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Your Company Name
Brand
Development
2
Agenda
Brand Positioning
Your Text Here
Competitive Landscape
Your Text Here
Strategic Positioning
Your Text Here
Brand Development
Your Text Here
Need for New Product
Your Text Here
Business Focus
Your Text Here
Value Addition due to Branding
Your Text Here
Promotional Strategies
Your Text Here
Brand Performance Tracking
Your Text Here
Budgeting
Your Text Here
Brand Communication
Your Text Here
Business Focus
3
Low Value
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High Value
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High Trust
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Low Trust
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Define the focus of
your business in
this slide
Enhanced
Product &
Better Quality
Brand Product/Service
4
Mention the product or
service which you want
to offer the
target audience
Decide what product or service you are going to offer
Product/ Service 1
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Product/ Service 2
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Product/ Service 3
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Product/ Service 4
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5
Need for New Product
Dynamic market conditions
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Continuous technological development
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audience's attention.
Increasing competition
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audience's attention.
Diversification of risk
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Growth and development
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To meet seasonal fluctuations in demand
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audience's attention.
Some general needs
for new products have
been listed here, you
can tailor it as per
your need.
Competitive Analysis
6
Strengths Weaknesses
Strategy: Emphasizing the Strengths
ā–Ŗ Emphasize strengths
ā–Ŗ Highlight benefits for customers
ā–Ŗ ā€¦.
Strategy: Downgrade/ Devalue
ā–Ŗ Evaluate weaknesses as irrelevant
ā–Ŗ Devalue importance for customer benefits
ā–Ŗ Compensate weaknesses with strengths
Strategy: Downgrade/ Devalue
ā–Ŗ Evaluate weaknesses as irrelevant
ā–Ŗ Devalue importance for customer benefits
ā–Ŗ Compensate weaknesses with strengths
ā–Ŗ ā€¦
Strategy: Emphasizing Weaknesses
ā–Ŗ Overemphasize weakness
ā–Ŗ Emphasize a disadvantage of competitors in the market
ā–Ŗ Highlight negative impact on customer benefits
Compare your
strengths &
weaknesses with
that of others
Own Company
Competitors
Comparison - based on Criteria
7
Criteria
Revenue Profit Market Share Main Activity
Number of
Employee
Product Quality Your Text Here
Competitor A Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Competitor B Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Competitor A Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Competitor D Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Compare your
competitors
based on
relevant criteria
Market Competitiveness (1 of 2)
8
Ratings
Key Success Factors Own Competitor 1 Competitor 2 Competitor 3
Financial Position 2 1 3 4
Advertising 3 2 4 1
Market share 2 1 3 4
Brand Image 2 4 3 1
Customer Loyalty 1 3 4 2
Product Quality 3 1 4 2
Product Range 4 2 1 3
Distribution 2 3 4 1
Price Competition 3 4 2 1
Geographic Expansion 2 4 1 3
We have listed some
of the key factors to
compare your
market competency,
you can alter them
as per the need
Market Competitiveness (2 of 2)
9
Own Competitor 1 Competitor 2 Competitor 3
Key Success Factors Weight Rating
Weighted
Score
Rating
Weighted
Score
Rating
Weighted
Score
Financial Position 0.8 4 0.32 3 0.24 3 0.24
Advertising 0.12 4 0.48 4 0.48 3 0.36
Market Share 0.12 4 0.48 3 0.36 2 0.24
Brand Image 0.10 4 0.40 4 0.40 3 0.30
Customer Loyalty 0.10 3 0.30 3 0.30 2 0.20
Product Quality 0.12 3 0.48 4 0.48 4 0.48
Product Range 0.08 4 0.24 4 0.32 3 0.24
Distribution 0.10 3 0.40 3 0.30 3 0.30
Price Competition 0.08 4 0.24 3 0.24 3 0.24
Geographical Expansion 0.10 3 0.40 3 0.30 2 0.20
Total Score 1.00 3.74 3.42 2.80
We have listed some
of the key factors to
compare your
market competency,
you can alter them
as per the need
10
Strategic Positioning
On the basis of the
competitive analysis
carried out, you can
strategically design a
plan to position
yourself in the market
Comprehensive Cost Leadership
Write your strategy based on cost leadership analysis
Focus on Priorities
Mention your key focus areas
Differentiation
Write your strategy based on product differentiation
Strategic Target
ā–Ŗ Superior Quality
ā–Ŗ Moderate prices
ā–Ŗ Customer Value
11
Brand Mission Statement
Our Mission
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Mention the Brand
mission in this slide
indicating the
Brandā€™s purpose
Brand Vision
12
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Brand vision is encapsulated with
three main components
03 Brand Purpose
the whole objective of the brand.
01 Values
the accepted characteristics
02 Desired Future Environment
how the world will be A better place as A
consequence of the brand.
