The document discusses export marketing management and related concepts. It covers (1) the definition of export marketing management as the systematic process of developing and distributing goods and services in overseas markets, (2) the key components of export marketing management including planning, promotion, distribution, and pricing, and (3) factors to consider when selecting export markets and products such as potential buyers, demand in particular countries, current market trends, and applicable duties and taxes.

1. EXPORT MARKETING
MANAGEMENT
Presented by:-
Shweta Mundavariya

2. EXPORT MARKETING
MANAGEMENT
• A SYSTEMATIC PROCESS OF DEVELOPING AND DISTURBING SERVICES AND
GOODS IN MARKERS SPREEDING TO OVERSEAS NATIONA IS CALLED EMMT.
• EMMT INCLUDES PLANNIG, PROMOTING, DISTRIBUTING, PRICING.

3. IMPACT OF TECHNOLOGY:INTERNET
MARKETING
• Sourcing
• Speed of approvals related to merchandising
• Communication
• Logistics Tracking(road, Rail , air)

4. ENTREPRENEURIAL APPROACHES
• E-Business- Includes supply chain managements, distributing chain managements ,
managing orders, processing bills, analysis of sales, trends and target markets.
• Specialized software

5. SELECTION OF EXPORT MARKETS/
PRODUCTS
• Find potential buyer
• Which product will more successful
• Find particular demand of that country.
• What are current trends in market.
• Which types of duty and taxes apply to market access.

6. EXPORT –MARKET ENTRY
STRATEGIES
Indirect
exporting
• Direct
exporting
Joint venture
strategic
alliance
Direct foreign
investment
Global
market
entry
strategies

7. EXPORT PRICING DECISION
• What is your ex-works price
• All freight cost
• Taxes and duty
• Determine sales channel margin
• Do you have sales representative, if yes then apply cost.
• What is your Theoretical cost.

8. PRODUCT COST