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1. Branding and
Communication Proposal
Delivered To - (Date _ Submission)
Submitted By - (User _ Assigned)

2. Cover Letter for Branding and Communication Proposal
2
Dear (client name),
Brand is about setting yourself different from others and it is perception about what people think of your company i.e. the first thing that comes to their
mind. Different logos, slogans are not brand, instead they are just marketing messages for supporting ownership position. Good brand provokes
emotion because of which most focus should be towards activities rather than physical attributes such as historic building, parks, etc.
Foundation unit on which every successful business is laid based on strong and
authentic brand. Our company can help you laying the first stone. We help you to
highlight special characteristics, differentiating factors from competitors that defines
about your vision & mission and expectations of your target audience form your
brand. The process for this brand development will constantly deliver right message to
right person that in turn will revert their right reaction.
Sincerely,
Assigned user
User title
Company name

3. Client Testimonials10
Work Contract11
Payment Terms12
Sign Off13
Fee Structure06
Company Overview07
Our Team08
Case Study09
Branding Plan02
Branding Process03
Phases for Branding
and Communication
04
Timeframe05
Scope of services01
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Table of Contents
3

4. Scope of services01
Branding Plan02
Table of Content
4
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5. Scope of Services in
Branding and
Communication Proposal
5
Brand Discovery
o Involves knowing about business, industry, competition and
customers
o Identifying brand loopholes by conducting meeting, undergoing
research and customer interviews about brand
Identity Package
Designers will start finding out more visual ways for
brand characteristics. The standard package include
o Logo design
o Tagline development
o Colors/fonts
o Business card template
Brand Strategy
Team will develop unique brand strategy
o Intended Strategy to present
communicated points
o Ways for expressing business strategy
through out business operations
Brand Guidelines
Evolve brand guidelines that properly expresses brand i.e.
o Where and how to use logo, colors and font for consistent communication of brand message

6. 04. Incorporating Brand ROI
o Prioritize threats,
opportunities and strengths
o Measure results against plan
02. Leverage Your Brand
o Traditional Advertising
o Public relations
o Media (Online, Social,
Email, Mobile, etc.)
03. Developing brand share
o Social media websites
o Google advertisements
01. Establish Brand Equity
o Vision and Mission
o Positioning Statement
o Value Proposition
o Brand Promise: Tag Line
Creation of Plan for Branding and
Communication Proposal
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7. Table of Content
7
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Branding Process03
Phases for Branding
and Communication
04

8. 01 Creation of the Brand Development Committee (BDC)
02 Identification of the Markets
03 Complete the feedback and market research for
selected market
04 Numerous ideas grouped together through market research are
handed over to individual team for feasibility test
05 Creation of the Brand Leadership Team
06 Development of the Product Brand Bank
The success rate of the brand depends on the 11 step process outlined hereunder
Process for Branding and Communication Proposal
8

9. Process for Branding and Communication Proposal Contd…
The success rate of the brand depends on the 11 step process outlined hereunder
11
Review the plan after every three months to rectify the loopholes
10
Implement the action plan in market by deciding the budget for the same
09 Develop the Action Plan
08 Plan the look and feel of the brand
07 Write the Brand Promise
9

10. Phases for Branding and
Communication Proposal
10
Time required – 3 Weeks
Phase I
Discovery & Brand Roadmap
Determine stages for customer engagement i.e.
incorporating ideas and plan for its proper implementation
Time required – 3 Weeks
Phase II
Creative Development
Create ideas and define tools for
implementing plan consistently
Time required – 3 Weeks
Phase III
Support & Marketing Plan
Define the communication channels for the plan
to see whether ideas are properly conveyed to
target audience or not

11. Table of Content
11
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Timeframe05
Fee Structure06

12. Branding and Communication Timeframe
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Work outline as per the project scope
o Time take will be approximately 9 weeks from beginning
to end based on the feedback received on each milestone
o Will initiate work upon successful signing
of proposal
Discovery Meeting
Present Strategy
Initial Design Concepts
Refined Designs
Brand Guidelines Document
1
6
7
7-8
9
Milestone Weeks

13. Cost Estimate for Branding and Communication Proposal
13
Description
Brand Discovery
Upfront discovery meeting as discussed in scope of services $1,000 1 $1,000
Brand Strategy
Written strategy documents as mentioned in scope of services $1,200 2 $2,400
Identify Package
2 rounds of revision along with 2 logo options refined to one
color version
$4,000 4 $16,000
Brand Guidelines Documents
Brands acceptable usage for external suppliers
$2,000 3 $6,000
Total $25,400
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Price Quantity Subtotal

