Export marketing means marketing of goods and services beyond the national boundaries”.
Export marketing means exporting goods to other countries
of the world. It involves lengthy procedure and formalities. In export
marketing, goods are sent abroad as per the procedures framed by
the exporting country as well as by the importing country. Export 2
marketing is more complicated to domestic marketing due to
international restrictions, global competition, lengthy procedures
and formalities and so on. Moreover, when a business crossed the
borders of a nation, it becomes infinitely more complex. Along with
this, export marketing offers ample opportunities for earning huge
profits and valuable foreign exchange.
Chapter 1 Overview:
Topic 1: Introduction
Topic 2: Scope of International Marketing
Topic 3: Level of Marketing
Topic 3: Marketing Orientation
Topic 4: Theories of International Marketing
Topic 5: Strategic Approaches to Market Internationally
Topic 6: Importance of International Marketing
Export marketing means marketing of goods and services beyond the national boundaries”.
Export marketing means exporting goods to other countries
of the world. It involves lengthy procedure and formalities. In export
marketing, goods are sent abroad as per the procedures framed by
the exporting country as well as by the importing country. Export 2
marketing is more complicated to domestic marketing due to
international restrictions, global competition, lengthy procedures
and formalities and so on. Moreover, when a business crossed the
borders of a nation, it becomes infinitely more complex. Along with
this, export marketing offers ample opportunities for earning huge
profits and valuable foreign exchange.
Chapter 1 Overview:
Topic 1: Introduction
Topic 2: Scope of International Marketing
Topic 3: Level of Marketing
Topic 3: Marketing Orientation
Topic 4: Theories of International Marketing
Topic 5: Strategic Approaches to Market Internationally
Topic 6: Importance of International Marketing
international marketing analyst certificationVskills
Vskills certification for International Marketing Analyst assesses the candidate as per the company’s need for international marketing. The certification tests the candidates on various areas in international marketing like political environment, international trade theory, social & cultural environment, international marketing research, segmentation, targeting, positioning, market entry, international services marketing, global advertising and promotion, channel development and e-marketing
This chapter is an introduction to International marketing. It covers the need for International Marketing, Difference between Domestic and International Marketing, The EPRG frame work, Challenges for International Marketing.
This PPT is designed with the objective of giving insights into marketing elements (Product, Price, Place & Promotion) in International Marketing, entry modes, and other related topics.
The other major topics discussed are mentioned below. This PPT is designed with simple words for the benefit of UG and PG students
International Marketing-Motives, Characteristic and advantages, Transitional stages in international Marketing,Management orientation in International Marketing
Global Marketing Information System, International Marketing research, International Marketing Entry Stages
Product Decisions, New Product Development, Geographic Expansions, Strategic Alternatives
International pricing Objectives and strategies, Transfer pricing, International Marketing Channel, Channel Terminology, Physical Distribution and Logistics, Global Advertising and Branding, Public Relation, Personel Selling, Sales Promotion , Direct Marketing, Trade Shows and Exhibitions
International Marketing Management - IntroductionSOMASUNDARAM T
Definition; scope and challenges; difference between international marketing and domestic marketing; the dynamic environment of international trade; transition from domestic to international markets orientation of management and companies; international marketing environment.
What Strategies are Implemented for International Marketing ManagementInstant Assignment Help
This PPT is on International Marketing Management. There is research on two countries Japan and Malaysia, which are considered as a potential market for the pasta company Felicetti.
I. INTRODUCTION
international Marketing is an important perception for
various economies and countries of the World. The 90’s
decade saw a significant change in the structure of
International Marketing. Technology has changed with many
new advancements and innovations . This has resulted in
having better transport system, good communication methods
which in turn has brought the whole world together and made
it so small. Liberalization, privatization and globalization have
made the term Global Market very significant in nature. This
meant company could produce larger quantity of goods at
cheaper rates just because of technical and technological
changes. That’s why many companies are now forced to look
beyond their domestic boundaries to get entry in global
markets. Newer market meant bigger challenge to conquer
them. This has made international marketing indispensable.
Concept and scope of international and global marketing, Stages of International Marketing Involvement, Importance of international and global marketing, opportunities and challenges of international and global markets, participants in international and global marketing, Historical and Geographical perspective in Global business, Dynamics of Global Population Trends
6. International Marketing, Market Selection, Modes of Entry in International...Charu Rastogi
This presentation defines international marketing, international marketing decisions, challenges of international marketing, and driving and restraining forces of international marketing. It goes on to discuss the process of market selection, firm related, market related and other factors effecting market selection. It also reflects on various modes of entry into foreign markets such as exporting (commercial strategy, commercial mode), foreign direct investment (industrial strategy, integrated modes) and associated or contractual modes (contractual strategy, competitive alliances). The presentation closes with a case study on the experience of Proctor and Gamble (P&G) in various international markets like Japan, China and India.
