long term
strategies to move up
in the ladder
34
BrandAssociations
Associations
Create Positive Attitudes/Feelings
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Reason - to - Buy
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Differentiate/Position
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Help Process/Retrieve Information
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Basis for Extensions
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We have listed out 5
different parameters
under brand
association. Prepare
your strategies for each
of the parameter
BrandLoyalty
How much are Loyal
Customers Worth?
$1.6 TrillionThe potential revenue up for grabs
from switching among consumer brands’01
80% of a business’ profits come
from 20% of its customers’02
Brand advocates spend 2x as much
regular customers and have 5x the
lifetime value’
03
A 5% increase in customer retention
can result in a 40% lift in profit’
04
77% of customers still they have
no relationship with a brand’05
The probability of generating an additional sale from an
existing customer is 7xgreater than from a new prospect’
06
Input your inferences
after brand tracking to
provide a better
perspective on how
loyal is your customer
base.
35
Brand Loyalty
Committed
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Fence Sitters Considers It A Friend
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Passively Loyal With Switching Coasts
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Satisfied / Habitual Buyer No Reason To Changes
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Switchers / Price Sensitive No Brand Loyalty
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36 Identify your customers
in the brand loyalty
segment and formulate
strategy to move up the
ladder
Establish Brand Positioning
Company & Product Target Customers Key Benefits Price
Value
Proposition
Quality Conscious
Consumers Of Chicken
Tenderness 10% Premium
Better Chicken At
Moderate Prices
Safety- Conscious
Upscale Families
Durability & Safety 20% Premium
Safest Most Durable
Wagon
Convenience- Minded
Pizza Lovers
Delivery Speed & Good
Quality
15% Premium
Good Pizza Delivered
Promptly At Your
Doorstep With
Moderate Prices
37 Evaluating the product
on the basis of
commonly used
parameters which can
be altered as per
customer requirements
Brand Positioning
Symbol
FactYour Text
Here
Brand
Personality
Essence
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How The Brand
Makes Me Look
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How The Brand
Makes Me Feel
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needs and capture your audience's attention.
What The Product
Does For Me
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How I Would Describe
The Product
38 You can decide on the
basis of below
mentioned parameters
how you want to
position the brand in
the minds of the target
audience
Brand Position39
Quality
valuepreposition
A
B
C
ED
Own Product
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A
Competitor B
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B
Competitor C
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C
Competitor D
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D
Competitor E
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E
Move the circles and
the text boxes as per
your company’s
product quality and
value proposition
Brand Repositioning-(Option 1 Of 2)40
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Celebrity Oriented
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Up-market Technology
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Change of Image Oriented
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Segment Oriented
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Symbolism Oriented
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Niche-Oriented
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Value Oriented
01
02
03 05 07
04 06
You can reposition
the Brand in the
market on the basis
of any of the ways
mentioned in this
slide
Brand Repositioning- (Option 2of 2)41
Segment
Oriented
01
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02
Celebrity
Oriented
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audience's attention.
03
Symbolism
Oriented
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04
Up-market
Technology
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05
Niche-
Oriented
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06
Change of
Image Oriented
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07
Value
Oriented
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You can reposition
the Brand in the
market on the basis
of any of the ways
mentioned in this
slide
Brand Communication42
Affordable
01
02
Easily Available
03
Variety
04
Moderate Prices
05
Personal Service
06
Convenient
Latest Technology
07
08
Customer Value
09
Authenticity
10
Durability
11
Quality
12
Accessible
Choose the
attributes you want
the brand to
communicate to the
target audience
Brand Budgeting43
