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ToTCOOP+i O3 o4 unit-5_final version_en
1. ToTCOOP+i PROJECT
Unit 5 : Strategic Planning
STRATEGIC PARTNERSHIP FOR INNOVATING THE TRAINING OF TRAINERS
OF THE EUROPEAN AGRI-FOOD COOPERATIVES
2. Index
1. Basics of Strategizing. Benefits of
strategic planning.
2. How to plan?
3. SWOT – tool for planning
4. Setting up Vision / Mission
5. Setting up targets & draft of Strategic
plan
6. Videos, case studies
4. AGRI-FOOD secor
Definitions & resources:
◦ Agriculture is the cultivation and breeding of
animals, plants and fungi for food, fiber, biofuel,
medicinal plants and other products used to
sustain and enhance human life.
◦ AGRI-FOOD: The business of producing food
agriculturally
◦ Agroprocessing industry refers to the subset of
manufacturing that processes raw materials and
intermediate products derived from the
agricultural sector. Agroprocessing industry thus
means transforming products originating from
agriculture, forestry and fisheries.
5. Smart Specialisation Platform –
cooperation at EU level
S3P - The Smart Specialisation Platform for
Agri-Food (S3P Agri-Food) established at
EU level aims to accelerate the
development of joint investment projects in
the EU by encouraging and supporting
interregional cooperation in thematic areas
(http://s3platform.jrc.ec.europa.eu/agri-
food)
7. Strategic planning
Strategic planning is an organizational
management activity aiming to set priorities, focus
energy and resources, strengthen operations,
ensure that employees and other stakeholders are
working toward common goals, establish
agreement around intended outcomes/results,
and assess and adjust the organization's direction
in response to a changing environment.
It is a disciplined effort that produces fundamental
decisions and actions that shape and guide what
an organization is, who it serves, what it does, and
why it does it, with a focus on the future.
8. Strategic PLAN
document used to communicate with
the organization the organizations
goals, the actions needed to achieve
those goals and all of the other
critical elements developed during
the planning exercise
9. Strategic MANAGEMENT
comprehensive collection of ongoing
activities and processes that organizations
use to systematically coordinate and
align resources and actions with mission,
vision and strategy throughout
an organization.
Strategic management activities transform
the static plan into a system that provides
strategic performance feedback to
decision making and enables the plan to
evolve and grow as requirements and other
circumstances change
12. Activity2:
How to plan?
Mission & vision / statements directions for
strategic planning
Identifying GOALS – most important part of
strategic plan (plan for achieving goals and
solve challenges that are identified)
Plan development for business units (specific
according to the field of work)
13. How to plan?
In-depth analysis of the business
environment (SWOT and analysis of
current situation in details OR The
Logical Framework)
ACTION PLANS – programs that are
necessary to be implemented
(channelling etc.)
Regular feedback on progress
Advisory of management of cooperative
in order not to get involved in action
plans but to support strategic plan by
advice & review
14. Strategic planning MODELS
Every organization is different
Every model should be customized
6 basic models [Carter McNamara, MBA, PhD, Authenticity Consulting,
LLC]
15. 1st Conventional Strategic
Planning
1. Mission / vision
2. Take a wide look around the outside and a good
look inside the organization, and perhaps update
the statements as a result.
3. As a result of this examination, select the multi-
year strategies and/or goals to achieve the vision.
4. Then develop action plans that specify who is
going to do what and by when to achieve each
goal.
5. Identify associated plans, for example, staffing,
facilities, marketing and financial plans.
6. Organize items 1-3 into a Strategic Plan and
items 4-6 into a separate one-year Operational
Plan.
16. 2nd Issues-Based Strategic
Planning
1. Identify 5-7 of the most important
current issues facing the organization
now.
2. Suggest action plans to address
each issue over the next 6-12 months.
3. Include that information in a
Strategic Plan.
17. 3rd Organic Strategic
Planning
1. With as many people as can be gathered, for
example, from the community or generation,
articulate the long-term vision and perhaps values
to work toward the vision.
2. Each person leaves that visioning, having
selected at least one realistic action that he or she
will take toward the vision before the group meets
again, for example, in a month or two.
