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Brand Identity
Design
Your Company Name
2
Agenda
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01 Business Focus
Text Here
02 Need for New Product
Text Here
03 Competitive Landscape
Text Here
04 Strategic Positioning
Text Here
05 Brand Development
Text Here
06 Brand Positioning
Text Here
07 Brand Communication
Text Here
08 Budgeting
Text Here
09 Value Addition Due to Branding
Text Here
10 Promotional Strategies
Text Here
11 Brand performance Tracking
Text Here
Business Focus
3
Enhanced
Product &
Better Quality
Define the focus of
your business in
this slide
Low Value
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High Value
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High Trust
Low Trust
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4
Brand
Product/Service
Mention the product
or service which
you want to offer
the target audience
Decidewhatproductor
serviceyouaregoingtooffer
Product/ Service 1
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Product/ Service 2
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Product/ Service 4
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Product/ Service 3
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Need for New Product
5
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Dynamic
Market Conditions
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Continuous
Technological Development
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Increasing
Competition
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Diversification
of Risk
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Growth
and Development
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To Meet Seasonal
Fluctuations in Demand
Some general needs
for new products
have been listed
here, you can tailor it
as per your need.
Competitive Analysis
6
Compare your
strengths &
weaknesses with
that of others
STRENGTHS
Strategy: Emphasizing the strengths
â–Ş Emphasize strengths
â–Ş Highlight benefits for customers
▪ ….
â–Ş Strategy: Downgrade/ Devalue
â–Ş Evaluate weaknesses as irrelevant
â–Ş Devalue importance for customer
benefits
â–Ş Compensate weaknesses with
strengths
▪ …
Strategy: Downgrade/ Devalue
• Evaluate weaknesses as
irrelevant
• Devalue importance for customer
benefits
• Compensate weaknesses with
strengths
WEAKNESSES
â–Ş Strategy: Emphasizing
Weaknesses
â–Ş Overemphasize weakness
â–Ş Emphasize a disadvantage of
competitors in the market
â–Ş Highlight negative impact on
customer benefits
Own Company
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Competitors
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Comparison- Based on Criteria
7
Criteria
Revenue Profit Market Share Main Activity
Number
of Employee
Product Quality Your Text Here
Competitor A Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Competitor B Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Competitor C Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
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Compare your
competitors based
on relevant criteria
Market Competitiveness (1 of 2)
8
Ratings
Key Success Factors Own Competitor 1 Competitor 2 Competitor 3
Financial Position 2 1 3 4
Advertising 3 2 4 1
Market share 2 1 3 4
Brand Image 2 4 3 1
Customer Loyalty 1 3 4 2
Product Quality 3 1 4 2
Product Range 4 2 1 3
Distribution 2 3 4 1
Price Competition 3 4 2 1
Geographic Expansion 2 4 1 3
We have listed some
of the key factors to
compare your
market competency,
you can alter them
as per the need
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Market Competitiveness (2 of 2)
9
Own Competitor 1 Competitor 2 Competitor 3
Key
Success factors
Weight Rating
Weighted
Score
Rating
Weighted
Score
Rating
Weighted
Score
Financial Position 0.8 4 0.32 3 0.24 3 0.24
Advertising 0.12 4 0.48 4 0.48 3 0.36
Market Share 0.12 4 0.48 3 0.36 2 0.24
Brand Image 0.10 4 0.40 4 0.40 3 0.30
Customer Loyalty 0.10 3 0.30 3 0.30 2 0.20
Product Quality 0.12 4 0.48 4 0.48 4 0.48
Product Range 0.08 3 0.24 4 0.32 3 0.24
Distribution 0.10 4 0.40 3 0.30 3 0.30
Price Competition 0.08 3 0.24 3 0.24 3 0.24
Geographical Expansion 0.10 4 0.40 3 0.30 2 0.20
Total Score 1.00 3.74 3.42 2.80
We have listed some
of the key factors to
compare your
market competency,
you can alter them
as per the need
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Strategic Positioning
10
On the basis of the
competitive analysis
carried out, you can
strategically design a
plan to position
yourself in the market
• Superior quality
• Moderate prices
• Customer value
Differentiation
Write your strategy based on product differentiation
Comprehensive Cost Leadership
Write your strategy based on cost leadership analysis
Focus on Priorities
Mention your key focus areas
11
Brand
Mission Statement
Our Mission
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Mention the Brand
mission in this slide
indicating the
Brand’s purpose
Brand Vision
Brand Vision is encapsulated with three
main components
Mention the Brand
vision in this slide
indicating the Brand’s
future pathway
Values
The accepted characteristics.
Desired Future Environment
How the world will be A better place as a consequence of the brand.
Brand Purpose
The whole objective of the brand.