This ppt covers evolution & nature, various stages, benefits, comparison between Domestic & International Marketing along with description of controllable and uncontrollable elements.
international marketing analyst certificationVskills
Vskills certification for International Marketing Analyst assesses the candidate as per the company’s need for international marketing. The certification tests the candidates on various areas in international marketing like political environment, international trade theory, social & cultural environment, international marketing research, segmentation, targeting, positioning, market entry, international services marketing, global advertising and promotion, channel development and e-marketing
This chapter is an introduction to International marketing. It covers the need for International Marketing, Difference between Domestic and International Marketing, The EPRG frame work, Challenges for International Marketing.
This PPT is designed with the objective of giving insights into marketing elements (Product, Price, Place & Promotion) in International Marketing, entry modes, and other related topics.
The other major topics discussed are mentioned below. This PPT is designed with simple words for the benefit of UG and PG students
International Marketing-Motives, Characteristic and advantages, Transitional stages in international Marketing,Management orientation in International Marketing
Global Marketing Information System, International Marketing research, International Marketing Entry Stages
Product Decisions, New Product Development, Geographic Expansions, Strategic Alternatives
International pricing Objectives and strategies, Transfer pricing, International Marketing Channel, Channel Terminology, Physical Distribution and Logistics, Global Advertising and Branding, Public Relation, Personel Selling, Sales Promotion , Direct Marketing, Trade Shows and Exhibitions
International Marketing Management - IntroductionSOMASUNDARAM T
Definition; scope and challenges; difference between international marketing and domestic marketing; the dynamic environment of international trade; transition from domestic to international markets orientation of management and companies; international marketing environment.
What Strategies are Implemented for International Marketing ManagementInstant Assignment Help
This PPT is on International Marketing Management. There is research on two countries Japan and Malaysia, which are considered as a potential market for the pasta company Felicetti.
I. INTRODUCTION
international Marketing is an important perception for
various economies and countries of the World. The 90’s
decade saw a significant change in the structure of
International Marketing. Technology has changed with many
new advancements and innovations . This has resulted in
having better transport system, good communication methods
which in turn has brought the whole world together and made
it so small. Liberalization, privatization and globalization have
made the term Global Market very significant in nature. This
meant company could produce larger quantity of goods at
cheaper rates just because of technical and technological
changes. That’s why many companies are now forced to look
beyond their domestic boundaries to get entry in global
markets. Newer market meant bigger challenge to conquer
them. This has made international marketing indispensable.
Concept and scope of international and global marketing, Stages of International Marketing Involvement, Importance of international and global marketing, opportunities and challenges of international and global markets, participants in international and global marketing, Historical and Geographical perspective in Global business, Dynamics of Global Population Trends
6. International Marketing, Market Selection, Modes of Entry in International...Charu Rastogi
This presentation defines international marketing, international marketing decisions, challenges of international marketing, and driving and restraining forces of international marketing. It goes on to discuss the process of market selection, firm related, market related and other factors effecting market selection. It also reflects on various modes of entry into foreign markets such as exporting (commercial strategy, commercial mode), foreign direct investment (industrial strategy, integrated modes) and associated or contractual modes (contractual strategy, competitive alliances). The presentation closes with a case study on the experience of Proctor and Gamble (P&G) in various international markets like Japan, China and India.
This ppt covers evolution & nature, various stages, benefits, comparison between Domestic & International Marketing along with description of controllable and uncontrollable elements.
the article I have written is all about the International Marketing. In this article Innovations are made in International Marketing are described. This article is also published by National Conference Magazine named as Innovative Practices in Business Management and Information Technology in New Millennium which ISBN no is 978-93-83587-12-4.