Task Low-End Fee High-End Fee
Name Development $10,000 $75,000
Brand Mark (Logo) Creation $3,500 $150,000
Core Brand Presentation (Website And Brand Marketing
Materials)
$10,000 $250,000+
Advertising $10,000 Millions Annually
SEO (Website Search-engine Optimization) $1,000 Monthly Thousands Monthly
Social Media Your Time
Hundreds Of
Thousands Annually
Signage, Vehicles, Packaging $20,000 $250,000+ Annually
We have listed various ways
which needs to be kept in
mind while budgeting. We
have categorized Budgeting
in two parts: Low end and
High End. You can choose
based on company’s
requirement
Value Addition Due To Branding - (Option 1 Of 2)
$ 2.5 -
$ 3
$ 0.5 -
$ 0.80
$ 1 -
$ 2
$ 3 - $ 5 $ 30 - $ 40
$ 25- $ 35
Benefits Of Branding
Cost 2
(Example – Printing Cost)
Cost 1
(Example -
Raw Product)
Cost 3
(Example –
Factory Cost)
Total Cost
Per Product
Sold To You
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44
Slide indicates the
price/profit a company
can make as a result of
branding. You can add
your data values to
calculate your profit
from Branding
Value Addition Due To Branding - (Option 2 Of 2)
$ 2.5 -
$ 3
$ 0.5 -
$ 0.80
$ 1 -
$ 2
$ 3 - $ 5 $ 30 - $ 40
$ 25- $ 35
Benefits Of Branding
Cost 2
(Example – Printing Cost)
Cost 1
(Example -
Raw Product)
Cost 3
(Example –
Factory Cost)
Total Cost
Per Product
Sold To You
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45
Slide indicates the
price/profit a company
can make as a result of
branding. You can add
your data values to
calculate your profit
from Branding
Promotion - Internal46
Internal
Television
Custom Branded
Apparel
Booklets, Pamphlets,
Brochures
Direct
Emails
CouponsTeleconferences Bulletin Boards
Telephone Hotlines
Or News Lines
Displays And
Exhibits
Free
Samples
Various ways of
Internal promotion
have been listed. You
can choose the
suitable ways as per
your requirements
Advertising
▪ PPC
▪ Retargeting
▪ Social Media
▪ Paid Influencers
▪ Affiliates
Sharing
▪ Mentions
▪ Reviews
▪ Posts
▪ Shares
Web Properties
▪ Site
▪ Blog
▪ Email
▪ Social Channels
▪ Mobile site
Paid Media
Earned Media
Owned Media
SEO&ContentDriveEarnedMedia(Sharing)And
Traffic
Promotion-External
Various ways of
External promotion
have been listed. You
can choose the
suitable ways as per
your requirements
47
Brand Performance Dashboard48
50% 90%
75%
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Customer Recognition
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Enhanced sales
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Competitive Edge
Monitor the Brand
performance on the
basis of below
mentioned parameters,
you can alter them as
per your requirements
49
▪ This slide is 100% editable. Adapt it to your needs and capture
your audience's attention.
▪ This slide is 100% editable. Adapt it to your needs and capture
your audience's attention.
▪ This slide is 100% editable. Adapt it to your needs and capture
your audience's attention.
▪ This slide is 100% editable. Adapt it to your needs and capture
your audience's attention.
Brand Tracking -
Product
Awareness
Ad Awareness
Which mobile brands have you noticed in any
advertisement recently?
Brand Awareness
Which mobile brands have you heard of?
Preference
Which mobile brand do you prefer? What
other brands are interesting?
Latest Purchase
What mobile brand do you own?
01
02
03
04
Brand performance is
monitored through means
of questionnaire and the
inferences are listed
down in this slide to track
the awareness,
experience and usage of
the brand
Brand Tracking – Brand Experience & Usage
Which mobile phone brand did u
purchased recently?
Brands Purchased
01
What is the purchasing frequency and the amount
spend on the brand purchased?
Purchase Frequency & Amount
02
What is the total spending by the
consumer on the product?
Total Spending
03 How satisfied is the customer and how much
is he loyal to the brand?
Customer Satisfaction & Loyalty
06
What’s the likelihood of changing brand
preference by the consumer?
Brand Change Likelihood
05
If hasn’t purchased, then what’s the buying
intent of consumer?
Future Purchase Intent
04
This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
50
Brand performance is
monitored through means
of questionnaire and the
inferences are listed
down in this slide to track
the awareness,
experience and usage of
the brand
Brand Tracking Info Graphics51
Of Consumers Read Between
2-1Reviews
65%
Of Consumers Read Four To
Seven Reviews Before They Are
Comfortable Making A Purchase
41%
74%
Of Consumers Look To
Online Review Sites For
Information During The Buying
Process
46%
Of Locations Have Had No
New Reviews In 17
Months
Of Consumers Consider User
Generated Reviews Extremely
Valuable Or Valuable
82%
Of Consumers Trust Online
Reviews As Much As Personal
Recommendations
72%
20%
Of Online Reviews
Have Been
Pointed Out As
Fake
Enter the survey/brand
tracking results in this
info graphic slide to
create an everlasting
impact on the
audience
Brand Tracking – Top Of Mind & In Mind Brand
Top Of
Mind (TOM)
This is the brand the consumer outs in first position.