3. People meet regularly to report the actions that
they took and what they learned from them. The
vision might be further clarified during these
meetings.
4. Occasionally, the vision and the lists of
accomplished and intended actions are included in
18. 4th Real-Time Strategic
Planning
1. Articulate the mission, and perhaps the vision and/or values.
2. Assign planners to research the external environment and, as a
result, to suggest a list of opportunities and of threats facing the
organization.
3. Present the lists to the Board and other members of the
organization for strategic thinking and discussions.
4. Soon after (perhaps during the next month) assign planners to
evaluate the internal workings of the organization and, as a result,
to suggest a list of strengths and of weaknesses in the
organization.
5. Present these lists to the Board and other members of the
organization for strategic thinking and discussions, perhaps using
a SWOT analysis to analyze all four lists.
6. Repeat steps 2-5 regularly, for example, every six months or
year and document the results in a Strategic Plan.
19. 5th Alignment Model of
Strategic Planning
1. Establish the overall goal for the alignment.
2. Analyze which internal operations are most
directly aligned with achieving that goal, and which
are not.
3. Establish goals to more effectively align
operations to achieving the overall goal. Methods
to achieving the goals might include organizational
performance management models, for example,
Business Process Re-engineering or models of
quality management, such as the TQM or ISO
models.
4. Include that information in the Strategic Plan.
20. 6th Inspirational Model of
Strategic Planning
1. Attempt to gather Board members and key
employees together for planning.
2. Begin by fantasizing a highly inspirational
vision for the organization -- or by giving
extended attention to wording in the mission
statement, especially to include powerful and
poignant wording.
3. Then brainstorm exciting, far-reaching goals
to even more effectively serve customers and
clients.
4. Then include the vision and goals the
Strategic Plan.
21. Contents of strategic plan for
cooperatives
Management message / introduction
Cooperative information & background
Mission & values
Analysis of the current situation
(SWOT)
Goals, objectives and strategies
Indicators for assessment
22. The Four Cornerstones (I)
Vision is the articulation of the hopes
and dreams of the founding group and
will be refined as the group moves
through the stages of development.
◦ Core values
◦ Recognize multiple stakeholders
23. The Four Cornerstones (II)
Talent includes the people who are
invested in the success of the
emerging co-op:
◦ Leader of the project (champion)
◦ People involved with passion
◦ Commitment to build a work group
◦ Leadership and accountability to the
emerging development process
24. The Four Cornerstones (III)
Capital is the financial resources
necessary to sustain the cooperative
in all stages of development:
◦ Monetary & In-kind
◦ Internal & External
◦ Capital – needed to sustain CO-OP
25. The Four Cornerstones (IV)
Systems are organized, integrated,
and interdependent methods that are
ongoing with a commitment to
continuous improvement. Systems
become more complex as the
organization proceeds through the
development stages:
◦ Legal, governing, planning & assessment
◦ Communication, marketing
◦ Finance, accounting
◦ Operations
26. Three stages of development
(I)
Organizing commences when one or
more people start with an idea to
organize a retail food cooperative that
will solve a problem or meet a need for
a larger group.
◦ The organizing stage includes convening a core group,
assessing common interest and needs, designating
leadership, building a shared vision, committing time and
money, coordinating initial market research, and preparing for
incorporation
27. Three stages of development (II)
Feasibility and Planning begins when
the organizing stage reflects positive
assessments of market potential and
internal readiness, including
incorporation and a seated board of
directors. Feasibility takes into account
in-depth assessments of market
potential, financial projections, and
organizational commitment
28. Three stages of development (III)
Implementation is set off when there is
sufficient capacity in all the cornerstones
– vision, talent, capital, and systems – to
launch the business operation.
Components:
◦ Pre-construction
◦ Construction and renovation
◦ Preparation for opening
◦ Sustaining operations (first year..)
31. Setting objectives and
operational goals
Two analytical tools:
“Logical Framework Analysis” (Log-
Frame), which is normally used for
project development, can help in turning
problems into objectives, and
“SWOT” analysis which helps analyse
strengths and weaknesses within an
organisation and identify opportunities
and threats. This can therefore help
translate a vision into a feasible
operational plan.
