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www.lesleymoore.ie
Twitter for business:
making social media work for you
Lesley Moore Consultancy Services
Knockranny Hot...
www.lesleymoore.ie
Agenda
• Why Twitter: pros and cons
• Setting goals
• Your Twitter profile
• Language/jargon
• The perf...
www.lesleymoore.ie
Why Twitter?
• Twitter has over 230million active users worldwide
• 27% of the Irish adult population o...
www.lesleymoore.ie
There are 2 sides
Pros
• It’s immediate
• Every tweet reaches your
followers
• Build a community
around...
www.lesleymoore.ie
Reputation killers
From 400 to 36,500 followers in one
month…for all the wrong reasons
www.lesleymoore.ie
Bad, bad, bad
The most loathed person on Twitter
www.lesleymoore.ie
Good
www.lesleymoore.ie
Community builder
www.lesleymoore.ie
Setting goals
• What is your business purpose for using Twitter?
• What outcomes do you want?
• Set SMA...
www.lesleymoore.ie
Your Twitter profile
• Have a great profile picture
• Create a header image for better branding
• Write...
www.lesleymoore.ie
Great bio
www.lesleymoore.ie
Twitter language
www.lesleymoore.ie
Main words
• Tweet
• Follower
• Re-tweets
• PRT
• Un-follow
• Mention
• Hashtag
• Engagement
• Feed
• U...
www.lesleymoore.ie
2 key features
Re-tweet Hashtag
www.lesleymoore.ie
Re-tweets
• To share good content
• Show support
• Share something inspirational
• Share feedback and c...
www.lesleymoore.ie
Re-tweets
• Mention the source
– RT@thename :at the front of the tweet
– Via @twitterhandle : at the en...
www.lesleymoore.ie
Use of hashtags
• Expand the reach of your tweet
– Pushes your tweet into a searchable category
– Reach...
www.lesleymoore.ie
Rules on hashtags
• Make a hashtag: start with #, followed by
letters, numbers and underscores – no
oth...
www.lesleymoore.ie
Finding useful hashtags
• Find trending hashtags with
www.hashtags.org
• #FollowFriday – a way to recom...
www.lesleymoore.ie
The perfect tweet
• Get noticed: have a great headline, add a photo,
video or link – 86% more likely to...
www.lesleymoore.ie
Re-tweets are powerful
www.lesleymoore.ie
A perfect tweet example
Jeff Bullas @jeffbullas 2h
40+ Resources and Tools to Take
Your #Blogging and #...
www.lesleymoore.ie
Other ways to grip your audience
• Calling in your target audience:
– Visitors! Read about the latest a...
www.lesleymoore.ie
Delivering great content
• What do you talk about?
• Create your own content with a ‘Vine’ video
• Use ...
www.lesleymoore.ie
Build followers
• #Discover
• ‘Who to follow’ – can search within this
• Follow people who follow you
•...
www.lesleymoore.ie
Managing your account
• It will get very busy and need monitoring
• There is a 2,000 follow limit: need...
www.lesleymoore.ie
When to tweet?
• Research by bit.ly
• Posting in the afternoon earlier in the week
is the best chance a...
www.lesleymoore.ie
Tweriod report for
@lesleyamoore
www.lesleymoore.ie
Top tips
• Experiment with Twitter and see what works for
you, but tweet often
• Great content with lin...
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Twitter for Business

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This presentation gives tips, tricks and ideas about how to use Twitter effectively for your business. It covers the pros and cons of Twitter, the jargon, the perfect tweet, why you should set goals before you send your first tweet, how to find topics to talk about and content to share, how to build a community of relevant followers, find experts and influencers to follow and how to use a selection of tools to mange your Twitter life.

Published in: Social Media, Technology, Business
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Twitter for Business