Often, this means that this is the most likely
candidate fro a later purchase, which makes this
position the most wanted for all brands.
In Mind
(IM) The rest of the brands mentioned in the list have a lower chance of being bought
in the end. A brand that is not included here virtually does not exist in the mind of
the consumer.
52
Brand performance is
monitored through means
of questionnaire and the
inferences are listed
down in this slide to track
the awareness,
experience and usage of
the brand
Business Branding Proposal Icon Slides53
Business Branding Proposal Icon Slides54
Let’s have a
Coffee Break
55
56
Charts &
Graphs
Column Chart57
Product 1
Product 2
0.5 0.8 1
1.6 1.9 2
2.4 2.8
3.4
1
1.5
2
2.5
3
3.5
4
5
6
0
2
4
6
8
10
2009 2010 2011 2012 2013 2014 2015 2016 2017
ExpenditureIn($Billions)
Years
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Line Chart58
Product 01 Product 02
0
10
20
30
40
50
60
70
80
90
100
JAN FEB MAR APR MAY JUN JULY AUG SEP OCT NOV DEC
Profit(InThousands)
92%
80%
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Stock Chart59
0
10
20
30
40
50
60
70
0
20
40
60
80
100
120
140
160
FY '14 FY '15 FY '16 FY '17 FY '18
Volume
Open
Low
High
Close
Product 01
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Area Chart60
100%
0
10
20
30
40
50
60
70
80
90
100
FY '12 FY '13 FY '14 FY '15 FY '16 FY '17 FY '18
SalesInPercentage(%)
Product 01 Product 02
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Rader Chart61
1/2/2018
1/3/2018
1/4/20181/5/2018
1/6/2018
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
62
Additional
Slides
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Our Mission
Vision Mission Goal
63
Our Team64
Name Here
Designation
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
Name Here
Designation
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
Name Here
Designation
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
Name Here
Designation
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
Our Company
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Values Client
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Premium Services
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
AboutUs
65
Our Goal66
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
01
02
03
Comparison
40% 13%
60% 87%
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it to
your needs and capture your audience's
attention.
This slide is 100% editable. Adapt it to
your needs and capture your audience's
attention.
This slide is 100% editable. Adapt it to
your needs and capture your audience's
attention.
67
15,000
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
Minimum
20,000
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
Medium
25,000
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
Maximum
Financial68
In Order To Inspire
People, That’s Going To Have To
Come From Somewhere
Deep Inside Of You.
- Jeff Weiner
Quotes
69
Puzzle
This slide is 100% editable.
Adapt it to your needs and capture
your audience's attention.
This slide is 100% editable.
Adapt it to your needs and capture
your audience's attention.
This slide is 100% editable.
Adapt it to your needs and capture
your audience's attention.
This slide is 100% editable.
Adapt it to your needs and capture
your audience's attention.
01
02
03
04
70
71
Target
▪ This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
▪ This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
▪ This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Venn72
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
This slide is 100% editable.
Adapt it to your needs and capture
your audience's attention.
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
This slide is 100% editable.
Adapt it to your needs and capture
your audience's attention.
02 03 0401
73
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
01
02
Mind Map
74
Idea
▪ This slide is 100% editable. Adapt it to your needs and capture
your audience's attention.
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your audience's attention.
▪ This slide is 100% editable. Adapt it to your needs and capture
your audience's attention.
▪ This slide is 100% editable. Adapt it to your needs and capture
your audience's attention.
