Enhance your audiences knowledge with this well researched complete deck. Showcase all the important features of the deck with perfect visuals. This deck comprises of total of seventy two slides with each slide explained in detail. Each template comprises of professional diagrams and layouts. Our professional PowerPoint experts have also included icons, graphs and charts for your convenience. All you have to do is DOWNLOAD the deck. Make changes as per the requirement. Yes, these PPT slides are completely customizable. Edit the colour, text and font size. Add or delete the content from the slide. And leave your audience awestruck with the professionally designed Brand Identity Design PowerPoint Presentation Slides complete deck. http://bit.ly/2URDAFo
2. 2
Agenda
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
01 Business Focus
Text Here
02 Need for New Product
Text Here
03 Competitive Landscape
Text Here
04 Strategic Positioning
Text Here
05 Brand Development
Text Here
06 Brand Positioning
Text Here
07 Brand Communication
Text Here
08 Budgeting
Text Here
09 Value Addition Due to Branding
Text Here
10 Promotional Strategies
Text Here
11 Brand performance Tracking
Text Here
3. Business Focus
3
Enhanced
Product &
Better Quality
Define the focus of
your business in
this slide
Low Value
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
High Value
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
High Trust
Low Trust
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
4. 4
Brand
Product/Service
Mention the product
or service which
you want to offer
the target audience
Decidewhatproductor
serviceyouaregoingtooffer
Product/ Service 1
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Product/ Service 2
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Product/ Service 4
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Product/ Service 3
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
5. Need for New Product
5
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Dynamic
Market Conditions
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Continuous
Technological Development
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Increasing
Competition
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Diversification
of Risk
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Growth
and Development
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
To Meet Seasonal
Fluctuations in Demand
Some general needs
for new products
have been listed
here, you can tailor it
as per your need.
6. Competitive Analysis
6
Compare your
strengths &
weaknesses with
that of others
STRENGTHS
Strategy: Emphasizing the strengths
â–Ş Emphasize strengths
â–Ş Highlight benefits for customers
▪ ….
â–Ş Strategy: Downgrade/ Devalue
â–Ş Evaluate weaknesses as irrelevant
â–Ş Devalue importance for customer
benefits
â–Ş Compensate weaknesses with
strengths
▪ …
Strategy: Downgrade/ Devalue
• Evaluate weaknesses as
irrelevant
• Devalue importance for customer
benefits
• Compensate weaknesses with
strengths
WEAKNESSES
â–Ş Strategy: Emphasizing
Weaknesses
â–Ş Overemphasize weakness
â–Ş Emphasize a disadvantage of
competitors in the market
â–Ş Highlight negative impact on
customer benefits
Own Company
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Competitors
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
7. Comparison- Based on Criteria
7
Criteria
Revenue Profit Market Share Main Activity
Number
of Employee
Product Quality Your Text Here
Competitor A Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Competitor B Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Competitor C Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Compare your
competitors based
on relevant criteria
8. Market Competitiveness (1 of 2)
8
Ratings
Key Success Factors Own Competitor 1 Competitor 2 Competitor 3
Financial Position 2 1 3 4
Advertising 3 2 4 1
Market share 2 1 3 4
Brand Image 2 4 3 1
Customer Loyalty 1 3 4 2
Product Quality 3 1 4 2
Product Range 4 2 1 3
Distribution 2 3 4 1
Price Competition 3 4 2 1
Geographic Expansion 2 4 1 3
We have listed some
of the key factors to
compare your
market competency,
you can alter them
as per the need
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
9. Market Competitiveness (2 of 2)
9
Own Competitor 1 Competitor 2 Competitor 3
Key
Success factors
Weight Rating
Weighted
Score
Rating
Weighted
Score
Rating
Weighted
Score
Financial Position 0.8 4 0.32 3 0.24 3 0.24
Advertising 0.12 4 0.48 4 0.48 3 0.36
Market Share 0.12 4 0.48 3 0.36 2 0.24
Brand Image 0.10 4 0.40 4 0.40 3 0.30
Customer Loyalty 0.10 3 0.30 3 0.30 2 0.20
Product Quality 0.12 4 0.48 4 0.48 4 0.48
Product Range 0.08 3 0.24 4 0.32 3 0.24
Distribution 0.10 4 0.40 3 0.30 3 0.30
Price Competition 0.08 3 0.24 3 0.24 3 0.24
Geographical Expansion 0.10 4 0.40 3 0.30 2 0.20
Total Score 1.00 3.74 3.42 2.80
We have listed some
of the key factors to