Brand Vision Statement
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12
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Brand Architecture
13
Organize the variety of
brands available in
your organization in an
appropriate structure
Level 1
Level 2
Level 3
MASTERBRAND
A
Child Brand
B (iv)
Child Brand
B (iii)
Child Brand
B (ii)
Child Brand
B (i)
Child Brand
B
Child Brand
C
Child Brand
Brand Elements
14
Displays the identity of
the brand
A special type of Brand Symbol;
one that take on human or real-
life characteristics
Musical message written
around the Brand
A short phrase that communicates
information about the Brand
A short phrase that communicates
information about the Brand
Mention the name of the Brand which
captures the central theme around it Packaging
Character
ToneLogo
Slogan
Name
ELEMENTS
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We have listed down
the relevant elements
of a Brand, you can
customize it basis
your requirements
Brand Strategy Framework
15
It is a framework
indicating all the key
aspects considered
while making a
brand strategy
Research
â–Ş Brand Audit
â–Ş Business Objectives
â–Ş Stakeholder Analysis
â–Ş Market Analysis
â–Ş Brand Strategy Analysis
Strategy
â–Ş Refining the focus
â–Ş Brand Promise
â–Ş Positioning Strategy
â–Ş Brand Brief
â–Ş Naming
Design
â–Ş Logotype + Tagline
â–Ş Colour
â–Ş Typography
â–Ş Rules
â–Ş Trial applications
Touch points
• Stationery
• Uniforms
• Digital
• Environments
• Collateral
• Advertising
• Merchandise
• Vehicles
• Signage
Assets
• Managing the assets
• Changing brand identity
• Launching brand identity
• Communicating brand Identity
Brand
Strategy
Brand Execution
Roadmap (Layout)
This slide gives a
layout of the timeline
of a Brand, you can
alter it as per
your requirements
January
Choose a Brand name, logo
and color
2016
Text
Here
August
Brand Logo refresh
2018
Text
Here
November
Extension of the existing brand
2020
Text
Here
December
Consider the slogan of the Brand
2015
Text
Here
March
Development & Execution of
Brand positioning strategies
2017
Text
Here
January
Launch of the Brand in
the market
2019
Text
Here
16
Develop your Name Logo and Tagline
17
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Choose a
Brand Name
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Choose a Color
for the Brand
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Design a
Professional Logo
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Consider
a Slogan
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Decide on a Timeline
for Logo Refresh
We have listed the
common steps which
a company generally
follows to create a
logo and tagline
Logo Designing Sources
18
22%
43%
12%
20%
3%
Sources for
Designing Logo
Local Design Firm
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Online Design Firm
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Friends/Relatives
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Self Employed
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Other
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Logo designing
sources have been
listed. You can
choose sources
based on company’s
requirement
Brand Identity Template PPT Examples Professional
19
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Integrity Promise
EvolutionPersonality
We have listed down
the key factors which
help in developing the
identity of a Brand.
These factors have
been explained in the
subsequent slides.
Brand Integrity
20
We have mentioned the
key components of
Brand integrity. You can
use/ alter them basis
your requirements
Form Brand Integrity
Management Program
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Program Charter Team Assignments Budgeting Policies Programs
Prioritized Project
Development
Brand Evolution
21
We have listed below
the evolution steps of a
brand. You can refine
them bases the
requirements
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Product
Development
Product
Launch
Product
Refinement
Extensive Brand
Promotion
Extension of the
Existing Brand
Formula of
the Product
20182017
2016
2015 2020
2019
Brand Personality
22
We have listed the
key attributes of a
brand’s personality,
you can use them as
per your requirements
Brand Personality
Sincerity
â–Ş Down-to-earth
â–Ş Honest
â–Ş Wholesome
â–Ş Cheerful
Excitement
â–Ş Daring
â–Ş Spirited
â–Ş Imaginative
â–Ş Up-to-date
Competence
• Reliable
• Intelligent
• Successful
Sophistication
â–Ş Upper class
â–Ş Charming
Ruggedness
â–Ş Outdoorsy
â–Ş Tough
Brand Promise
23
This slide focuses on
the core Brand
promises, you can
use them as per your
requirements
Emotional Promise
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Global Promise
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Functional Promise
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Social Promise
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Core
Brand Promise
24
Brand Building
We have listed the
broad steps involved in
building a brand, you
can enter the rationale
followed while
implementing the
same
Brand
Building Process
• Internal & External assessment
• Identify points of differentiation
Crafting the
• Brand essence
• Brand story
• Brand Promise
• Creating visual representation of the brand
• Creating brand identities
• Creating a corporate culture around the brand by
aligning the staff with the Brand vision & Essence
• Leverage the Brand
• Create communication strategies
Brand
Assessment
Brand
Promise
Brand
Blueprint
Brand
Culturalization
Brand
Advantage
Brand Building Tactics
25
Logo/Tagline
Intranet
We have listed a wide
variety of mediums to
build the brand, you can
choose the relevant
platform bases your
requirements
Website Products Newsletter Publications Direct Mail PowerPoint Adds
Exhibit
Booth
Environment
Stationary
Package
Lobbies
Rooms
Stores
E-
marketing
Folder Brochures
Annual
Reports
Video
/DVD
Flyers
Conference
Material
Posters
E-
newsletters
26
Brand
Packaging
Below are some of
the ways of doing
packaging, you can
use any of them to
Brand your product
A firm of may make periodic changes in product packaging.
Strategy Policies and Strategic
It is a kind of packaging strategy in which packages of the entire product line closely
resemble one another.
Family Packaging
It is a kind of packaging strategy in which a formulas such a packaging strategy as to protect
the physical environment
Ecological Packaging
It is a strategy in which the marketer offers product in such a packaging which may be
reuses for other purposes after the product has been taken out of the package or exhausted.
Re-Use Packaging
It is a strategy in which a number of heterogeneous product are placed and supplied in a
single package.
Multiple Packaging
Brand Distribution
27
52%
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70%
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25%
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45%
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30%
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60%
List down the regions
where your target
audience is based
Brand Extension
28
Listed are some of
the methods of Brand
extension, you can
opt any of them basis
your requirements
Brand
Brand extension
Vertical B.EHorizontal B.E
Line extension Upward extension Downward extensionFranchise extension
29
Brand Equity
Ideally, Brand equity
comprises of 4 factors;
which are discussed in
next slides. Select the
prime factors you want to
focus on and develop
your strategies
Brand Awareness
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Perceived Quality
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Brand Association
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Brand Loyalty
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Brand Value
Ideally, Brand value
comprises of 4 factors;
which are discussed in
next slides. Select the
prime factors you want
to focus on and develop
your strategies
Brand Awareness
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Perceived Quality
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Brand Association
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Brand Loyalty
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30
Brand Awareness
31
Dominant
Top of Mind
Unaided Awareness
Aided Awareness
Unaware of the Brand
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Identify your brand
segment in this brand
awareness pyramid and
prepare short term and
long term strategies to
move up in the ladder
32
Brand Quality
Perceived
Brand Quality
Identify your brand
segment in this brand
awareness pyramid and
prepare short term and
long term strategies to
move up in the ladder
Reason to Buy
• Customer has not the time or ability
to evaluate the quality objectively.