Mention the Brand
vision in this slide
indicating the Brandā€™s
future pathway
Brand Architecture
13
CHILD BRAND
(A)
CHILD BRAND
(B)
CHILD BRAND
(C)
CHILD BRAND
B(i)
CHILD BRAND
B(ii)
CHILD BRAND
B(iv)
CHILD BRAND
B(iii)
MASTERBRAND
Level 1
Level 2
Level 3
Organize the variety of
brands available in
your organization in an
appropriate structure
Brand Elements
14
Tone
Musical message written
around the Brand
Logo
A short phrase that communicates
information about the Brand
Character
A special type of Brand Symbol; one that
take on human or real-life characteristics
Slogan
A short phrase that communicates
information about the Brand
Packaging
Displays the identity of the brand
Name
Mention the name of the Brand which
captures the central theme around it
ELEMENTS
We have listed down
the relevant elements
of a Brand, you can
customize it basis your
requirements
Brand Strategy Framework
15
It is a framework
indicating all the key
aspects considered
while making a
brand strategy
Brand
Strategy
Research
ā€¢ Brand Audit
ā€¢ Business Objectives
ā€¢ Stakeholder Analysis
ā€¢ Market Analysis
ā€¢ Brand Strategy Analysis
Strategy
ā€¢ Refining the focus
ā€¢ Brand Promise
ā€¢ Positioning Strategy
ā€¢ Brand Brief
ā€¢ Naming
Design
ā€¢ Logotype + Tagline
ā€¢ Colour
ā€¢ Typography
ā€¢ Rules
ā€¢ Trial applications
Touch points
ā€¢ Stationery
ā€¢ Uniforms
ā€¢ Digital
ā€¢ Environments
ā€¢ Collateral
ā€¢ Advertising
ā€¢ Merchandise
ā€¢ Vehicles
ā€¢ Signage
Assets
ā€¢ Managing the assets
ā€¢ Changing brand identity
ā€¢ Launching brand identity
ā€¢ Communicating brand Identity
Brand Execution
Roadmap (Layout)
16
This slide gives a
layout of the timeline of
a Brand, you can alter
it as per
your requirements01
Choose a Brand name,
logo and color
January 2015
02Consider the slogan of
the Brand
December 2016
03Development & Execution of Brand
positioning strategies
March 2017
04
Launch of the Brand
in the market
January 2018 05Brand Logo refresh
August 2019
06Extension of the
existing brand
November 2020
17
Develop your Name Logo and Tagline
Choose a
BRAND Name
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Choose a color
for the BRAND
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Design a
Professional Logo
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Consider
a Slogan
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Decide on a timeline
for Logo refresh
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We have listed the
common steps which a
company generally
follows to create a logo
and tagline
Logo Designing Sources
18
Logo designing
sources have been
listed. You can choose
sources based on
companyā€™s requirement
Sources for
Designing Logo
22%
43%
12%
20%
3%
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Friends/Relatives
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Self Employed
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Local Design Firm
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Online Design Firm
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Other
Brand Identity
19
We have listed down the
key factors which help in
developing the identity of
a Brand. These factors
have been explained in
the subsequent slides.
Promise
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Integrity
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Evolution
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Personality
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Brand Integrity
20
We have mentioned the
key components of
Brand integrity. You can
use/ alter them basis
your requirements
Prioritized Project
Development
Form
Brand Integrity
Management
Program
Program Charter
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Team Assignments
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Budgeting
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Policies
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Programs
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21
Brand Evolution
We have listed below
the evolution steps of
a brand. You can
refine them bases the
requirements
2015
Formula of the product
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2017
Product Launch
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2019
Extensive Brand Promotion
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2016
Product Development
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2018
Product Refinement
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2020
Extension of the existing brand
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Brand Personality
22
We have listed the
key attributes of a
brandā€™s personality,
you can use them as
per your
requirements
Brand
Personality
Sincerity
Down-to-earth
Honest
Wholesome
Cheerful
Competence
Reliable
Intelligent
Successful
Sophistication
Upper class
Charming
Ruggedness
Outdoorsy
Tough
Excitement
Daring
Spirited
Imaginative
Up-to-date
Brand Promise
23
This slide focuses on
the core Brand
promises, you can use
them as per your
requirements
Emotional Promise
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Functional Promise
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Global Promise
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Social Promise
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Core Brand
Promise
Brand Building
24
We have listed the
broad steps involved in
building a brand, you
can enter the rationale
followed while
implementing the same
Brand
Building
Process
Brand Assessment
Internal & external
assessment
Identify points of
differentiation
Brand Promise
Crafting the
Brand Essence
Brand Story
Brand Promise
Brand Blueprint
Creating visual
representation of the brand
Creating Brand Identities
Brand Culturalization
Creating a corporate culture
around the brand by aligning
the staff with the brand
vision & essence
Brand Advantage
Leverage the
Brand
Create Communication
Strategies
Brand Building Tactics
25
We have listed a wide
variety of mediums to
build the brand, you
can choose the
relevant platform bases
your requirements
Lobbies
Rooms
Stores
Intranet
E-
Marketing
Folder Brochures
Annual
Reports
Video/DVD Flyers
Conference
Material
Posters
E-
Newsletters
Website Products
Stationary
Package
Newsletter Publications Direct Mail PowerPoint Adds
Exhibit
Booth
Environment
Logo/
Tagline
Brand Packaging Below are some of the
ways of doing
packaging, you can
use any of them to
Brand your product
Ecological Packaging
It is a kind of packaging strategy in which a formulas such a
packaging strategy as to protect the physical environment
Family Packaging
It is a kind of packaging strategy in which packages of
the entire product line closely resemble one another.
Re-use Packaging
It is a strategy in which the marketer offers product in such a
packaging which may be reuses for other purposes after the
product has been taken out of the package or exhausted.
Multiple Packaging
It is a strategy in which a number of heterogeneous
product are placed and supplied in a single package.
Strategy Policies & Strategic
A firm of may make periodic changes in
product packaging.
Brand
Packaging
26
Brand Distribution
27
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30%
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25%
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45%This slide is 100%
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60%
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52%
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70%
List down the
regions where your
target audience is
based
Brand Extension
28
Listed are some of
the methods of
Brand extension,
you can opt any of
them basis your
requirements
Brand
Brand Extension
Horizontal B.E
Franchise Extension Line Extension
Vertical B.E
Upward Extension Downward Extension
Brand Equity
29
Ideally, Brand equity
comprises of 4 factors;
which are discussed in
next slides. Select the
prime factors you want
to focus on and
develop your strategies
Brand
Equity
Brand Awareness
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Perceived Quality
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Brand Association
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Brand Loyalty
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Brand Value
30
Brand
Value
Brand Awareness
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Perceived Quality
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audience's attention.
Brand Association
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Brand Loyalty
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audience's attention.