Bulb Or
Idea
75
Contact Numbers:
0123456789
Address
# street number, city, state
Email Address:
emailaddress@gmail.com
Thank You

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Business Branding Proposal PowerPoint Presentation Slides

  • 2. Business Focus01 Brand Performance Tracking11 02 Need For New Product 03 Competitive Landscape 04 Strategic Positioning 05 Brand Development 06 Brand Positioning 07 Brand Communication 08 Budgeting 09 Value Addition Due To Branding 10 Promotional Strategies Your text goes here download this awesome diagram bring your presentation to lifeOur Agenda 2
  • 3. 3 Enhanced Product & Better Quality Low Trust High Trust High Value Low Value ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Business Focus Define the focus of your business in this slide
  • 4. Product/ Service 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product/ Service 2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product/ Service 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product/ Service 4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product/ Service 5 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Decide What Product Or Service You Are Going To Offer Mention the product or service which you want to offer the target audience BrandProduct/Service 4
  • 5. NeedforNewProduct -(Option1of2) Option 01 Option 02Option 03 Option 04 Option 05 Option 06 Dynamic Market Conditions Diversification Of Risk To Meet Seasonal Fluctuations In Demand Increasing competition Email Marketing Growth And Development Some general needs for new products have been listed here, you can tailor it as per your need. 5
  • 6. NeedforNewProduct -(Option2of2) Dynamic Market Conditions Diversification Of Risk To Meet Seasonal Fluctuations In Demand Increasing competition Email Marketing Growth And Development Some general needs for new products have been listed here, you can tailor it as per your need. 6
  • 7. Competitive Analysis Strengths Weaknesses Strategy: Emphasizing the strengths ▪ Emphasize strengths ▪ Highlight benefits for customers ▪ Your Text Here Strategy: Downgrade/ Devalue ▪ Evaluate weaknesses as irrelevant ▪ Devalue importance for customer benefits ▪ Compensate weaknesses with strengths Own Company Strategy: Downgrade/ Devalue ▪ Evaluate weaknesses as irrelevant ▪ Devalue importance for customer benefits ▪ Compensate weaknesses with strengths ▪ Your Text Here Strategy: Emphasizing Weaknesses ▪ Overemphasize weakness ▪ Emphasize a disadvantage of competitors in the market ▪ Highlight negative impact on customer benefits Competitors 7 Compare your strengths & weaknesses with that of others
  • 8. Comparison - Based On Criteria Criteria Revenue Profit Market Share Main Activity Number of Employee Product Quality Competitor A Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Competitor B Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Competitor C Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Competitor D Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Competitor E Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Competitor F Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Competitor G Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Competitor H Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here 8 Compare your competitors based on relevant criteria
  • 9. Market Competitiveness (1 of 2) Ratings Key Success Factors Own Competitor 1 Competitor 2 Competitor 3 Financial Position Advertising Market share Brand Image Customer Loyalty Product Quality Product Range Distribution Price Competition Geographic Expansion 9 We have listed some of the key factors to compare your market competency, you can alter them as per the need
  • 10. Market Competitiveness (2 of 2) Own Competitor 1 Competitor 2 Competitor 3 Key Success Factors Weight Rating Weighted Score Rating Weighted Score Rating Weighted Score Financial Position 0.8 4 0.32 3 0.24 3 0.24 Advertising 0.12 4 0.48 4 0.48 3 0.36 Market share 0.12 4 0.48 3 0.36 2 0.24 Brand Image 0.10 4 0.40 4 0.40 3 0.30 Customer Loyalty 0.10 3 0.30 3 0.30 2 0.20 Product Quality 0.12 3 0.48 4 0.48 4 0.48 Product Range 0.08 4 0.24 4 0.32 3 0.24 Distribution 0.10 3 0.40 3 0.30 3 0.30 Price Competition 0.08 4 0.24 3 0.24 3 0.24 Geographic Expansion 0.10 3 0.40 3 0.30 2 0.20 Total Score 1.00 3.74 3.42 2.80 10 We have listed some of the key factors to compare your market competency, you can alter them as per the need
  • 11. StrategicPositioning Differentiation Write your strategy based on product differentiation Comprehensive Cost Leadership Write your strategy based on cost leadership analysis Focus On Priorities Mention your key focus areas Strategic Target Moderate Prices Superior Quality Customer Value On the basis of the competitive analysis carried out, you can strategically design a plan to position yourself in the market 11
  • 12. 12 Mention the Brand mission in this slide indicating the Brand’s purpose ▪ This is a representative image, and should be replaced by your own image. Just right click and replace image. ▪ This is a representative image, and should be replaced by your own image. Just right click and replace image. Brand Mission Statement
  • 13. Brand Vision Brand Vision Statement The accepted characteristics. Values How the world will be A better place as A consequence of the brand. Desired Future Environment The whole objective of the brand. Brand Purpose Brand Vision Is Encapsulated With Three Main Components 13 Mention the Brand vision in this slide indicating the Brand’s future pathway