• Perception of quality is the
determinant in the buying decision.
Differentiation/Positioning
• Establishing a specific image for
a brand (the,premium,excellent)
in relation to competing brands
and their quality
Premium Price
• When the perceived quality is high, price
may be/ must be accordingly higher
• Perceived quality enhances profit
growth(premium price=quality)
33
Brand Association
We have listed out 5
different parameters
under brand
association. Prepare
your strategies for each
of the parameter
Help Process/
Retrieve Information
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Differentiate/
Position
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Reason-
to-Buy
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Create Positive
Attitudes/Feelings
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Basis for
Extensions
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Associations
Brand Loyalty
34
Input your inferences
after brand tracking to
provide a better
perspective on how loyal
is your customer base.
77% of customers still say they
have no relationship
with a brand 2
The probability of generating an
additional sale from an
existing customer is 7x
greater than from a new prospect 3
A 5% increase in customer
retention can result in a
40% lift in profit 3
$1.6 Trillion
The potential revenue up for grabs from
switching among consumer brands 1
80% of a business’ profits
come from 20% of its
customers 3
Brand advocates spend 2x as much
regular customers and have 5x
the lifetime value 2
How much
are Loyal
Customers Worth?
Brand Loyalty
35
Committed
Fence Sitters
Considers it a Friend
Passively Loyal
With Switching Coasts
Satisfied / Habitual Buyer
No Reason to Change
Switchers / Price Sensitive
No Brand Loyalty
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Identify your
customers in the
brand loyalty
segment and
formulate strategy to
move up the ladder
Establish Brand Positioning
36
Company & Product Target Customers Key Benefits Price Value Proposition
Quality conscious consumers
of chicken
Tenderness 10% premium
Better chicken at
moderate prices
Safety- conscious
upscale families
Durability & safety 20% premium Safest most durable wagon
Convenience- minded
pizza lovers
Delivery speed & good quality 15% premium
Good pizza delivered promptly
at your doorstep with
moderate prices
Evaluating the product
on the basis of
commonly used
parameters which can
be altered as per
customer requirements
Brand Positioning
37
You can decide on the
basis of below mentioned
parameters how you want
to position the brand in the
minds of the target
audience
What the Product does for me
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How I Would Describe the Product
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How the Brand Makes me Look
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How the Brand Makes me Feel
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ESSENCE
Brand Position
38
Own Product Competitor Competitor CompetitorCompetitor
A D
C
EB
Quality
Value Proposition
Move the circles and
the text boxes as per
your company’s
product quality and
value proposition
39
Brand Repositioning
You can reposition
the Brand in the
market on the
basis of any of the
ways mentioned in
this slide
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Segment Oriented
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Celebrity Oriented
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Symbolism Oriented
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Up-Market Technology
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Niche-Oriented
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Change of Image Oriented
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Value Oriented
40
Brand
Communication
Choose the
attributes you want
the brand to
communicate to the
target audience
Affordable
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Latest Technology
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Easily Available
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Customer Value
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Variety
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Authenticity
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Moderate Prices
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Durability
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Personal Service
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Quality
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Convenient
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Accessible
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Brand Budgeting
41
Task Low-End Fee High-End Fee
Name Development $10,000 $75,000
Brandmark (logo) creation $3,500 $150,000
Core Brand Presentations
(website and brand marketing materials)
$10,000 $250,000+
Advertising $10,000 Millions Annually
SEO (website search-engine optimization) $1,000 Monthly Thousands Monthly
Social Media Your Time
Hundreds of
thousands Annually
Signage, Vehicles, Packaging $20,000 $250,000+ Annually
We have listed various ways
which needs to be kept in
mind while budgeting. We
have categorised Budgeting in
two parts: Low end and High
End. You can choose based
on company’s requirement
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Value Addition due to Branding
42
Cost 1 (Example -
Raw Product)
$ 2.5 - $ 3
Cost 2 (Example –
Printing cost)
$ 0.5 - $ 0.80 $ 1 - $ 2
Cost 3 (Example –
Factory Cost)
$ 3 - $ 5Total Cost per product
$ 30 - $ 40Sold to You
$ 25- $ 35
Benefits of Branding
Slide indicates the
price/profit a company
can make as a result of
branding. You can add
your data values to
calculate your profit
from Branding
Promotion - Internal
43
Various ways of
Internal promotion
have been listed. You
can choose the
suitable ways as per
your requirements
Custom Branded Apparel
Your Text here
Coupons
Your Text here
Booklets, Pamphlets, Brochures
Your Text here
Telephone Hotlines or News Lines
Your Text Here
Direct Emails
Your Text here
Displays and Exhibits
Your Text here
Teleconferences
Your Text here
Bulletin Boards
Your Text here
Internal Television
Your Text here
Free Samples
Your Text here
Promotion - External
44
Various ways of
External promotion
have been listed. You
can choose the
suitable ways as per
your requirements
Paid
Media
Earned
Media
Owned
Media
Text
Here
Advertising
• PPC
• Retargeting
• Social Media
• Paid Influencers
• Affiliates
Sharing
• Mentions
• Reviews
• Posts
• Shares
Web Properties
• Site
• Blog
• Email
• Social Channels
• Mobile siteSEO & content drive earned
media (sharing) and traffic
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Brand Performance Dashboard
45
Customer Recognition
0
50
100
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Enhanced Sales
0
50
100
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Competitive Edge
Medium
Low
High
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Monitor the Brand
performance on the
basis of below
mentioned parameters,
you can alter them as
per your requirements
46
Brand Tracking -
Product Awareness
Brand performance is
monitored through means
of questionnaire and the
inferences are listed down
in this slide to track the
awareness, experience
and usage of the brand
Ad Awareness
Which mobile brands have you noticed in any advertisement recently?
