This document outlines the key concepts in global marketing covered in Chapter 8. It discusses assessing global markets through economic, infrastructure, government, and sociocultural analyses. Metrics like GDP, GNI, and HDI are used in economic analysis. Infrastructure elements include transportation, distribution channels, communication, and commerce. Government actions like tariffs, quotas, and exchange controls also impact markets. Five cultural dimensions - power distance, uncertainty avoidance, individualism, masculinity, and time orientation - shape sociocultural analysis. The document then covers global market entry strategies, developing a global marketing strategy and mix, and key terms in global marketing.