  • 14. Brand Architecture14 Masterbrand Level 1 Level2 ChildBrand (A) (B) (C) B(i) B(ii) B(iii) B(iv) Child Brand This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Child Brand This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Child Brand This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Child Brand This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Level3 Organize the variety of brands available in your organization in an appropriate structure
  • 15. Brand Elements15 We have listed down the relevant elements of a Brand, you can customize it basis your requirements Displays the identity of the brand Packaging 06 special type of Brand Symbol; one that take on human or real- life characteristics Character 05 A Musical message written around the Brand Tone 04 A short phrase that communicates information about the Brand Logo 03 A short phrase that communicates information about the Brand Slogan 02 Mention the name of the Brand which captures the central theme around it Name 01 Elements
  • 16. Brand Strategy Framework Brand Strategy Research ▪ Brand Audit ▪ Business Objectives ▪ Stakeholder Analysis ▪ Market Analysis ▪ Brand Strategy Analysis Strategy ▪ Refining the focus ▪ Brand Promise ▪ Positioning Strategy ▪ Brand Brief ▪ Naming Design ▪ Logotype + Tagline ▪ Color ▪ Typography ▪ Rules ▪ Trial applications Touch points ▪ Stationery ▪ Uniforms ▪ Digital ▪ Environments ▪ Collateral ▪ Advertising ▪ Merchandise ▪ Vehicles ▪ Signage Assets ▪ Managing the assets ▪ Changing brand identity ▪ Launching brand identity ▪ Communicating brand Identity 16 It is a framework indicating all the key aspects considered while making a brand strategy
  • 17. Brand Execution Roadmap17 Brand Logo refresh Aug 2018 05 Launch of the Brand in the market Jan 2017 04 Development & Execution of Brand positioning strategies Mar 2016 03 Consider the slogan of the Brand Dec 2015 02 06 Extension of the existing brand Non 2019 Choose a Brand name, logo and color Jan 201401 Start End This slide gives a layout of the timeline of a Brand, you can alter it as per your requirements
  • 18. Develop Your Name, Logo And Tagline18 Choose A Brand Name This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Choose A Color For The Brand This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Design A Professional Logo This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Consider A Slogan This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Decide On A Timeline For Logo Refresh This slide is 100% editable. Adapt it to your needs and capture your audience's attention. We have listed the common steps which a company generally follows to create a logo and tagline
  • 19. Logo Designing Sources Self Employed This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Online Design Firm This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Local Design This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 0 Friends/Relative This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 0 Others This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 19 Logo designing sources have been listed. You can choose sources based on company’s requirement 3% 22% 43% 12% 20%
  • 20. 20 BrandIdentity This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Promise This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Integrity This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Personality This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Evolution We have listed down the key factors which help in developing the identity of a Brand. These factors have been explained in the subsequent slides.
  • 21. Brand Integrity Form Brand Integrity Management Program This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Program Charter This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Team Assignments This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Budgeting This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Policies This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Programs Prioritized Project Development 21 We have mentioned the key components of Brand integrity. You can use/ alter them basis your requirements
  • 22. 22 BrandEvolution This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2014 Extension of the existing brand This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2017 Product launch This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2015 Extension Brand Promotion This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2018 Product Development This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2016 Product Refinement This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2019 Formula of the product We have listed below the evolution steps of a brand. You can refine them bases the requirements
  • 23. 23 SINCERITY ▪ Down-to-earth ▪ Honest ▪ Wholesome ▪ Cheerful 01 EXCITEMENT ▪ Imaginative ▪ Up-to-date ▪ Daring ▪ Spirited 02 COMPETENCE ▪ Reliable ▪ Intelligent ▪ Successful 03 ▪ Tough RUGGEDNESS ▪ Outdoorsy 04 SOPHISTICATION ▪ Charming▪ Upper class 05 Brand Personality We have listed the key attributes of a brand’s personality, you can use them as per your requirements
  • 24. Brand Promise24 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Emotional Promise This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Functional Promise This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Global Promise This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Social Promise Core Brand Promise This slide focuses on the core Brand promises, you can use them as per your requirements