Brand Awareness
Which mobile brands have you heard of?
Preference
Which mobile brand do you prefer? What other brands are interesting?
Latest Purchase
What mobile brand do you own?
47
Brand Tracking – Brand
Experience & Usage
Brand performance is
monitored through
means of questionnaire
and the inferences are
listed down in this slide
to track the awareness,
experience and usage
of the brand
Brands Purchased
Which mobile phone brand did u purchased recently?
Purchase Frequency & Amount
What is the purchasing frequency and the amount spend on the
brand purchased?
Total Spending
What is the total spending by the consumer on the product?
Future Purchase Intent
If hasn’t purchased, then what’s the buying intent of consumer?
Brand Change Likelihood
What’s the likelihood of changing brand preference by the consumer?
Customer Satisfaction & Loyalty
How satisfied is the customer and how much is he loyal to the brand?
Brand Tracking Infographics
48
of consumers read
between 2-10 reviews
65%
of consumers look to online
review sites for information during
the buying process
74%
of consumers read four to
seven reviews before they are
comfortable making a purchase
41%
of locations have had no new
reviews in 17 months
46%
of online reviews have been
pointed out as fake
20%
of consumers consider user
generated reviews extremely
valuable or valuable
82%
of consumers trust online
reviews as much as personal
recommendations
72%
3
Google has an average of
three reviews per location
4
Yelp! Has an average of
four reviews per location
Enter the
survey/brand
tracking results in
this infographic slide
to create an
everlasting impact
on the audience
Put relevant icons basis the text mentioned
Brand Tracking – Top of Mind & In Mind brand
49
Brand performance is
monitored through
means of questionnaire
and the inferences are
listed down in this slide
to track the awareness,
experience and usage
of the brand
• The rest of the brands mentioned in the list have a
lower chance of being bought in the end. A brand
that is not included here virtually does not exist in
the mind of the consumer.
• Your Text Here
• Your Text Here
• Your Text Here
• The rest of the brands mentioned in the list have a lower
chance of being bought in the end. A brand that is not included
here virtually does not exist in the mind of the consumer.
• Your Text Here
• Your Text Here
• Your Text Here
Top of Mind (TOM)
In Mind (IM)
Brand Identity Design Icons Slide
50
Coffee Break
51
Presentation will continue in 15 minutes
10:00 AM to 10:15 AM
52
Additional Slides
Bar Chart
55
35
52
61
65
47
86
81
0 10 20 30 40 50 60 70 80 90 100
Q1
Q2
Q3
Q4
Unit Count
53
Product 01
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 02
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Column Chart
54
Product 01
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 02
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
50
30
50
55
60
40
70
75
0
10
20
30
40
50
60
70
80
90
100
FY 17 FY 18 FY 19 FY 20
SalesinPercentage(%)
Stacked Line With Markers
55
Product 01
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 02
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
3628.4
3573.9
3484.0
3532.1
3740.3
3881.7
3528.4
3873.9
3584.0
3732.1
3640.3
3981.7
3400
3500
3600
3700
3800
3900
4000
4100
2015 2016 2017 2018 2019 2020
inmillions
YEARS
Area Chart
56
Product 01
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 02
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
50
25
20
25
35
25
20
25
19
30
20
18
20
20
0
10
20
30
40
50
60
70
80
90
100
FY '14 FY '15 FY '16 FY '17 FY '18 FY '19 FY '20
InPercentage
YEARS
About UsThis is a representative image, and should be replaced by your own
image. Just right click and replace image.
Value Clients
This is a representative image, and should be replaced by your own
image. Just right click and replace image.
Target Audiences
This is a representative image, and should be replaced by your own
image. Just right click and replace image.
Preferred by Many
57
Financial
Minimum
65%
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Medium
75%
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Maximum
80%
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
58
59
Our Mission Our Vision
This is a representative image, and should be replaced by your own image.
Just right click and replace image.
Our Mission
This is a representative image, and should be replaced by your own image.
Just right click and replace image.
Our Goal
This is a representative image, and should be replaced by your own image.
Just right click and replace image.
60
Our Team
This is a representative image, and should be replaced by your
own image. Just right click and replace image.
Designation
Name Here
This is a representative image, and should be replaced by your
own image. Just right click and replace image.
Designation
Name Here
This is a representative image, and should be replaced by your
own image. Just right click and replace image.
Designation
Name Here
Idea Generation
61
Idea
04 01
0203
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Text Here
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capture your audience's attention.
Text Here
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Text Here
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Text Here
Location
62
United States
50%
China
30%
THIS SLIDE IS 100% EDITABLE.
This slide is 100% editable. Adapt it to your needs and capture
your audience's attention.
Population
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
This slide is 100% editable. Adapt it to your needs and capture
your audience's attention.
Male
Male
Comparison
63
36% Users
Google Plus
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it to your needs and capture your
audience's attention.
53% Users
Twitter
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it to your needs and capture your
audience's attention.
80% Users
Facebook
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it to your needs and capture your
audience's attention.
Dashboard
64
Medium
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needs and capture your audience's attention.
Low
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needs and capture your audience's attention.
High
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needs and capture your audience's attention.
0 100
20
10
30
40
80
90
70
60
50
Quotes
Bill Gates
I choose a lazy person to do a hard
job. Because a lazy person will find an
easy way to do it.
65
Puzzle
66
Text Here
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and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Text Here
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Text Here
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Text Here
Post It Notes
67
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
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editable. Adapt it to your
needs and capture your
audience's attention.
