strategic management concept and theory

1. RINGKASAN MATERI STRATEGIC MANAGEMENT
DAN CONTOH APLIKASINYA
Disusun Oleh :
Siti Rohmawati 55118010027
MAGISTER MANAJEMEN
PROGRAM STUDI EKONOMI DAN BISNIS
UNIVERSITAS MERCU BUANA
2019

2. Overview of Strategic Management
- Pengertian Strategic Management
Sekumpulan keputusan dan tindakan yang merupakan hasil dari formula dan imlpementasi dari
rencana yang telah didisain untuk mencapai tujuan perusahaan (Pearce II dan Robinson, Jr 2008
dalam Ali, Hapzi, 2019)
- Philosophy: Strategic Management
Mempunyai arah pada:
1. Visi dan Misi dan Jelas
2. Fokus yang jelas secara strategis
3. Selalu menyesuaikan pada perubahan yang cepat (Ali, Hapzi, 2019)
- Elements of Strategic Management
1. Environment scanning : eksternal dan internal
2. Strategy formulation
3. Strategy implementation
4. Evaluation and control
(Ali, Hapzi, 2019)
- Manfaat Manajemen Strategis
Menjadikan organisasi lebih produktif karena aktivitas organisasi diarahkan dengan pilihan strategi
yang sistematis, logis dan rasional, tercapainya pemahaman dan komitmen para manager dan juga
individu yang terberdayakan (David 2011 dalam Ali, Hapzi, 2019)

3. - Tipe strategi
a. corporate strategy : diversification, vertical integration, consolidation and geographic expansion
b. business strategy : cost leadership, differentiation and focus
c. functional strategy : design strategies, delivery strategies, processing strategies, sourcing
strategies, supporting strategies (Ali, Hapzi, 2019)
- Strategic Management Process
a. Strategy formulation
o Develop vision and mission
o External environment analysis
o Internal environment analysis
o Establish long-term objectives
o Generate, evaluate and choose strategies
Teknik-teknik perumusan strategi yang penting dapat diintegrasikan ke dalam kerangka
pengambilan keputusan tiga tahap:
a. Tahap 1 (Tahap Input): berisi informasi input dasar yang dibutuhkan untuk merumuskan
strategi. Terdiri atas Matriks Evaluasi Faktor Eksternal (EFE), Matriks Evaluasi Faktor
Internal (IFE), dan Matriks Profil Kompetitif (CPM)
b. Tahap 2 (Tahap Pencocokan): fokus pada penciptaan strategi alternative yang masuk
akal dengan memperhatikan faktor-faktor external dan internal utama. Terdiri atas
Matriks SWOT, Matriks Posisi Strategis dan Evaluasi
Tindakan (SPACE), Matriks Internal-Eksternal (IE), dan Matriks Grand Strategy.
c. Tahap 3 (Tahap Keputusan): hanya mengunakan satu teknik yaitu Matriks
Perencanaan Strategi Kuantitatif (QSPM). QSPM digunakan untuk mengevaluasi
strategi secara objektif.

4. b. Strategy Implementation
o Implement strategies based on the planning
c. Strategy evaluation
o Measure and evaluate performance of strategy implementation
(David 2011 dalam Ali, Hapzi, 2019)
Sumber Pustaka :
Ali, Hapzi, 2019. Overview of Strategic Management: Modul Standar untuk digunakan
dalam Perkuliahan di Universitas Mercu Buana

5. Implementasi pada lembaga :
Lembaga Non Profit : Good Neighbors Indonesia
1. Strategy formulation
a. Develop vision and mission
Mission :
Good Neighbors exists to make the world a place without hunger, where people live
together in harmony.
Good Neighbors respects the human rights of our neighbors suffering from poverty,
disasters and oppression, and helps them to achieve self-reliance and enable them to
rebuild their hope.
b. External environment analysis
 Persainganantara NGO lain, baik local maupun internasional
 Berubahnya ketersediaan dan minat donatur
c. Internal environment analysis
 Best practice danevaluasidari project sebelumnya
 Kapasitaslembaga yang adasaatini (dana, aset, kapasitas SDM, system)
d. Establish long-term objectives
 Education : to contribute to promoted lifelong learning opportunities for children and
youth
 Health : to contribute to decreased child mortality rate
 Economy : to contribute to increased income
e. Generate, evaluate and choose strategies
There are 3 strategies that we choose
CRC–Child Rights Protection
 We plan and implement projects that respect the human rights of children
based on our unchanging belief in human dignity, under the principle of
faithfully fulfilling the UN Convention on the Rights of the Child (CRC).

6. Network
 We stimulate our projects and expand our network by mobilizing the
human and material resources of communities in field countries,
encouraging them to actively engage in our projects as an organized
group of volunteers, partners, and community committees.
Advocacy
We conduct advocacy projects, such as campaigns, government policies,
and seminars to promote our projects and raise awareness of
governments or the general public as part of citizenship education.
2. Strategy Implementation
Implement program based on the planning and we adjust the implementation based on
community condition changes
3. Strategy evaluation
We evaluate the program implementation monthly, quarterly and yearly
Sumberpustaka :
Anonim1, 2019. http://www.goodneighbors.org/ (14 Maret 2019, jam 23.00)
Anonim1, 2019. https://www.gnindonesia.org/index.php(14 Maret 2019, jam 22.30)