  • 25. Brand Building Brand Assessment ▪ Internal & External assessment ▪ Identify points of differentiation ▪ Leverage the Brand ▪ Create communication strategies Brand Advantage ▪ Creating visual representation of the brand ▪ Creating brand identities Brand Blueprint ▪ Crafting the ▪ Brand essence ▪ Brand story ▪ Brand Promise Brand Promise ▪ Creating A Corporate Culture Around The Brand By Aligning The Staff With The Brand Vision & Essence Brand Culturalization 01 02 03 04 05 Brand Building Process 25 We have listed the broad steps involved in building a brand, you can enter the rationale followed while implementing the same
  • 26. Brand Building Tactics Logo/Tagline Website Product's Newsletter Publications Direct Mail PowerPoint Adds Exhibit Booth Environment Stationary Package LobbiesIntranet E-marketing Folder Brochures Annual Repots Video /DVD Flyers Conferenc e Material Rooms Stores Posters E- newsletters 26 We have listed a wide variety of mediums to build the brand, you can choose the relevant platform bases your requirements
  • 27. Brand Packaging Strategy Policies And Strategic A Firm Of May Make Periodic Changes In Product Packaging. Family Packaging It Is A Kind Of Packaging Strategy In Which Packages Of The Entire Product Line Closely Resemble One Another. Ecological Packaging It Is A Strategy In Which The Marketer Offers Product In Such A Packaging Which May Be Reuses For Other Purposes After The Product Has Been Taken Out Of The Package Or Exhausted. Re-Use Packaging It Is A Strategy In Which The Marketer Offers Product In Such A Packaging Which May Be Reuses For Other Purposes After The Product Has Been Taken Out Of The Package Or Exhausted. Multiple Packaging It Is A Strategy In Which A Number Of Heterogeneous Product Are Placed And Supplied In A Single Package. Below are some of the ways of doing packaging, you can use any of them to Brand your product 27
  • 28. Brand Distribution North America South America Australia Asia Africa Europe 60% 65% 40% 30% 45% 55% 28 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. List down the regions where your target audience is based
  • 30. 30 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. BrandEquity Brand Association Perceived Quality Brand Awareness Brand Loyalty Ideally, Brand equity comprises of 4 factors; which are discussed in next slides. Select the prime factors you want to focus on and develop your strategies
  • 31. 31 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Value Ideally, Brand value comprises of 4 factors; which are discussed in next slides. Select the prime factors you want to focus on and develop your strategies
  • 32. 32 Dominant Unaware of the Brand Aided Awareness Unaided Awareness Top of Mind ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Awareness Identify your brand segment in this brand awareness pyramid and prepare short term and long term strategies to move up in the ladder
  • 33. Brand Quality33 Reason To Buy ▪ Customer has not the time or ability to evaluate the quality objectively. ▪ Perception of quality is the determinant in the buying decision. Premium Price ▪ When The Perceived Quality Is High price May Be/ Must Be Accordingly Higher ▪ Perceived Quality Enhances Profit Growth(premium Price=quality) Differentiation /Positioning ▪ Establishing A Specific Image For A Brand (The premium, excellent) In Relation To Competing Brands And Their Quality Perceived Brand Quality Identify your brand segment in this brand awareness pyramid and prepare short term and long term strategies to move up in the ladder
  • 34. 34 BrandAssociations Associations Create Positive Attitudes/Feelings This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Reason - to - Buy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Differentiate/Position This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Help Process/Retrieve Information This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Basis for Extensions This slide is 100% editable. Adapt it to your needs and capture your audience's attention. We have listed out 5 different parameters under brand association. Prepare your strategies for each of the parameter
  • 35. BrandLoyalty How much are Loyal Customers Worth? $1.6 TrillionThe potential revenue up for grabs from switching among consumer brands’01 80% of a business’ profits come from 20% of its customers’02 Brand advocates spend 2x as much regular customers and have 5x the lifetime value’ 03 A 5% increase in customer retention can result in a 40% lift in profit’ 04 77% of customers still they have no relationship with a brand’05 The probability of generating an additional sale from an existing customer is 7xgreater than from a new prospect’ 06 Input your inferences after brand tracking to provide a better perspective on how loyal is your customer base. 35
  • 36. Brand Loyalty Committed This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Fence Sitters Considers It A Friend This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Passively Loyal With Switching Coasts This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Satisfied / Habitual Buyer No Reason To Changes This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Switchers / Price Sensitive No Brand Loyalty This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 36 Identify your customers in the brand loyalty segment and formulate strategy to move up the ladder