Ideally, Brand equity
comprises of 4 factors;
which are discussed in
next slides. Select the
prime factors you want
to focus on and
develop your strategies
Brand Awareness
31
Identify your brand
segment in this brand
awareness pyramid
and prepare short term
and long term
strategies to move up
in the ladder01
02
03
04
05
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Dominant
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Top of Mind
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Unaided Awareness
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Aided Awareness
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Unaware of the Brand
32
Brand Quality
Perceived
Brand
Quality
Customer has not the time or ability
to evaluate the quality objectively.
Perception of quality is the
determinant in the buying decision.
Reason to buy Differentiation/positioning
Establishing a specific image for
a brand (the,premium,excellent)
in relation to competing brands
and their quality
Premium price
When the perceived quality
is high, price may be/ must
be accordingly higher
Perceived quality enhances
profit growth(premium
price=quality)
Identify your brand
segment in this brand
awareness pyramid
and prepare short term
and long term
strategies to move up
in the ladder
33
Brand Association We have listed out 5
different parameters
under brand
association. Prepare
your strategies for
each of the parameter
Brand
Association
Help Process/Retrieve information
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Differentiate/Position
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Reason-to-buy
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Create Positive Attitudes/Feelings
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Basis for Extensions
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Brand Loyalty
34
Input your inferences
after brand tracking
to provide a better
perspective on how
loyal is your
customer base.
How Much are Loyal
Customers Worth?
A 5% increase in customer retention
can result in a 40% lift in profit 3
77% of customers still say they
have no relationship with a brand 2
The probability of generating an additional
sale from an existing customer is 7x
greater than from a new prospect 3
Brand advocates spend 2x as much regular
customers and have 5x the lifetime value 2
A 80% of a businessā€™ profits come
from 20% of its customers 3
$1.6 Trillion
The potential revenue up for grabs from
switching among consumer brands 1
Brand Awareness
35
Identify your customers in
the brand loyalty segment
and formulate strategy to
move up the ladder
01
02
03
04
05
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Committed
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Fence Sitters considers it a friend
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Passively Loyal with switching coasts
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Satisfied / Habitual Buyer No reason to change
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Switchers / Price Sensitive No brand loyalty
Establish Brand Positioning
36
Company & Product Target Customers Key Benefits Price Value Proposition
Quality conscious
consumers of chicken
Tenderness 10% premium
Better chicken at
moderate prices
Safety- conscious
upscale families
Durability & safety 20% premium Safest most durable wagon
Convenience- minded
pizza lovers
Delivery speed & good quality 15% premium
Good pizza delivered
promptly at your doorstep
with moderate prices
Evaluating the
product on the basis
of commonly used
parameters which
can be altered as per
customer
requirements
Brand Positioning
37
You can decide on
the basis of below
mentioned
parameters how you
want to position the
brand in the minds of
the target audience
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How The Brand
Makes Me Look
What The Product
Does For Me
How I Would
Describe The Product
How The Brand
Makes Me Feel
ESSENCE
Brand Position
38
B
C
DE
A
Move the circles
and the text boxes
as per your
companyā€™s product
quality and value
proposition
Quality
Value Proposition
Own Product
Competitor B
Competitor C
Competitor D
Competitor E
Brand Repositioning
You can reposition
the Brand in the
market on the
basis of any of the
ways mentioned in
this slide
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Segment Oriented
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Celebrity Oriented
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Symbolism Oriented
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Up-market Technology
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Niche-Oriented
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Change of Image Oriented
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Value Oriented
39
Brand Communication Choose the
attributes you want
the brand to
communicate to the
target audience
Affordable
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Easily Available
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Variety
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Moderate Prices
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Personal Service
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Convenient
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Latest Technology
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Customer Value
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Authenticity
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Durability
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Quality
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Accessible
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40
Brand Budgeting
41
We have listed various
ways which needs to be
kept in mind while
budgeting. We have
categorized Budgeting in
two parts: Low end and
High End. You can choose
based on companyā€™s
requirement
Task Low-End Fee High-End Fee
Name Development $10,000 $75,000
Brandmark (logo) creation $3,500 $150,000
Core Brand Presentations
(website and brand marketing materials )
$10,000 $250,000+
Advertising $10,000 Millions Annually
SEO (website search-engine optimization) $1,000 Monthly Thousands Monthly
Social Media Your Time
Hundreds of
Thousands Annually
Signage, Vehicles, Packaging $20,000 $250,000+ Annually
Value Addition Due to Branding
42
Slide indicates the
price/profit a company
can make as a result of
branding. You can add
your data values to
calculate your profit
from Branding
Total Cost per Product
Benefits of Branding
$ 25- $ 35
Cost 1 (Example - Raw Product) Cost 2 (Example ā€“ Printing Cost) Cost 3 (Example ā€“ Factory Cost)
Sold to you
$ 2.5 - $ 3 $ 0.5 - $ 0.80 $ 1 - $ 2
$ 3 - $ 5
$ 30 - $ 40
Promotion - Internal
43
Various ways of Internal
promotion have been
listed. You can choose
the suitable ways as per
your requirements
Telephone hotlines or news lines
Your Text Here
Displays & Exhibits
Your Text Here
Teleconferences
Your Text Here
Direct Emails
Your Text Here
Booklets, Pamphlets, Brochures
Your Text Here
Custom Branded Apparel
Your Text Here
Coupons
Your Text Here
Bulletin Boards
Your Text Here
Free Samples
Your Text Here
Internal Television
Your Text Here
Promotion - External
44
Various ways of
External promotion
have been listed. You
can choose the
suitable ways as per
your requirements
Owned
Media
Paid
Media
Earned
Media
Advertising
ā€¢ PPC
ā€¢ Retargeting
ā€¢ Social Media
ā€¢ Paid Influencers
ā€¢ Affiliates
Sharing
ā€¢ Mentions
ā€¢ Reviews
ā€¢ Posts
ā€¢ Shares
Web Properties
ā€¢ Site
ā€¢ Blog
ā€¢ Email
ā€¢ Social Channels
ā€¢ Mobile site
SEO & Content drive Earned
Media (sharing) and traffic
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Brand Performance Dashboard
45
50
100
0
Based on the survey results, you
can rate the extent to which brand
is recognized by the customers
Customer Recognition
50
100
0
How well you have been able to
gain edge over competitors
through Branding
Enhanced Sales
50
100
0
Mention the amount of change
in sales due to the impact
of branding
Competitive Edge
Monitor the Brand
performance on the
basis of below
mentioned parameters,
you can alter them as
per your requirements
46
Brand Tracking ā€“
Product Awareness
Brand performance is
monitored through means
of questionnaire and the
inferences are listed
down in this slide to track
the awareness,
experience and usage of
the brand
Preference
Which mobile brand do you prefer? What other brands are interesting?
