This document discusses Disney Consumer Products' (DCP) efforts to market more nutritious foods and beverages to children in response to rising childhood obesity rates. It outlines DCP's strategies which included reformulating existing products to be healthier, using characters to promote whole foods, and limiting unhealthy ingredients. DCP saw an opportunity to differentiate itself from competitors by using the "Disney magic" to get kids excited about nutritious options. The challenges it faced were setting nutritional guidelines within regulatory limits, appealing advertising approaches, and addressing competition from other licensed child brands. Ultimately, DCP aimed to set an example for marketing healthier products to children and influence lifelong healthy eating habits.