compare your
market competency,
you can alter them
as per the need
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
10. Strategic Positioning
10
On the basis of the
competitive analysis
carried out, you can
strategically design a
plan to position
yourself in the market
• Superior quality
• Moderate prices
• Customer value
Differentiation
Write your strategy based on product differentiation
Comprehensive Cost Leadership
Write your strategy based on cost leadership analysis
Focus on Priorities
Mention your key focus areas
11. 11
Brand
Mission Statement
Our Mission
This slide is 100% editable. Adapt it to your needs and capture your audience's
attention. This slide is 100% editable. Adapt it to your needs and capture your
audience's attention. This slide is 100% editable. Adapt it to your needs and capture
your audience's attention. This slide is 100% editable. Adapt it to your needs and
capture your audience's attention. This slide is 100% editable. Adapt it to your needs
and capture your audience's attention. This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Mention the Brand
mission in this slide
indicating the
Brand’s purpose
12. Brand Vision
Brand Vision is encapsulated with three
main components
Mention the Brand
vision in this slide
indicating the Brand’s
future pathway
Values
The accepted characteristics.
Desired Future Environment
How the world will be A better place as a consequence of the brand.
Brand Purpose
The whole objective of the brand.
Brand Vision Statement
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
12
13. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Brand Architecture
13
Organize the variety of
brands available in
your organization in an
appropriate structure
Level 1
Level 2
Level 3
MASTERBRAND
A
Child Brand
B (iv)
Child Brand
B (iii)
Child Brand
B (ii)
Child Brand
B (i)
Child Brand
B
Child Brand
C
Child Brand
14. Brand Elements
14
Displays the identity of
the brand
A special type of Brand Symbol;
one that take on human or real-
life characteristics
Musical message written
around the Brand
A short phrase that communicates
information about the Brand
A short phrase that communicates
information about the Brand
Mention the name of the Brand which
captures the central theme around it Packaging
Character
ToneLogo
Slogan
Name
ELEMENTS
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
We have listed down
the relevant elements
of a Brand, you can
customize it basis
your requirements
15. Brand Strategy Framework
15
It is a framework
indicating all the key
aspects considered
while making a
brand strategy
Research
â–Ş Brand Audit
â–Ş Business Objectives
â–Ş Stakeholder Analysis
â–Ş Market Analysis
â–Ş Brand Strategy Analysis
Strategy
â–Ş Refining the focus
â–Ş Brand Promise
â–Ş Positioning Strategy
â–Ş Brand Brief
â–Ş Naming
Design
â–Ş Logotype + Tagline
â–Ş Colour
â–Ş Typography
â–Ş Rules
â–Ş Trial applications
Touch points
• Stationery
• Uniforms
• Digital
• Environments
• Collateral
• Advertising
• Merchandise
• Vehicles
• Signage
Assets
• Managing the assets
• Changing brand identity
• Launching brand identity
• Communicating brand Identity
Brand
Strategy
16. Brand Execution
Roadmap (Layout)
This slide gives a
layout of the timeline
of a Brand, you can
alter it as per
your requirements
January
Choose a Brand name, logo
and color
2016
Text
Here
August
Brand Logo refresh
2018
Text
Here
November
Extension of the existing brand
2020
Text
Here
December
Consider the slogan of the Brand
2015
Text
Here
March
Development & Execution of
Brand positioning strategies
2017
Text
Here
January
Launch of the Brand in
the market
2019
Text
Here
16
17. Develop your Name Logo and Tagline
17
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Choose a
Brand Name
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Choose a Color
for the Brand
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Design a
Professional Logo
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Consider
a Slogan
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Decide on a Timeline
for Logo Refresh
We have listed the
common steps which
a company generally
follows to create a
logo and tagline
18. Logo Designing Sources
18
22%
43%
12%
20%
3%
Sources for
Designing Logo
Local Design Firm
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Online Design Firm
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Friends/Relatives
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Self Employed
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Other
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Logo designing
sources have been
listed. You can
choose sources
based on company’s
requirement
19. Brand Identity Template PPT Examples Professional
19
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Integrity Promise
EvolutionPersonality
We have listed down
the key factors which
help in developing the
identity of a Brand.