Latest Purchase
What mobile brand do you own?
Ad Awareness
Which mobile brands have you noticed in any advertisement recently?
Brand Awareness
Which mobile brands have you heard of?
Brand Tracking ā€“ Brand
Experience & Usage
Brand performance is
monitored through means
of questionnaire and the
inferences are listed
down in this slide to track
the awareness,
experience and usage of
the brand
Brands Purchased
Which mobile phone brand did u purchased recently?
Purchase Frequency & Amount
What is the purchasing frequency and the amount spend on the
brand purchased?
Total Spending
What is the total spending by the consumer on the product?
Future Purchase Intent
If hasnā€™t purchased, then whatā€™s the buying intent of consumer?
Brand Change Likelihood
Whatā€™s the likelihood of changing brand preference by the consumer?
Customer Satisfaction & loyalty
How satisfied is the customer and how much is he loyal to the brand?
47
Brand Tracking Infographics
48
Enter the survey/brand
tracking results in this
infographic slide to
create an everlasting
impact on the audience
65%
of consumers read
between 2-10
reviews
41%
of consumers read four
to seven reviews before
they are comfortable
making a purchase
74%
of consumers look to
online review sites for
information during the
buying process
46%
of locations have had
no new reviews in
17 months
82%
of consumers consider user
generated reviews
extremely valuable or valuable
20%
of online reviews have been
pointed out as fake
72%
of consumers trust online
reviews as much as
personal recommendations
3
Google has an average of three
reviews per location 4
Yelp! has an average of four
reviews per location
Brand Tracking ā€“ Top of Mind & In Mind brand
49
In Mind (IM)
ā€¢ The rest of the brands mentioned in the list
have a lower chance of being bought in the
end. A brand that is not included here
virtually does not exist in the mind of the
consumer.
ā€¢ Your Text Here
ā€¢ Your Text Here
Top of Mind (TOM)
ā€¢ This is the brand the consumer outs in first position.
Often, this means that this is the most likely candidate
for a later purchase, which makes this position the
most wanted for all brands.
ā€¢ Your Text Here
ā€¢ Your Text Here
Brand performance is
monitored through
means of questionnaire
and the inferences are
listed down in this slide
to track the awareness,
experience and usage
of the brand
Brand Development Icons Slide
50
51
Additional Slides
52
Coffee Break
10:15 to 10:30 am
Coffee is a breakā€¦
That make a chain between..
ENERGY and WORK
Clustered Column
53
80
50
60
30
45
78
59
40
$0
$20
$40
$60
$80
$100
2016 2018 2019 2020
InDollars
Product 01
This graph/chart is linked to excel, and changes
automatically based on data. Just left click on it
and select ā€œEdit Dataā€.
Product 02
This graph/chart is linked to excel, and changes
automatically based on data. Just left click on it
and select ā€œEdit Dataā€.
Stacked Bar
54
25
15
25
12
25
30
15
30
15
10
$0 $20 $40 $60
2016
2017
2018
2019
2020
In Dollars
Product 01
This graph/chart is linked to excel, and changes
automatically based on data. Just left click on it
and select ā€œEdit Dataā€.
Product 02
This graph/chart is linked to excel, and changes
automatically based on data. Just left click on it
and select ā€œEdit Dataā€.
Clustered Column - Line
55
Product 01
This graph/chart is linked to excel, and changes
automatically based on data. Just left click on it
and select ā€œEdit Dataā€.
Product 02
This graph/chart is linked to excel, and changes
automatically based on data. Just left click on it
and select ā€œEdit Dataā€.
30
45
55
77
0
1
2
3
4
5
6
0
10
20
30
40
50
60
70
80
90
100
Q 1 Q 2 Q 3 Q 4
Donut Pie Chart
56
Product 04
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select ā€œEdit Dataā€.
Product 03
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select ā€œEdit Dataā€.
Product 01
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select ā€œEdit Dataā€.
Product 02
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select ā€œEdit Dataā€.
20%
30%
15%
35%
57
About Us
This is a representative image, and should be replaced by your own image. Just
right click and replace image.
Value Clients
This is a representative image, and should be replaced by your own image. Just
right click and replace image.
Target Audiences
This is a representative image, and should be replaced by your own image. Just
right click and replace image.
Preferred by Many
58
Our Team
Name Here
Designation
This slide is 100% editable.
Adapt it to your needs and
capture your audience's attention.
Name Here
Designation
This slide is 100% editable.
Adapt it to your needs and
capture your audience's attention.
Name Here
Designation
This slide is 100% editable.
Adapt it to your needs and
capture your audience's attention.
59
Financial
This is a representative image, and should be replaced by your own image. Just right
click and replace image.
50% Minimum
This is a representative image, and should be replaced by your own image. Just right
click and replace image.
70% Medium
This is a representative image, and should be replaced by your own image. Just right
click and replace image.
85% Maximum
Comparison
60
60% Male 40% Male
75.534
Users
This graph/chart is linked to excel, and changes automatically
based on data. Just left click on it and select ā€œEdit Dataā€.
