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1. Brand
Advertising
Your C ompany N ame

2. 2
Content
Brand Positioning - Introduction01
Positioning Strategy02
Establish Brand Positioning03
Brand Positioning Framework04
Brand Positioning Model05
Brand Positioning Statement06
Brand Positioning Worksheet07
Brand Positioning Chart08
Brand Communication09
Brand Repositioning10

3. Brand Positioning
3
You can decide on the
basis of below
mentioned parameters
how you want to position
the brand in the minds of
the target audience.
How the brand makes
me look
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to your needs and capture your
audience's attention.
How the brand makes
me feel
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to your needs and capture your
audience's attention.
What the product does
for me
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to your needs and capture your
audience's attention.
How I would describe
the product
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to your needs and capture your
audience's attention.
Symbols
Facts
Brand
Personality
Your Text
Here

4. Positioning Strategy
4
Core message which is to be communicated to the consumers
Key Message
How you are different from the competitors
Clear Positioning
Things that remind the buyers of why the brand serves them (Logos, online & offline
marketing, colors)
Touch Points

5. Establish Brand Positioning (Option 1 of 2)
5
Company &
Product
Target
Customers
Key Benefits Price
Value
Proposition
Quality Conscious
Consumers of
Chicken
Tenderness 10% Premium
Better Chicken at
Moderate Prices
Safety- Conscious
Upscale Families
Durability & Safety 20% Premium
Safest Most Durable
Wagon
Convenience- Minded
Pizza Lovers
Delivery Speed &
Good Quality
15% Premium
Good Pizza Delivered
Promptly at your
Doorstep with
Moderate Prices
Evaluating the product
on the basis of
commonly used
parameters which can be
altered as per
customer requirements.

6. Establish Brand Positioning (Option 2 of 2)
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6
Company & Product
Target Customers
Quality conscious
Consumers of chicken
Safety- conscious
Upscale families
Convenience- minded
pizza lovers
Key Benefits Tenderness Durability & safety Delivery speed & good quality
Price 10% premium 20% premium 15% premium
Value Proposition
Better chicken at
moderate prices
Safest most durable wagon
Good pizza delivered promptly at
your doorstep with
Moderate prices
Evaluating the product
on the basis of
commonly used
parameters which can be
altered as per
customer requirements.

7. Brand Positioning Framework
7
What
Customers
want
What
you have
to offer
What
Competition has
to Give
RiskyThis slide is 100% editable. Adapt it to
your needs and capture your
audience's attention.
Competitor positioning
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your needs and capture your
audience's attention.
Ideal positioning
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your needs and capture your
audience's attention.
Don’t even think
about this

8. Brand Positioning Model
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8
More Emotional
and intangible
More Rational and
Tangible
Why Who How What Where/When
Purpose Values Process Product/Service Infrastructure
Why your organization does
what it does as a driver of
Awareness, Consideration,
Preference and Advocacy
Who you and your people
are as a driver of Awareness,
Consideration, Preference
and Advocacy
How your organization does
what it does as a driver of
Awareness, Consideration,
Preference and Advocacy
What your organization does
what it does as a driver of
Awareness, Consideration,
Preference and Advocacy
Where and/or When your
organization does what it
does as a driver of
Awareness, Consideration,
Preference and Advocacy

9. Create a Brand Positioning Statement
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9
Target Customer
What is the demographic and
attitudinal description of the
target group of customers
your brand is attempting to
attract & appeal.
Market Definition
What category is your brand
competing in and what is the
context of the brand.
Brand Promise
The most compelling unique
benefit to your target
customers that your brand can
own in comparison to others.
Reasons to Believe
What is the most compelling
evidence that your brand
delivers on its brand promise?

10. Brand Positioning Worksheet
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10
Industry Analysis
For Target Customers
Who Statement of Need Opportunity
Product Product or Service
Because Statement of Benefit
Competitor Analysis
Top 5 Brands EST. Sales
Points of
Differentiation
Perceived
Quality
Pricing
Value
Proposition
Core Brand
Message
EST.
Marketing
Budget
You Brand
Competitor #1
Competitor #2
Competitor #3
Competitor #4

11. Brand Positioning Chart
11
A B
C
E D
Quality
Value Proposition
Own ProductA
Competitor BB
Competitor CC
Competitor DD
Competitor EE
Move the circles and the
text boxes as per your
company’s product
quality and
value proposition.

