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Brands and Their Contributors: Working Together to Build a Cohesive Social Media Presence

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This session is geared to brand marketers and contributors, encouraging both to use social media to its full potential. Contributors who build their personal brand on social give themselves a competitive edge, and when they share the content they create for clients they establish themselves as thought leaders in the industry and bring the content to a broader
audience, benefiting their clients and themselves. Brand marketers should encourage their creatives’ brand advocacy by following their contributors on social and tagging them when appropriate.

Lauren DiZazzo, Associate Community Manager, Skyword
Bridget Burns, Social Media Strategist, Tom’s of Maine
Christine Kayser, Senior Content Strategist, Skyword
Angela Tague, Freelance Contributor

Published in: Marketing
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Brands and Their Contributors: Working Together to Build a Cohesive Social Media Presence

  1. 1. #forward17 »
  2. 2. #forward17 » Brands and Their Contributors Working Together to Build a Cohesive Social Media Presence
  3. 3. #forward17 » #forward17 » Meet the Panelists Bridget Burns Social Media Strategist Tom’s of Maine @TomsofMaine Angela Tague Content Marke?ng Writer & Journalist @AngelaTague Chris?ne Kayser Senior Content Strategist Skyword @chrismkayser 3
  4. 4. #forward17 » #forward17 » Ques8ons? 4
  5. 5. #forward17 » #forward17 » 1.  Open Forward mobile app 2.  Navigate to session 3.  Click “Take Survey” Your Feedback Needed 5

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