Created by Anusha Valecha, MIT Manipal, during a marketing internship, by Prof. Sameer Mathur.

2. Founded by brothers Walt and Roy Disney in
1923, Disney has always been synonymous with
happiness, fun and entertainment.

3. So how does
Disney create
“magical”
experiences ?

4. Kids all over the
globe loved to
watch the
Disney cartoons
right from the
beginning.
IDENTIFYING
CONSUMER
INTERESTS

5. MICKEY MOUSE
soon took a huge
portion of every
child’s heart.

6. Disney theme parks and resorts all over
the world create memories that last a
lifetime.
UNDERSTANDING CUSTOMER
PSYCHOLOGICAL PROCESSES

7. Disney has outlets across various
countries where personalized
products are offered to its
customers.

8. Disney’s
BUSINESS
SEGMENTS

9. EMPLOYEE TRAINING
Disney’s team is
trained to be
extremely friendly
with its customers.

11. KEEPING THE CUSTOMER MOTIVATED
A child gets a special
pass for the next ride
when he fails to match
the height requirements
for the current ride.

12. FULFILLING UNIQUE
NEEDS

13. Disney’s show Hannah Montana created a
buzz among all the children as the character
was relatable to them.
CUSTOMERS ARE ABLE TO IDENTIFY WITH CORE THE BRAND VALUES

14. BRANDS ACQUIRED

15. EXPANSION

16. Disney’s real time video games with the
characters help the customers to make their
gaming experience better and more fun.
RISKS ASSOCIATED
WITH EXPANSION :
-BRAND DILUTION
- INCREASED COSTS FOR
RESEARCH AND
DEVELOPMENT
DISNEY VIDEO GAMES

17. USING DIGITAL TECHNOLOGY TO
INTERACT WITH ITS CUSTOMERS
USINGTECHNOLOGY TO KEEP CUSTOMERS
UPDATED

18. MAKING IT PERSONAL
Disney
features its
guests and
records their
experiences,
thus giving
them
wonderful
memories to
take home.

19. RECAP

21. DISCLAIMER
Created by Anusha Valecha, MIT Manipal,
during a marketing internship, by Prof. Sameer
Mathur, IIM Lucknow.