32. External analysis
Taking a wide look around the
outside of the organization to
identify opportunities and threats
35. Logical Framework
The Logical Framework is one of many tools
which could help a planning exercise,
providing guidance for transforming an idea
into a well thought realistic plan.
The Logical Framework Method (Log-Frame)
is an analytical tool for objectives-oriented
planning and management. It is based on the
concept that activities, input use and outputs
are not the ultimate measures of success, but
rather contributions to the realisation of the
main and immediate objectives.
36. SWOT Analysis: a powerful
tool
The real work begins after you have
created the chart. Share it, as necessary,
to get feedback and refine it. Next you
want to look at each category for action.
Strengths: How can I leverage them?
Weaknesses: How can I minimize or
eliminate then?
Opportunities: How can I capitalize on
these while possibly eliminating
weaknesses or threats?
Threats: Evaluate opportunities that can
address the threats.
37. SWOT analysis – Group work
Strengths
What is working
well?
Weaknessess
What needs
improvement or
change?
Opportunities
What opportunities
are around us?
Threats
What obstacles do
we face?
39. Strategic, tactical &
operational planning
Strategic planning is an
organization’s process of defining its
strategy, or direction, and making
decisions on allocating its resources to
pursue this strategy
40. Strategic, tactical &
operational planning
Tactical planning is short range planning
emphasizing the current operations of
various parts of the organization. Short
Range is generally defined as a period of
time extending about one year or less in the
future. Managers use tactical planning to
outline what the various parts of the
organization must do for the organization to
be successful at some point one year or
less into the future.
41. Strategic, tactical &
operational planning
Operational planning is the process of linking
strategic goals and objectives to tactical goals and
objectives. It describes milestones, conditions for
success and explains how, or what portion of, a
strategic plan will be put into operation during a
given operational period. Questions:
◦ Where are we now?
◦ Where do we want to be?
◦ How do we get there?
◦ How do we measure our progress?
42. Let’s make things easy!
Current
situation
Where do
we want
to be
How?
(process)
43. Mission/ Vision
The cooperative’s vision statement is
the starting point for business unit
planning. The statement is clear and
concise. It provides guidance to
business units as they each develop
individual long-range plans.
46. Set the TARGETS
Based of SWOT
Set the outputs
◦ helps determine which operational outputs
could be achieved and with which activities
and inputs. The final outcome of this stage
is a general selection of operations
Decide about activities
◦ To generate each of these outputs requires a
series of activities. Cost, time and
productivity are the criteria leading the choice
of alternative activities.
47. Implementing the plan
Implementing, monitoring, evaluating
and deviating from the plan
How do we ensure implementation of
our new plan?
Monitoring implementation, evaluating
implementation and deviating from
plan, if necessary
Changing the plan as necessary
during implementation
Starts with group discussions and main points of importance of strategic planning. Groups of max 6 participants, brainstorming reasons for strategic planning, evaluation of ideas. Make notes of groups idea of strategic planning. In the end you can compare it with theory.
http://s3platform.jrc.ec.europa.eu/agri-food
Strategic management is the management of an organization’s resources to achieve its goals and objectives. Strategic management involves setting objectives, analyzing the competitive environment, analyzing the internal organization, evaluating strategies and ensuring that management rolls out the strategies across the organization. At its heart, strategic management involves identifying how the organization stacks up compared to its competitors and recognizing opportunities and threats facing an organization, whether they come from within the organization or from competitors.
Strategic plannning process in simple way:
Where are we now? – compelling need; review mission; what’s happening in the Environment
Where do we want to be? – review vision; review programs; review organizational capacity; review capital and revenue needs
How will we get there?
Discover -> Dream -> Design -> Document -> Deliver
Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy. It may also extend to control mechanisms for guiding the implementation of the strategy. Strategic planning became prominent in corporations during the 1960s and remains an important aspect of strategic management. It is executed by strategic planners or strategists, who involve many parties and research sources in their analysis of the organization and its relationship to the environment in which it competes. In this section the process of strategic planning is reviewed.