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editable. Adapt it to your
needs and capture your
audience's attention.
Venn
68
0201 03 04Text Here
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editable. Adapt it to your
needs and capture your
audience's attention.
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
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editable. Adapt it to your
needs and capture your
audience's attention.
Our Goal
69
04 03
01 02
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your needs and capture your
audience's attention.
Text Here
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your needs and capture your
audience's attention.
Text Here
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your needs and capture your
audience's attention.
Text Here
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your needs and capture your
audience's attention.
Text Here
Timeline
70
2016
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editable. Adapt it to
your needs and
capture your
audience’s attention.
2017
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editable. Adapt it to
your needs and
capture your
audience’s attention.
2018
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editable. Adapt it to
your needs and
capture your
audience’s attention.
2019
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editable. Adapt it to
your needs and
capture your
audience’s attention.
2020
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editable. Adapt it to
your needs and
capture your
audience’s attention.
Mind Map
71
Text Here
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to your needs and capture your
audience's attention.
Text Here
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it to your needs and capture your
audience's attention.
Text Here
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it to your needs and capture your
audience's attention.
Text Here
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it to your needs and capture your
audience's attention.
72
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Brand Identity Design PowerPoint Presentation Slides

  • 2. 2 Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 Business Focus Text Here 02 Need for New Product Text Here 03 Competitive Landscape Text Here 04 Strategic Positioning Text Here 05 Brand Development Text Here 06 Brand Positioning Text Here 07 Brand Communication Text Here 08 Budgeting Text Here 09 Value Addition Due to Branding Text Here 10 Promotional Strategies Text Here 11 Brand performance Tracking Text Here
  • 3. Business Focus 3 Enhanced Product & Better Quality Define the focus of your business in this slide Low Value This slide is 100% editable. Adapt it to your needs and capture your audience's attention. High Value This slide is 100% editable. Adapt it to your needs and capture your audience's attention. High Trust Low Trust This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 4. 4 Brand Product/Service Mention the product or service which you want to offer the target audience Decidewhatproductor serviceyouaregoingtooffer Product/ Service 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product/ Service 2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product/ Service 4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product/ Service 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 5. Need for New Product 5 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Dynamic Market Conditions This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Continuous Technological Development This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Increasing Competition This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Diversification of Risk This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Growth and Development This slide is 100% editable. Adapt it to your needs and capture your audience's attention. To Meet Seasonal Fluctuations in Demand Some general needs for new products have been listed here, you can tailor it as per your need.
  • 6. Competitive Analysis 6 Compare your strengths & weaknesses with that of others STRENGTHS Strategy: Emphasizing the strengths â–Ş Emphasize strengths â–Ş Highlight benefits for customers â–Ş …. â–Ş Strategy: Downgrade/ Devalue â–Ş Evaluate weaknesses as irrelevant â–Ş Devalue importance for customer benefits â–Ş Compensate weaknesses with strengths â–Ş … Strategy: Downgrade/ Devalue • Evaluate weaknesses as irrelevant • Devalue importance for customer benefits • Compensate weaknesses with strengths WEAKNESSES â–Ş Strategy: Emphasizing Weaknesses â–Ş Overemphasize weakness â–Ş Emphasize a disadvantage of competitors in the market â–Ş Highlight negative impact on customer benefits Own Company This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Competitors This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 7. Comparison- Based on Criteria 7 Criteria Revenue Profit Market Share Main Activity Number of Employee Product Quality Your Text Here Competitor A Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Competitor B Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Competitor C Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Compare your competitors based on relevant criteria
  • 8. Market Competitiveness (1 of 2) 8 Ratings Key Success Factors Own Competitor 1 Competitor 2 Competitor 3 Financial Position 2 1 3 4 Advertising 3 2 4 1 Market share 2 1 3 4 Brand Image 2 4 3 1 Customer Loyalty 1 3 4 2 Product Quality 3 1 4 2 Product Range 4 2 1 3 Distribution 2 3 4 1 Price Competition 3 4 2 1 Geographic Expansion 2 4 1 3 We have listed some of the key factors to compare your market competency, you can alter them as per the need This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 9. Market Competitiveness (2 of 2) 9 Own Competitor 1 Competitor 2 Competitor 3 Key Success factors Weight Rating Weighted Score Rating Weighted Score Rating Weighted Score Financial Position 0.8 4 0.32 3 0.24 3 0.24 Advertising 0.12 4 0.48 4 0.48 3 0.36 Market Share 0.12 4 0.48 3 0.36 2 0.24 Brand Image 0.10 4 0.40 4 0.40 3 0.30 Customer Loyalty 0.10 3 0.30 3 0.30 2 0.20 Product Quality 0.12 4 0.48 4 0.48 4 0.48 Product Range 0.08 3 0.24 4 0.32 3 0.24 Distribution 0.10 4 0.40 3 0.30 3 0.30 Price Competition 0.08 3 0.24 3 0.24 3 0.24 Geographical Expansion 0.10 4 0.40 3 0.30 2 0.20 Total Score 1.00 3.74 3.42 2.80 We have listed some of the key factors to compare your market competency, you can alter them as per the need This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 10. Strategic Positioning 10 On the basis of the competitive analysis carried out, you can strategically design a plan to position yourself in the market • Superior quality • Moderate prices • Customer value Differentiation Write your strategy based on product differentiation Comprehensive Cost Leadership Write your strategy based on cost leadership analysis Focus on Priorities Mention your key focus areas
  • 11. 11 Brand Mission Statement Our Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mention the Brand mission in this slide indicating the Brand’s purpose
  • 12. Brand Vision Brand Vision is encapsulated with three main components Mention the Brand vision in this slide indicating the Brand’s future pathway Values The accepted characteristics. Desired Future Environment How the world will be A better place as a consequence of the brand. Brand Purpose The whole objective of the brand. Brand Vision Statement This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 12
  • 13. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Architecture 13 Organize the variety of brands available in your organization in an appropriate structure Level 1 Level 2 Level 3 MASTERBRAND A Child Brand B (iv) Child Brand B (iii) Child Brand B (ii) Child Brand B (i) Child Brand B Child Brand C Child Brand