12. Brand Communication
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12
Choose the attributes
you want the brand to
communicate to the
target audience.
Variety
Convenient
Authenticity
Personal Service
Moderate
Prices
Quality
Latest
Technology Customer
Value
Durability
Accessible
Affordable
Easily Available

13. Brand Repositioning (Option 1 of 2)
13
You can reposition the
Brand in the market on
the basis of any of the
ways mentioned in
this slide.
Segment Oriented
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editable. Adapt it to your
needs and capture your
audience's attention.
Celebrity Oriented
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editable. Adapt it to your
needs and capture your
audience's attention.
Symbolism Oriented
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editable. Adapt it to your
needs and capture your
audience's attention.
Up-market Technology
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editable. Adapt it to your
needs and capture your
audience's attention.
Niche-Oriented
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editable. Adapt it to your
needs and capture your
audience's attention.
Change of Image Oriented
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editable. Adapt it to your
needs and capture your
audience's attention.
Value Oriented
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editable. Adapt it to your
needs and capture your
audience's attention.

14. Brand Repositioning (Option 2 of 2)
14
You can reposition the
Brand in the market on
the basis of any of the
ways mentioned in
this slide.
BRAND
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it to your needs and capture your
audience's attention.
Segment Oriented
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it to your needs and capture your
audience's attention.
Value Oriented
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it to your needs and capture your
audience's attention.
Celebrity Oriented
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it to your needs and capture your
audience's attention.
Up-market Technology
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it to your needs and capture your
audience's attention.
Niche-Oriented
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it to your needs and capture your
audience's attention.
Change of Image Oriented
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it to your needs and capture your
audience's attention.
Symbolism Oriented

15. Brand Marketing Icons Slide
15

16. Coffee is a beverage
that puts one to sleep
when not drank.
(11:00- 11:15)
Coffee Break
16

17. 17
Additional Slides

18. Pie Chart
18
55%
25%
15%
5%
Products
2016 2017 2018 2019
Product 01
This graph/chart is linked to excel, and
changes automatically based on data. Just
left click on it and select “Edit Data”.
Product 02
This graph/chart is linked to excel, and
changes automatically based on data. Just
left click on it and select “Edit Data”.
Product 03
This graph/chart is linked to excel, and
changes automatically based on data. Just
left click on it and select “Edit Data”.
Product 04
This graph/chart is linked to excel, and
changes automatically based on data. Just
left click on it and select “Edit Data”.

19. Clustered Column
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
19
90
47
65
30
45
85
45
50
$0
$20
$40
$60
$80
$100
2016 2017 2018 2019
InDollars

20. Our Mission
20
Vision
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your needs and capture your
audience's attention.
Mission
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your needs and capture your
audience's attention.
Goal
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your needs and capture your
audience's attention.
Your Text Here

21. Our Team
21
Name Here
Executive Director
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it to your needs and capture your
audience's attention.
Name Here
HR Manager
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it to your needs and capture your
audience's attention.
Name Here
Service Director
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it to your needs and capture your
audience's attention.
Name Here
PR Manager
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it to your needs and capture your
audience's attention.

22. Minimum
45%
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it to your needs and capture your
audience's attention.
Medium
65%
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it to your needs and capture your
audience's attention.
Maximum
85%
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it to your needs and capture your
audience's attention.
Financial
22

23. Location
23
United States
35%
Brazil
30%
China
75%
Australia
20%
Sudan
25%
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your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it to
your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it to
your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it to
your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it to
your needs and capture your
audience's attention.

24. Venn
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24
Your Text Here
Your Text Here
Your Text Here
Your Text Here
Your Text Here

25. Thank You
Address:
# street number, city, state
Contact Numbers:
0123456789
Email Address:
emailaddress123@gmail.com
25