introduction to export marketing features of Export Marketing; Importance of Exports for a Nation and a Firm; Factors influencing Export Marketing; Problems of India’s Export Sector

1. Introduction to Export Marketing
Samrat Srivastava

2. Importance of
Exports
Features of
Export
Marketing
Concept of
Export
Marketing
Factors
influencing Export
Marketing
Risks involved in
Export
Marketing
Problems of
India’s Export
Sector
What you will
see ?
Content
Distinction between Domestic Marketing and Export Marketing

3. ‘Export marketing is the
performance of business activities
that direct the flow of company’s
goods and services to the consumer
or users in more than one nation.
– Hess and Cateora
1
Definition of Export Marketing
‘Export marketing includes the
management of marketing of marketing
activates for products, which cross the
national boundaries of a country.
- B.S. Rathor

4. Features of Export Marketing
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Systematic
Process
Large Scale
Operations
Dominance of
Multinational Corp
Customer
Focus
Trade
barriers
Trading
Blocs

5. Features of Export Marketing
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Three – faced
competition
Documentation Foreign exchange
regulations
Marketing –
mix
International
marketing Research
Spreading of
Risks

6. Importance of Exports National Level
Your subtitle text here
1. Earning foreign exchange
2. International Relations
3. Balance of payment
4. Reputation in the world
5. Employment Opportunities
6. Promoting economic
development
7. Optimum Utilization of
Resources
8. Spread Effect
9. Higher standard of Living

7. Importance / Advantages of export marketing at Business / Firm /
Enterprise Level
1. Reputation
2. Optimum Production
3. Spreading of Risk
4. Export obligation
5. Improvement in organizational
efficiency
6. Improvement in product standards
7. Liberal Imports
8. Financial and non-Financial benefits
9. Higher profits

8. Factors influencing Export Marketing
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START
FINISH
Rate of profit Strategic vision
Extension of
product life
cycle
Expenditure in
market research
Sales and production
stability
Advantages of
monopolistic position
Firm related Factors

9. General Factors…
• Economic Factors
• Economic Policy
• Business Regulations
• Currency Stability
• Political Factors
• Ethnic Factors
• Infrastructure
• Bureaucracy and Procedures

10. Social Factors…
1. Trends in domestic production and consumption and
estimates for the future of the products(s)
concerned.
2. Trends in imports and exports and estimates for the
future.
3. Nature of competition.
4. Government policy and regulations pertaining to the
industry.
5. Infrastructure relevant to the industry.
6. Supply conditions of raw materials and other inputs
7. Trade practices and customs.
8. Cultural factors and consumer characteristics.
9. Market characteristics including the number and
nature of market segments, price trends etc.

11. Problems of India’s Export Sector
Fluctuations in Exchange
Rate
Problem of product standards
Reduction in export
Incentives
Technological differences
Recession in world
market
Several competitions in global marketing

12. High risk and Uncertainties
Government restrictions and foreign
exchange regulations
Problem in preparing
Documents
Problem of subsidies by Developed
countries
Problems of Sea Pirates Attacks
Competition from China

13. Thank you
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