Brand positioning strategies
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This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with thirty slides is here to help you to strategize, plan, analyse, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Brand Value PowerPoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization. http://bit.ly/2SnF7jt
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Brand positioning strategies
- 1. Y o u r C o m p a n y n a m e 1
- 2. Content 2 12 Brand Repositioning – (Option 1 of 2) 01 Brand Equity Brand Equity Framework02 Brand Awareness03 Brand Quality04 Brand Association05 Brand Loyalty07 Brand Loyalty06 08 Stages of Brand Development & Tracking Measures 09 Establish Brand Positioning 10 Brand Positioning Elements 11 How to Position the Brand 13 Brand Repositioning – (Option 2 of 2)
- 3. Brand Equity 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Awareness This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Perceived Quality This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Association This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Loyalty Brand Equity Ideally, Brand equity comprises of 4 factors; which are discussed in next slides. Select the prime factors you want to focus on and develop your strategies
- 4. Brand Equity Framework 4 Category Indicators/ Effects Future Performance Brand Loyalty Perceived Quality Other Proprietary Assets Brand Awareness Brand Associations › Reduce marketing costs › Trade leverage › Reason to buy › Price › Channel member interest › Competitive advantage › Familiarity - linking › Signal of substance/ commitment › Differentiate/ positioning › Reason to buy › Create positive attitude/feelings Provides value to customers by enhancing customer’s: › Confidence in the purchase decision › Use satisfaction Provides value to firm by enhancing: › Brand loyalty › Prices/ margins › Brand extensions › Competitive advantage Brand Equity
- 5. Brand Awareness 5 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.Unaware Of The Brand Unaided Awareness Top of Mind Dominant Aided Awareness 01 02 03 05 04 Identify your brand segment in this brand awareness pyramid and prepare short term and long term strategies to move up in the ladder
- 6. Brand Quality 6 Reason to Buy › Customer has not the time or ability to evaluate the quality objectively. › Perception of quality is the determinant in the buying decision. Premium Price › When The Perceived Quality Is High price May Be/ Must Be Accordingly Higher › Perceived Quality Enhances Profit Growth(premium Price=quality) Differentiation/Positioning › Establishing A Specific Image For A Brand (The premium, excellent) In Relation To Competing Brands And Their Quality Perceived Brand Quality Identify your brand segment in this brand awareness pyramid and prepare short term and long term strategies to move up in the ladder
- 7. Brand Association 7 Associations Basis for Extensions Create Positive Attitudes/Feelings Reason - to - Buy Differentiate/ Position Help Process/Retrieve Information This slide is 100% editable. Adapt it to your needs and capture your audience's attention. We have listed out 5 different parameters under brand association. Prepare your strategies for each of the parameter
- 8. Brand Loyalty 8 $1.6 Trillion The potential revenue up for grabs from switching among consumer brands’ 80% of a business’ profits come from 20% of its customers’ Brand advocates spend 2x as much regular customers and have 5x the lifetime value’ The probability of generating an additional sale from an existing customer is 7x greater than from a new prospect’ 77% of customers still say they have no relationship with a brand’ A 5% increase in customer retention can result in a 40% lift in profit’ How much are Loyal Customers Worth? 01 02 03 06 05 04 Input your inferences after brand tracking to provide a better perspective on how loyal is your customer base
- 9. Brand Loyalty (Contd..) 9 Switchers / Price Sensitive- No Brand Loyalty Passively Loyal- With switching costs Fence Sitters- Considers it a friend Committed Satisfied / Habitual Buyer- No reason to changes This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 05 04 Identify your customers in the brand loyalty segment and formulate strategy to move up the ladder
- 10. Stages of Brand Development & Tracking Measures 10 Level of Development Development Stage Survey Measures Strategic Emphasis Low Equity/ unformed brand Recognizable Your Text Here Your Text Here Memorable Your Text Here Your Text Here Favoured Your Text Here Your Text Here Distinctive Your Text Here Your Text Here Preferred Your Text Here Your Text Here High Equity/ Fully formed brand Consumed & Satisfactory Your Text Here Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 11. Establish Brand Positioning 11 Company & Product Target Customers Key Benefits Price Value Proposition Quality conscious consumers of chicken Tenderness 10% premium Better chicken at moderate prices Safety- conscious upscale families Durability & safety 20% premium Safest most durable wagon Convenience- minded pizza lovers Delivery speed & good quality 15% premium Good pizza delivered promptly at your doorstep with moderate prices This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Evaluating the product on the basis of commonly used parameters which can be altered as per customer requirements
- 12. Brand Positioning Elements 12 What the Product Does For Me How I Would Describe The Product How the Brand Makes Me Feel How the Brand Makes Me Look Brand Personality Symbols Your Text Here Facts This slide is 100% editable. Adapt it to your needs and capture your audience's attention. You can decide on the basis of below mentioned parameters how you want to position the brand in the minds of the target audience
- 13. How to Position the Brand 13This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Own ProductA Competitor BB Competitor CC Competitor DD Competitor EE Quality Value Proposition A C D B E Move the circles and the text boxes as per your company’s product quality and value proposition
- 14. Brand Repositioning – (Option 1 of 2) 14 Celebrity Oriented Symbolism Oriented Up-market Technology Niche-Oriented Change of Image Oriented 01 02 03 04 05 06 07 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Segment Oriented Value Oriented You can reposition the Brand in the market on the basis of any of the ways mentioned in this slide
- 15. Brand Repositioning – (Option 2 of 2) 15 Segment Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Symbolism Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Niche-Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Value Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Celebrity Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Up-Market Technology This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Change of Image Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. You can reposition the Brand in the market on the basis of any of the ways mentioned in this slide
- 16. Brand Value Icons Slide 16
- 18. Volume High Low Close Chart 18 0 10 20 30 40 50 60 70 0 20 40 60 80 100 120 140 160 1/5/2018 1/6/2018 1/7/2018 1/8/2018 1/9/2018 Volume Volume High Low This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 01 Product 02
- 19. Stacked Bar 19 0 10 20 30 40 50 60 70 80 90 100 FY 01 FY 02 FY 03 FY 04 70% 55% 40% 30% Product 01 Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 20. Private Equity Results Overview Dashboard Slide 20 0 10 20 30 40 50 60 70 80 90 100 2011 2012 2013 2014 2015 2016 2017 Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 21. Dashboard 100% 0% 50% 100% 0% 50% 100% 0% 50% 25% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 50% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 75% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 21
- 22. 22 About us Target Audiences This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Preferred by Many This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Values Client This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 23. Name Here Designation Name Here Designation Name Here Designation 23 Meet Our Team This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 24. Puzzle 24 01 02 03 04 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 25. Comparison 25 WOMEN User MEN User 40% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 80% This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 26. Venn 26 01 02 03 04 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 27. Euro 45% Dollar 85% Pound 30% 27 Financial This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 28. Post It Notes 28 01 02 03 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here
- 29. 29 Idea Generation Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 30. 30 Address # street number, city, state Email Address emailaddress@123gmail.com Contact Number 0123456789 Thank You