  • 14. Brand Elements 14 Displays the identity of the brand A special type of Brand Symbol; one that take on human or real- life characteristics Musical message written around the Brand A short phrase that communicates information about the Brand A short phrase that communicates information about the Brand Mention the name of the Brand which captures the central theme around it Packaging Character ToneLogo Slogan Name ELEMENTS This slide is 100% editable. Adapt it to your needs and capture your audience's attention. We have listed down the relevant elements of a Brand, you can customize it basis your requirements
  • 15. Brand Strategy Framework 15 It is a framework indicating all the key aspects considered while making a brand strategy Research â–Ş Brand Audit â–Ş Business Objectives â–Ş Stakeholder Analysis â–Ş Market Analysis â–Ş Brand Strategy Analysis Strategy â–Ş Refining the focus â–Ş Brand Promise â–Ş Positioning Strategy â–Ş Brand Brief â–Ş Naming Design â–Ş Logotype + Tagline â–Ş Colour â–Ş Typography â–Ş Rules â–Ş Trial applications Touch points • Stationery • Uniforms • Digital • Environments • Collateral • Advertising • Merchandise • Vehicles • Signage Assets • Managing the assets • Changing brand identity • Launching brand identity • Communicating brand Identity Brand Strategy
  • 16. Brand Execution Roadmap (Layout) This slide gives a layout of the timeline of a Brand, you can alter it as per your requirements January Choose a Brand name, logo and color 2016 Text Here August Brand Logo refresh 2018 Text Here November Extension of the existing brand 2020 Text Here December Consider the slogan of the Brand 2015 Text Here March Development & Execution of Brand positioning strategies 2017 Text Here January Launch of the Brand in the market 2019 Text Here 16
  • 17. Develop your Name Logo and Tagline 17 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Choose a Brand Name This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Choose a Color for the Brand This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Design a Professional Logo This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Consider a Slogan This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Decide on a Timeline for Logo Refresh We have listed the common steps which a company generally follows to create a logo and tagline
  • 18. Logo Designing Sources 18 22% 43% 12% 20% 3% Sources for Designing Logo Local Design Firm This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Online Design Firm This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Friends/Relatives This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Self Employed This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Other This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Logo designing sources have been listed. You can choose sources based on company’s requirement
  • 19. Brand Identity Template PPT Examples Professional 19 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Integrity Promise EvolutionPersonality We have listed down the key factors which help in developing the identity of a Brand. These factors have been explained in the subsequent slides.
  • 20. Brand Integrity 20 We have mentioned the key components of Brand integrity. You can use/ alter them basis your requirements Form Brand Integrity Management Program This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Program Charter Team Assignments Budgeting Policies Programs Prioritized Project Development
  • 21. Brand Evolution 21 We have listed below the evolution steps of a brand. You can refine them bases the requirements This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product Development Product Launch Product Refinement Extensive Brand Promotion Extension of the Existing Brand Formula of the Product 20182017 2016 2015 2020 2019
  • 22. Brand Personality 22 We have listed the key attributes of a brand’s personality, you can use them as per your requirements Brand Personality Sincerity â–Ş Down-to-earth â–Ş Honest â–Ş Wholesome â–Ş Cheerful Excitement â–Ş Daring â–Ş Spirited â–Ş Imaginative â–Ş Up-to-date Competence • Reliable • Intelligent • Successful Sophistication â–Ş Upper class â–Ş Charming Ruggedness â–Ş Outdoorsy â–Ş Tough
  • 23. Brand Promise 23 This slide focuses on the core Brand promises, you can use them as per your requirements Emotional Promise This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Global Promise This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Functional Promise This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Social Promise This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Core Brand Promise
  • 24. 24 Brand Building We have listed the broad steps involved in building a brand, you can enter the rationale followed while implementing the same Brand Building Process • Internal & External assessment • Identify points of differentiation Crafting the • Brand essence • Brand story • Brand Promise • Creating visual representation of the brand • Creating brand identities • Creating a corporate culture around the brand by aligning the staff with the Brand vision & Essence • Leverage the Brand • Create communication strategies Brand Assessment Brand Promise Brand Blueprint Brand Culturalization Brand Advantage
  • 25. Brand Building Tactics 25 Logo/Tagline Intranet We have listed a wide variety of mediums to build the brand, you can choose the relevant platform bases your requirements Website Products Newsletter Publications Direct Mail PowerPoint Adds Exhibit Booth Environment Stationary Package Lobbies Rooms Stores E- marketing Folder Brochures Annual Reports Video /DVD Flyers Conference Material Posters E- newsletters
  • 26. 26 Brand Packaging Below are some of the ways of doing packaging, you can use any of them to Brand your product A firm of may make periodic changes in product packaging. Strategy Policies and Strategic It is a kind of packaging strategy in which packages of the entire product line closely resemble one another. Family Packaging It is a kind of packaging strategy in which a formulas such a packaging strategy as to protect the physical environment Ecological Packaging It is a strategy in which the marketer offers product in such a packaging which may be reuses for other purposes after the product has been taken out of the package or exhausted. Re-Use Packaging It is a strategy in which a number of heterogeneous product are placed and supplied in a single package. Multiple Packaging
  • 27. Brand Distribution 27 52% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 70% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 25% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 45% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 30% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 60% List down the regions where your target audience is based
  • 28. Brand Extension 28 Listed are some of the methods of Brand extension, you can opt any of them basis your requirements Brand Brand extension Vertical B.EHorizontal B.E Line extension Upward extension Downward extensionFranchise extension
  • 29. 29 Brand Equity Ideally, Brand equity comprises of 4 factors; which are discussed in next slides. Select the prime factors you want to focus on and develop your strategies Brand Awareness This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Perceived Quality This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Association This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Loyalty This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 30. Brand Value Ideally, Brand value comprises of 4 factors; which are discussed in next slides. Select the prime factors you want to focus on and develop your strategies Brand Awareness This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Perceived Quality This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Association This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Loyalty This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 30
  • 31. Brand Awareness 31 Dominant Top of Mind Unaided Awareness Aided Awareness Unaware of the Brand This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Identify your brand segment in this brand awareness pyramid and prepare short term and long term strategies to move up in the ladder