These factors have
been explained in the
subsequent slides.
20. Brand Integrity
20
We have mentioned the
key components of
Brand integrity. You can
use/ alter them basis
your requirements
Form Brand Integrity
Management Program
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Program Charter Team Assignments Budgeting Policies Programs
Prioritized Project
Development
21. Brand Evolution
21
We have listed below
the evolution steps of a
brand. You can refine
them bases the
requirements
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Product
Development
Product
Launch
Product
Refinement
Extensive Brand
Promotion
Extension of the
Existing Brand
Formula of
the Product
20182017
2016
2015 2020
2019
22. Brand Personality
22
We have listed the
key attributes of a
brand’s personality,
you can use them as
per your requirements
Brand Personality
Sincerity
â–Ş Down-to-earth
â–Ş Honest
â–Ş Wholesome
â–Ş Cheerful
Excitement
â–Ş Daring
â–Ş Spirited
â–Ş Imaginative
â–Ş Up-to-date
Competence
• Reliable
• Intelligent
• Successful
Sophistication
â–Ş Upper class
â–Ş Charming
Ruggedness
â–Ş Outdoorsy
â–Ş Tough
23. Brand Promise
23
This slide focuses on
the core Brand
promises, you can
use them as per your
requirements
Emotional Promise
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Global Promise
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Functional Promise
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Social Promise
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Core
Brand Promise
24. 24
Brand Building
We have listed the
broad steps involved in
building a brand, you
can enter the rationale
followed while
implementing the
same
Brand
Building Process
• Internal & External assessment
• Identify points of differentiation
Crafting the
• Brand essence
• Brand story
• Brand Promise
• Creating visual representation of the brand
• Creating brand identities
• Creating a corporate culture around the brand by
aligning the staff with the Brand vision & Essence
• Leverage the Brand
• Create communication strategies
Brand
Assessment
Brand
Promise
Brand
Blueprint
Brand
Culturalization
Brand
Advantage
25. Brand Building Tactics
25
Logo/Tagline
Intranet
We have listed a wide
variety of mediums to
build the brand, you can
choose the relevant
platform bases your
requirements
Website Products Newsletter Publications Direct Mail PowerPoint Adds
Exhibit
Booth
Environment
Stationary
Package
Lobbies
Rooms
Stores
E-
marketing
Folder Brochures
Annual
Reports
Video
/DVD
Flyers
Conference
Material
Posters
E-
newsletters
26. 26
Brand
Packaging
Below are some of
the ways of doing
packaging, you can
use any of them to
Brand your product
A firm of may make periodic changes in product packaging.
Strategy Policies and Strategic
It is a kind of packaging strategy in which packages of the entire product line closely
resemble one another.
Family Packaging
It is a kind of packaging strategy in which a formulas such a packaging strategy as to protect
the physical environment
Ecological Packaging
It is a strategy in which the marketer offers product in such a packaging which may be
reuses for other purposes after the product has been taken out of the package or exhausted.
Re-Use Packaging
It is a strategy in which a number of heterogeneous product are placed and supplied in a
single package.
Multiple Packaging
27. Brand Distribution
27
52%
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
70%
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
25%
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
45%
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
30%
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
60%
List down the regions
where your target
audience is based
28. Brand Extension
28
Listed are some of
the methods of Brand
extension, you can
opt any of them basis
your requirements
Brand
Brand extension
Vertical B.EHorizontal B.E
Line extension Upward extension Downward extensionFranchise extension
29. 29
Brand Equity
Ideally, Brand equity
comprises of 4 factors;
which are discussed in
next slides. Select the
prime factors you want to
focus on and develop
your strategies
Brand Awareness
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Perceived Quality
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Brand Association
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Brand Loyalty
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
30. Brand Value
Ideally, Brand value
comprises of 4 factors;
which are discussed in
next slides. Select the
prime factors you want
to focus on and develop
your strategies
Brand Awareness
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Perceived Quality
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Brand Association
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Brand Loyalty
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
30
31. Brand Awareness
31
Dominant
Top of Mind
Unaided Awareness
Aided Awareness
Unaware of the Brand
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Identify your brand
segment in this brand
awareness pyramid and
prepare short term and
long term strategies to
move up in the ladder
32. 32
Brand Quality
Perceived
Brand Quality
Identify your brand
segment in this brand
awareness pyramid and
prepare short term and
long term strategies to
move up in the ladder
Reason to Buy
• Customer has not the time or ability
to evaluate the quality objectively.
