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1. Branding Strategies
Proposal
Delivered To
(Date _ Submission)
Submitted By
(User _ Assigned)

2. Cover Letter for Branding Strategies Proposal
2
Dear (client name),
Brand is about setting yourself different from others and it is perception about what people think of your
company i.e. the first thing that comes to their mind. Different logos, slogans are not brand, instead they are
just marketing messages for supporting ownership position. Good brand provokes emotion because of
which most focus should be towards activities rather than physical attributes such as historic building,
parks, etc.
Foundation unit on which every successful business is laid based on strong and authentic brand. Our
company can help you laying the first stone. We help you to highlight special characteristics, differentiating
factors from competitors that defines about your vision & mission and expectations of your target audience
form your brand. The process for this brand development will constantly deliver right message to right
person that in turn will revert their right reaction.
Sincerely,
Assigned user
User title
Company name

3. Table of Contents
3
Scope of Services
Branding Plan
Branding Process
Phases for Branding
and Communication
Timeframe
Fee Structure
Company Overview
Client Testimonials
Sign Off
Payment Terms
Work Contract
Our Team
Case Study

4. Table of Contents
4
Scope of services
Branding Plan

5. Scope of Services in Branding Strategies
5
o Involves knowing about business, industry, competition
and customers
o Identifying brand loopholes by conducting meeting,
undergoing research and customer interviews about
brand
Brand Discovery
o Logo design
o Tagline development
o Colors/fonts
o Business card template
Designers will start finding out more visual ways for
brand characteristics. The standard package include
Identity Package
o Intended Strategy to present communicated
points
o Ways for expressing business strategy through
out business operations
Team will develop unique brand strategy
Brand Strategy
o Where and how to use logo, colors and font for consistent
communication of brand message
Evolve brand guidelines that properly
expresses brand i.e.Brand Guidelines

6. Creation of Plan for Branding Strategies
6
o Vision and Mission
o Positioning Statement
o Value Proposition
o Brand Promise: Tag Line
o Traditional Advertising
o Public relations
o Media (Online, Social, Email, Mobile, etc.)
o Social media websites
o Google advertisements
o Prioritize threats, opportunities and strengths
o Measure results against plan
Establish Brand Equity
Leverage Your Brand
Developing Brand Share
Incorporating Brand ROI

7. Table of Contents
7
Branding Process
Phases for Branding
and Communication

8. Branding Strategies Process
8
Creation of the Brand Development Committee (BDC)
Identification of the Markets
Complete the feedback and market research for selected market
Numerous ideas grouped together through market research are handed over
to individual team for feasibility test
Creation of the Brand Leadership Team
Development of the Product Brand Bank
The success rate of the brand depends on the 11 step process outlined hereunder

9. Branding Strategies Process (Contd.)
9
The success rate of the brand depends on the 11 step process outlined hereunder
Write the Brand Promise
Plan the look and feel of the brand
Develop the Action Plan
Implement the action plan in market by deciding the budget
for the same
Review the plan after every three months to rectify
the loopholes

10. 10
Phases for Branding Strategies
and Communication
Time
Required
3 Weeks 3 Weeks 3 Weeks
Phase I – Discovery &
Brand Roadmap
Determine stages for
customer engagement
i.e. incorporating ideas
and plan for its proper
implementation
Phase II – Creative
Development
Create ideas and define
tools for implementing
plan consistently
Phase III – Support &
marketing plan
Define the communication
channels for the plan to
see whether ideas are
properly conveyed to
target audience or not

11. Table of Contents
11
Timeframe
Fee Structure

12. Branding Strategies Process Timeframe
12
Milestone Weeks
Discovery Meeting 1
Present Strategy 6
Initial Design Concepts 7
Refined Designs 7-8
Brand Guidelines Document 9
o Time take will be approximately 9 weeks from beginning to end based on the feedback received
on each milestone
o Will initiate work upon successful signing of proposal
Work outline as per the project scope

13. Cost Estimate for Branding Strategies
13
Description Price Quantity Subtotal
Brand Discovery
Upfront discovery meeting as discussed in scope of services $1,000 1 $1,000
Brand Strategy
Written strategy documents as mentioned in scope of services $1,200 2 $2,400
Identify Package
2 rounds of revision along with 2 logo options refined to one
color version
$4,000 4 $16,000
Brand Guidelines Documents
Brands acceptable usage for external suppliers $2,000 3 $6,000
Total $25,400

14. Table of Contents
14
Company Overview
Our Team
Case Study

15. o Your Text Here
o Your Text Here
Your Text Here
Business Activities
o Create brand messages as per the customer opinion
o Increases brand power of the business to reach at tremendous heights
o Ways for motivating employees and retaining customers
o Develop tools and showcase their implications
Strategy Team Functions
o Marketing and communication
o Exclusive design to differentiate brand
Year of establishment – 1980
Employee strength – 9,000
Client base – Big, small and
start-up companies
Revenue - $1.2 Billion for Year
ended 30 December 2018
Headquarters – Illinois, United States
Overview of Company
for Branding Strategies Proposal
15

