Pro-Consulting - consulting in the field of analytics, marketing research, strategic consulting and business planning. OUR MISSION- assisting in attracting investments in high developing business and stimulation of increasing of financial prosperity of company`s clients.

2. Pro-Consulting – is the leading consulting company in Ukraine which is specialized
in analytics, marketing researches, strategic consulting and business planning. We
are the part of Pro Capital Group investment holding.
Prepared reports Reports in database Clients Years on the market
1200 43 000 400 14
Pro-Consulting
Pro Capital Asset
Management
Pro Capital
Securities
Pro Capital
Investment
We are:
• Member of Ukrainian Marketing association since 2005
• Associated member of «Consulting Companies Association»
• «Consultant of the Year – 2011» - winner of the Gabriel Al-Salem International Award
• Member of EBRD's Business Advisory Services Program (BAS), which main task is to help in
developing small and medium-sized businesses in Ukraine to implement various strategic and
marketing goals

3. With understanding the market you will be able to identify the
destination to increase profit and become the leader on the market.
Why do you need it?
To define target audience and potential
demand for goods and services (consumption
segmentation, trends in consumption and
satisfaction in goods and services
To examine competitor`s strength and
weaknesses, consumers` reaction on
changes
To improve goods and services, change
prices and introduce new brands and
services
To understand trends and company`s position
in order to strengthen it.
To identify pricing, product range, placement
and promotion within the dynamic market
conditions
To estimate the efficiency of working on
the market to make decision on
modernisation and expansion of the
business
To monitor efficiency of the advertising,
media and its influence on the consumers

4. Analytical market report - deep,
structured information on the market,
based on a detailed analysis of
statistical and analytical data.
Analytics and marketing research:
What can we offer?
Market passport - analytical product
that contains all necessary operational
information, systematised and
presented in the form of charts, graphs
and tables in dynamics.
Market policy brief - short market report which includes information in a
summary form. It reduces time of preparation by 40%.
Full details

5. Analytics and marketing research:
Standard research report plan:
1. General description of the market
1.1. Analysis of the market trends
1.2. General market indicators, calculation of market capacity
1.3. Segmentation and market structuring
1.4. Raw materials and technologies on the market
2. Government regulation
3. Production and sales on the market
4. Major market operators
4.1. List and description of market players
4.2. Segmentation and structuring of the main operators of the market (by segments, groups and regionally)
4.3. Shares of major market operators
4.4. Competition and risks
5. Foreign trade
5.1. Sales by major competitors*
5.2. Sales by products*
6. Foreign trade
6.1. Exports (volume, structure, prices, geography of supply by the countries, major exporters)
6.2. Imports (volume, structure, prices, geography of supply by the countries, major importers)
7. Price and pricing on the market
8. Consumers, their preferences and market segments (including online)
9. Distribution channels
10. Product (services) range on the market
11. Conclusions and forecasts
12. Investment attractiveness of the market
12.1. SWOT – analysis of the market
12.2. Risks and barriers of market entrance

6. Information to define the most effective ways of
becoming competitive on the market and entering
the market. Research is conducted in accordance
with ESOMAR standards.
We can provide the following services:
• Target audience examination
• Consumer satisfaction research
• Competitors research
• Products research
• Brand tracking
• Advertising concepts research
Marketing researches and surveys
What do we offer?
Full details
What can you get?
• Define target audience, evaluate potential demand for
goods and services. Consumers trends and structure,
consumption trends.
• Competitors strengths and weaknesses, consumers
reaction for competitors` marketing behaviour (goods
improvement, pricing, new brands, services).
• Price and product range monitoring вin changing
market situation with competitors` activities.
Methodology:
• Quantitative methods (deep interviews, experts interviews, focus-groups etc.)
• Qualitative methods (survey, face-to-face interview, CATI etc.)
• Retail audit
• Content analysis

7. Marketing strategy
What can we offer?
Services, providing strategic marketing for your
company
Deep analysis and ready-made plan for strategy
introduction
Assistance in providing high involvement of staff in
strategy introduction.
Why do you need it?
Marketing strategy allows improvement of
communication with end users of products, define
brand values, sales and distribution of products and
services, organisation of communication and
promotion; assistance in marketing decisions.
What does it include?
• Marketing strategy development
• Strategy introduction with deep personnel involvement
• Maintenance in strategy introduction – helps to control marketing activities according to the strategy
• Express audit and brand model
Full details
Marketing strategy – is the prospection in new values of goods and services, new products, that can
lead company to market domination.

8. Digital marketing (social network monitoring, website )
What is that?
Digital marketing – is the way of
brand promotion and products
distribution with digital channels
(website, social networks and mass-
media).
What can we do?
We can give the information on
internet audience behaviour,
marketing activity of brands on the
websites and social networks.
Why do you need it?
Social network analysis allows
defining the success of your
company while using social
media, and efficiency of your
digital strategy.
Digital marketing includes
• Analysis of company/brand development in in social media (Facebook, Instagram, Vk, ОК, YouTube )
• Correspondence of publication in social media and content-plan , the most efficient publications
• Competitor analysis, both offline and online. Defining their positions on the market, creative concept analysis used
in social media defining communication strategy
• Target audience analysis (customer profile and his behaviour), the most efficient communication strategy
• Website analysis and social media relation (eco-system)
Full details

