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WALT DISNEY - NUTRITIONAL APPROACH
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WALT DISNEY - NUTRITIONAL APPROACH
1.
WALT DISNEY NUTRITIONAL APPROACH
2.
Founded by WALT
AND ROY DISNEY in 1923
3.
CONTENTS HISTORY PROBLEM DEFINITION ANALYSIS SOLUTION
4.
HISTORY
5.
$32 BILLION COMPANY IN 2005
6.
$2.5 BILLION NET INCOME IN
2005
7.
8.
BY 2006, the
company was divided into FIVE segments
9.
DISNEY CONSUMER PRODUCTS
10.
BUSINESS LINES SOFT LINES HARD
LINES BUENA VISTA GAMES HOME & INFANT PUBLISHING TOYS
11.
Its primary COMPETITOR was
WARNER BROS.
12.
OTHER COMPETITORS WERE…
13.
In 1996, DCP
signed an exclusive 10 year,$2 BILLION LICENSE DEAL with Mc Donald’s.
14.
It features Disney characters in
its promotions and offers toys with children’s meals.
15.
But the PROBLEM
arose when……
16.
30% American children were OVERWEIGHT and
14% were OBESE by consuming more fast food.
17.
As a result,
DCP FACED CRITICISM for selling and advertising obesity inducing products and thus decided to MARKET NUTRITION to kids
18.
ADVERTISING influences children greatly and they
demand CHARACTER DRIVEN products
19.
For the Mom’s DISNEY is
a symbol of MAGIC, even when its about food.
20.
DCP followed FDA’s dietary
guidelines.
21.
DCP announced new guidelines policy
22.
23.
STRENGTH It has strong REPUTATION
24.
WEAKNESS LARGE R&D COSTS
25.
OPPORTUNITY DISNEY CHARACTERS POPULARITY
26.
THREAT Pricing competition!!
27.
SOLUTIONS Introduce new CHARACTERS
28.
MORE PROMOTIONS
29.
HEALTHY FOOD WITH DISNEY PROGRAMS
30.
CONCLUSION CARRY A LITTLE
BIT OF DISNEY WHEREVER YOU GO
31.
DISCLAIMER Created by Shobiya
S, PSG College of Technology Coimbatore, during a marketing internship under Prof Sameer Mathur, IIM Lucknow.
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