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1. Branding
Plan Proposal
Delivered On – (Submission Date)
Submitted By – (User Assigned)

2. 2
Cover Letter for
Branding Plan Proposal
Dear (client name),
Brand is about setting yourself different from others and it is perception about what people think
of your company i.e. the first thing that comes to their mind. Different logos, slogans are not
brand, instead they are just marketing messages for supporting ownership position. Good brand
provokes emotion because of which most focus should be towards activities rather than physical
attributes such as historic building, parks, etc.
Foundation unit on which every successful business is laid based on strong and authentic brand.
Our company can help you laying the first stone. We help you to highlight special characteristics,
differentiating factors from competitors that defines about your vision & mission and expectations
of your target audience form your brand. The process for this brand development will constantly
deliver right message to right person that in turn will revert their right reaction.
Sincerely,
Assigned user
User title
Company name

3. Table of Contents
3
Scope of Services
Branding Plan
Branding Process
Phases for Branding and Communication
Timeframe
Fee Structure
Company Overview
Our Team
Case Study
Client Testimonials
Work Contract
Payment Terms
Sign Off

4. Table of Contents
4
Scope of Services
Branding Plan

5. Scope of Services in Branding Plan
o Intended Strategy to present
communicated points
o Ways for expressing business strategy
through out business operations
Team will develop unique brand strategy
Brand Strategy
o Where and how to use logo, colors and font for consistent
communication of brand message
Evolve brand guidelines that properly expresses brand i.e.Brand Guidelines
o Involves knowing about business, industry, competition and customers
o Identifying brand loopholes by conducting meeting, undergoing
research and customer interviews about brand
Brand Discovery
o Logo design
o Tagline development
o Colors/fonts
o Business card template
Designers will start finding out more visual ways for brand characteristics. The
standard package includeIdentity Package
5

6. Creation of Plan for Branding Plan
6
o Vision and Mission
o Positioning Statement
o Value Proposition
o Brand Promise: Tag Line
o Traditional Advertising
o Public relations
o Media (Online, Social,
Email, Mobile, etc.)
o Social media websites
o Google advertisements
o Prioritize threats,
opportunities and strengths
o Measure results
against plan
Incorporating
Brand ROI
Developing
Brand Share
Leverage
Your Brand
Establish
Brand Equity

7. Table of Contents
7
Branding Process
Phases for Branding
and Communication

8. Branding Process for Branding Plan
8
Creation of the Brand
Development
Committee (BDC)
Identification of
the Markets
Complete the feedback
and market research for
selected market
Numerous ideas grouped
together through market
research are handed
over to individual team
for feasibility test
Creation of the Brand
Leadership Team
Development of the
Product Brand Bank
The success rate of the brand depends on the 11 step process outlined hereunder

9. Branding Process for Branding Plan (Contd.)
9
The success rate of the brand depends on the 11 step process outlined hereunder
Write the
Brand Promise
Plan the look and feel of
the brand
Develop the
Action Plan
Implement the action plan
in market by deciding the
budget for the same
Review the plan after
every three months to
rectify the loopholes

10. Phases for Branding and Communication
10
Time
Required
3 Weeks 3 Weeks 3 Weeks
Phase I – Discovery &
Brand Roadmap
Determine stages for
customer engagement
i.e. incorporating
ideas and plan for its
proper implementation
Phase II –
Creative Development
Create ideas and define
tools for implementing
plan consistently
Phase III – Support &
marketing plan
Define the communication
channels for the plan to
see whether ideas are
properly conveyed to
target audience or not

11. Table of Contents
11
Timeframe
Fee Structure

12. Branding Plan Process Timeframe
12
Milestone Weeks
Discovery Meeting 1
Present Strategy 6
Initial Design Concepts 7
Refined Designs 7-8
Brand Guidelines Document 9
Work outline as per the project scope
o Time take will be approximately 9 weeks from beginning to end based on the feedback received
on each milestone
o Will initiate work upon successful signing of proposal

13. Cost Estimate for Branding Plan
13
Description Price Quantity Subtotal
Brand Discovery
Upfront discovery meeting as discussed in scope of services $1,000 1 $1,000
Brand Strategy
Written strategy documents as mentioned in scope of services $1,200 2 $2,400
Identify Package
2 rounds of revision along with 2 logo options refined to one
color version
$4,000 4 $16,000
Brand Guidelines Documents
Brands acceptable usage for external suppliers $2,000 3 $6,000
Total $25,400

14. Table of Contents
14
Company Overview
Our Team
Case Study

15. Overview of Company for Branding Plan Proposal
15
Your Text Here
o Your Text Here
o Your Text Here
Business Activities
o Create brand messages as per the customer opinion
o Increases brand power of the business to reach at tremendous heights
o Ways for motivating employees and retaining customers
o Develop tools and showcase their implications
Strategy Team Functions
o Marketing and communication
o Exclusive design to differentiate brand
Year of establishment – 1980
Employee strength – 9,000
Client base – Big, small and start-up companies
Revenue - $1.2 Billion for Year ended 30 December 2018
Headquarters – Illinois, United States