54.323
Users
This graph/chart is linked to excel, and changes automatically
based on data. Just left click on it and select ā€œEdit Dataā€.
V/S
Quotes
61
Success is a lousy teacher. It
seduces smart people into thinking
they canā€™t lose.
ā€¦Dolly Parton
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Location
62
60%
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
40%
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
This graph/chart is linked to excel, and changes automatically
based on data. Just left click on it and select ā€œEdit Dataā€.
Population
Russia
Brazil
Venn
63
Your Text
Here
Your Text
Here
Your Text
Here
Your Text
Here
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Target
64
Your Text Here
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Your Text Here
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Your Text Here
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Your Text Here
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Timeline
65
2016
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
2017
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
2018
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
2019
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
2020
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Idea Generation
66
Idea 01
Your Text Here
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Idea 02
Your Text Here
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
67
Thank You
Email Address
emailaddress123@gmail.com
Contact Number
0123456789
Address
# street number, city, state

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Brand Development Strategy

  • 2. 2 Agenda Brand Positioning Your Text Here Competitive Landscape Your Text Here Strategic Positioning Your Text Here Brand Development Your Text Here Need for New Product Your Text Here Business Focus Your Text Here Value Addition due to Branding Your Text Here Promotional Strategies Your Text Here Brand Performance Tracking Your Text Here Budgeting Your Text Here Brand Communication Your Text Here
  • 3. Business Focus 3 Low Value This slide is 100% editable. Adapt it to your needs and capture your audience's attention. High Value This slide is 100% editable. Adapt it to your needs and capture your audience's attention. High Trust This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Low Trust This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Define the focus of your business in this slide Enhanced Product & Better Quality
  • 4. Brand Product/Service 4 Mention the product or service which you want to offer the target audience Decide what product or service you are going to offer Product/ Service 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product/ Service 2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product/ Service 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product/ Service 4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 5. 5 Need for New Product Dynamic market conditions This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Continuous technological development This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Increasing competition This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Diversification of risk This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Growth and development This slide is 100% editable. Adapt it to your needs and capture your audience's attention. To meet seasonal fluctuations in demand This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Some general needs for new products have been listed here, you can tailor it as per your need.
  • 6. Competitive Analysis 6 Strengths Weaknesses Strategy: Emphasizing the Strengths ā–Ŗ Emphasize strengths ā–Ŗ Highlight benefits for customers ā–Ŗ ā€¦. Strategy: Downgrade/ Devalue ā–Ŗ Evaluate weaknesses as irrelevant ā–Ŗ Devalue importance for customer benefits ā–Ŗ Compensate weaknesses with strengths Strategy: Downgrade/ Devalue ā–Ŗ Evaluate weaknesses as irrelevant ā–Ŗ Devalue importance for customer benefits ā–Ŗ Compensate weaknesses with strengths ā–Ŗ ā€¦ Strategy: Emphasizing Weaknesses ā–Ŗ Overemphasize weakness ā–Ŗ Emphasize a disadvantage of competitors in the market ā–Ŗ Highlight negative impact on customer benefits Compare your strengths & weaknesses with that of others Own Company Competitors
  • 7. Comparison - based on Criteria 7 Criteria Revenue Profit Market Share Main Activity Number of Employee Product Quality Your Text Here Competitor A Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Competitor B Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Competitor A Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Competitor D Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Compare your competitors based on relevant criteria
  • 8. Market Competitiveness (1 of 2) 8 Ratings Key Success Factors Own Competitor 1 Competitor 2 Competitor 3 Financial Position 2 1 3 4 Advertising 3 2 4 1 Market share 2 1 3 4 Brand Image 2 4 3 1 Customer Loyalty 1 3 4 2 Product Quality 3 1 4 2 Product Range 4 2 1 3 Distribution 2 3 4 1 Price Competition 3 4 2 1 Geographic Expansion 2 4 1 3 We have listed some of the key factors to compare your market competency, you can alter them as per the need
  • 9. Market Competitiveness (2 of 2) 9 Own Competitor 1 Competitor 2 Competitor 3 Key Success Factors Weight Rating Weighted Score Rating Weighted Score Rating Weighted Score Financial Position 0.8 4 0.32 3 0.24 3 0.24 Advertising 0.12 4 0.48 4 0.48 3 0.36 Market Share 0.12 4 0.48 3 0.36 2 0.24 Brand Image 0.10 4 0.40 4 0.40 3 0.30 Customer Loyalty 0.10 3 0.30 3 0.30 2 0.20 Product Quality 0.12 3 0.48 4 0.48 4 0.48 Product Range 0.08 4 0.24 4 0.32 3 0.24 Distribution 0.10 3 0.40 3 0.30 3 0.30 Price Competition 0.08 4 0.24 3 0.24 3 0.24 Geographical Expansion 0.10 3 0.40 3 0.30 2 0.20 Total Score 1.00 3.74 3.42 2.80 We have listed some of the key factors to compare your market competency, you can alter them as per the need
  • 10. 10 Strategic Positioning On the basis of the competitive analysis carried out, you can strategically design a plan to position yourself in the market Comprehensive Cost Leadership Write your strategy based on cost leadership analysis Focus on Priorities Mention your key focus areas Differentiation Write your strategy based on product differentiation Strategic Target ā–Ŗ Superior Quality ā–Ŗ Moderate prices ā–Ŗ Customer Value
  • 11. 11 Brand Mission Statement Our Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mention the Brand mission in this slide indicating the Brandā€™s purpose
  • 12. Brand Vision 12 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand vision is encapsulated with three main components 03 Brand Purpose the whole objective of the brand. 01 Values the accepted characteristics 02 Desired Future Environment how the world will be A better place as A consequence of the brand. Mention the Brand vision in this slide indicating the Brandā€™s future pathway
  • 13. Brand Architecture 13 CHILD BRAND (A) CHILD BRAND (B) CHILD BRAND (C) CHILD BRAND B(i) CHILD BRAND B(ii) CHILD BRAND B(iv) CHILD BRAND B(iii) MASTERBRAND Level 1 Level 2 Level 3 Organize the variety of brands available in your organization in an appropriate structure
  • 14. Brand Elements 14 Tone Musical message written around the Brand Logo A short phrase that communicates information about the Brand Character A special type of Brand Symbol; one that take on human or real-life characteristics Slogan A short phrase that communicates information about the Brand Packaging Displays the identity of the brand Name Mention the name of the Brand which captures the central theme around it ELEMENTS We have listed down the relevant elements of a Brand, you can customize it basis your requirements
  • 15. Brand Strategy Framework 15 It is a framework indicating all the key aspects considered while making a brand strategy Brand Strategy Research ā€¢ Brand Audit ā€¢ Business Objectives ā€¢ Stakeholder Analysis ā€¢ Market Analysis ā€¢ Brand Strategy Analysis Strategy ā€¢ Refining the focus ā€¢ Brand Promise ā€¢ Positioning Strategy ā€¢ Brand Brief ā€¢ Naming Design ā€¢ Logotype + Tagline ā€¢ Colour ā€¢ Typography ā€¢ Rules ā€¢ Trial applications Touch points ā€¢ Stationery ā€¢ Uniforms ā€¢ Digital ā€¢ Environments ā€¢ Collateral ā€¢ Advertising ā€¢ Merchandise ā€¢ Vehicles ā€¢ Signage Assets ā€¢ Managing the assets ā€¢ Changing brand identity ā€¢ Launching brand identity ā€¢ Communicating brand Identity
