What we should do for export product diversification and market extension are Surveying market in Practical, Reporting Occasional opportunities of market(substitute such as Dumex), Studying Preference of the consumer, Tracing the changes of market pattern, Introducing potential export products in Seminars, Arranging for Business Matching, Negotiating between two parties, Facilitating for the accomplishment of trade and investment related affairs, Disseminating country’s information to support trade and investment promotion.

1. Table of Content – 3 Items
You can edit this text1
You can edit this text2
You can edit this text3
Htun Aung Zaw, Assistant Director
Minister’s Office

6. Design
Colour
Visual Appeal and Display
Advertising
Protection
Smart
Information
Product Promotion

7.  Take care of the packaging of the export products
 Innovate new packaging style and form
 Create new design to attract the consumers
 Pack by different weight depend on the class of the customers
 Pack by variety of Sacks depend on the class of the customers

8. • Standard
• Reliability
• GAP
• GMP
• HACCP
• Maintainability
• Security
• Usability
.

9.  Produce different qualities on account of the target consumers
 Produce different qualities on account of the income of the consumers

10. HS Code
5001:
Silk worm in
cocoon
HS Code
5002:
Raw Silk
HS Code
5007
Woven fabric

11.  Diverse in production from the certain product.
 Survey the market for the production escalation.

12. Market Segmentation
 Aged(new born baby, toddler,
teenager, adult, aged)
 Customs
 Religious
 Lifestyle
 Culture
 Politics
 Technology
 Weather
 Environmental friendly
 Recycling
.
This Text is Editable

13.  choose the target consumers by age such as new born baby, toddler, teenager, adult
and aged.
 Study their culture so that the export products are to meet their needs.
 Attract their attention by using their traditional customs.

14. Layer 3
This layer consists of the local
producer or local competitors of the
exporting markets.
Layer 2
Layar 2 is the competitors of
International markets. Layer 1
This layer is identify as the local
producers and local competitors.

15.  Local market competition
 International market competition
 Local producers of the exporting market competition

16. The target consumers of the export products
Standard of Living
Agriculture
products
Manufacturing
Products
High income consumers
Middle Class Consumers
Low Income Consumers

17. The target consumers of the export products
 Low income consumer market
 Middle income consumer market
 High income consumer market

19. Empirical Analysis and Market Surveying
• Import Statistic and Indicators
 Stable Import Markets( good export market)
 Annual Growth Rate ( Market Trend)
 Economy of Importer
• Indicators
 High Dependency on Export
 Perspective of exporting product
 Perspective of exporting Market
 Both Consumption and Re-exporting
 High Dependency on Import

20. Empirical Analysis and Market Surveying
 The market which we have never exported and a good perspective in market trend.
 Find out the markets’ export and import data of the import markets for certain export products
 Figure out the growth rate of the last five years
 Know the potential of the markets
 Know the development of the markets
 Know the stability of the markets
 Know the perspective of the markets
 Trace the import flow of the last five years
 Study the indicator of Import Propensity Index
 Balance their exporting and importing the certain products
 Know about the import market how much the market depends on the export products
 Trade of the demand for our certain export products
 Know the objective of their export

21. • Markey Survey
• Studying the import products
• Studying the market
• Scheme

22.  Study the market
 Find out common products in the market
 Study the situation of the products
 Study the rate of their consumption
 Study the preference of consumers on the certain pattern
 find ways of market penetrating

24.  FOB (Cost of Productions+transaction+Profit)
 Tariff
 Demographic ( Per capital/ live/ Religion/ Population/
 Logistic Cost
 Preference
 Demographic
 Agreements (Regional Trade Agreement/ Bilateral Trade Agreement/ Common Union/
Custom Union/EU)
 PESTLE ( Political/ Economy/ Social / Technology/ Legal/ Environment)

25. Technology / Awareness
Information
 Internet Communication Technology
 Market Information
 Market Survey and Analysis
 Economic Counselor
 E-commerce
Production
 Mass Production
 Collective production(Cooperative)
Quality
 Good Agriculture Practice
 Good Manufacture Practice
 Good Handling Practice
Infrastructure
 Electricity
 Port facilities
 Inventory/ Warehouse
 Transportation( Container, Double Decker)

26. Political Issues
 Peace
 Other local Issues ( Rakhine, Press )
Agreements
 Regional Trade Agreement( ASEAN, BIMSTEC)
 Bilateral Trade Agreement
 Preferential Trade Agreement

27. Documentations
 Time constraint
 Recommendation Requirement
 Simplification
Export/ Import
 Transparency and predictability
 Procedure simplification
 Permission
Custom policy
 Procedure
 Duty/ Tariff
Banking
 Transaction( Border/ Remote)
 Financing ( Loan, Grant)
 Financial stability
Insurance
 Crop
 Weather
 Others

28. How an Economic Counselor can take part in Export promotion
 Survey market in Practical
 Report Occasional opportunities of market(substitute such as Dumex)
 Study Preference of the consumer
 Trace the changes of market pattern
 Introduce potential export products in Seminars
 Arrange for Business Matching
 Negotiation between two parties
 Facilitate for the accomplishment of trade and investment related affairs
 Disseminate country’s information to support trade and investment promotion

29. THANK YOU FOR YOUR
KIND ATTENTION