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1. Delivered to
(Date _ submission)
Submitted by
(User _ assigned)
Branding
Proposal Template

2. Cover Letter for Branding Proposal Template
Dear (client name),
Brand is about setting yourself different from others and it is perception about what people think of your company i.e. the first thing
that comes to their mind. Different logos, slogans are not brand, instead they are just marketing messages for supporting ownership
position. Good brand provokes emotion because of which most focus should be towards activities rather than physical attributes such
as historic building, parks, etc.
Foundation unit on which every successful business is laid based on strong and authentic brand. Our company can help you laying
the first stone. We help you to highlight special characteristics, differentiating factors from competitors that defines about your vision &
mission and expectations of your target audience form your brand. The process for this brand development will constantly deliver right
message to right person that in turn will revert their right reaction.
Sincerely,
Assigned user
User title
Company name
2

3. Table of Contents
3
08. Our Team
09. Case Study
10. Client Testimonials
12. Payment Terms
13. Sign Off
11. Work Contract04. Phases for Branding and Communication
05. Timeframe
06. Fee Structure
01. Scope Of Services
02. Branding Plan
03. Branding Process
07. Company Overview

4. Scope of
services
Branding
Plan
Table of Contents
4

5. Scope of Services in Branding
5
Brand Strategy
Team will develop unique brand strategy
› Intended Strategy to present
communicated points
› Ways for expressing business strategy
through out business operations
Brand Guidelines
Evolve brand guidelines that properly expresses brand i.e.
› Where and how to use logo, colors and font for consistent communication of brand message
Brand Discovery
› Involves knowing about business, industry, competition and customers
› Identifying brand loopholes by conducting meeting, undergoing research and customer interviews
about brand
Identity Package
Designers will start finding out more visual ways for brand characteristics. The standard package include
› Logo design
› Tagline development
› Colors/fonts
› Business card template

6. Creation of Plan for Branding
6
› Vision and Mission
› Positioning Statement
› Value Proposition
› Brand Promise: Tag LineEstablish Brand Equity
› Traditional Advertising
› Public relations
› Media (Online, Social, Email, Mobile, etc.)
Leverage Your Brand
› Social media websites › Google advertisementsDeveloping Brand Share
› Prioritize threats, opportunities
and strengths
› Measure results against plan
Incorporating Brand ROI

7. Branding
Process
Phases for Branding
and Communication
Table of Contents
7

8. Branding Process
8
01
Creation of the
Brand
Development
Committee (BDC)
02
Identification
of the
Markets
03
Complete the
feedback and market
research for selected
market
04
Numerous ideas
grouped together
through market
research are handed
over to individual team
for feasibility test
05
Creation of the Brand
Leadership Team
06
Development of the
Product Brand Bank
The success rate of the brand depends on
the 11 step process outlined hereunder

9. Branding Process (Contd.)
9
07
08
09
10
11
Write the
Brand Promise
Plan the look and
feel of the brand
Develop the
Action Plan
Implement the action
plan in market by
deciding the budget for
the same
Review the plan after
every three months to
rectify the loopholes
The success rate of the brand depends on
the 11 step process outlined hereunder

10. Phases for Branding and Communication
10
Determine stages for customer
engagement i.e. incorporating ideas and
plan for its proper implementation
TIME REQUIRED
3 Weeks3 Weeks 3 Weeks
Create ideas and define tools for
implementing plan consistently
Define the communication channels for the
plan to see whether ideas are properly
conveyed to target audience or not
Phase I
Discovery & Brand Roadmap
Phase II
Creative Development
Phase III
Support & Marketing Plan

11. Timeframe Fee Structure
Table of Contents
11

12. Work Outline as Per the Project Scope
› Time take will be approximately 9 weeks from
beginning to end based on the feedback received on
each milestone
› Will initiate work upon successful signing of proposal
Branding Process Timeframe
12
Milestone Weeks
Discovery Meeting 1
Present Strategy 6
Initial Design Concepts 7
Refined Designs 7-8
Brand Guidelines Document 9

13. Cost Estimate for Branding
13
Description Price Quantity Subtotal
Brand Discovery
Upfront discovery meeting as discussed in scope of services $1,000 1 $1,000
Brand Strategy
Written strategy documents as mentioned in scope of services $1,200 2 $2,400
Identify Package
2 rounds of revision along with 2 logo options refined to one
color version
$4,000 4 $16,000
Brand Guidelines Documents
Brands acceptable usage for external suppliers $2,000 3 $6,000
Total $25,400

14. Company
Overview
Our
Team
Case
Study
Table of Contents
14

15. Year of establishment – 1980
Client base – Big, small and
start-up companies
Revenue - $1.2 Billion for Year
ended 30 December 2018
Headquarters – Illinois,
United States
Employee strength – 9,000
Overview of Company for Branding Proposal
15
› Your Text Here
› Your Text Here
Your Text Here
› Create brand messages as per the customer opinion
› Increases brand power of the business to reach at
tremendous heights
› Ways for motivating employees and
retaining customers
› Develop tools and showcase their implications
Business Activities
› Marketing and communication
› Exclusive design to differentiate brand
Strategy Team Functions