Strategy includes processes of formulation and implementation; strategic planning helps coordinate both. However, strategic planning is analytical in nature (i.e., it involves "finding the dots"); strategy formation itself involves synthesis (i.e., "connecting the dots") via strategic thinking. As such, strategic planning occurs around the strategy formation activity.[
Is one strategic planning model better than the others? Some of these have been around longer than the others, or have been used in various case studies in different ways. Sometimes managers are more comfortable with one than the others, for a number of reasons.
You need not only make plan as a document but to execute the plan. It doesn’t do any good to siply have plan that you do not do anything with.
There is no one perfect strategic planning process, or model, to use the same way all the time with every organization. Each organization should customize the best approach to suit the culture of its members, the current situation in and around the organization, and the purpose of its planning.
This is the most common model of strategic planning, although it is not suited for every organization. It is ideal for organizations that have sufficient resources to pursue very ambitious visions and goals, have external environments that are relatively stable, and do not have a large number of current issues to address. The model usually includes the following overall phases:
1. Develop or update the mission and optionally, vision and/or values statements.
2. Take a wide look around the outside and a good look inside the organization, and perhaps update the statements as a result.
3. As a result of this examination, select the multi-year strategies and/or goals to achieve the vision.
4. Then develop action plans that specify who is going to do what and by when to achieve each goal.
5. Identify associated plans, for example, staffing, facilities, marketing and financial plans.
6. Organize items 1-3 into a Strategic Plan and items 4-6 into a separate one-year Operational Plan.
This model works best for organizations that have very limited resources, several current and major issues to address, little success with achieving ambitious goals, and/or very little buy-in to strategic planning. Using the conventional model of strategic planning for these organizations is a bit like focusing on the vision of running a marathon and on deciding the detailed route and milestones -- while concurrently having heart problems, bad feet and no running clothes.
This model might include the following phases:
1. Identify 5-7 of the most important current issues facing the organization now.
2. Suggest action plans to address each issue over the next 6-12 months.
3. Include that information in a Strategic Plan.
After an issues-based plan has been implemented and the current, major issues are resolved, then the organization might undertake the more ambitious conventional model. Many people might assert that issues-based planning is really internal development planning, rather than strategic planning. Others would argue that the model is very strategic because it positions the organization for much more successful outward-looking and longer term planning later on.
The conventional model is considered by some people to be too confining and linear in nature. They believe that approach to planning too often produces a long sequence of orderly activities to do, as if organizations will remain static and predictable while all of those activities are underway. Other people believe that organizations are robust and dynamic systems that are always changing, so a plan produced from conventional planning might quickly become obsolete.
That is true, especially if planning is meant to achieve a very long-term vision for many people, for example, for a community or even generations of people. The organic model is based on the premise that the long-term vision is best achieved by everyone working together toward the vision, but with each person regularly doing whatever actions that he or she regularly decides to do toward that vision. The model might include the following phases:
1. With as many people as can be gathered, for example, from the community or generation, articulate the long-term vision and perhaps values to work toward the vision.
2. Each person leaves that visioning, having selected at least one realistic action that he or she will take toward the vision before the group meets again, for example, in a month or two.
3. People meet regularly to report the actions that they took and what they learned from them. The vision might be further clarified during these meetings.
4. Occasionally, the vision and the lists of accomplished and intended actions are included in a Strategic Plan.
Similar to the organic model of planning, this model is suited especially for people who believe that organizations are often changing much too rapidly for long-term, detailed planning to remain relevant. These experts might assert that planning for an organization should be done continuously, or in "real time." The real-time planning model is best suited, especially to organizations with very rapidly changing environments outside the organization.
The primary purpose of this model is to ensure strong alignment of the organization’s internal operations with achieving an overall goal, for example, to increase productivity or profitability, or to successfully integrate a new cross-functional system, such as a new computer system. Overall phases in this model might include:
1. Establish the overall goal for the alignment.
2. Analyze which internal operations are most directly aligned with achieving that goal, and which are not.
3. Establish goals to more effectively align operations to achieving the overall goal. Methods to achieving the goals might include organizational performance management models, for example, Business Process Re-engineering or models of quality management, such as the TQM or ISO models.
4. Include that information in the Strategic Plan.
Similar to issues-based planning, many people might assert that the alignment model is really internal development planning, rather than strategic planning. Similarly, others would argue that the model is very strategic because it positions the organization for much more successful outward-looking and longer term planning later on.
