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1. Branding Services Proposal
Delivered to
Date submission
Submitted by
User assigned

2. Cover Letter for
Branding Services Proposal
2
Dear (client name),
Brand is about setting yourself different from others and it is perception about what people think of your company i.e. the first thing that comes to their
mind. Different logos, slogans are not brand, instead they are just marketing messages for supporting ownership position. Good brand provokes emotion
because of which most focus should be towards activities rather than physical attributes such as historic building, parks, etc.
Foundation unit on which every successful business is laid based on strong and authentic brand. Our company can help you laying the first stone. We help
you to highlight special characteristics, differentiating factors from competitors that defines about your vision & mission and expectations of your target
audience form your brand. The process for this brand development will constantly deliver right message to right person that in turn will revert their right
reaction.
Sincerely,
Assigned user
User title
Company name

3. Table of Contents
3
Timeframe
Phases for Branding
and Communication
Branding Process
Branding Plan
Scope of Services
05
04
03
02
01
Sign Off
Payment Terms
Work Contract
13
12
11
Client Testimonials
Case Study
Our Team
Company Overview
Fee Structure
10
09
08
07
06

4. Scope of Services
Branding Plan02
01
Table of Contents
4

5. Scope of Services in Branding
5
Brand Discovery
› Involves knowing about business, industry, competition and customers
› Identifying brand loopholes by conducting meeting, undergoing research and customer interviews
about brand
Identity Package
Designers will start finding out more visual ways for brand characteristics. The standard package include
› Logo design
› Tagline development
› Colors/fonts
› Business card template
Brand Strategy
Team will develop unique brand strategy
› Intended Strategy to present
communicated points
› Ways for expressing business strategy through
out business operations
Brand Guidelines
Evolve brand guidelines that properly expresses brand i.e.
› Where and how to use logo, colors and font for consistent communication of brand message
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6. Creation of Plan
for Branding Services Proposal
6
Incorporating Brand ROI
› Vision and Mission
› Positioning Statement
› Value Proposition
› Brand Promise: Tag Line
Establish Brand Equity
› Social media websites › Google advertisements
Developing Brand Share
Leverage Your Brand
› Traditional advertising
› Public relations
› Media (Online, Social, Email,
Mobile, etc.)
› Prioritize threats, opportunities
and strenghts
› Measure results against plan
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7. Branding Process
Phases for Branding
and Communication
04
03
Table of Contents
7

8. Branding Services Proposal Process
8
The success rate of the brand depends on the 11 step process outlined hereunder
01
02
03
04
05
06
Creation of the Brand Development Committee (BDC)
Identification of the Markets
Complete the feedback and market research for selected market
Numerous ideas grouped together through market research
are handed over to individual team for feasibility test
Creation of the Brand Leadership Team
Development of the Product Brand Bank
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9. Branding Services Proposal Process (Contd.)
9
The success rate of the brand depends on the 11 step process outlined hereunder
07
08
09
10
11
Write the Brand Promise
Plan the look and feel of the brand
Develop the Action Plan
Implement the action plan in market by deciding
the budget for the same
Review the plan after every three months to
rectify the loopholes
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10. Phases for Branding
and Communication
10
TIME REQUIRED
3 Weeks3 Weeks 3 Weeks
Phase 2
Create ideas and define tools for implementing plan consistently
Creative Development
Phase 3
Define the communication channels for the plan to see whether ideas are properly
conveyed to target audience or not
Support &Marketing Plan
Phase I
Determine stages for customer engagement i.e. incorporating ideas and plan for
its proper implementation
Discovery & Brand Roadmap
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11. Timeframe
Fee Structure06
05
Table of Contents
11

12. Branding Services Proposal
Process Timeframe
12
Work Outline as Per the Project Scope
› Time take will be approximately 9 weeks from beginning to end based on
the feedback received on each milestone
› Will initiate work upon successful signing of proposal
Milestone Weeks
Discovery Meeting 1
Present Strategy 6
Initial Design Concepts 7
Refined Designs 7-8
Brand Guidelines Document 9
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13. Cost Estimate for
Branding Services Proposal
13
Description Price Quantity Subtotal
Brand Discovery
Upfront discovery meeting as discussed in scope of services $1,000 1 $1,000
Brand Strategy
Written strategy documents as mentioned in scope of services $1,200 2 $2,400
Identify Package
2 rounds of revision along with 2 logo options refined to one
color version
$4,000 4 $16,000
Brand Guidelines Documents
Brands acceptable usage for external suppliers $2,000 3 $6,000
Total $25,400
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14. Table of Contents
14
Our Team08
09 Case Study
Company Overview07