  • 32. 32 Brand Quality Perceived Brand Quality Identify your brand segment in this brand awareness pyramid and prepare short term and long term strategies to move up in the ladder Reason to Buy • Customer has not the time or ability to evaluate the quality objectively. • Perception of quality is the determinant in the buying decision. Differentiation/Positioning • Establishing a specific image for a brand (the,premium,excellent) in relation to competing brands and their quality Premium Price • When the perceived quality is high, price may be/ must be accordingly higher • Perceived quality enhances profit growth(premium price=quality)
  • 33. 33 Brand Association We have listed out 5 different parameters under brand association. Prepare your strategies for each of the parameter Help Process/ Retrieve Information This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Differentiate/ Position This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Reason- to-Buy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Create Positive Attitudes/Feelings This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Basis for Extensions This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Associations
  • 34. Brand Loyalty 34 Input your inferences after brand tracking to provide a better perspective on how loyal is your customer base. 77% of customers still say they have no relationship with a brand 2 The probability of generating an additional sale from an existing customer is 7x greater than from a new prospect 3 A 5% increase in customer retention can result in a 40% lift in profit 3 $1.6 Trillion The potential revenue up for grabs from switching among consumer brands 1 80% of a business’ profits come from 20% of its customers 3 Brand advocates spend 2x as much regular customers and have 5x the lifetime value 2 How much are Loyal Customers Worth?
  • 35. Brand Loyalty 35 Committed Fence Sitters Considers it a Friend Passively Loyal With Switching Coasts Satisfied / Habitual Buyer No Reason to Change Switchers / Price Sensitive No Brand Loyalty This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Identify your customers in the brand loyalty segment and formulate strategy to move up the ladder
  • 36. Establish Brand Positioning 36 Company & Product Target Customers Key Benefits Price Value Proposition Quality conscious consumers of chicken Tenderness 10% premium Better chicken at moderate prices Safety- conscious upscale families Durability & safety 20% premium Safest most durable wagon Convenience- minded pizza lovers Delivery speed & good quality 15% premium Good pizza delivered promptly at your doorstep with moderate prices Evaluating the product on the basis of commonly used parameters which can be altered as per customer requirements
  • 37. Brand Positioning 37 You can decide on the basis of below mentioned parameters how you want to position the brand in the minds of the target audience What the Product does for me This slide is 100% editable. Adapt it to your needs and capture your audience's attention. How I Would Describe the Product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. How the Brand Makes me Look This slide is 100% editable. Adapt it to your needs and capture your audience's attention. How the Brand Makes me Feel This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ESSENCE
  • 38. Brand Position 38 Own Product Competitor Competitor CompetitorCompetitor A D C EB Quality Value Proposition Move the circles and the text boxes as per your company’s product quality and value proposition
  • 39. 39 Brand Repositioning You can reposition the Brand in the market on the basis of any of the ways mentioned in this slide This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Segment Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Celebrity Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Symbolism Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Up-Market Technology This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Niche-Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Change of Image Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Value Oriented
  • 40. 40 Brand Communication Choose the attributes you want the brand to communicate to the target audience Affordable This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Latest Technology This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Easily Available This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Value This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Variety This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Authenticity This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Moderate Prices This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Durability This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Personal Service This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Quality This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Convenient This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Accessible This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 41. Brand Budgeting 41 Task Low-End Fee High-End Fee Name Development $10,000 $75,000 Brandmark (logo) creation $3,500 $150,000 Core Brand Presentations (website and brand marketing materials) $10,000 $250,000+ Advertising $10,000 Millions Annually SEO (website search-engine optimization) $1,000 Monthly Thousands Monthly Social Media Your Time Hundreds of thousands Annually Signage, Vehicles, Packaging $20,000 $250,000+ Annually We have listed various ways which needs to be kept in mind while budgeting. We have categorised Budgeting in two parts: Low end and High End. You can choose based on company’s requirement This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 42. Value Addition due to Branding 42 Cost 1 (Example - Raw Product) $ 2.5 - $ 3 Cost 2 (Example – Printing cost) $ 0.5 - $ 0.80 $ 1 - $ 2 Cost 3 (Example – Factory Cost) $ 3 - $ 5Total Cost per product $ 30 - $ 40Sold to You $ 25- $ 35 Benefits of Branding Slide indicates the price/profit a company can make as a result of branding. You can add your data values to calculate your profit from Branding
  • 43. Promotion - Internal 43 Various ways of Internal promotion have been listed. You can choose the suitable ways as per your requirements Custom Branded Apparel Your Text here Coupons Your Text here Booklets, Pamphlets, Brochures Your Text here Telephone Hotlines or News Lines Your Text Here Direct Emails Your Text here Displays and Exhibits Your Text here Teleconferences Your Text here Bulletin Boards Your Text here Internal Television Your Text here Free Samples Your Text here
  • 44. Promotion - External 44 Various ways of External promotion have been listed. You can choose the suitable ways as per your requirements Paid Media Earned Media Owned Media Text Here Advertising • PPC • Retargeting • Social Media • Paid Influencers • Affiliates Sharing • Mentions • Reviews • Posts • Shares Web Properties • Site • Blog • Email • Social Channels • Mobile siteSEO & content drive earned media (sharing) and traffic This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 45. Brand Performance Dashboard 45 Customer Recognition 0 50 100 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Enhanced Sales 0 50 100 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Competitive Edge Medium Low High This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Monitor the Brand performance on the basis of below mentioned parameters, you can alter them as per your requirements
  • 46. 46 Brand Tracking - Product Awareness Brand performance is monitored through means of questionnaire and the inferences are listed down in this slide to track the awareness, experience and usage of the brand Ad Awareness Which mobile brands have you noticed in any advertisement recently? Brand Awareness Which mobile brands have you heard of? Preference Which mobile brand do you prefer? What other brands are interesting? Latest Purchase What mobile brand do you own?