• Perception of quality is the
determinant in the buying decision.
Differentiation/Positioning
• Establishing a specific image for
a brand (the,premium,excellent)
in relation to competing brands
and their quality
Premium Price
• When the perceived quality is high, price
may be/ must be accordingly higher
• Perceived quality enhances profit
growth(premium price=quality)
33. 33
Brand Association
We have listed out 5
different parameters
under brand
association. Prepare
your strategies for each
of the parameter
Help Process/
Retrieve Information
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Differentiate/
Position
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Reason-
to-Buy
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Create Positive
Attitudes/Feelings
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Basis for
Extensions
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Associations
34. Brand Loyalty
34
Input your inferences
after brand tracking to
provide a better
perspective on how loyal
is your customer base.
77% of customers still say they
have no relationship
with a brand 2
The probability of generating an
additional sale from an
existing customer is 7x
greater than from a new prospect 3
A 5% increase in customer
retention can result in a
40% lift in profit 3
$1.6 Trillion
The potential revenue up for grabs from
switching among consumer brands 1
80% of a business’ profits
come from 20% of its
customers 3
Brand advocates spend 2x as much
regular customers and have 5x
the lifetime value 2
How much
are Loyal
Customers Worth?
35. Brand Loyalty
35
Committed
Fence Sitters
Considers it a Friend
Passively Loyal
With Switching Coasts
Satisfied / Habitual Buyer
No Reason to Change
Switchers / Price Sensitive
No Brand Loyalty
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Identify your
customers in the
brand loyalty
segment and
formulate strategy to
move up the ladder
36. Establish Brand Positioning
36
Company & Product Target Customers Key Benefits Price Value Proposition
Quality conscious consumers
of chicken
Tenderness 10% premium
Better chicken at
moderate prices
Safety- conscious
upscale families
Durability & safety 20% premium Safest most durable wagon
Convenience- minded
pizza lovers
Delivery speed & good quality 15% premium
Good pizza delivered promptly
at your doorstep with
moderate prices
Evaluating the product
on the basis of
commonly used
parameters which can
be altered as per
customer requirements
37. Brand Positioning
37
You can decide on the
basis of below mentioned
parameters how you want
to position the brand in the
minds of the target
audience
What the Product does for me
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
How I Would Describe the Product
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
How the Brand Makes me Look
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
How the Brand Makes me Feel
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
ESSENCE
38. Brand Position
38
Own Product Competitor Competitor CompetitorCompetitor
A D
C
EB
Quality
Value Proposition
Move the circles and
the text boxes as per
your company’s
product quality and
value proposition
39. 39
Brand Repositioning
You can reposition
the Brand in the
market on the
basis of any of the
ways mentioned in
this slide
This slide is 100% editable. Adapt it to your needs and capture
your audience's attention.