9. “Market analysis” electronic database is a
structured feed of statistics and analytics from
over 2000 open sources. Contains over 40000
reports on the following topics:
“Market analysis” electronic database
What can we offer? What do you get?
• market situation
• main market indicators
• market operators
• foreign trade
• investments
• production range
• advertising
• sales promotion
• price situation
• government regulation
• raw materials
• consumption
• sale channels
• wholesale and retail trade
• technologies of production
• forecasts of market
development and etc.
• Clear and easy to use database of analytics
on Ukrainian, Russian and global markets
• Daily update with new reports
• Key words search
Your time that you spend not for the research
but for growth of your capital
Full details

10. Searching for sales partners:
• Definition of the most effective sales
channels and finding companies that can buy
your products.
• Presentation of your products for potential
buyers
• Appoint business meetings with potential
buyers where sales terms are discussed
Export consulting
Export management:
• Continuous work on development and
increase of export sales
• Development of relations with customers,
holding communications and talks on prices
and terms of delivery
• Assistance in creation new products for
export markets
Full details
What can we offer?
What is that?
Export consulting – is the range of consulting services for entering foreign markets both in CIS and
EU countries and worldwide; and on developing your business on the current markets.

11. Transfer pricing
What is it?
Transfer pricing – is the tracking of prices in transactions with related companies, as well as
with legal entities registered in offshore zones. The idea of the TP is that prices should be
commensurate with market prices as if independent companies were making a similar
transaction.
What can we offer?
Services on transfer pricing control include:
• Stocktake of operations
• Calculation and justification of transfer prices
that are acceptable under current legislation;
•Preparation of documentation for TP;
• Consultations:
- on risk management related to taxation of
controlled transactions
- on conducting transactions that are subject to
control;
- on the distribution of profits between the main
company and counterparties that are subject to
the control of the TP
Full details
Why do you need it?
Transfer pricing control helps to avoid:
• Accrual of tax liabilities
• Penalties from controlling authorities
• Additional unplanned inspections by the tax
service.

12. E-mail database – contains list
of e-mail addresses that may
help you to expand list of
clients and your business
geography
Enterprises, production and foreign trade analysis
What do we offer?
Enterprises database is useful for
both local and foreign companies in
all economic areas as the starting
point in finding business partners
Production and Foreign Trade databases – contain statistics on volume, dynamic,
structure, geography of production, exports and imports.
Full details

13. Market investment attractiveness analysis,
finding the most profitable areas for
entrepreneurship.
Investment risks analysis, is the estimation of
practicability of investment in the project for
minimization of financial losses
Effective asset use concept helps in defining the
most attractive way of using the asset and invest
in it
Investment analysis
What do we offer?
Full details
What do you get?
Investment attractiveness analysis allows answering the
following questions:
• Profitability of a certain kind of economic activity
• Threats and risks of the business
• Sensibility to the risks
• Financial analysis of the sector, forecasts including risks
(pessimistic, realistic)
• Payback period
After creating the concept you will see:
• Further development of the asset
• Potential for the development;
• SWOT-analysis, competitive advantages;
• The most prospective areas
• Options of using the asset with recommendation

14. Based on your aims and tasks, we provide the most
suitable investment document for you:
• Business planning and wide range of other
investment documents
• Standardised business project
• Audit of business plan prepared by you or other
company and its fine tuning
• Project monitoring
• Feasibility report
• Investment offer
• Investment presentation
• Budgeting and financial diagnostics of the
enterprise
Financial consulting (business planning, feasibility report)
What do we offer?
Full details
What do you get?
• Business-plan in accordance with
international standards: UNIDO, TACIS, EBRD
• Business-plan for start-up «Pro-start» - faster
and cheaper solution with all required
calculations for your idea.
• Financial model – calculation of business-idea
attractiveness. It is the basis of making
decisions on project practicability.
• Complete economic and investment
evaluation of business project.

15. Our clients:
Full list of clients and recommendations

16. Our team:
ALEXANDER SOKOLOV
General director
«Pro-Consulting» Llc
OLEXANDR TKACHEV
Head of investment
analysis department
YULIA NAZARENKO
Chief of Financial Consulting
Department
ELENA SVIRIDA
Project manager
ANDRII MOKRIAKOV
Lead market
research analyst
VERONIKA KOZACHOK
Market research
Analyst
VALERIA ANDRIYASH
Market research
Analyst
YULIA ORLOVA
Head accountant
ANASTASIA SKYBCHUK
Market research
Analyst
MARIA MOROZOVA
Market research
Analyst
Alexander Sokolov has been working for the company since 2005. He
has a broad experience as a business consultant for borrowers and
lenders in a variety of lending and structured finance mechanisms.
Under his guidance, over 700 projects in the domain of market and
marketing research were implemented. The experience in realizing
consulting and investment projects, market and marketing research is
over 11 years.
Alexander has The Master's degree in Banking at the Kyiv National
Economic University. In addition, he has several certificates of
Ukrainian Institute of Stock Market and Ukrainian Marketing
Association. He also plans to get an MBA degree soon.
Alexander is an author of over 50 publications about actual problems
of the market environment and domestic companies’ activity.

17. Contacts:
11, Predslavynska str.
Kyiv, 03150
Т: +38 (044) 591-52-53
E-mail: info@pro-consulting.ua
www.pro-consulting.ua