  • 37. Establish Brand Positioning Company & Product Target Customers Key Benefits Price Value Proposition Quality Conscious Consumers Of Chicken Tenderness 10% Premium Better Chicken At Moderate Prices Safety- Conscious Upscale Families Durability & Safety 20% Premium Safest Most Durable Wagon Convenience- Minded Pizza Lovers Delivery Speed & Good Quality 15% Premium Good Pizza Delivered Promptly At Your Doorstep With Moderate Prices 37 Evaluating the product on the basis of commonly used parameters which can be altered as per customer requirements
  • 38. Brand Positioning Symbol FactYour Text Here Brand Personality Essence This slide is 100% editable. Adapt it to your needs and capture your audience's attention. How The Brand Makes Me Look This slide is 100% editable. Adapt it to your needs and capture your audience's attention. How The Brand Makes Me Feel This slide is 100% editable. Adapt it to your needs and capture your audience's attention. What The Product Does For Me This slide is 100% editable. Adapt it to your needs and capture your audience's attention. How I Would Describe The Product 38 You can decide on the basis of below mentioned parameters how you want to position the brand in the minds of the target audience
  • 39. Brand Position39 Quality valuepreposition A B C ED Own Product This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. A Competitor B This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. B Competitor C This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. C Competitor D This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. D Competitor E This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. E Move the circles and the text boxes as per your company’s product quality and value proposition
  • 40. Brand Repositioning-(Option 1 Of 2)40 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Celebrity Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Up-market Technology This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Change of Image Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Segment Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Symbolism Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Niche-Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Value Oriented 01 02 03 05 07 04 06 You can reposition the Brand in the market on the basis of any of the ways mentioned in this slide
  • 41. Brand Repositioning- (Option 2of 2)41 Segment Oriented 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 Celebrity Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 Symbolism Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 04 Up-market Technology This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 05 Niche- Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 06 Change of Image Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 07 Value Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. You can reposition the Brand in the market on the basis of any of the ways mentioned in this slide
  • 42. Brand Communication42 Affordable 01 02 Easily Available 03 Variety 04 Moderate Prices 05 Personal Service 06 Convenient Latest Technology 07 08 Customer Value 09 Authenticity 10 Durability 11 Quality 12 Accessible Choose the attributes you want the brand to communicate to the target audience
  • 43. Brand Budgeting43 Task Low-End Fee High-End Fee Name Development $10,000 $75,000 Brand Mark (Logo) Creation $3,500 $150,000 Core Brand Presentation (Website And Brand Marketing Materials) $10,000 $250,000+ Advertising $10,000 Millions Annually SEO (Website Search-engine Optimization) $1,000 Monthly Thousands Monthly Social Media Your Time Hundreds Of Thousands Annually Signage, Vehicles, Packaging $20,000 $250,000+ Annually We have listed various ways which needs to be kept in mind while budgeting. We have categorized Budgeting in two parts: Low end and High End. You can choose based on company’s requirement
  • 44. Value Addition Due To Branding - (Option 1 Of 2) $ 2.5 - $ 3 $ 0.5 - $ 0.80 $ 1 - $ 2 $ 3 - $ 5 $ 30 - $ 40 $ 25- $ 35 Benefits Of Branding Cost 2 (Example – Printing Cost) Cost 1 (Example - Raw Product) Cost 3 (Example – Factory Cost) Total Cost Per Product Sold To You This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 44 Slide indicates the price/profit a company can make as a result of branding. You can add your data values to calculate your profit from Branding
  • 45. Value Addition Due To Branding - (Option 2 Of 2) $ 2.5 - $ 3 $ 0.5 - $ 0.80 $ 1 - $ 2 $ 3 - $ 5 $ 30 - $ 40 $ 25- $ 35 Benefits Of Branding Cost 2 (Example – Printing Cost) Cost 1 (Example - Raw Product) Cost 3 (Example – Factory Cost) Total Cost Per Product Sold To You This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 45 Slide indicates the price/profit a company can make as a result of branding. You can add your data values to calculate your profit from Branding
  • 46. Promotion - Internal46 Internal Television Custom Branded Apparel Booklets, Pamphlets, Brochures Direct Emails CouponsTeleconferences Bulletin Boards Telephone Hotlines Or News Lines Displays And Exhibits Free Samples Various ways of Internal promotion have been listed. You can choose the suitable ways as per your requirements
  • 47. Advertising ▪ PPC ▪ Retargeting ▪ Social Media ▪ Paid Influencers ▪ Affiliates Sharing ▪ Mentions ▪ Reviews ▪ Posts ▪ Shares Web Properties ▪ Site ▪ Blog ▪ Email ▪ Social Channels ▪ Mobile site Paid Media Earned Media Owned Media SEO&ContentDriveEarnedMedia(Sharing)And Traffic Promotion-External Various ways of External promotion have been listed. You can choose the suitable ways as per your requirements 47
