Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

IKRA Creative Agency Presentation (ENG)

8,248 views

Published on

IKRA Creative Agency Presentation

Published in: Marketing, Business, Technology

IKRA Creative Agency Presentation (ENG)

  1. 1. THE IDEAL AGENCY FOR A BRAND
  2. 2. 5 YEARS DEVELOPED CREATED 89 17 SYSTEMS OF VISUAL IDENTIFICATION FOR POPULAR BRANDS WEBSITES FOR FEDERAL COMPANIES GOLDEN AWARD OF RUNET PRIZE SUPPORT AND MAINTAIN 15 DIGITAL INSTRUMENTS OF MAJOR RUSSIAN COMPANIES RECOGNIZED AS AGENCY WITH INCREDIBLY EFFECTIVE APPROACH TO CLIENT’S BUSINESS INTERPRETATION IN THE WEB
  3. 3. MISSION TO SERVE THE EVOLUTION OF BUSINESS BY IMPROVING «BUSINESS → CLIENT» COMMUNICATION IDEAL AGENCY FOR A BRAND
  4. 4. GOAL TO OFFER THE MOST EFFICIENT AND UNIQUE COMMUNICATION — BEST SOLUTION WITHIN INDUSTRY IDEAL AGENCY FOR A BRAND
  5. 5. SOLUTION AMONG OUR MOST EFFICIENT MARKETING SOLUTIONS ARE CREATIVE WEBSITES, RECOGNIZABLE SYSTEMS OF VISUAL IDENTIFICATION AND OTHER TOOLS FOR COMMUNICATION WITH CLIENT IDEAL AGENCY FOR A BRAND
  6. 6. 5 STEPS Each of our projects makes 5 steps prior to putting its best foot forward before the client and starting to bring him infinite value. 1 3 2 Solution Research and analytics We explore the market and define the state and potential of company/product, and therefore specify client’s aims and needs. We seek the most effective solutions to fulfill every goal set. 4 Shape We put the solutions into creative shape in accordance with target audience. IDEAL AGENCY FOR A BRAND 5 Start and support Production We produce beautiful and consistent design, efficient code, conduct complex tests. We launch the project, support it and work constantly on its improvement.
  7. 7. WEBSITES PERFECT TOOL FOR CONVERSATION WITH CLIENT IDEAL AGENCY FOR A BRAND
  8. 8. NAVALNY2013.RU
  9. 9. NAVALNY2013.RU Website of the candidate Navalny for volunteers and staff, catalogue writing, design, typography, pro- has became a consolidation point of agitational materials, interactive gramming, filling in. 97 tasks, 400+ for the information on his policy map of ‘cubes’ and multiple forms comments, 100+ amendments; and his electoral campaign for the for automation of bureaucratic pro- workgroup — 8 IKRA employees and voting public, as well as an organiza- cedures. 5 representatives from the client tional tool for staff and volunteers. and huge kanban board. Emotional, open and clear design, Site for Navalny is one of our most amazingly vivid, smart and respon- fast-moving projects. 8 days from sive interface, protection against cy- the development of the concept to ber attacks and integration of mul- the official launch. Even within such tough deadlines we have managed to create a really cool project. tiple services. Instagram for timely and true-life photo stream covering All processes were executed simul- the campaign, calendar of events taneously: creative concept, copy- DURATION: 8 CONSECUTIVE DAYS BUDGET OF A SIMILAR PROJECT: FROM $20.000 IDEAL AGENCY FOR A BRAND SUPPORT AND DEVELOPMENT: AUGUST 2013 — TILL NOW
  10. 10. CITY4PEOPLE.RU
  11. 11. CITY4PEOPLE.RU mo-page has generated more than This is one of the most challeng- touched. Responsive design allows ing projects of IKRA. The website viewing the website on almost every 500 registrations. Today, the active is targeted at a very wide audience, gadget, and due to smart up-to-date nucleus equals to approximately literally from kids to old men, from services and elaborated user stories 2,500 unique users per 24 hours, athletes to the disabled, from stu- all necessary actions may be taken while during the announcement of dents to businessmen, investors and in a single click. new projects it rises up to 20,000. public officers. Due to our creative concept, we have managed to pres- During the first week after the an- ent the information to every catego- nouncement of the approaching ry of visitors, with nobody left un- launch of the project, the pro- DURATION: 16 WEEKS BUDGET OF A SIMILAR PROJECT: FROM $35.000 IDEAL AGENCY FOR A BRAND SUPPORT AND DEVELOPMENT: DECEMBER 2012 — TILL NOW
