My recent talk at Creative Means Business, looking at then digital marketing myths, why there are wrong and what you need to in order to make the most of marketing areas covered.

1. 10 DIGITAL MARKETING MYTHS BUSTED.
MIKE MCGRAIL|@MIKE_MCGRAIL|VELOCITY DIGITAL

2. MYTH #1
“YOU NEED TO BE ACTIVE ON ALL
SOCIAL MEDIA PLATFORMS”
@MIKE_MCGRAIL

4. Contactable on all key platforms
Do them all well or not at all
Focus on what suits what you do
Where are the people?
@mike_mcgrail

5. MYTH #2
“TECHNICAL SEO IS DEAD”
@MIKE_MCGRAIL

7. Sort your on-page basics
Make sure your site is mobile friendly
Speed. Make sure it’s rapid!
@mike_mcgrail

8. MYTH #3
“EMAIL MARKETING DOESN’T WORK”
@MIKE_MCGRAIL

9. AYE.
GOOD ONE.

10. “For every $1 spent on email
marketing, $38 are generated”
- Campaign Monitor
@MIKE_MCGRAIL

11. Make the content valuable
Think about mobile
Be regular
Pay attention to the data
@mike_mcgrail

12. MYTH #4
“CONTENT VOLUME IS KEY”
@MIKE_MCGRAIL

14. “Focus on creating valuable,
educational, entertaining, engaging
content as often as you can while
maintaining quality. A continual
stream of crap is pointless”

15. MYTH #5
“FACEBOOK ADS DON’T WORK”
@MIKE_MCGRAIL

16. YOU’RE PROBABLY DOING THEM WRONG.

17. As much about the journey as the ad
Where do they go when they click?
Think about landing pages, retargeting, testing and the
creative!
Is it for you?
@mike_mcgrail

18. MYTH #6
“YOU CAN’T TRACK SOCIAL SUCCESS”
@MIKE_MCGRAIL

20. What’s success to you? Site engagement?
Sales? Enquiries? Email capture?
Add UTM parameters to all links!
Get using Google Analytics and act on the data!
@mike_mcgrail

21. MYTH #7
“YOU NEED TO CREATE ALL TYPES
OF CONTENT”
@MIKE_MCGRAIL

23. Video, copy, imagery, audio, data vis…
Very hard to be good at all!
So, do what you’re best at and don’t feel
pressure to do all.
@mike_mcgrail

24. MYTH #8
“1000s OF SOCIAL MEDIA FOLLOWERS
ARE ESSENTIAL”
@MIKE_MCGRAIL

25. Concentrate on building an
engaged following that
wants to be a part of what
you’re doing

26. MYTH #9
“CONTENT IS KING/QUEEN”
@MIKE_MCGRAIL

27. IF CONTENT IS QUEEN, DISTRIBUTION IS GOD

28. No point in content if nobody sees it eh!
What’s your Strategy?
’I’ll use social media’ isn’t a strategy
Get used to testing
@mike_mcgrail

29. MYTH #10
“ONLY DIGITAL MATTERS”
@MIKE_MCGRAIL

31. Outdoor, print, direct mail, experiential etc all still have
their place.
But how do you integrate them and include digital?
@mike_mcgrail

32. MYTH #11 (BONUS)
“GIFs HAVE NO PLACE IN MARKETING”
@MIKE_MCGRAIL

34. EVERYTHING IN MODERATION!
THANKS FOR LISTENING!
CHECK OUT MY PODCAST, VIDEOS AND
BLOG AT VELOCITYDIGITAL.CO.UK
HELLO@VELOCITYDIGITAL.CO.UK |@MIKE_MCGRAIL EVERYWHERE