  • 16. Brand Execution Roadmap (Layout) 16 This slide gives a layout of the timeline of a Brand, you can alter it as per your requirements01 Choose a Brand name, logo and color January 2015 02Consider the slogan of the Brand December 2016 03Development & Execution of Brand positioning strategies March 2017 04 Launch of the Brand in the market January 2018 05Brand Logo refresh August 2019 06Extension of the existing brand November 2020
  • 17. 17 Develop your Name Logo and Tagline Choose a BRAND Name This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Choose a color for the BRAND This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Design a Professional Logo This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Consider a Slogan This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Decide on a timeline for Logo refresh This slide is 100% editable. Adapt it to your needs and capture your audience's attention. We have listed the common steps which a company generally follows to create a logo and tagline
  • 18. Logo Designing Sources 18 Logo designing sources have been listed. You can choose sources based on companyā€™s requirement Sources for Designing Logo 22% 43% 12% 20% 3% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Friends/Relatives This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Self Employed This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Local Design Firm This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Online Design Firm This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Other
  • 19. Brand Identity 19 We have listed down the key factors which help in developing the identity of a Brand. These factors have been explained in the subsequent slides. Promise This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Integrity This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Evolution This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Personality This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 20. Brand Integrity 20 We have mentioned the key components of Brand integrity. You can use/ alter them basis your requirements Prioritized Project Development Form Brand Integrity Management Program Program Charter This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Team Assignments This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Budgeting This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Policies This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Programs This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 21. 21 Brand Evolution We have listed below the evolution steps of a brand. You can refine them bases the requirements 2015 Formula of the product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2017 Product Launch This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2019 Extensive Brand Promotion This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2016 Product Development This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2018 Product Refinement This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2020 Extension of the existing brand This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 22. Brand Personality 22 We have listed the key attributes of a brandā€™s personality, you can use them as per your requirements Brand Personality Sincerity Down-to-earth Honest Wholesome Cheerful Competence Reliable Intelligent Successful Sophistication Upper class Charming Ruggedness Outdoorsy Tough Excitement Daring Spirited Imaginative Up-to-date
  • 23. Brand Promise 23 This slide focuses on the core Brand promises, you can use them as per your requirements Emotional Promise This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Functional Promise This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Global Promise This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Social Promise This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Core Brand Promise
  • 24. Brand Building 24 We have listed the broad steps involved in building a brand, you can enter the rationale followed while implementing the same Brand Building Process Brand Assessment Internal & external assessment Identify points of differentiation Brand Promise Crafting the Brand Essence Brand Story Brand Promise Brand Blueprint Creating visual representation of the brand Creating Brand Identities Brand Culturalization Creating a corporate culture around the brand by aligning the staff with the brand vision & essence Brand Advantage Leverage the Brand Create Communication Strategies
  • 25. Brand Building Tactics 25 We have listed a wide variety of mediums to build the brand, you can choose the relevant platform bases your requirements Lobbies Rooms Stores Intranet E- Marketing Folder Brochures Annual Reports Video/DVD Flyers Conference Material Posters E- Newsletters Website Products Stationary Package Newsletter Publications Direct Mail PowerPoint Adds Exhibit Booth Environment Logo/ Tagline
  • 26. Brand Packaging Below are some of the ways of doing packaging, you can use any of them to Brand your product Ecological Packaging It is a kind of packaging strategy in which a formulas such a packaging strategy as to protect the physical environment Family Packaging It is a kind of packaging strategy in which packages of the entire product line closely resemble one another. Re-use Packaging It is a strategy in which the marketer offers product in such a packaging which may be reuses for other purposes after the product has been taken out of the package or exhausted. Multiple Packaging It is a strategy in which a number of heterogeneous product are placed and supplied in a single package. Strategy Policies & Strategic A firm of may make periodic changes in product packaging. Brand Packaging 26
  • 27. Brand Distribution 27 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 30% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 25% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 45%This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 60% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 52% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 70% List down the regions where your target audience is based
  • 28. Brand Extension 28 Listed are some of the methods of Brand extension, you can opt any of them basis your requirements Brand Brand Extension Horizontal B.E Franchise Extension Line Extension Vertical B.E Upward Extension Downward Extension
  • 29. Brand Equity 29 Ideally, Brand equity comprises of 4 factors; which are discussed in next slides. Select the prime factors you want to focus on and develop your strategies Brand Equity Brand Awareness This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Perceived Quality This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Association This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Loyalty This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 30. Brand Value 30 Brand Value Brand Awareness This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Perceived Quality This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Association This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Loyalty This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Ideally, Brand equity comprises of 4 factors; which are discussed in next slides. Select the prime factors you want to focus on and develop your strategies
  • 31. Brand Awareness 31 Identify your brand segment in this brand awareness pyramid and prepare short term and long term strategies to move up in the ladder01 02 03 04 05 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Dominant This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Top of Mind This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Unaided Awareness This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Aided Awareness This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Unaware of the Brand
