The document provides an overview of the key elements and steps involved in launching a new brand, including competitor analysis, brand vision, target audience, brand positioning, brand elements, customer-based brand equity, strategic positioning, product details, brand communication, distribution, value added through branding, media strategy, launch timeline, and tracking brand effectiveness. It includes templates and guidance for capturing each element to develop a comprehensive brand launch plan.

1. Brand Launch
Yo u r C o m p a n y N a m e

2. Competitor Analysis
Brand Vision
Target Audience
Brand Positioning Map
Brand Elements
Customer based Brand Equity
Strategic Positioning
Product Details
2
Content
Brand Communication
Brand Distribution
Value addition due to Branding
Media Strategy
Launch Timeline
Tracking Brand Effectiveness
Brand Promotion
Brand Budgeting

3. Product Details
3
XYZ
Features
Price
Colors
Add Text
Here
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
› Add your text here
› Add your text here
› Add your text here
› Add your text here
› Add your text here
› Add your text here
› Add your text here
› Add your text here
Product Name

4. Competitor Analysis - Based on Revenue & Profit
4
3.8%
2.5%
3.5%
4.5%
2.4%
4.1%
1.8%
2.8%
0
1
2
3
4
5
Competitor A Competitor B Competitor C Competitor D
Revenue
Profit
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

5. Revenue Text Here Text Here Text Here Text Here Text Here Text Here
Profit Text Here Text Here Text Here Text Here Text Here Text Here
Market Share Text Here Text Here Text Here Text Here Text Here Text Here
Main Activity Text Here Text Here Text Here Text Here Text Here Text Here
Number of Employees Text Here Text Here Text Here Text Here Text Here Text Here
Product Quality Text Here Text Here Text Here Text Here Text Here Text Here
Your Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Your Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Competitor Analysis- Based On Criteria
5
Competitor A Competitor B Competitor C Your Text Here Your Text Here Your Text Here
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

6. Strategic Positioning
6
Superior Quality
Moderate prices
Customer Value
Differentiation
Write your strategy based on
product differentiation
Comprehensive
Cost Leadership
Write your strategy based on cost
leadership analysis
Focus on priorities
Mention your key focus areas
Strategic Target
On the basis of the
competitive analysis
carried out, you can
strategically design a plan
to position yourself in the
market
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

7. BRAND VISION
7
how the world will
be A better place
as A consequence
of the brand
Desired Future
Environment
the whole objective
of the brand
Brand
Purpose
the accepted
characteristics
Values
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Mention the Brand vision
in this slide indicating the
Brand’s future pathway
…Is Encapsulated With
Three Main Components

8. Target Audience
8
Target Audience
Geographic Demographic Behavioral Psychographic
› Region - Your Text Here
› Country - Your Text Here
› Population - Your Text Here
› Climate - Your Text Here
› Age - Your Text Here
› Gender - Your Text Here
› Ethnicity - Your Text Here
› Nationality - Your Text Here
› Occupation - Your Text Here
› Income - Your Text Here
› Family Size - Your Text Here
› Lifestyle - Your Text Here
› Personality - Your Text Here
› Values - Your Text Here
› Interest - Your Text Here
› Brand Loyalty - Your Text Here
› Benefits Sought - Your Text Here
› User Status - Your Text Here
› Usage Rates - Your Text Here
› Occasion - Your Text Here
› Readiness to Buy - Your Text Here
Specify the details about
the target audience based
on the parameters
mentioned in the table.
This would help in
understanding the
targeted customers in a
better way
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

9. Performance
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Imagery
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Feelings
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Resonance
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Salient Features
› Add text here › Add text here › Add text here
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Customer Based
Brand
Equity
9

10. Brand Elements
10
Name Packaging Character Tone Logo Slogan
Mention the
name of the
Brand which
captures the
central theme
around it
Displays the
identity of the
brand
A special type of
Brand Symbol;
one that take on
human or real-life
characteristics
Musical message
written around
the Brand
A short phrase
that
communicates
information about
the Brand
A short phrase
that
communicates
information about
the Brand
We have listed down the
relevant elements of a
Brand, you can customize
it basis your requirements
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

11. Brand Positioning Map
11
Competitor C
Own Product
Competitor A
High MobilityLow Mobility
High Price
Low Price
Competitor B

12. Brand Communication
Quality Moderate Prices Customer ValueVariety
Affordable
Easily
Available
Latest
Technology
Authenticity
Durability
Personal
Service Accessible
Convenient
12
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