16. Our Team for Branding Proposal (1/2)
16
Robert Williams
Copywriter
Add Education Here
Roles & Responsibilities and Project Undertaken
› Discussing the client's core message and target audience
› Overseeing the production phase
› Add text here
› Add text here
› Add text here
Suzaine Parker
Advertising Director
Add Education Here
Roles & Responsibilities and Project Undertaken
› Overseeing different organization campaigns
› Manage contract negotiations, budget management, and conducting
interdepartmental communications
› Add text here
› Add text here
› Add text here

17. Our Team for Branding Proposal (2/2)
17
Carol Smith
Creative Director
Add Education Here
› Create plan and deliver a strategic vision for clients
› Hiring and managing the creative team
› Add text here
› Add text here
Ana Smith
Brand Strategist
Add Education Here
› Incorporate positioning recommendations
› Develop marketing plans through analysis of current market data
› Add text here
› Add text here
Mary Smith
Designer
Add Education Here
› Create visual material by combining marketing and graphic design
› Design and produce materials for as per customer needs
› Add text here
› Add text here

18. Case Study for Branding Proposal
18
Soda
Company ltd
Soda Company ltd has achieved tremendous growth and their SALES got increased by 250% within 5-6 months
Project issues
› Modify basic website and add some functionality
› Looking for the scope of outside improvements
Results › Shift in branding logo increased customer base
Our Solutions
› Implemented e-commerce functionalities
› Modified existing logo and packaging system based on client ideas and value

19. Table of Contents
19
Work
Contract
Client
Testimonials
Sign
Off
Payment
Terms

20. Client Testimonials for Branding Proposal
20
› Add client’s testimonial here
› Add client’s testimonial here
› Add client’s testimonial here
› Add client’s testimonial here
› Add client’s testimonial here
› Add client’s testimonial here
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Company name
CEO Name
› Add client’s testimonial here
› Add client’s testimonial here
› Add client’s testimonial here
› Add client’s testimonial here
› Add client’s testimonial here
› Add client’s testimonial here
› Add client’s testimonial here
› Add client’s testimonial here
Company name
CEO Name
› Add client’s testimonial here
› Add client’s testimonial here
› Add client’s testimonial here
› Add client’s testimonial here
› Add client’s testimonial here
› Add client’s testimonial here
› Add client’s testimonial here
› Add client’s testimonial here
Company name
CEO Name

21. Work Contract for Branding Proposal
21
Strategy & Design
Company will render services for branding strategy, design new logo and after this it will deliver branding guidelines document. You will be
provided sufficient opportunities to review work and provide feedback, in case if you are not satisfied with the work you will pay for the
completed work and can cancel the contract
Mutual Cooperation
We agree to levy our best efforts to complete all the deliverables mentioned above and request you to support us by sharing the required
information on your website
Charges for Services Performed
Projects apart from budget will be considered as out of scope and proper amendment need to be made to continue work on the same.
Extra charges will be levied for the projects that exceeds beyond 45 days
Cancellation of Plans
You have right to modify, reject, cancel or stop any and all plans or work in process plans. However as per the agreement, its confirmed by
you to reimburse all cost and expenses incurred due to change in instruction. We try our best to reduce such cost and expenses
Services Rendered

22. Work Contract for Branding Proposal (Contd.)
22
Confidentiality
Your Text Here
Termination Clause
Agreement will become effective as on the date mentioned here and can be terminated by party by giving 60 days
notice in writing
General Provisions
Agreement will be governed and construed in accordance with laws of the province/state
Government laws & regulations
Services Rendered

23. Payment Terms for Branding Proposal
23
› 1st initial invoice upon receipt will act as deposit for every project and every invoice will
have 15 payment terms
› In case of delay in payment, 1% per month will be charged on unpaid amount and
further company also reserves the right to stop work until the payment is made
Client
agreement
for payment
Billing Schedule
› Company will take deposit of 50% of the initial fees at the
time of signing contract
› The remaining 50% will be charged on monthly basis based
on the number of service hours spent on the project
› Company will provide all necessary purchase order numbers
and other internal information necessary for invoice
processing by end of the month

24. Sign Off for Branding Proposal
24
Please go through the work contract to get clarity on all details. It is necessary for us to make things transparent from
the beginning to build fruitful work relationship
Once you have gone through the work contract, put your signatures below
As we receive your acceptance notification, one of our executive will connect with you shortly to discuss
way forward steps
Please let us know in case of any queries. We would be more than happy to clarify all your doubts and can find best
way to work together
We will send a separate copy of your signed contract via mail
In case you want to connect with us, feel free to call (user _ phone)
Assigned user
User title
Signature

25. Contact US for Branding Proposal
25
THANK YOU
Address
#street number, city, state
Contact Number
0123456789
Email Address
emailaddress@gmail.com

26. Icons Slide for Branding Proposal Template
26

27. Additional Slides
27

28. About Us for Branding Proposal
28
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Premium Services
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Values Client
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Target Audiences

29. Our Mission
29
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vision
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Goal

30. Timeline for Branding Proposal
30
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2018
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2022

31. Roadmap for Branding Proposal 3
31
2020
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32. Roadmap for Branding Proposal 4
32
2019 2021 20222020
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33. Roadmap for Branding Proposal 5
33
2018 2021 202220202019
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34. Roadmap for Branding Proposal 6
34
2017 2021 2022202020192018
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35. Roadmap for Branding Proposal 7
35
2016 2021 20222020201920182017
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36. 30 60 90 Days Plan for Branding Proposal
36
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First 30 Days First 60 Days First 90Days