15. Overview of Company for Branding Services Proposal
15
› Create brand messages as per the customer opinion
› Increases brand power of the business to reach at
tremendous heights
› Ways for motivating employees and
retaining customers
› Develop tools and showcase their implications
Business Activities
› Marketing and communication
› Exclusive design to differentiate brand
Strategy Team Functions
Year of
establishment–1980
Employee
strength–9,000
Client base–Big,
small and start-up
companies
Revenue - $1.2
Billion for Year ended
30 December 2018–
1980
Headquarters –
Illinois, United
States
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16. Our Team for Branding Services Proposal (1/2)
16
Minh Dang
Technical Manager
Add Education Here
Roles & Responsibilities and Project Undertaken
› Discussing the client's core message and target audience
› Overseeing the production phase
› Add text here
Tan Nguyen
Team Leader
Add Education Here
Roles & Responsibilities and Project Undertaken
› Overseeing different organization campaigns
› Manage contract negotiations, budget management, and conducting
interdepartmental communications
› Add text here
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17. Our Team for Branding Services Proposal (2/2)
17
John Deo
Founder
Add Education Here
› Create plan and deliver a strategic vision for clients
› Hiring and managing the creative team
› Add text here
Lisa Deo
Manager
Add Education Here
› Incorporate positioning recommendations
› Develop marketing plans through analysis of current market data
› Add text here
Mary Smith
Designer
Add Education Here
› Create visual material by combining marketing and graphic design
› Design and produce materials for as per customer needs
› Add text here
› Add text here
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18. Soda Company ltd
› Modify basic website and add some functionality
› Looking for the scope of outside improvements
Project issues
› Implemented e-commerce functionalities
› Modified existing logo and packaging system based on client
ideas and value
Our Solutions
› Shift in branding logo increased customer base
Results
Case Study for
Branding Services Proposal
18
Soda Company ltd has achieved
tremendous growth and their SALES got
increased by 250% within 5-6 months
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19. Table of Contents
19
Work Contract11
Sign Off13
Client Testimonials10
Payment Terms12

20. › Add client’s testimonial here
› Add client’s testimonial here
› Add client’s testimonial here
› Add client’s testimonial here
Company name
CEO Name
› Add client’s testimonial here
› Add client’s testimonial here
› Add client’s testimonial here
› Add client’s testimonial here
Company name
CEO Name
› Add client’s testimonial here
› Add client’s testimonial here
› Add client’s testimonial here
› Add client’s testimonial here
Company name
CEO Name
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Client Testimonials for Branding Services Proposal
20

21. Work Contract for
Branding Services Proposal
21
Services Rendered
Strategy & Design
Company will render services for branding strategy, design new logo and after this it will deliver branding guidelines document. You will be provided sufficient opportunities to
review work and provide feedback, in case if you are not satisfied with the work you will pay for the completed work and can cancel the contract
Mutual Cooperation
We agree to levy our best efforts to complete all the deliverables mentioned above and request you to support us by sharing the required information on your website
Charges for Services Performed
Projects apart from budget will be considered as out of scope and proper amendment need to be made to continue work on the same. Extra charges will be levied for the projects
that exceeds beyond 45 days
Cancellation of Plans
You have right to modify, reject, cancel or stop any and all plans or work in process plans. However as per the agreement, its confirmed by you to reimburse all cost and expenses
incurred due to change in instruction. We try our best to reduce such cost and expenses
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22. Work Contract for Branding Proposal (Contd.)
22
Confidentiality
Your Text Here
Termination Clause
Agreement will become effective as on the date mentioned here
and can be terminated by party by giving 60 days
notice in writing
General Provisions
Agreement will be governed and construed in accordance with
laws of the province/state
Government laws & regulations
01
02
03
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23. Payment Terms for Branding Services Proposal
23
Client agreement for payment
› 1st initial invoice upon receipt will act as deposit for every project and every
invoice will have 15 payment terms
› In case of delay in payment, 1% per month will be charged on unpaid amount and
further company also reserves the right to stop work until the payment is made
Billing Schedule
› Company will take deposit of 50% of the initial fees at the time of signing contract
› The remaining 50% will be charged on monthly basis based on the number of
service hours spent on the project
› Company will provide all necessary purchase order numbers and other internal
information necessary for invoice processing by end of the month
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24. Sign off for Branding Services Proposal
Assigned user
User title
Signature
Please go through the work contract to get clarity on all details. It is necessary for us to make things
transparent from the beginning to build fruitful work relationship
Once you have gone through the work contract, put your signatures below
As we receive your acceptance notification, one of our executive will connect with you shortly to
discuss way forward steps
Please let us know in case of any queries. We would be more than happy to clarify all your
doubts and can find best way to work together
We will send a separate copy of your signed contract via mail
In case you want to connect with us, feel free to call (user _ phone)
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24

25. Contact Us for Branding Services Proposal
25
Email Address
Emailaddress123@gmail.com
Address
#street number, city, state
Contact Number
0123456789
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26. 26
Icons Slide for Branding Services Proposal

27. Additional Slides
27

28. About Us for Branding Services Proposal
28
Target Audiences
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Values Client
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Premium Services
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29. Our Mission Vision Goal for Branding Services Proposal
29
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Goal
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Vision
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Mission

30. Timeline for Branding Services Proposal
30
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31. 3 Step Roadmap for Branding Services Proposal
31
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2019
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2021
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2020

32. 4 Step Roadmap for Branding Services Proposal
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2018
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2021
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2020
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2019

33. 5 Step Roadmap for Branding Services Proposal
33
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2018
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2017
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2021
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2019
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2020

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2021
6 Step Roadmap for Branding Services Proposal
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2018

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2015
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2021
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2017
7 Step Roadmap for Branding Services Proposal
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36. 30 60 90 Days Plan for
Branding Services Proposal
36
First 60Days
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First 30Days
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First 90Days
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