13. Brand Distribution
13
This slide is 100%
editable. Adapt it to
your needs and
capture your
audience's
attention.
Your Text Here
This slide is 100%
editable. Adapt it to
your needs and
capture your
audience's
attention.
Your Text Here
This slide is 100%
editable. Adapt it to
your needs and
capture your
audience's
attention.
Your Text Here
This slide is 100%
editable. Adapt it to
your needs and
capture your
audience's
attention.
Your Text Here
This slide is 100%
editable. Adapt it to
your needs and
capture your
audience's
attention.
Your Text Here
This slide is 100%
editable. Adapt it to
your needs and
capture your
audience's
attention.
Your Text Here
60%
52%
30%
70%
45%
25%
List down the regions
where your target
audience is based
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

14. Brand Budgeting
14
Name Development $10,000 $75,000
Brand Mark (Logo) Creation $3,500 $150,000
Core Brand Presentations
(Website And Brand Marketing Materials )
$10,000 $250,000+
Advertising $10,000 Millions Annually
SEO (Website Search-engine Optimization) $1,000 Monthly Thousands Monthly
Social Media Your Time Hundreds of Thousands Annually
Signage, Vehicles, Packaging $20,000 $250,000+ Annually
Task Low End Fee High End Fee
We have listed various
ways which needs to be
kept in mind while
budgeting. We have
categorised Budgeting in
two parts: Low end and
High End. You can
choose based on
company’s requirement
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

15. Value addition due to Branding
15
$ 2.5 - $ 3
(Example - Raw Product)
Cost 1
$ 0.5 - $ 0.80
(Example – Printing cost)
Cost 2
$ 1 - $ 2
(Example – Factory Cost)
Cost 3
$ 3 - $ 5
Total Cost per product
$ 30 - $ 40
Sold to you
$ 25- $ 35
Benefits
of Branding
Slide indicates the
price/profit a company
can make as a result of
branding. You can add
your data values to
calculate your profit from
Branding
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

16. Brand Promotion
16
Paid
Media
Advertising
PPC
Retargeting
Social Media
Paid Influencers
Affiliates
Earned
Media
Sharing
› Mentions
› Reviews
› Posts
› Shares
Owned
Media
Web Properties
Site
Blog
Email
Social Channels
Mobile site
SEO & Content
Drive Earned
Media (Sharing)
And Traffic
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

17. 17
Media
Strategy
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Host a FB Live Panel Discussion
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Develop Themed Content
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Ask for User generated content
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Organize Promotional Contest

18. Launch Timeline
18
8th May
8th June
Revise messaging,
Q & A Draft release
Begin Developing visuals
Circulate messaging,
Q & A for Approval
22nd April
Revise Fact Sheet
Finalize messaging
Circulate release and
fact sheet for approval
1st May
Begin pitching
Pre-briefs
Finalize visuals
On going revision
of release
Analyst Pre-Briefs
Finalize release
Finalize Q & A
Finalize fact sheet
Media Pre-Briefs
Discuss about the
launch plans
17th May
Launch Day
5th April
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

19. Tracking Brand Effectiveness
19
20%
Based on the survey results,
you can rate the extent to
which brand is recognized by
the customers
Customer
Recognition
65%
Mention the amount of
change in sales due to the
impact of branding
Enhanced
Sales
90%
How well you have been able to
gain edge over competitors
through Branding
Competitive
Edge
Monitor the Brand
performance on the basis
of below mentioned
parameters, you can alter
them as per your
requirements
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

20. 20
Additional Slides

21. Our Mission
21
Our Vision
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Our Mission
This slide is 100% editable. Adapt it to
your needs and capture your
audience's attention.
Our Goal
This slide is 100% editable. Adapt it to
your needs and capture your
audience's attention.

22. This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Name Here
Designation
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Name Here
Designation
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Name Here
Designation
Our Team
22

23. Valued Clients
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Target Audiences
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Preferred by Many
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
23
About
Us

24. Financial
24
This slide is 100%
editable. Adapt it to
your needs and
capture your
audience's attention.
370$
This slide is 100%
editable. Adapt it to
your needs and
capture your
audience's attention.
370$
This slide is 100%
editable. Adapt it to
your needs and
capture your
audience's attention.
365$
This slide is 100%
editable. Adapt it to
your needs and
capture your
audience's attention.
360$

25. Timeline
25
Text Here
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Text Here
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Text Here
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Text Here
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Text Here
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
2015 2016 2017 2018 2019

26. Opportunity is missed by most
people because it dresses in
overalls and looks like work.
-Thomas Edison
Quotes
26

27. Thank You
27
# street number, city, state
Address
0123456789
Contact Numbers
emailaddress123@gmail.com
Email Address