This model is sometimes used when planners see themselves as having very little time available for planning and/or there is high priority on rather quickly producing a Strategic Plan document. Overall phases in this model might include:
1. Attempt to gather Board members and key employees together for planning.
2. Begin by fantasizing a highly inspirational vision for the organization -- or by giving extended attention to wording in the mission statement, especially to include powerful and poignant wording.
3. Then brainstorm exciting, far-reaching goals to even more effectively serve customers and clients.
4. Then include the vision and goals the Strategic Plan.
While this model can be highly energizing, it might produce a Plan that is far too unrealistic (especially for an organization that already struggles to find time for planning) and, as a result, can be less likely to make a strategic impact on the organization and those it serves. Many experts might assert that these planners are confusing the map (the Strategic Plan document) with the journey (the necessary strategic thinking). However, it might be the only approach that would generate some outword focused discussion and also a Plan that, otherwise, would not have been written.
I. Vision: “The articulation of hopes and dreams of a founding group”
- Broad, Long-term, Inspiring and
- Specific and Local
- Refined as the emerging co-op moves through the development stages
- Includes the co-op as a solution to a common problem or need
- Core values and purpose
- A vision of the process of developing a food coop
II. Talent: “Those invested in the co-op’s success”
- Champion(s)
- Steering Committee or Task force
- Board of Directors
- Developer
- Management (Development Project Manager, Facility Project Manager, General Manager)
III. Capital: “Financial resources necessary for all stages of development”
- Organizing
- Feasibility
- Business Planning
- Implementation
- Sustaining (recover and reinvest)
- Internal resources are used to leverage external resources
IV. Systems: “Organized, integrated, coordinated, and interdependent methods”
- Legal
- Governing
- Planning & assessment
- Communication and Marketing
- Finance & Accounting
- Operations
- Commitment to continuous improvement
- Systems become more complex through the stages
SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. The goal is to examine internal (Strengths & Weaknesses) and external (Opportunities and Threats) elements of a business. If there are multiple product lines or lines of business the SWOT Analysis can be defined more or less narrowly as necessary.
Strategic management involves the formulation and implementation of the major goals and initiatives taken by a company's top management on behalf of owners, based on consideration of resources and an assessment of the internal and external environments in which the organization competes.
Formulation
Formulation of strategy involves analyzing the environment in which the organization operates, then making a series of strategic decisions about how the organization will compete. Formulation ends with a series of goals or objectives and measures for the organization to pursue. Environmental analysis includes the:
Remote external environment, including the political, economic, social, technological, legal and environmental landscape (PESTLE);
Industry environment, such as the competitive behavior of rival organizations, the bargaining power of buyers/customers and suppliers, threats from new entrants to the industry, and the ability of buyers to substitute products (Porter's 5 forces); and
Internal environment, regarding the strengths and weaknesses of the organization's resources (i.e., its people, processes and IT systems).
Strategic decisions are based on insight from the environmental assessment and are responses to strategic questions about how the organization will compete, such as:
What is the organization's business?
Who is the target customer for the organization's products and services?
Where are the customers and how do they buy? What is considered "value" to the customer?
Which businesses, products and services should be included or excluded from the portfolio of offerings?
What is the geographic scope of the business?
What differentiates the company from its competitors in the eyes of customers and other stakeholders?
Which skills and capabilities should be developed within the firm?
What are the important opportunities and risks for the organization?
How can the firm grow, through both its base business and new business?
How can the firm generate more values for investors?
The answers to these and many other strategic questions result in the organization's strategy and a series of specific short-term and long-term goals or objectives and related measures.
Implementation
The second major process of strategic management is implementation, which involves decisions regarding how the organization's resources (i.e., people, process and IT systems) will be aligned and mobilized towards the objectives. Implementation results in how the organization's resources are structured (such as by product or service or geography), leadership arrangements, communication, incentives, and monitoring mechanisms to track progress towards objectives, among others.
Running the day-to-day operations of the business is often referred to as "operations management" or specific terms for key departments or functions, such as "logistics management" or "marketing management," which take over once strategic management decisions are implemented.