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Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
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or
Call us at : 08263069601
(Prefer mailing. Call in emergency )
Global marketing - international marketing definedRECONNECT
This is the lecture of course "Global Marketing"
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5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
2. Session plan
•Introduction to International Marketing
•Definitions of International Marketing
•Motivation for International Marketing
•Domestic Vs. International Marketing
•Importance of International Marketing
•International Dimensions of Marketing
•Benefits of International Marketing
MBA-Session I III (International Marketing) 2
4. Definitions of International Marketing
“The performance of business activities that direct the flow of goods and services to consumer and user in more than one nation”
Hass & Cateora
“The multinational process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services that satisfy individual and organizational objectives”
American Marketing Association
“The process that allocates company’s resources without regard to national boundaries”
MBA-Session I III (International Marketing) 4
6. Motivation for international marketing (General)
•Competitive edge
•World wide integration of economies
•Technology edge and infrastructural development
•Growth in purchasing power
•Emergence of demanding customers
MBA-Session I III (International Marketing) 6
7. Motivation for international marketing (Firm Specific)
•Capacity utilization and economic advantages
•Product life cycle extension
•Experience transfer and benchmarking
MBA-Session I III (International Marketing) 7
8. Towards internationalization
•Whatisinternationalization?
Ineconomics,internationalizationistheprocessofincreasinginvolvementofenterprisesininternationalmarkets,althoughthereisnoagreeddefinitionofinternationalization.
MBA-Session I III (International Marketing) 8
9. Why firms are looking forward to internationalization?
•There are three macro factors tend to underlie the trend towards greater internationalization. They are:
•The decline in trade barriers
•Removal of restrictions on foreign investment
•The dramatic change in technology
MBA-Session I III (International Marketing) 9
10. Strategies for internationalization
•International Cost Leadership Strategies
•International Differentiation Strategies
Session I MBA-III (International Marketing) 10
13. Factors forcing companies to go global
•Domestic competition
•To avoid dependence on domestic market
•Economies of scale
MBA-Session I III (International Marketing) 13
14. Difference between International and Domestic Marketing
1. Meaning
It refers to those activities which results into transfers of goods and services from one country to another.
It refers to those activities which results into transfers of goods and services inside the country itself.
International Marketing
Domestic Marketing
MBA-Session I III (International Marketing) 14
15. 2. Barriers
International trade is characteristics by tariff and non tariff barriers.
Domestic marketing has no such restrictions.
3. Currencies
It involves exchange on the basis of different currencies.
It involves exchange in the basis of same currencies.
4.GovernmentInterference
Exchange takes place under government rules and regulations. There is high degree of government interference.
Government in interference is zero or minimum only incase of essential commodities.
5. Culture
Trade should be done taking diverse into consideration. Even things like colour combination can be affect the trade.
Culture does not affect in domestic marketing.
MBA-Session I III (International Marketing) 15
16. 6.Mode of Payment
Letter of credit is normally as mode of payment.
Cash, Cheques, DD’s are the most common.
7.Mobility of Factors of Production
Factors of Production are relatively immobile as compared to domestic marketing.
Domestic Trade enjoys greater mobility in factors of production.
8. Competition
International Trade is subject to intense competition.
Competition is not as intense as it is in international marketing.
9. Documentation
International Marketing is subject to complex documentation
Domestic trade does not involve much of documentation.
MBA-Session I III (International Marketing) 16
17. 10. Risk
International Marketing is subject to high risk. Political, foreign exchange risk, bad debt risk are few of them.
Domestic Marketing is also subject to risk but not as high as international marketing
MBA-Session I III (International Marketing) 17
18. Importance of International Marketing
•Now follows the importance of international marketing:
•Importance from customer point of view
•Importance from producer’s point of view
•Importance from economic point of view
Session I MBA-III (International Marketing) 18
19. Importance from customer point of view
•Consumption of goods at a low price
•Enjoying benefits of competition
•Consumption of new products
•Increase in consumption
Session I MBA-III (International Marketing) 19
20. Importance from producer’s point of view
•Export of surplus production
•Expansion of market in foreign countries
•Production of goods at a low cost
•Increase in production
•More profitable
•Reduce cost
Session I MBA-III (International Marketing) 20
21. Importance from economic point of view
•Increases total production
•Increases export earnings
•knowledge and cultural progress
•Increases international cooperation
•Extension of industry
•Export of unusual goods
•Progress in technological knowledge
•Image development of country
Session I MBA-III (International Marketing) 21
22. International Dimensions of Marketing
•It becomes comparative marketing
•Usually part of international trade.
•It is concerned with micro level of market in the country.
•International, multinational and global marketing are used interchangeably
Session I MBA-III (International Marketing) 22
23. Benefits of International Marketing
•Survival
•Growth of overseas markets
•Sales and profits
•Diversification
•Inflation and price moderation
•Employment
•Standard of living
Session I MBA-III (International Marketing) 23