  12. 12. SINTEGRO.RU
  13. 13. SINTEGRO.RU Sintegro is a former department of structure, graphics and copywriting. We had an unconventional approach Yandex, so the guys are quite so- Such an approach has enabled us to the development of page 404 phisticated in website design and to cut down the time of convinc- and now the employees engaged technologies. Working on the web- ing website visitors of the value of in intellectual work may relax and site development we set the bar services provided. Upon exploring play a simple game, which replicates high in terms of logic and usability. the website potential, clients often the style of the website; it opens Upon a thorough audit we have address Sintegro with the purpose instead of the page not found. Thus clearly determined the purposes of to work out commercial agreement Sintegro website has become not the website. We have done a big job as they are sure that they will get only a marketing tool, but also a in terms of positioning of the com- exactly what they need. place to recollect thoughts. BUDGET OF A SIMILAR PROJECT: FROM $22.000 SUPPORT AND DEVELOPMENT: OCTOBER 2012 — TILL NOW pany: this is reflected in website DURATION: 14 WEEKS IDEAL AGENCY FOR A BRAND
  14. 14. ICUBE.RU
  15. 15. ICUBE.RU In the development of projects full-screen portfolio presentation, iCube to stand out, and its potential our client is committed to pecu- handy browsing and very fast image clients — to make the right choice. liar views on ideological and func- download being one of the main The comparison of architect’s prac- tional usage of space, and it was elements of the website. tice with shamanism — emphasizes bright individuality of the team and decided to create the website in line with these principles. As the Apart from visual component, much result, website visitors may assess attention was paid to text writing: the whole emotional spectrum of creates a special, unique image. well thought-out description of a the iCube architecture thanks to the non-standard company profile helps DURATION: 15 WEEKS BUDGET OF A SIMILAR PROJECT: FROM $20.000 IDEAL AGENCY FOR A BRAND
  16. 16. MOTORRADHOF.RU
  17. 17. MOTORRADHOF.RU The online shop is the third stage Due to well thought out planning Over the first 6 month of 2013 the of the website evolution during the and a complex website support, in online shop was visited by 225,000 whole term of company existence. the very first month after the launch unique visitors and more than 1,400 The first version was created in of the updated project, the website orders for spare parts and 300 or- 2004, and in 2011 it was updated by traffic has doubled. In February 2013 ders for bikes were placed. Such IKRA, along with total rebranding of average website traffic got the all- results have been achieved via corporate style. Finally, in January time high figures since June 2012. organic search only, without the use of SEA and data aggregators. 2013 the website was turned into online shop. DURATION: 15 WEEKS BUDGET OF A SIMILAR PROJECT: FROM $27.000 IDEAL AGENCY FOR A BRAND SUPPORT AND DEVELOPMENT: MAY 2007 — TILL NOW
  18. 18. BRANDING CONSCIOUS VISUAL COMMUNICATION «BUSINESS → CLIENT» IDEAL AGENCY FOR A BRAND
  19. 19. ADVANCED WORK SYSTEM
  20. 20. ADVANCED WORK SYSTEM Advanced Work System is not a nessmen and investors. Brand posi- nology-savvy orientation, and bright head-hunting company, it acts as tioning, logo and corporate identity colours — at friendly and open atti- a crosspoint of interests for three fully convey this metaphor: strict tude towards young talents. target audiences: students, busi- grotesque point at company’s tech- DURATION: 8 WEEKS BUDGET OF A SIMILAR PROJECT: FROM $11.000 IDEAL AGENCY FOR A BRAND
  21. 21. SINTEGRO
