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1. Brand
Valuation
Your Company Name

2. Content
2
Brand Equity01
Brand Equity Framework02
Brand Awareness03
Brand Quality04
Brand Association05
Brand Loyalty06
Brand Loyalty07
Stages of Brand Development & Tracking Measures08
Establish Brand Positioning09
Brand Positioning Elements10
How to Position the Brand11
Brand Repositioning12

3. Brand Equity
3
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Brand Awareness
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audience's attention.
Perceived Quality
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audience's attention.
Brand Association
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audience's attention.
Brand Loyalty
Brand
Equity
Ideally, Brand equity
comprises of 4 factors;
which are discussed in
next slides. Select the
prime factors you want
to focus on and develop
your strategies

4. Brand Equity Framework
4
Category Indicators/ Effects Future Performance
Brand Loyalty
Perceived Quality
Other Proprietary Assets
Brand Awareness
Brand Associations
› Reduce marketing costs
› Trade leverage
› Reason to buy
› Price
› Channel member interest
› Competitive advantage
› Familiarity - linking
› Signal of substance/ commitment
› Differentiate/ positioning
› Reason to buy
› Create positive attitude/feelings
Provides value to customers
by enhancing customer’s:
› Confidence in the purchase
decision
› Use satisfaction
Provides value to firm by
enhancing:
› Brand loyalty
› Prices/ margins
› Brand extensions
› Competitive advantage
Brand Equity

5. Brand Awareness
5
Unaware of the Brand
Unaided Awareness
Top of Mind
Dominant
Aided Awareness
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Identify your brand
segment in this brand
awareness pyramid
and prepare short term
and long term
strategies to move up in
the ladder

6. Brand Quality
6
Perceived
Brand
Quality
Reason To
Buy
› Establishing A Specific
Image For A Brand (The
premium, excellent) In
Relation To Competing
Brands And Their Quality
Differentiation
/Positioning
› Establishing A Specific
Image For A Brand (The
premium, excellent) In
Relation To Competing
Brands And Their Quality
Premium
Price
› When The Perceived
Quality Is High price May
Be/ Must Be Accordingly
Higher
› Perceived Quality Enhances
Profit Growth(premium
Price=quality)
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Identify your brand
segment in this brand
awareness pyramid
and prepare short term
and long term
strategies to move up in
the ladder

7. Brand Association
7This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
We have listed out 5
different parameters
under brand
association. Prepare
your strategies for each
of the parameter
Associations
Create
Positive
Attitudes/Feel
ings
Reason - To -
Buy
Differentiate/
Position
Help
Process/Retri
eve
Information
Basis For
Extensions

8. Brand Loyalty
8
How much are Loyal
Customers Worth?
01
02
03
04
05
06
$1.6 Trillion
The potential revenue up for grabs from switching among
consumer brands’
80%
of a business’ profits come from 20% of its
customers’
Brand advocates spend 2x as much regular
customers and have 5x the lifetime value’
The probability of generating an additional sale from an existing
customer is 7x greater than from a new prospect’
77% of customers still say they have no relationship with a
brand’
A 5% increase in customer retention can result in a 40%
lift in profit’
Input your inferences
after brand tracking to
provide a better
perspective on how
loyal is your customer
base.

9. Brand Loyalty (Contd..)
9
05
04
03
02
01
Committed
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Fence Sitters- Considers it a friend
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Passively Loyal- With switching costs
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Satisfied / Habitual Buyer- No reason to changes
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Switchers / Price Sensitive- No Brand Loyalty
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Identify your customers
in the brand loyalty
segment and formulate
strategy to move up the
ladder

10. Stages of Brand Development & Tracking Measures
10
Level of Development Development Stage Survey Measures Strategic Emphasis
Low Equity/ unformed brand Recognizable Your Text Here Your Text Here
Memorable Your Text Here Your Text Here
Favoured Your Text Here Your Text Here
Distinctive Your Text Here Your Text Here
Preferred Your Text Here Your Text Here
High Equity/ Fully formed
brand
Consumed & Satisfactory Your Text Here Your Text Here
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11. Establish Brand Positioning
11
Company & Product Target Customers Key Benefits Price Value Proposition
Quality conscious consumers
of chicken
Tenderness 10% premium
Better chicken at moderate
prices
Safety- conscious upscale
families
Durability & safety 20% premium Safest most durable wagon
Convenience- minded pizza
lovers
Delivery speed & good quality 15% premium
Good pizza delivered
promptly at your doorstep with
moderate prices
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Evaluating the product
on the basis of
commonly used
parameters which can be
altered as per customer
requirements

12. Brand Positioning Elements
12
Brand
Personality
Symbols
Your Text
Here
Facts
What the Product Does
For Me
How I Would Describe
the Product
How the Brand
Makes Me Feel
How the Brand
Makes Me Look
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You can decide on the
basis of below
mentioned parameters
how you want to
position the brand in
the minds of the target
audience

13. How to Position your Brand
13This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Competitor BB Competitor DD
Own ProductA Competitor CC Competitor EE
Quality
Value Proposition
A
C
D
B
E
Move the circles and
the text boxes as per
your company’s
product quality and
value proposition

14. Brand Repositioning
14This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
01
02
03
0405
06
07
Segment Oriented
Celebrity Oriented
Symbolism Oriented
Up-market TechnologyNiche-Oriented
Change of Image Oriented
Value Oriented
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audience's attention.
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to your needs and capture your
audience's attention.
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You can reposition the
Brand in the market on
the basis of any of the
ways mentioned in this
slide

15. Brand Repositioning Contd….
15
You can reposition the
Brand in the market on
the basis of any of the
ways mentioned in this
slide
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Celebrity Oriented
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Up-Market Technology
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Symbolism Oriented
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Niche-Oriented
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Change of Image Oriented
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Segment Oriented
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Value Oriented

16. Brand Valuation Icons Slide
16

17. Additional Slides
17

18. 18
ComboChart
Profit(InPercentage)
0
10
20
30
40
50
60
70
80
90
100
2016 2017 2018 2019
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Product 01 Product 02

19. 19
0
10
20
30
40
50
FY 01 FY 02 FY 03 FY 04 FY 05
MarketSize(RMB100Million)
In Years
BarGraphChart
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Product 01 Product 02

20. Pie Chart
20
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 01
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 02

21. Column Chart
21This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
0
10
20
30
40
50
60
70
80
90
100
FY '13 FY '14 FY '15 FY '16 FY '17 FY '18 FY '19
SalesInPercentage(%)
Product 01 Product 02

22. Our Team
Designation
Name Here
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Designation
Name Here
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22

23. 23
About Us
Target Audiences
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Preferred by Many
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Values Client
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24. Puzzle
24
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Text Here
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Text Here
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Text Here
01 02
03

25. Venn
25
01 02 03
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Text Here
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Text Here

26. Financial
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Deposits
$423
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Net Income
$345
26

27. Target
27
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Text Here
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28. Lego
28
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Text Here
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Text Here
02This slide is 100% editable. Adapt it to your
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Text Here
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Text Here

29. Post It
29
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30. 30
Thank You
Address
# street number, city, state
Contact Number
0123456789
Email Address
emailaddress@123gmail.com