A goal is a specific target, an end result or something to be desired. It is a major step in achieving the vision of the organisation.
In the strategic planning context a goal is a place where the organisation wants to be, in other words a destination. For example, a goal for a cooperative might be to have 15 active members.
Objectives
A measure of change in order to bring about the achievement of the goal. The attainment of each goal may require a number of objectives to be reached. There is often much confusion between goals and objectives. Whereas as a goal is a description of a destination, an objective is a measure of the progress that is needed to get to the destination.
To be able to determine the most appropriate strategies it is essential to identify from the outset the boundaries of the territory in which the company or cooperative has decided to act. Moreover, it is probably also necessary to draw a map identifying the different areas within these boundaries so as to understand their various features, keeping in mind the space-time coordinates. Bear in mind that the original environment will be subject to modifications over time.
During the analysis phase you should gather the basic information which is indispensable in making the decisions which follow and which constitutes the basis of future activities.
The external factors that the company must deal with are as follows:
1) details of the environment in which the company is operating
2) the sector
3) the competitors
4) the purchasing behaviour of potential customers.
Analysis of these external factors enables you, on the one hand to increase your knowledge of the target market and on the other hand to compare the resources of the company with those available in the industrial sector to which it belongs.
Internal analysis is the process of identifying and evaluating an organization’s specific characteristics, including its:
1) Resources
2) Capabilities
3) Core competencies
The following are two basic reasons why conducting an internal analysis is essential:
1) It is the only way to identify an organization’s strengths and weaknesses.
2) It is needed for making good strategic decisions.
The outcome of the process yields valuable information about an organization’s specific assets, skills, work routines, and processes. Information that is developed from an internal analysis, coupled with the information that is gathered from the external analysis, provides the basis for developing strategic alternatives.
· The top issues usually produce the most complex and contentious strategies to deal with the issues and reach each goal. Therefore, meetings to identify strategies may be the most contentious.
· To ensure effective communication, revisit what the term “strategic” means to the planners.
· While facilitating the meetings, use brainstorming to collect all ideas and process them. Use Post-It notes to organize ideas.
· To help refine and clarify ideas, consider asking “Why” five times to each idea.
· To further explore a suggestion or an idea, ask the speaker if his or her statement is based on an assumption, solid data, and is it a conclusion?
· Each strategy or groups of strategies might be associated with new or current programs.
· Each major function should eventually have its own specific strategies, measurable objectives, resource needs, financial need specification and budgets, and plans to evaluate results.
SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. The goal is to examine internal (Strengths & Weaknesses) and external (Opportunities and Threats) elements of a business. If there are multiple product lines or lines of business the SWOT Analysis can be defined more or less narrowly as necessary.
Group work – make SWOT for your cooperative. Some questions to use during this activity:
STRENGTHS:
What are your assets?2) Which asset is strongest?3) What differentiates you from your competitors?4) Do you have immensely talented people on your staff?5) Is your business debt free or have a better debt structure than your competitors?6) Do you have a broad customer base?7) What unique resources do you have?8 Do you have a sustainable competitive advantage?9) Do you have specific sales or marketing expertise?
WEAKNESSES:1) What areas do you need to improve on?2) What necessary expertise/manpower do you currently lack?3) In what areas do your competitors have an edge?4) Are you relying on one customer too much?5) Do you have adequate cash flow to sustain you?6) Do you have adequate profit levels?7) Do you have a well of new ideas?8 Are you over leveraged (too much debt)?
OPPORTUNITIES:1) What external changes present interesting opportunities?2) What trends might impact your industry?3) Is there talent located elsewhere that you might be able to acquire?4) Is a competitor failing to adequately service the market?5) Is there an unmet need/want that you can fulfill?6) Are there trends emerging that you can profitably service?7) If you package your product differently, can you extract a higher premium for it?8 Can you take advantage of the historically low interest rates to refinance your debt?