  1. 1. www.lesleymoore.ie Twitter for business: making social media work for you Lesley Moore Consultancy Services Knockranny Hotel, Westport Wednesday 23rd April 2014
  2. 2. www.lesleymoore.ie Agenda • Why Twitter: pros and cons • Setting goals • Your Twitter profile • Language/jargon • The perfect tweet • Finding and delivering great content • Building your followers • Tools to manage your Twitter life
  3. 3. www.lesleymoore.ie Why Twitter? • Twitter has over 230million active users worldwide • 27% of the Irish adult population owning an account • Primary function is that it enables you to network with individuals and businesses of all types • Communicate directly with customers • Increases your brand awareness with targeted followers • Distributes your content wider and faster, improving link building and driving traffic to your website • You can communicate and listen
  4. 4. www.lesleymoore.ie There are 2 sides Pros • It’s immediate • Every tweet reaches your followers • Build a community around your brand • Find your direct target market • Get feedback from your customers Cons • It’s busy out there • It takes time to build followers • You have to tweet often • Bad news travels fast • You have to manage it • You have to deal with bad feedback
  5. 5. www.lesleymoore.ie Reputation killers From 400 to 36,500 followers in one month…for all the wrong reasons
  6. 6. www.lesleymoore.ie Bad, bad, bad The most loathed person on Twitter
  7. 7. www.lesleymoore.ie Good
  8. 8. www.lesleymoore.ie Community builder
  9. 9. www.lesleymoore.ie Setting goals • What is your business purpose for using Twitter? • What outcomes do you want? • Set SMART goals to see if you are on track • Make it part of your online profile, supporting and enhancing your website and other social media activities
  10. 10. www.lesleymoore.ie Your Twitter profile • Have a great profile picture • Create a header image for better branding • Write a compelling biography – 160 characters – use them – What you do – What you tweet about – Use location as it’s searchable • Don’t add hashtags or quotes
  11. 11. www.lesleymoore.ie Great bio
  12. 12. www.lesleymoore.ie Twitter language
  13. 13. www.lesleymoore.ie Main words • Tweet • Follower • Re-tweets • PRT • Un-follow • Mention • Hashtag • Engagement • Feed • URL shortener • Trend • DM • Favourites • Tweeple
  14. 14. www.lesleymoore.ie 2 key features Re-tweet Hashtag
  15. 15. www.lesleymoore.ie Re-tweets • To share good content • Show support • Share something inspirational • Share feedback and comments about your business • Share something topical or newsworthy
  16. 16. www.lesleymoore.ie Re-tweets • Mention the source – RT@thename :at the front of the tweet – Via @twitterhandle : at the end of the tweet • Change the tweet to suit your audience – maybe add a hashtag • Indicate your words with < before your comment • Keep the re-tweets less than 120 characters • Start or continue conversations with re-tweets
  17. 17. www.lesleymoore.ie Use of hashtags • Expand the reach of your tweet – Pushes your tweet into a searchable category – Reach a new audience • Use for events – Movies, conferences, festivals, promotions, breaking news • Can monitor what people are saying • Search results include people who have used that hashtag whether you follow them or not • Builds your brand or specific campaign
  18. 18. www.lesleymoore.ie Rules on hashtags • Make a hashtag: start with #, followed by letters, numbers and underscores – no other characters • Cannot begin with a number • Small or capitals is the same • Capitalise each word for clarity, e.g – #ThisIsAHashtag • Best practice – only 2-3 per tweet
  19. 19. www.lesleymoore.ie Finding useful hashtags • Find trending hashtags with www.hashtags.org • #FollowFriday – a way to recommend followers • #TBT – throw back Thursday
  20. 20. www.lesleymoore.ie The perfect tweet • Get noticed: have a great headline, add a photo, video or link – 86% more likely to get re-tweeted • Use link shorteners like bit.ly • Leave space for retweets and extra comments • Add hashtags to extend the reach • Use correct grammar and complete words • Tone: keep it professional but show personality • Use @ carefully
  21. 21. www.lesleymoore.ie Re-tweets are powerful
  22. 22. www.lesleymoore.ie A perfect tweet example Jeff Bullas @jeffbullas 2h 40+ Resources and Tools to Take Your #Blogging and #SocialMedia Marketing to the Next Level http://bit.ly/11xNSDx #Marketing
  23. 23. www.lesleymoore.ie Other ways to grip your audience • Calling in your target audience: – Visitors! Read about the latest attraction in Westport • Make it newsworthy: – At last! or Announcing! Revolutionary way to restyle your home • Show your excitement: – Wow! Are you making these awful #Fashion Blunders? • Feed their hunger to learn: – 6 simple steps to a healthier you
  24. 24. www.lesleymoore.ie Delivering great content • What do you talk about? • Create your own content with a ‘Vine’ video • Use tools to find content – Buffer.com – Feedly.com – Google alerts – Socialmention.com
  25. 25. www.lesleymoore.ie Build followers • #Discover • ‘Who to follow’ – can search within this • Follow people who follow you • Search and advanced search • Use lists to find people and topics of interest • Twitter Chat - Tweetchat
  26. 26. www.lesleymoore.ie Managing your account • It will get very busy and need monitoring • There is a 2,000 follow limit: needs to be managed • See it all happening in Tweetdeck • Hootesuite for monitoring more than one social media tool • Use Tweepi to un-follow people
  27. 27. www.lesleymoore.ie When to tweet? • Research by bit.ly • Posting in the afternoon earlier in the week is the best chance at achieving a high click count • 3.00pm onwards in Ireland – consider the time zone of your followers • Followerwonk and Tweriod
  28. 28. www.lesleymoore.ie Tweriod report for @lesleyamoore
  29. 29. www.lesleymoore.ie Top tips • Experiment with Twitter and see what works for you, but tweet often • Great content with links, photos and videos will get you followed • Make good use of your profile – it helps people when searching for useful content • Engage in conversation • Use the tracking tools – they save lots of time • Promote your twitter page everywhere

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