16. Robert Williams
Copywriter
Add Education Here
Roles & Responsibilities and Project Undertaken
o Discussing the client's core message and target audience
o Overseeing the production phase
o Add text here
o Add text here
o Add text here
Suzaine Parker
Advertising Director
Add Education Here
Roles & Responsibilities and Project Undertaken
o Overseeing different organization campaigns
o Manage contract negotiations, budget management, and conducting
interdepartmental communications
o Add text here
o Add text here
o Add text here
Our Team for Branding Plan (1/2)
16

17. Carol Smith
Creative Director
Add Education Here
o Create plan and deliver a strategic vision for clients
o Hiring and managing the creative team
o Add text here
o Add text here
Ana Smith
Brand Strategist
Add Education Here
o Incorporate positioning recommendations
o Develop marketing plans through analysis of current market data
o Add text here
o Add text here
Mary Smith
Designer
Add Education Here
o Create visual material by combining marketing and graphic design
o Design and produce materials for as per customer needs
o Add text here
o Add text here
Our Team for Branding Plan (2/2)
17

18. 18
Case Study for
Branding Plan Proposal
Soda Company ltd has achieved tremendous growth and their sales got increased by
250% within 5-6 months
Project issues
o Modify basic website and add some functionality
o Looking for the scope of outside improvements
Our solutions
o Implemented e-commerce functionalities
o Modified existing logo and packaging system based on client ideas and value
Results
Shift in branding logo increased customer base
Soda Company ltd

19. Table of Contents
19
Work Contract
Client Testimonials
Sign Off
Payment Terms

20. Client Testimonials for Branding Plan Proposal
20
Company name
CEO Name
o Add client’s testimonial here
o Add client’s testimonial here
Company name
CEO Name
o Add client’s testimonial here
o Add client’s testimonial here
Company name
CEO Name
o Add client’s testimonial here
o Add client’s testimonial here

21. Work Contract for Branding Plan Proposal
21
Strategy & Design
Company will render services for branding strategy, design new logo and after this it will deliver branding guidelines document. You
will be provided sufficient opportunities to review work and provide feedback, in case if you are not satisfied with the work you will
pay for the completed work and can cancel the contract
Mutual Cooperation
We agree to levy our best efforts to complete all the deliverables mentioned above and request you to support us by
sharing the required information on your website
Charges for Services Performed
Projects apart from budget will be considered as out of scope and proper amendment need to be made to continue work on the same. Extra
charges will be levied for the projects that exceeds beyond 45 days
Cancellation of Plans
You have right to modify, reject, cancel or stop any and all plans or work in process plans. However as per the agreement, its confirmed by you to
reimburse all cost and expenses incurred due to change in instruction. We try our best to reduce such cost and expenses
Services Rendered

22. Work Contract for Branding Plan Proposal (Contd.)
22
Services Rendered
Confidentiality
Your Text Here
Termination Clause
Agreement will become effective as on the date mentioned here and can be terminated by party by giving 60 days notice
in writing
General Provisions
Government laws & regulations
Agreement will be governed and construed in accordance with laws of the province/state

23. Payment Terms for Branding Plan Proposal
23
Billing Schedule
o Company will take deposit of 50% of the initial fees at the
time of signing contract
o The remaining 50% will be charged on monthly basis based
on the number of service hours spent on the project
o Company will provide all necessary purchase order numbers
and other internal information necessary for invoice
processing by end of the month
Client Agreement for Payment
o 1st initial invoice upon receipt will act as deposit for every
project and every invoice will have 15 payment terms
o In case of delay in payment, 1% per month will be charged
on unpaid amount and further company also reserves the
right to stop work until the payment is made

24. Sign Off for Branding Plan Proposal
o Please go through the work contract to get clarity on all details. It is necessary for us to make things
transparent from the beginning to build fruitful work relationship
o Once you have gone through the work contract, put your signatures below
o As we receive your acceptance notification, one of our executive will connect with you shortly to
discuss way forward steps
o Please let us know in case of any queries. We would be more than happy to clarify all your
doubts and can find best way to work together
o We will send a separate copy of your signed contract via mail
o In case you want to connect with us, feel free to call (user _ phone)
Assigned user
User title
Signature
24

25. Contact US for Branding Plan Proposal
25
Contact Number
0123456789
Address
#street number, city, state
Email Address
emailaddress123@gmail.com

26. Icons Slide for Branding Plan Proposal
26

27. 27
Additional
Slides

28. About Us for Branding Plan Proposal
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Premium Services
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Values Client
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Target Audiences
28

29. Our Mission
29
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Vision
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Mission
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Goal

30. Timeline for Branding Plan Proposal
30
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2017
Start End
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2018
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2020
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2021

31. 3 Step Roadmap for Branding Plan Proposal
31
2019
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2020
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2021
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32. 4 Step Roadmap for Branding Plan Proposal
32
2018
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2019
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2020
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2021
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33. 5 Step Roadmap for Branding Plan Proposal
33
2017
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2018
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2020
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2021
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34. 6 Step Roadmap for Branding Plan Proposal
34
2016
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2017
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2020
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2021
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35. 7 Step Roadmap for Branding Plan Proposal
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2015
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2016
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2017
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2018
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2021
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36. 30 60 90 Days Plan for Branding Plan Proposal
36
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30
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60
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90
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