THREATS:
1) Is there a better equipped (funding, talent, mobility, etc) competitor in your market?2) Is there an entity who may not be a competitor today which could possibly become one tomorrow?3) Are your key staff satisfied in their work? Could they be poached by a competitor?4) Is your intellectual property properly secured (trademarks, copyrights, firewalls, data security plans, etc) against theft & loss (both from internal & external sources)?5) Do you have to rely on third parties for critical steps in your development process that could possibly derail your delivery schedule?7) What if your supplier runs out of product and you experience an extended stockout or shortage?8 What if there is a natural disaster?9) What if your customers go bankrupt?10) What if your website is hacked?11) What if you are sued?
“What do we do?”
“For whom do we do it?”
“How do we excel?”
For example, the first and third questions are those that motivate an acquisition. Acquisitions are thus strategic choices. Typically strategic choices look at 3 to 5 years, although some extend their vision to 20 years (long term). Because of the time horizon and the nature of the questions dealt, mishaps potentially occurring during the execution of a strategic plan are afflicted by significant uncertainties and may lie very remotely out of the control of management (war, geopolitical shocks, etc.).
Tactical planning is an extension of strategic planning, and tactical plans are created for all levels of an organization. It establishes the specific steps needed to implement a company's or cooperative’s strategic plan. Tactical plans are typically short-term in nature and describe what a company needs to do, the order of the steps needed to accomplish those tasks and the personnel and tools needed to meet the organization's strategic goals. A firm's tactical plan can include the input of many of its departments. After completing and implementing your company's tactical plan, you should visit the plan on a regular basis to verify that your company is sticking to the outlined steps.
Tactical planning takes a company's strategic plan and sets forth specific short-term actions and plans, usually by company department or function. The tactical planning horizon is shorter than the strategic plan horizon. If the strategic plan is for five years, tactical plans might be for a period of one to three years, or even less, depending on what kind of market the business serves and the pace of change.
Tactical plans are beneficial to companies because the steps developed in the plan help management find inefficiencies in its operations. Once operational shortcomings are discovered, management can take the necessary steps to make corrections. Tactical plans also allow companies to benefit from the input of its employees. Effective tactical plans must include the input of individuals involved in the day-to-day operations of a firm.
Operational planning focuses on a cooperative's products and services and develops plans to maximize market share and develop financial projections. Operational planning focuses on the production, equipment, personnel, inventory and processes of a business. An operational plan uses an organization's financial ratios to analyze profitability. For example, the plan may include contribution ratio analysis to determine what processes are required to increase profits. This could include focusing on selling its premium products or reducing variable costs.
A benefit of operational planning is that a company is able to analyze the effect of its operations on profit. Operational planning dissects a company's financial position, identifies weaknesses and develops ways to increase profits.
The statement is developed through an interactive process by the chief executive officer and other senior management. Cooperative defines its vision statement as a description of what the organization is to become.
Cooperative A’s vision statements are usually qualitative but also can be expressed in quantitative terms.
Max 5 participants, setting vision & mission of the cooperative.
Business Goal: Goals are the broad primary outcomes towards which effort and actions are directed in a business. They are whats, not hows and a business might have multiple goals to achieve.
Business Objective: Business objective differs from business goal in the sense that they are measurable and specific. It actually quantifies the thoughts and sets a target so that the strategy can be planned around it. In other words, objectives are measurable steps an organisation takes to achieve its goals. Although business goals and objectives are loosely interchangeable, business objectives are subset of business goals.
Business Strategy: Strategy is the organisation's approach to persuade the customers to buy the products or services. Strategy is how, not what. On the other hand, strategy is the organisation's approach to compete with other organisations to absorb more customers in order to achieve the objectives. It implies the marketing and advertising campaigns that are planned to attain the objectives.
Monitoring and evaluating the planning activities and status of implementation of the plan is -- for many organizations -- as important as identifying strategic issues and goals. One advantage of monitoring and evaluation is to ensure that the organization is following the direction established during strategic planning. That advantage is obvious. However, another major advantage is that the management can learn a great deal about the organization and how to manage it by continuing to monitor and evaluate the planning activities and the status of the implementation of the plan. Note that plans are guidelines. They aren't rules.
More:
http://managementhelp.org/strategicplanning/implementing-plan.htm
https://www.youtube.com/watch?v=YE_ETgaFVo8
Strategy Tools for Business Model Innovation: http://www.strategytools.io/
& video https://www.youtube.com/watch?v=rNN2bAV9Qqg&t=1303s