  • 47. 47 Brand Tracking – Brand Experience & Usage Brand performance is monitored through means of questionnaire and the inferences are listed down in this slide to track the awareness, experience and usage of the brand Brands Purchased Which mobile phone brand did u purchased recently? Purchase Frequency & Amount What is the purchasing frequency and the amount spend on the brand purchased? Total Spending What is the total spending by the consumer on the product? Future Purchase Intent If hasn’t purchased, then what’s the buying intent of consumer? Brand Change Likelihood What’s the likelihood of changing brand preference by the consumer? Customer Satisfaction & Loyalty How satisfied is the customer and how much is he loyal to the brand?
  • 48. Brand Tracking Infographics 48 of consumers read between 2-10 reviews 65% of consumers look to online review sites for information during the buying process 74% of consumers read four to seven reviews before they are comfortable making a purchase 41% of locations have had no new reviews in 17 months 46% of online reviews have been pointed out as fake 20% of consumers consider user generated reviews extremely valuable or valuable 82% of consumers trust online reviews as much as personal recommendations 72% 3 Google has an average of three reviews per location 4 Yelp! Has an average of four reviews per location Enter the survey/brand tracking results in this infographic slide to create an everlasting impact on the audience Put relevant icons basis the text mentioned
  • 49. Brand Tracking – Top of Mind & In Mind brand 49 Brand performance is monitored through means of questionnaire and the inferences are listed down in this slide to track the awareness, experience and usage of the brand • The rest of the brands mentioned in the list have a lower chance of being bought in the end. A brand that is not included here virtually does not exist in the mind of the consumer. • Your Text Here • Your Text Here • Your Text Here • The rest of the brands mentioned in the list have a lower chance of being bought in the end. A brand that is not included here virtually does not exist in the mind of the consumer. • Your Text Here • Your Text Here • Your Text Here Top of Mind (TOM) In Mind (IM)
  • 50. Brand Identity Design Icons Slide 50
  • 51. Coffee Break 51 Presentation will continue in 15 minutes 10:00 AM to 10:15 AM
  • 53. Bar Chart 55 35 52 61 65 47 86 81 0 10 20 30 40 50 60 70 80 90 100 Q1 Q2 Q3 Q4 Unit Count 53 Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 54. Column Chart 54 Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 50 30 50 55 60 40 70 75 0 10 20 30 40 50 60 70 80 90 100 FY 17 FY 18 FY 19 FY 20 SalesinPercentage(%)
  • 55. Stacked Line With Markers 55 Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 3628.4 3573.9 3484.0 3532.1 3740.3 3881.7 3528.4 3873.9 3584.0 3732.1 3640.3 3981.7 3400 3500 3600 3700 3800 3900 4000 4100 2015 2016 2017 2018 2019 2020 inmillions YEARS
  • 56. Area Chart 56 Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 50 25 20 25 35 25 20 25 19 30 20 18 20 20 0 10 20 30 40 50 60 70 80 90 100 FY '14 FY '15 FY '16 FY '17 FY '18 FY '19 FY '20 InPercentage YEARS
  • 57. About UsThis is a representative image, and should be replaced by your own image. Just right click and replace image. Value Clients This is a representative image, and should be replaced by your own image. Just right click and replace image. Target Audiences This is a representative image, and should be replaced by your own image. Just right click and replace image. Preferred by Many 57
  • 58. Financial Minimum 65% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Medium 75% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Maximum 80% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 58
  • 59. 59 Our Mission Our Vision This is a representative image, and should be replaced by your own image. Just right click and replace image. Our Mission This is a representative image, and should be replaced by your own image. Just right click and replace image. Our Goal This is a representative image, and should be replaced by your own image. Just right click and replace image.
  • 60. 60 Our Team This is a representative image, and should be replaced by your own image. Just right click and replace image. Designation Name Here This is a representative image, and should be replaced by your own image. Just right click and replace image. Designation Name Here This is a representative image, and should be replaced by your own image. Just right click and replace image. Designation Name Here
  • 61. Idea Generation 61 Idea 04 01 0203 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here
  • 62. Location 62 United States 50% China 30% THIS SLIDE IS 100% EDITABLE. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Population This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Male Male
  • 63. Comparison 63 36% Users Google Plus This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 53% Users Twitter This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 80% Users Facebook This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 64. Dashboard 64 Medium This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Low This slide is 100% editable. Adapt it to your needs and capture your audience's attention. High This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 0 100 20 10 30 40 80 90 70 60 50
  • 65. Quotes Bill Gates I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it. 65
  • 66. Puzzle 66 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here
  • 67. Post It Notes 67 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 68. Venn 68 0201 03 04Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 69. Our Goal 69 04 03 01 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here
  • 70. Timeline 70 2016 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 2017 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 2018 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 2019 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 2020 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
  • 71. Mind Map 71 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 72. 72 Thanks for Watching Address # street number, city, state Email Address emailaddress123@gmail.com Contact Number 0123456789