14. Table of Content
14
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Company Overview07
Case Study09
Our Team08

15. Overview of Company for Branding and Communication Proposal
15
o Year of establishment – 1980
o Employee strength – 9,000
o Client base – Big, small and start-up companies
o Revenue - $1.2 Billion for Year ended 30 December 2018
o Headquarters – Illinois, United States
o Create brand messages as per the customer opinion
o Increases brand power of the business to reach at tremendous
heights
o Ways for motivating employees and retaining customers
o Develop tools and showcase their implications
Business Activities
o Marketing and communication
o Exclusive design to differentiate brand
Strategy Team Functions
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16. OurTeamforBrandingand
CommunicationProposal(1/2)
16
Robert Williams
Copywriter
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Roles & Responsibilities and Project Undertaken
› Discussing the client's core message and target audience
› Overseeing the production phase
› Add text her
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Suzaine Parker
Advertising Director
Add Education Here
Roles & Responsibilities and Project Undertaken
› Overseeing different organization campaigns
› Manage contract negotiations, budget management, and conducting
interdepartmental communications
› Add text her
› Add text her
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17. OurTeamforBrandingand
CommunicationProposal(2/2)
17
Mary Smith
Designer
Add Education Here
› Create visual material by combining marketing and graphic design
› Design and produce materials for as per customer needs
› Add text her
Ana Smith
Brand Strategist
Add Education Here
› Incorporate positioning recommendations
› Develop marketing plans through analysis of current
market data
› Add text her
Carol Smith
Creative Director
Add Education Here
› Create plan and deliver a strategic vision for clients
› Hiring and managing the creative team
› Add text her

18. Case Study for Branding and
Communication Proposal
18
Soda Company ltd
Project issues
o Modify basic website and add some functionality
o Looking for the scope of outside improvements
Our solutions
o Implemented e-commerce functionalities
o Modified existing logo and packaging system based on client ideas
and value
Results
o Shift in branding logo increased customer base
Soda Company ltd has achieved tremendous growth and their sales got increased by 250% within
5-6 months
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19. Table of Content
19
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Client Testimonials10
Sign Off13
Work Contract11
Payment Terms12

20. Client Testimonials for Branding and Communication Proposal
20
Company name
CEO Name
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audience's attention.
o Add client’s testimonial here
Company name
CEO Name
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audience's attention.
o Add client’s testimonial here
Company name
CEO Name
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audience's attention.
o Add client’s testimonial here

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Work Contract for Branding and
Communication Proposal
21
Strategy & Design
Company will render services
for branding strategy, design
new logo and after this it will
deliver branding guidelines
document. You will be
provided sufficient
opportunities to review work
and provide feedback, in
case if you are not satisfied
with the work you will pay for
the completed work and can
cancel the contract
Mutual Cooperation
We agree to levy our best
efforts to complete all the
deliverables mentioned
above and request you to
support us by sharing the
required information on
your website
Charges for
Services Performed
Projects apart from budget
will be considered as out of
scope and proper
amendment need to be made
to continue work on the
same. Extra charges will be
levied for the projects that
exceeds beyond 45 days
Cancellation of Plans
You have right to modify,
reject, cancel or stop any and
all plans or work in process
plans. However as per the
agreement, its confirmed by
you to reimburse all cost and
expenses incurred due to
change in instruction. We try
our best to reduce such cost
and expenses
Services Rendered

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Work Contract for Branding and
Communication Proposal Contd…
22
Services Rendered
Confidentiality
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Termination Clause
Agreement will become
effective as on the date
mentioned here and can
be terminated by party
by giving 60 days
notice in writing
General Provisions
Agreement will be
governed and construed
in accordance with laws
of the province/state
Government laws & regulations

23. Payment Terms for Branding
and Communication Proposal
23
o Company will take deposit of 50% of the initial fees
at the time of signing contract
o The remaining 50% will be charged on monthly
basis based on the number of service hours spent
on the project
o Company will provide all necessary purchase order
numbers and other internal information necessary
for invoice processing by end of the month
Billing
Schedule
Client Agreement
for Payment
o 1st initial invoice upon receipt will act as deposit for every
project and every invoice will have 15 payment terms
o In case of delay in payment, 1% per month will be charged
on unpaid amount and further company also reserves the
right to stop work until the payment is made
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24. Sign Off for Branding and Communication Proposal
24
Please go through the work contract to get clarity on all details. It is necessary for us to make things
transparent from the beginning to build fruitful work relationship
Once you have gone through the work contract, put your signatures below
As we receive your acceptance notification, one of our executive will connect with you shortly
to discuss way forward steps
Please let us know in case of any queries. We would be more than happy to
clarify all your doubts and can find best way to work together
We will send a separate copy of your signed contract via mail
In case you want to connect with us, feel free to call (user _ phone)
Signature
Assigned user
User title

25. Contact US for Branding and
Communication Proposal
25
Address
#street number, city, state
Contact Number
0123456789
Email Address
emailaddress@gmail.com
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26. Additional Slides
26

27. 27This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Icons Slide for Branding and Communication

28. About Us for Branding and
Communication Proposal
28
Target Audiences
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Premium Services
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Values Client
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29. Mission Vision Goal for Branding and Communication Proposal
Goal
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Vision
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Mission
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29

30. 3 Step Roadmap for Branding and Communication Proposal
30
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31. 4 Step Roadmap for Branding and Communication Proposal
31
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32. 5 Step Roadmap for Branding and Communication Proposal
32
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33. 6 Step Roadmap for Branding and Communication Proposal
33
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34. 7 Step Roadmap for Branding and Communication Proposal
34
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35. Timeline for Branding and Communication Proposal
35
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2018
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2019
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2020
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2021

36. 30 60 90 Days Plan or Branding and Communication Proposal
36
30
Days Plan
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60
Days Plan
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90
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