16. Our Team for Branding Strategies Proposal (1/2)
16
Roles & Responsibilities and project undertaken
o Discussing the client's core message and target audience
o Overseeing the production phase
o Add text here
o Add text here
o Add text here
Suzanne Sommers
Copywriter
Add Education Here
Roles & Responsibilities and project undertaken
o Overseeing different organization campaigns
o Manage contract negotiations, budget management, and
conducting interdepartmental communications
o Add text here
o Add text here
o Add text here
Julie McCoy
Advertising Director
Add Education Here

17. o Create plan and deliver a strategic vision for clients
o Hiring and managing the creative team
o Add Text Here
o Add Text Here
Carly Simon
Creative Director
Add Education Here
o Incorporate positioning recommendations
o Develop marketing plans through analysis of current market data
o Add Text Here
o Add Text Here
John Stamos
Brand Strategist
Add Education Here
o Create visual material by combining marketing and graphic design
o Design and produce materials for as per customer needs
o Add Text Here
o Add Text Here
Don Johnson
Designer
Add Education Here
Our Team for Branding Strategies Proposal (2/2)
17

18. Case Study for Branding Strategies Proposal
18
Soda Company ltd has achieved tremendous growth and their sales
got increased by 250% within 5-6 months
Project Issues
o Modify basic website and add some functionality
o Looking for the scope of outside improvements
Our Solutions
o Implemented e-commerce functionalities
o Modified existing logo and packaging
system based on client ideas and value
Results
o Shift in branding logo increased customer base

19. Table of Contents
19
Client Testimonials
Sign Off
Payment Terms
Work Contract

20. Client Testimonials for Branding Strategies Proposal
20
Company Name
CEO Name
Add Client’s Testimonial Here
Add Client’s Testimonial Here
Company Name
CEO Name
Add Client’s Testimonial Here
Add Client’s Testimonial Here
Company Name
CEO Name
Add Client’s Testimonial Here
Add Client’s Testimonial Here

21. Work Contract for Branding
Strategies Proposal
21
Strategy & Design
Company will render services for branding strategy, design new logo and after this it will deliver branding
guidelines document. You will be provided sufficient opportunities to review work and provide feedback, in case
if you are not satisfied with the work you will pay for the completed work and can cancel the contract
Mutual Cooperation
We agree to levy our best efforts to complete all the deliverables mentioned above and request you to
support us by sharing the required information on your website
Charges for Services Performed
Projects apart from budget will be considered as out of scope and proper amendment need to be made to continue work on
the same. Extra charges will be levied for the projects that exceeds beyond 45 days
Cancellation of Plans
You have right to modify, reject, cancel or stop any and all plans or work in process plans. However as per the agreement,
its confirmed by you to reimburse all cost and expenses incurred due to change in instruction. We try our best to reduce
such cost and expenses
Services Rendered

22. Work Contract for Branding
Strategies Proposal (Contd.)
22
Confidentiality
Your Text Here
Termination Clause
Agreement will become effective as on the date mentioned here and can be terminated by party by giving
60 days notice in writing
General Provisions
Government laws & regulations
Agreement will be governed and construed in accordance with laws of the province/state
Services Rendered

23. Payment Terms for Branding Strategies Proposal
23
Billing Schedule
o Company will take deposit of 50% of the initial fees at the time of signing contract
o The remaining 50% will be charged on monthly basis based on the number of service
hours spent on the project
o Company will provide all necessary purchase order numbers and other internal
information necessary for invoice processing by end of the month
Client agreement for payment
o 1st initial invoice upon receipt will act as deposit for every project and every invoice will
have 15 payment terms
o In case of delay in payment, 1% per month will be charged on unpaid amount and
further company also reserves the right to stop work until the payment is made

24. o Please go through the work contract to get clarity on all details. It is necessary for us to make things transparent from the
beginning to build fruitful work relationship
o Once you have gone through the work contract, put your signatures below
o As we receive your acceptance notification, one of our executive will connect with you shortly to discuss
way forward steps
o Please let us know in case of any queries. We would be more than happy to clarify all
your doubts and can find best way to work together
o We will send a separate copy of your signed contract via mail
o In case you want to connect with us, feel free to call (user _ phone)
Assigned user
User title
Signature
Sign Off for Branding Strategies Proposal
24

25. Contact US for Branding Strategies Proposal
25
Address
#street number, city, state
Email Address
emailaddress@gmail.com
Contact Number
0123456789

26. Icons Slide for Branding Strategies Proposal
26

27. 27
Additional Slides

28. About Us for Branding Strategies Proposal
28
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Premium Services
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Values Client
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Target Audiences

29. Our Mission Vision Goal for Branding Strategies
29
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Vision
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Mission
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Goal

30. Roadmap for Branding Strategies Proposal 3
30
Start
Finish
2017
2016
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31. Roadmap for Branding Strategies Proposal 4
31
Start
2017
2018
Finish
2016
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32. Roadmap for Branding Strategies Proposal 5
32
2018
Start
2017
Finish
2019
2016
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33. Roadmap for Branding Strategies Proposal 6
33
2018
Start
2020
Finish
2017
2019
2016
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34. Roadmap for Branding Strategies Proposal 7
34
2018
Start
2020
2021
Finish
2017
2019
2016
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35. Timeline for Branding Strategies Proposal
35
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2018
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2021

36. 30 60 90 Days Plan for Branding Strategies Proposal
36
Days Plan
30
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Days Plan
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