Segment Oriented
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Celebrity Oriented
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Symbolism Oriented
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Up-Market Technology
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Niche-Oriented
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Change of Image Oriented
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Value Oriented
40. 40
Brand
Communication
Choose the
attributes you want
the brand to
communicate to the
target audience
Affordable
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Latest Technology
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Easily Available
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Customer Value
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Variety
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Authenticity
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Moderate Prices
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Durability
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Personal Service
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Quality
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Convenient
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Accessible
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
41. Brand Budgeting
41
Task Low-End Fee High-End Fee
Name Development $10,000 $75,000
Brandmark (logo) creation $3,500 $150,000
Core Brand Presentations
(website and brand marketing materials)
$10,000 $250,000+
Advertising $10,000 Millions Annually
SEO (website search-engine optimization) $1,000 Monthly Thousands Monthly
Social Media Your Time
Hundreds of
thousands Annually
Signage, Vehicles, Packaging $20,000 $250,000+ Annually
We have listed various ways
which needs to be kept in
mind while budgeting. We
have categorised Budgeting in
two parts: Low end and High
End. You can choose based
on company’s requirement
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
42. Value Addition due to Branding
42
Cost 1 (Example -
Raw Product)
$ 2.5 - $ 3
Cost 2 (Example –
Printing cost)
$ 0.5 - $ 0.80 $ 1 - $ 2
Cost 3 (Example –
Factory Cost)
$ 3 - $ 5Total Cost per product
$ 30 - $ 40Sold to You
$ 25- $ 35
Benefits of Branding
Slide indicates the
price/profit a company
can make as a result of
branding. You can add
your data values to
calculate your profit
from Branding
43. Promotion - Internal
43
Various ways of
Internal promotion
have been listed. You
can choose the
suitable ways as per
your requirements
Custom Branded Apparel
Your Text here
Coupons
Your Text here
Booklets, Pamphlets, Brochures
Your Text here
Telephone Hotlines or News Lines
Your Text Here
Direct Emails
Your Text here
Displays and Exhibits
Your Text here
Teleconferences
Your Text here
Bulletin Boards
Your Text here
Internal Television
Your Text here
Free Samples
Your Text here
44. Promotion - External
44
Various ways of
External promotion
have been listed. You
can choose the
suitable ways as per
your requirements
Paid
Media
Earned
Media
Owned
Media
Text
Here
Advertising
• PPC
• Retargeting
• Social Media
• Paid Influencers
• Affiliates
Sharing
• Mentions
• Reviews
• Posts
• Shares
Web Properties
• Site
• Blog
• Email
• Social Channels
• Mobile siteSEO & content drive earned
media (sharing) and traffic
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
45. Brand Performance Dashboard
45
Customer Recognition
0
50
100
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Enhanced Sales
0
50
100
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Competitive Edge
Medium
Low
High
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Monitor the Brand
performance on the
basis of below
mentioned parameters,
you can alter them as
per your requirements
46. 46
Brand Tracking -
Product Awareness
Brand performance is
monitored through means
of questionnaire and the
inferences are listed down
in this slide to track the
awareness, experience
and usage of the brand
Ad Awareness
Which mobile brands have you noticed in any advertisement recently?
Brand Awareness
Which mobile brands have you heard of?
Preference
Which mobile brand do you prefer? What other brands are interesting?
Latest Purchase
What mobile brand do you own?
47. 47
Brand Tracking – Brand
Experience & Usage
Brand performance is
monitored through
means of questionnaire
and the inferences are
listed down in this slide
to track the awareness,
experience and usage
of the brand
Brands Purchased
Which mobile phone brand did u purchased recently?
Purchase Frequency & Amount
What is the purchasing frequency and the amount spend on the
brand purchased?
Total Spending
What is the total spending by the consumer on the product?
Future Purchase Intent
If hasn’t purchased, then what’s the buying intent of consumer?
Brand Change Likelihood
What’s the likelihood of changing brand preference by the consumer?
Customer Satisfaction & Loyalty
How satisfied is the customer and how much is he loyal to the brand?
48. Brand Tracking Infographics
48
of consumers read
between 2-10 reviews
65%
of consumers look to online
review sites for information during
the buying process
74%
of consumers read four to
seven reviews before they are
comfortable making a purchase
41%
of locations have had no new
reviews in 17 months
46%
of online reviews have been
pointed out as fake
20%
of consumers consider user
generated reviews extremely
valuable or valuable
82%
of consumers trust online
reviews as much as personal
recommendations
72%
3
Google has an average of
three reviews per location
4
Yelp! Has an average of
four reviews per location
Enter the
survey/brand
tracking results in
this infographic slide
to create an
everlasting impact
on the audience
Put relevant icons basis the text mentioned
49. Brand Tracking – Top of Mind & In Mind brand
49
Brand performance is
monitored through
means of questionnaire
and the inferences are
listed down in this slide
to track the awareness,
experience and usage
of the brand
• The rest of the brands mentioned in the list have a
lower chance of being bought in the end. A brand
that is not included here virtually does not exist in
the mind of the consumer.
