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www.lesleymoore.ie
Twitter for business:
making social media work for you
Lesley Moore Consultancy Services
Knockranny Hotel, Westport
Wednesday 23rd April 2014

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www.lesleymoore.ie
Agenda
• Why Twitter: pros and cons
• Setting goals
• Your Twitter profile
• Language/jargon
• The perfect tweet
• Finding and delivering great content
• Building your followers
• Tools to manage your Twitter life

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www.lesleymoore.ie
Why Twitter?
• Twitter has over 230million active users worldwide
• 27% of the Irish adult population owning an account
• Primary function is that it enables you to network with
individuals and businesses of all types
• Communicate directly with customers
• Increases your brand awareness with targeted followers
• Distributes your content wider and faster, improving link
building and driving traffic to your website
• You can communicate and listen

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There are 2 sides
Pros
• It’s immediate
• Every tweet reaches your
followers
• Build a community
around your brand
• Find your direct target
market
• Get feedback from your
customers
Cons
• It’s busy out there
• It takes time to build
followers
• You have to tweet often
• Bad news travels fast
• You have to manage it
• You have to deal with bad
feedback

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Reputation killers
From 400 to 36,500 followers in one
month…for all the wrong reasons

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Bad, bad, bad
The most loathed person on Twitter

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Good

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Community builder

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Setting goals
• What is your business purpose for using Twitter?
• What outcomes do you want?
• Set SMART goals to see if you are on track
• Make it part of your online profile, supporting
and enhancing your website and other social
media activities

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Your Twitter profile
• Have a great profile picture
• Create a header image for better branding
• Write a compelling biography
– 160 characters – use them
– What you do
– What you tweet about
– Use location as it’s searchable
• Don’t add hashtags or quotes

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Great bio

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Twitter language

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Main words
• Tweet
• Follower
• Re-tweets
• PRT
• Un-follow
• Mention
• Hashtag
• Engagement
• Feed
• URL shortener
• Trend
• DM
• Favourites
• Tweeple

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2 key features
Re-tweet Hashtag

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Re-tweets
• To share good content
• Show support
• Share something inspirational
• Share feedback and comments about your
business
• Share something topical or newsworthy

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Re-tweets
• Mention the source
– RT@thename :at the front of the tweet
– Via @twitterhandle : at the end of the tweet
• Change the tweet to suit your audience – maybe
add a hashtag
• Indicate your words with < before your comment
• Keep the re-tweets less than 120 characters
• Start or continue conversations with re-tweets

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Use of hashtags
• Expand the reach of your tweet
– Pushes your tweet into a searchable category
– Reach a new audience
• Use for events
– Movies, conferences, festivals, promotions, breaking
news
• Can monitor what people are saying
• Search results include people who have used
that hashtag whether you follow them or not
• Builds your brand or specific campaign

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Rules on hashtags
• Make a hashtag: start with #, followed by
letters, numbers and underscores – no
other characters
• Cannot begin with a number
• Small or capitals is the same
• Capitalise each word for clarity, e.g
– #ThisIsAHashtag
• Best practice – only 2-3 per tweet

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Finding useful hashtags
• Find trending hashtags with
www.hashtags.org
• #FollowFriday – a way to recommend
followers
• #TBT – throw back Thursday

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The perfect tweet
• Get noticed: have a great headline, add a photo,
video or link – 86% more likely to get re-tweeted
• Use link shorteners like bit.ly
• Leave space for retweets and extra comments
• Add hashtags to extend the reach
• Use correct grammar and complete words
• Tone: keep it professional but show personality
• Use @ carefully

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Re-tweets are powerful

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A perfect tweet example
Jeff Bullas @jeffbullas 2h
40+ Resources and Tools to Take
Your #Blogging and #SocialMedia
Marketing to the Next Level
http://bit.ly/11xNSDx #Marketing

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Other ways to grip your audience
• Calling in your target audience:
– Visitors! Read about the latest attraction in Westport
• Make it newsworthy:
– At last! or Announcing! Revolutionary way to restyle
your home
• Show your excitement:
– Wow! Are you making these awful #Fashion
Blunders?
• Feed their hunger to learn:
– 6 simple steps to a healthier you

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Delivering great content
• What do you talk about?
• Create your own content with a ‘Vine’ video
• Use tools to find content
– Buffer.com
– Feedly.com
– Google alerts
– Socialmention.com

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Build followers
• #Discover
• ‘Who to follow’ – can search within this
• Follow people who follow you
• Search and advanced search
• Use lists to find people and topics of
interest
• Twitter Chat - Tweetchat

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Managing your account
• It will get very busy and need monitoring
• There is a 2,000 follow limit: needs to be
managed
• See it all happening in Tweetdeck
• Hootesuite for monitoring more than one
social media tool
• Use Tweepi to un-follow people

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When to tweet?
• Research by bit.ly
• Posting in the afternoon earlier in the week
is the best chance at achieving a high click
count
• 3.00pm onwards in Ireland – consider the
time zone of your followers
• Followerwonk and Tweriod

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www.lesleymoore.ie
Tweriod report for
@lesleyamoore

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Top tips
• Experiment with Twitter and see what works for
you, but tweet often
• Great content with links, photos and videos will
get you followed
• Make good use of your profile – it helps people
when searching for useful content
• Engage in conversation
• Use the tracking tools – they save lots of time
• Promote your twitter page everywhere