How to manage Export Marketing

1. EXPORT MARKETING
MANAGEMENT
Presented by:-
Shweta Mundavariya

2. EXPORT MARKETING
MANAGEMENT
• A SYSTEMATIC PROCESS OF DEVELOPING AND DISTURBING SERVICES AND
GOODS IN MARKERS SPREEDING TO OVERSEAS NATIONA IS CALLED EMMT.
• EMMT INCLUDES PLANNIG, PROMOTING, DISTRIBUTING, PRICING.

3. IMPACT OF TECHNOLOGY:INTERNET
MARKETING
• Sourcing
• Speed of approvals related to merchandising
• Communication
• Logistics Tracking(road, Rail , air)

4. ENTREPRENEURIAL APPROACHES
• E-Business- Includes supply chain managements, distributing chain managements ,
managing orders, processing bills, analysis of sales, trends and target markets.
• Specialized software

5. SELECTION OF EXPORT MARKETS/
PRODUCTS
• Find potential buyer
• Which product will more successful
• Find particular demand of that country.
• What are current trends in market.
• Which types of duty and taxes apply to market access.

6. EXPORT –MARKET ENTRY
STRATEGIES
Indirect
exporting
• Direct
exporting
Joint venture
strategic
alliance
Direct foreign
investment
Global
market
entry
strategies

7. EXPORT PRICING DECISION
• What is your ex-works price
• All freight cost
• Taxes and duty
• Determine sales channel margin
• Do you have sales representative, if yes then apply cost.
• What is your Theoretical cost.

8. PRODUCT COST