• Your Text Here
• Your Text Here
• Your Text Here
• The rest of the brands mentioned in the list have a lower
chance of being bought in the end. A brand that is not included
here virtually does not exist in the mind of the consumer.
• Your Text Here
• Your Text Here
• Your Text Here
Top of Mind (TOM)
In Mind (IM)
53. Bar Chart
55
35
52
61
65
47
86
81
0 10 20 30 40 50 60 70 80 90 100
Q1
Q2
Q3
Q4
Unit Count
53
Product 01
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 02
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
54. Column Chart
54
Product 01
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 02
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
50
30
50
55
60
40
70
75
0
10
20
30
40
50
60
70
80
90
100
FY 17 FY 18 FY 19 FY 20
SalesinPercentage(%)
55. Stacked Line With Markers
55
Product 01
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 02
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
3628.4
3573.9
3484.0
3532.1
3740.3
3881.7
3528.4
3873.9
3584.0
3732.1
3640.3
3981.7
3400
3500
3600
3700
3800
3900
4000
4100
2015 2016 2017 2018 2019 2020
inmillions
YEARS
56. Area Chart
56
Product 01
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 02
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
50
25
20
25
35
25
20
25
19
30
20
18
20
20
0
10
20
30
40
50
60
70
80
90
100
FY '14 FY '15 FY '16 FY '17 FY '18 FY '19 FY '20
InPercentage
YEARS
57. About UsThis is a representative image, and should be replaced by your own
image. Just right click and replace image.
Value Clients
This is a representative image, and should be replaced by your own
image. Just right click and replace image.
Target Audiences
This is a representative image, and should be replaced by your own
image. Just right click and replace image.
Preferred by Many
57
58. Financial
Minimum
65%
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Medium
75%
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Maximum
80%
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
58
59. 59
Our Mission Our Vision
This is a representative image, and should be replaced by your own image.
Just right click and replace image.
Our Mission
This is a representative image, and should be replaced by your own image.
Just right click and replace image.
Our Goal
This is a representative image, and should be replaced by your own image.
Just right click and replace image.
60. 60
Our Team
This is a representative image, and should be replaced by your
own image. Just right click and replace image.
Designation
Name Here
This is a representative image, and should be replaced by your
own image. Just right click and replace image.
Designation
Name Here
This is a representative image, and should be replaced by your
own image. Just right click and replace image.
Designation
Name Here
61. Idea Generation
61
Idea
04 01
0203
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Text Here
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Text Here
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Text Here
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Text Here
62. Location
62
United States
50%
China
30%
THIS SLIDE IS 100% EDITABLE.
This slide is 100% editable. Adapt it to your needs and capture
your audience's attention.
Population
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
This slide is 100% editable. Adapt it to your needs and capture
your audience's attention.
Male
Male
63. Comparison
63
36% Users
Google Plus
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
53% Users
Twitter
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
80% Users
Facebook
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
64. Dashboard
64
Medium
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Low
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
High
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
0 100
20
10
30
40
80
90
70
60
50
65. Quotes
Bill Gates
I choose a lazy person to do a hard
job. Because a lazy person will find an
easy way to do it.
65
66. Puzzle
66
Text Here
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Text Here
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Text Here
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Text Here
67. Post It Notes
67
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
68. Venn
68
0201 03 04Text Here
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
69. Our Goal
69
04 03
01 02
This slide is 100% editable. Adapt it to
your needs and capture your
audience's attention.
Text Here
This slide is 100% editable. Adapt it to
your needs and capture your
audience's attention.
Text Here
This slide is 100% editable. Adapt it to
your needs and capture your
audience's attention.
Text Here
This slide is 100% editable. Adapt it to
your needs and capture your
audience's attention.
Text Here
70. Timeline
70
2016
This slide is 100%
editable. Adapt it to
your needs and
capture your
audience’s attention.
2017
This slide is 100%
editable. Adapt it to
your needs and
capture your
audience’s attention.
2018
This slide is 100%
editable. Adapt it to
your needs and
capture your
audience’s attention.
2019
This slide is 100%
editable. Adapt it to
your needs and
capture your
audience’s attention.
2020
This slide is 100%
editable. Adapt it to
your needs and
capture your
audience’s attention.
71. Mind Map
71
Text Here
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Text Here
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Text Here
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Text Here
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.