  • 32. 32 Brand Quality Perceived Brand Quality Customer has not the time or ability to evaluate the quality objectively. Perception of quality is the determinant in the buying decision. Reason to buy Differentiation/positioning Establishing a specific image for a brand (the,premium,excellent) in relation to competing brands and their quality Premium price When the perceived quality is high, price may be/ must be accordingly higher Perceived quality enhances profit growth(premium price=quality) Identify your brand segment in this brand awareness pyramid and prepare short term and long term strategies to move up in the ladder
  • 33. 33 Brand Association We have listed out 5 different parameters under brand association. Prepare your strategies for each of the parameter Brand Association Help Process/Retrieve information This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Differentiate/Position This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Reason-to-buy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Create Positive Attitudes/Feelings This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Basis for Extensions This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 34. Brand Loyalty 34 Input your inferences after brand tracking to provide a better perspective on how loyal is your customer base. How Much are Loyal Customers Worth? A 5% increase in customer retention can result in a 40% lift in profit 3 77% of customers still say they have no relationship with a brand 2 The probability of generating an additional sale from an existing customer is 7x greater than from a new prospect 3 Brand advocates spend 2x as much regular customers and have 5x the lifetime value 2 A 80% of a businessā€™ profits come from 20% of its customers 3 $1.6 Trillion The potential revenue up for grabs from switching among consumer brands 1
  • 35. Brand Awareness 35 Identify your customers in the brand loyalty segment and formulate strategy to move up the ladder 01 02 03 04 05 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Committed This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Fence Sitters considers it a friend This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Passively Loyal with switching coasts This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Satisfied / Habitual Buyer No reason to change This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Switchers / Price Sensitive No brand loyalty
  • 36. Establish Brand Positioning 36 Company & Product Target Customers Key Benefits Price Value Proposition Quality conscious consumers of chicken Tenderness 10% premium Better chicken at moderate prices Safety- conscious upscale families Durability & safety 20% premium Safest most durable wagon Convenience- minded pizza lovers Delivery speed & good quality 15% premium Good pizza delivered promptly at your doorstep with moderate prices Evaluating the product on the basis of commonly used parameters which can be altered as per customer requirements
  • 37. Brand Positioning 37 You can decide on the basis of below mentioned parameters how you want to position the brand in the minds of the target audience This slide is 100% editable. Adapt it to your needs and capture your audienceā€™s attention. This slide is 100% editable. Adapt it to your needs and capture your audienceā€™s attention. This slide is 100% editable. Adapt it to your needs and capture your audienceā€™s attention. This slide is 100% editable. Adapt it to your needs and capture your audienceā€™s attention. How The Brand Makes Me Look What The Product Does For Me How I Would Describe The Product How The Brand Makes Me Feel ESSENCE
  • 38. Brand Position 38 B C DE A Move the circles and the text boxes as per your companyā€™s product quality and value proposition Quality Value Proposition Own Product Competitor B Competitor C Competitor D Competitor E
  • 39. Brand Repositioning You can reposition the Brand in the market on the basis of any of the ways mentioned in this slide This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Segment Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Celebrity Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Symbolism Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Up-market Technology This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Niche-Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Change of Image Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Value Oriented 39
  • 40. Brand Communication Choose the attributes you want the brand to communicate to the target audience Affordable This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Easily Available This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Variety This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Moderate Prices This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Personal Service This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Convenient This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Latest Technology This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Value This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Authenticity This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Durability This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Quality This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Accessible This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 40
  • 41. Brand Budgeting 41 We have listed various ways which needs to be kept in mind while budgeting. We have categorized Budgeting in two parts: Low end and High End. You can choose based on companyā€™s requirement Task Low-End Fee High-End Fee Name Development $10,000 $75,000 Brandmark (logo) creation $3,500 $150,000 Core Brand Presentations (website and brand marketing materials ) $10,000 $250,000+ Advertising $10,000 Millions Annually SEO (website search-engine optimization) $1,000 Monthly Thousands Monthly Social Media Your Time Hundreds of Thousands Annually Signage, Vehicles, Packaging $20,000 $250,000+ Annually
  • 42. Value Addition Due to Branding 42 Slide indicates the price/profit a company can make as a result of branding. You can add your data values to calculate your profit from Branding Total Cost per Product Benefits of Branding $ 25- $ 35 Cost 1 (Example - Raw Product) Cost 2 (Example ā€“ Printing Cost) Cost 3 (Example ā€“ Factory Cost) Sold to you $ 2.5 - $ 3 $ 0.5 - $ 0.80 $ 1 - $ 2 $ 3 - $ 5 $ 30 - $ 40
  • 43. Promotion - Internal 43 Various ways of Internal promotion have been listed. You can choose the suitable ways as per your requirements Telephone hotlines or news lines Your Text Here Displays & Exhibits Your Text Here Teleconferences Your Text Here Direct Emails Your Text Here Booklets, Pamphlets, Brochures Your Text Here Custom Branded Apparel Your Text Here Coupons Your Text Here Bulletin Boards Your Text Here Free Samples Your Text Here Internal Television Your Text Here
  • 44. Promotion - External 44 Various ways of External promotion have been listed. You can choose the suitable ways as per your requirements Owned Media Paid Media Earned Media Advertising ā€¢ PPC ā€¢ Retargeting ā€¢ Social Media ā€¢ Paid Influencers ā€¢ Affiliates Sharing ā€¢ Mentions ā€¢ Reviews ā€¢ Posts ā€¢ Shares Web Properties ā€¢ Site ā€¢ Blog ā€¢ Email ā€¢ Social Channels ā€¢ Mobile site SEO & Content drive Earned Media (sharing) and traffic This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 45. Brand Performance Dashboard 45 50 100 0 Based on the survey results, you can rate the extent to which brand is recognized by the customers Customer Recognition 50 100 0 How well you have been able to gain edge over competitors through Branding Enhanced Sales 50 100 0 Mention the amount of change in sales due to the impact of branding Competitive Edge Monitor the Brand performance on the basis of below mentioned parameters, you can alter them as per your requirements
  • 46. 46 Brand Tracking ā€“ Product Awareness Brand performance is monitored through means of questionnaire and the inferences are listed down in this slide to track the awareness, experience and usage of the brand Preference Which mobile brand do you prefer? What other brands are interesting? Latest Purchase What mobile brand do you own? Ad Awareness Which mobile brands have you noticed in any advertisement recently? Brand Awareness Which mobile brands have you heard of?