  • 48. Brand Performance Dashboard48 50% 90% 75% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Recognition This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Enhanced sales This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Competitive Edge Monitor the Brand performance on the basis of below mentioned parameters, you can alter them as per your requirements
  • 49. 49 ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Tracking - Product Awareness Ad Awareness Which mobile brands have you noticed in any advertisement recently? Brand Awareness Which mobile brands have you heard of? Preference Which mobile brand do you prefer? What other brands are interesting? Latest Purchase What mobile brand do you own? 01 02 03 04 Brand performance is monitored through means of questionnaire and the inferences are listed down in this slide to track the awareness, experience and usage of the brand
  • 50. Brand Tracking – Brand Experience & Usage Which mobile phone brand did u purchased recently? Brands Purchased 01 What is the purchasing frequency and the amount spend on the brand purchased? Purchase Frequency & Amount 02 What is the total spending by the consumer on the product? Total Spending 03 How satisfied is the customer and how much is he loyal to the brand? Customer Satisfaction & Loyalty 06 What’s the likelihood of changing brand preference by the consumer? Brand Change Likelihood 05 If hasn’t purchased, then what’s the buying intent of consumer? Future Purchase Intent 04 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 50 Brand performance is monitored through means of questionnaire and the inferences are listed down in this slide to track the awareness, experience and usage of the brand
  • 51. Brand Tracking Info Graphics51 Of Consumers Read Between 2-1Reviews 65% Of Consumers Read Four To Seven Reviews Before They Are Comfortable Making A Purchase 41% 74% Of Consumers Look To Online Review Sites For Information During The Buying Process 46% Of Locations Have Had No New Reviews In 17 Months Of Consumers Consider User Generated Reviews Extremely Valuable Or Valuable 82% Of Consumers Trust Online Reviews As Much As Personal Recommendations 72% 20% Of Online Reviews Have Been Pointed Out As Fake Enter the survey/brand tracking results in this info graphic slide to create an everlasting impact on the audience
  • 52. Brand Tracking – Top Of Mind & In Mind Brand Top Of Mind (TOM) This is the brand the consumer outs in first position. Often, this means that this is the most likely candidate fro a later purchase, which makes this position the most wanted for all brands. In Mind (IM) The rest of the brands mentioned in the list have a lower chance of being bought in the end. A brand that is not included here virtually does not exist in the mind of the consumer. 52 Brand performance is monitored through means of questionnaire and the inferences are listed down in this slide to track the awareness, experience and usage of the brand
  • 53. Business Branding Proposal Icon Slides53
  • 54. Business Branding Proposal Icon Slides54
  • 57. Column Chart57 Product 1 Product 2 0.5 0.8 1 1.6 1.9 2 2.4 2.8 3.4 1 1.5 2 2.5 3 3.5 4 5 6 0 2 4 6 8 10 2009 2010 2011 2012 2013 2014 2015 2016 2017 ExpenditureIn($Billions) Years This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 58. Line Chart58 Product 01 Product 02 0 10 20 30 40 50 60 70 80 90 100 JAN FEB MAR APR MAY JUN JULY AUG SEP OCT NOV DEC Profit(InThousands) 92% 80% This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 59. Stock Chart59 0 10 20 30 40 50 60 70 0 20 40 60 80 100 120 140 160 FY '14 FY '15 FY '16 FY '17 FY '18 Volume Open Low High Close Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 60. Area Chart60 100% 0 10 20 30 40 50 60 70 80 90 100 FY '12 FY '13 FY '14 FY '15 FY '16 FY '17 FY '18 SalesInPercentage(%) Product 01 Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 61. Rader Chart61 1/2/2018 1/3/2018 1/4/20181/5/2018 1/6/2018 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 63. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Mission Vision Mission Goal 63
  • 64. Our Team64 Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 65. Our Company This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Values Client This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Premium Services This slide is 100% editable. Adapt it to your needs and capture your audience's attention. AboutUs 65
  • 66. Our Goal66 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03
  • 67. Comparison 40% 13% 60% 87% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 67
  • 68. 15,000 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Minimum 20,000 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Medium 25,000 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Maximum Financial68
  • 69. In Order To Inspire People, That’s Going To Have To Come From Somewhere Deep Inside Of You. - Jeff Weiner Quotes 69
  • 70. Puzzle This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 04 70
  • 71. 71 Target ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 72. Venn72 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 03 0401
  • 73. 73 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 Mind Map
  • 74. 74 Idea ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Bulb Or Idea
  • 75. 75 Contact Numbers: 0123456789 Address # street number, city, state Email Address: emailaddress@gmail.com Thank You