  22. 22. SINTEGRO Sintegro is a strong, up-to-date, often incorrectly arranged, Sinte- in the eyes of reputable and picky innovative and high-tech brand. Its gro guarantees the effectiveness of clients. main target audience — senior exec- integrated solutions and recurrently In terms of project implementation utives, chief accountants and finan- executes business audit in terms we have developed corporate iden- cial directors of large companies of support. Basing on this informa- tity and issued a brandbook, provid- looking for a parter who could not tion, we had to create a bright but ing clear instructions for the use of only provide services in automation austere image, which would under- corporate identity elements — logo, of business processes but also act line the responsible approach to corporate colors, fonts etc. Exam- as business consultant. Comparing the issues of business automation, ples of illustrations and souvenirs to its business competitors — 1C not allowing to confuse the brand and interior design that correspond franchisees — which only sell ‘suits’ with the infinite number of blank with the new style, are also provid- and not pay attention to client franchisees and also would present ed. service and business processes, Sintegro as the appropriate partner DURATION: 10 WEEKS BUDGET OF A SIMILAR PROJECT: FROM $15.000 IDEAL AGENCY FOR A BRAND
  23. 23. ELECTROPROJECT
  24. 24. ELECTROPROJECT A very strong and fundamental In the corporate identity, the com- latter has become the basis of com- corporate identity for a major group pany’s scale and level of compe- pany’s corporate image. of companies. We have managed tency are clearly reflected. In search to develop a logo that will be eas- of a perfect solution we tried to As an example of promotional ily perceived by both Russian and visualize company at various levels merchandise we have designed a foreign audience without the need of associations with the design of symbolic thermomug. When it is of language customizing. The com- electric networks. In the course of filled with hot liquid, the corporate pany symbol is based on the letters work we have studied the whole image appears on its side. Here is Э(E) and П(P), which form a special cycle of electric networks creation our visualization of the metaphor sustainable and unique image of the from principal diagrams and trans- «Electroproject brings to homes and former sub-stations to the maps DURATION: 10 WEEKS offices not only electricity, but also of electric networks of Russia; the logo. warmth». BUDGET OF A SIMILAR PROJECT: FROM $15.000 IDEAL AGENCY FOR A BRAND
  25. 25. PRINT DESIGN TEXTURE, SHAPE, PERCEPTION — TANGIBILITY OF YOUR BRAND IDEAL AGENCY FOR A BRAND
  26. 26. HAPPY PARENTS COVER
  27. 27. SPLASH
  28. 28. ZORB
  29. 29. MYASNYASHKI
  30. 30. SUPPORT IKRA CREATIVE AGENCY PROVIDES QUALITY SUPPORT OF ITS OWN PROJECTS AS WELL AS THOSE IMPLEMENTED BY OTHER AGENCIES. “SAFETY AND RELIABILITY” IS OUR UNIQUE PROGRAM OF WEBSITE SUPPORT IDEAL AGENCY FOR A BRAND
  31. 31. SUPPORT www.navalny2013.ru www.aldocoppola.ru www.motorradhof.ru www.sintegro.ru www.russianbowling.ru IDEAL AGENCY FOR A BRAND
  32. 32. SUPPORT Before proceeding to support, our team examines client’s website and promptly prepares a plan for the solution of most complicated issues. In terms of support we provide constant website monitoring in order to reach highest levels of safety, stability, speed and efficiency. Upon analyzing the website, we offer even more quality support by SLA. This allows to cut down the time of response to mere minutes, which is equitable to the promptitude of a salaried employee, but here you have a whole team of professionals. IDEAL AGENCY FOR A BRAND
  33. 33. HOW TO START WORKING WITH US DISCUSS GET YOUR PROJECT WITH ONE OF OUR PRODUCERS THE BEST SOLUTION AND SIGN THE CONTRACT write mail@ikradigital.ru in a few days you will receive our commercial proposal call +7 495 961-45-72 describe your goals and the desired results sign the papers watch the process of development of your project GET BENEFIT FROM THE BEST SOLUTION WITHIN INDUSTRY
  34. 34. Office Moscow, 24 Pravdy Street bldg.3 + 7 495 961-45-72 mail@ikradigital.ru www.ikradigital.ru instagr.am/ikradigital fb.com/ikradigital

×