  • 47. Brand Tracking ā€“ Brand Experience & Usage Brand performance is monitored through means of questionnaire and the inferences are listed down in this slide to track the awareness, experience and usage of the brand Brands Purchased Which mobile phone brand did u purchased recently? Purchase Frequency & Amount What is the purchasing frequency and the amount spend on the brand purchased? Total Spending What is the total spending by the consumer on the product? Future Purchase Intent If hasnā€™t purchased, then whatā€™s the buying intent of consumer? Brand Change Likelihood Whatā€™s the likelihood of changing brand preference by the consumer? Customer Satisfaction & loyalty How satisfied is the customer and how much is he loyal to the brand? 47
  • 48. Brand Tracking Infographics 48 Enter the survey/brand tracking results in this infographic slide to create an everlasting impact on the audience 65% of consumers read between 2-10 reviews 41% of consumers read four to seven reviews before they are comfortable making a purchase 74% of consumers look to online review sites for information during the buying process 46% of locations have had no new reviews in 17 months 82% of consumers consider user generated reviews extremely valuable or valuable 20% of online reviews have been pointed out as fake 72% of consumers trust online reviews as much as personal recommendations 3 Google has an average of three reviews per location 4 Yelp! has an average of four reviews per location
  • 49. Brand Tracking ā€“ Top of Mind & In Mind brand 49 In Mind (IM) ā€¢ The rest of the brands mentioned in the list have a lower chance of being bought in the end. A brand that is not included here virtually does not exist in the mind of the consumer. ā€¢ Your Text Here ā€¢ Your Text Here Top of Mind (TOM) ā€¢ This is the brand the consumer outs in first position. Often, this means that this is the most likely candidate for a later purchase, which makes this position the most wanted for all brands. ā€¢ Your Text Here ā€¢ Your Text Here Brand performance is monitored through means of questionnaire and the inferences are listed down in this slide to track the awareness, experience and usage of the brand
  • 52. 52 Coffee Break 10:15 to 10:30 am Coffee is a breakā€¦ That make a chain between.. ENERGY and WORK
  • 53. Clustered Column 53 80 50 60 30 45 78 59 40 $0 $20 $40 $60 $80 $100 2016 2018 2019 2020 InDollars Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select ā€œEdit Dataā€. Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select ā€œEdit Dataā€.
  • 54. Stacked Bar 54 25 15 25 12 25 30 15 30 15 10 $0 $20 $40 $60 2016 2017 2018 2019 2020 In Dollars Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select ā€œEdit Dataā€. Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select ā€œEdit Dataā€.
  • 55. Clustered Column - Line 55 Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select ā€œEdit Dataā€. Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select ā€œEdit Dataā€. 30 45 55 77 0 1 2 3 4 5 6 0 10 20 30 40 50 60 70 80 90 100 Q 1 Q 2 Q 3 Q 4
  • 56. Donut Pie Chart 56 Product 04 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select ā€œEdit Dataā€. Product 03 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select ā€œEdit Dataā€. Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select ā€œEdit Dataā€. Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select ā€œEdit Dataā€. 20% 30% 15% 35%
  • 57. 57 About Us This is a representative image, and should be replaced by your own image. Just right click and replace image. Value Clients This is a representative image, and should be replaced by your own image. Just right click and replace image. Target Audiences This is a representative image, and should be replaced by your own image. Just right click and replace image. Preferred by Many
  • 58. 58 Our Team Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 59. 59 Financial This is a representative image, and should be replaced by your own image. Just right click and replace image. 50% Minimum This is a representative image, and should be replaced by your own image. Just right click and replace image. 70% Medium This is a representative image, and should be replaced by your own image. Just right click and replace image. 85% Maximum
  • 60. Comparison 60 60% Male 40% Male 75.534 Users This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select ā€œEdit Dataā€. 54.323 Users This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select ā€œEdit Dataā€. V/S
  • 61. Quotes 61 Success is a lousy teacher. It seduces smart people into thinking they canā€™t lose. ā€¦Dolly Parton This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 62. Location 62 60% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 40% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select ā€œEdit Dataā€. Population Russia Brazil
  • 63. Venn 63 Your Text Here Your Text Here Your Text Here Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 64. Target 64 Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 65. Timeline 65 2016 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2017 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2018 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2019 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2020 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 66. Idea Generation 66 Idea 01 Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Idea 02 Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 67. 67 Thank You Email Address emailaddress123@gmail.com Contact Number 0123456789 Address # street number, city, state